Call out to your audience
Get their attention (headline)
Backup the big promise headline with an quick explanation (SUB)
Identify the problem
Provide the solution
Show pain of and cost of development
Show speed to results
Show your credentials
Detail the benefits
Get social proof
Make your offer
Build up your value
Reveal your price (pop by button)
Inject scarcity (if any)
Call to action
Give a warning
Close with a reminder
Attention All Apparel Sellers…
Attention All T-Shirt Sellers
Attention All Amazon Merch Sellers…
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Want To Tier Up Faster?
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Want To Double Your Income On Merch?
Eight-part copy test
Did you grab your readers by the throat your readers with your headline?
Did you clearly explain that you understand the problem?
Did you show them so much proof that they can’t possibly doubt what you had to say?
Did you show features and benefits to your offer that included the word so in each line?
Did you ensure your prospects that your product will be very very easy to use?
Did you ensure to your prospects that your product would work very quickly to solve the problem?
Did you clearly explain the pain of the experience by not accepting your offer?
Did you demonstrate incredible value in your offer so much so that your prospect would feel stupid by not buying your product?