Because of Covid, we are unable to network with prospective partners, influencers, employees in-person.
As a replacement of in-person events, we can host a “live recording” of a podcast/interview/etc, perhaps with an audience), perhaps with “unofficial” nomikai.
Podcast is growing in the global market, especially in the U.S., and Chiba, and South Korea.
Japan is a blue ocean, and we see potential growth.
Find guests and arrange interviews with them.
Prepare interview script.
Take over the show if it goes successful, we are not a media company. Instead, it would be better if we could just sponsor it and have a media company produce it.
We want to budget combined internal labor / promotion costs of $5,000.
We define scope of the project, cost, expected outcome, and responsibility of members of the project, timeframe, etc.
The phase 1 is testing ideas by executing the idea; publish 4-6 episodes, preferably 1 episode weekly, see if we get success.
Content should be related to our products, and should not promote our competitors.
However, the top priority is “networking” and we are flexible to your content suggestions that increase our networking.
After listening to the podcast, managers will want to say “so, I learned a valuable lesson from a podcast, here is what we should to do to start being more productive. if you want to learn more, listen to this podcast.”
We want to make sure that we can legally reuse/repurpose the interview content as we want.
Guests will introduce or recommend to us guests. The pool of potential guests should gradually grow.
Podcast episode can be repurposed to blog, twitter, YouTube, whitepaper, etc.
We can also put all episode together and publish an audiobook.
Podcast episodes and repurposed content will drive traffic to Inedo.
Quality of the most popular podcasts for engineers are very low. Audio is bad, structure is bad, and they don’t even have website. We can easily win.
With noise cancelling completely wireless earphone available for low price, perhaps Podcast will be more popular.
Podcast (and audiobook) is a perfect way to consume information and to learn new top-level engineering trends, because
Number of guests introduced or recommended to us by a guest. If the number is zero, or if the pool of potential guests does not grow over time, we will not continue the podcasting.
Number of session/visitors
Conversion
Number of Unique Downloads
Downloads per episode
Number of Subscribers
Backlinks
Social media traction
Mails received
Downloads by Time of Day
User Retention
Demographics
Listens by Source
User Agents
Sources of traffic