Press release checklist
What is the aim of a press release?
What should go into a press release?
Answer the following questions about your news:
How? How did this come about?
Write the answers then compile in short, punchy (no more than 25 words) sentences.
What angle should I focus on in the release?
How do I structure and present the release?
Key ways to structure and present your press release are below:
Timing — for immediate release or embargo?
Give the release a title
How many paragraphs?
How to end the press release
What writing style should I use?
Structure and presentation?
Title
Subtitle
Body copy