Press release checklist

What is the aim of a press release?

What should go into a press release?

Answer the following questions about your news:

What angle should I focus on in the release?

How do I structure and present the release?

Key ways to structure and present your press release are below:

Timing — for immediate release or embargo?

Give the release a title

Structure and presentation?

Title

Subtitle

Body copy

How many paragraphs?

How to end the press release

What writing style should I use?