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  • Overview

    What will you?
    Who will buy it?
    How will your business idea help people?

  • Money

    What will you charge?
    How will you get paid?
    How else will you make money from this project?

  • Marketing

    How will customers learn about your business?
    How can you encourage referrals?

  • Success

    The project will be succesful when it achieves these metrics:

    Number of customers:
    Annual net income:
    (other metric)

  • Obstacles / Challenges /Open Questions

    Specific concern or question # 1:
    Proposed solution to concern # 1:

    Specific concern or question # 2:
    Proposed solution to concern # 2:

    Specific concern or question # 3:
    Proposed solution to concern # 3:

    Deadline: I will launch this project into the world no later than _.

  • Daily Promotion

    • Maintain a regular social media presence without getting sidetracked or overwhelmed.
    • Monitor one or two key metrics (no more!).
  • Weekly Promotion

    • Ask for help or joint promotions from colleagues and make sure you are being helpful to them as well.
    • Maintain regular communication with prospects and customers.
  • At least monthly

    • Connect with existing customers to make sure they are happy.
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