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  • Thesis: Blackberry could save it’s company by creating an Andrioid phone, but the chances of that are slowly fading away

  • The fall of Blackberry
    -Late to the smart phone game
    -Poor developer tools
    -Poor planning of business decisions
    -BB application
    -Company for sale as releasing new phone
    -Ecosystems

  • The Rise of Android
    -Open source so free for Blackberry
    -Can modify OS to be more BBish
    -All of BB’s selling points can transfer over

  • A World Where Egos Are More Important Than Business
    -Old management refuse to change ways
    -‘Canadian pride’ of being different to a fault
    -Bought by company that continues with this ‘Pride’ and has no experience in tech feild

  • New Insight: You Can’t Apple It unless You’re Apple

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