• What’s in a name? Why it matters what we call our approach to achieving results

  • What Planning Policy Engagement

  • Knowledge management aspects

  • Teamwork aspects

  • Accountability and Fundraising

  • Policy Dialogue & Advocacy vs. “Upstream Work” vs. “Public Advocacy”

  • What shall we call it then?

  • What are we influencing?

  • How are we influencing: programme strategies

  • How are we influencing: focus on decision making

  • What should be in the name?

  • The what: Public Policy

    Instruments
    Measures
    Effects

  • The how: Process or Outcome

    The challenge of focusing on the process as such is that its description changes depending on where one sits. As an intergovernmental organisation, UNICEF advises governments on using policy instruments in order to achieve better outcomes for children. As a partner to civil society, UNICEF de-facto advocates with government, seeking to influence policy.

    Focusing on the outcome

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