#Video Scripts


##Relationship Repair System

##Video Script 1

Hi it's Kevin, and I sometimes glance at facebook posts by other people and some of them can be useful. I saw this thought-provoking quote from a gal named Anaïs Nin who was born in 1903 - so, she’s got that old school wisdom.

Anyway, the quote goes like this:

“Love never dies a natural death. It dies because we don't know how to replenish its source. It dies of blindness and errors and betrayals. It dies of illness and wounds; it dies of weariness, of witherings, of tarnishings.”

Well in summary it basically says:

Love doesn’t just “end”... It can be strengthened and repaired but if left alone it will end because of the errors we make.

Right now, nearly any relationship can be saved if you take the right actions right away… 

AND you can stop them from starting a new relationship with someone else because you’ll make your relationship better than before.

I’m not only going to show you how the smartest marketers in the world are crushing it with simple, inexpensive, easy to do video marketing strategies ... you’ll also hear from a group of “regular folks” – and these are people who are NOT mega-gurus - who are just KILLING it with video.

I’m not only going to show you how the smartest relationship experts have amazing heart melting relationships with simple, counter-intuitive habits that are easy to do… you’ll also hear from a group of “regular folks” - and these are people who are NOT world-class experts - who are just have the best relationship in their life after a near failure.

And MORE IMPORTANT, I’m going to show you how you can repair your relationship… (and you don’t need a master’s in psychology, you don’t need to spend years studying material, and you definitely don’t need to give up your dignity. 

But let’s back up for a minute… ya see, 1 year ago my relationship was nearly on the brink of ending. So I’ve had the last year to apply what I teach my coaching clients and see it work first-hand like I always saw it working through my clients. 

You see, when my relationship was on the brink of death, I’ve spent my time searching my cummulative knowledge and teachings to actually save my relationship...

I’m talking about deep diving into techniques and guides from some of the most respected relationship gurus in the world and coming up short...

And here’s the bottom line thing that I kept coming back to - no matter what I did, when I tried to use some “technique” that I learned to manipulate my partner back, it failed.

In technique after technique, it did two things REALLY well. It created distance between me and her and it made her start hating me.

Of course, I suppose if you wanted to end your relationship faster, those are two really great things to start with. 

So, lets start off by talking about what it really takes to save a relationship, about how certain habits we do that are actually more important than any technique we can learn.

First, let me ask you a question - you’re in a tough spot with your relationship right? You want to pull them back to you so you can have the love of your life back and feel secure in knowing they won’t leave you for someone else, right? And you’ve seen happy couples whether in your friends or family or out at the movie and sometimes wished you could have that again. So, what did you notice about the happy couples that was beyond techniques and beyond trickery that made them seem so in love?

It was how they communicated with each other. And there’s a reason for that.

And good communication works for a lot more than making them deeply in love with each other, but growing love is definitely something you’ve seen - and what you need to know is that when the smartest relationship experts in the world are using this technique as a basis for any relationship - it’s something you need to pay attention to.

Here’s just a few examples of the relationships where I worked up close and personal on the communication that was vital to saving their relationship:

[Fill In examples]

Dan Thies and Leslie Rohde launched the SEOBrainTrust coaching program. They asked me to get their first promotional video off the ground – just a short 4 and a half- minute video that I did with slide show software. SEOBrainTrust had a six-figure launch in its first month and is on pace to do around One Million Dollars in sales this year.

Then my buddy, Colorado Slim, AKA Jeff Walker asked me to help him make videos to launch a coaching program called “Product Launch Manager”. We did 4 reallllly simple videos for the launch – and when I say simple, I mean like the most challenging issue was my awful typing skills and my inability to spell words with more than 2 syllables. Product Launch Manager had a 7 Figure launch (and I do mean over $One Million Dollars) in its first 12 hours.

You probably heard about this one - just last month, Amish Shah and Jay Styles launched their Magic Bullet Software and Training Program. Frank Kern and Trey Smith worked elbow to elbow with Amish and Jay on the launch, and when it came time to do the sales video (because they didn’t even USE a sales letter) – I started making the video at 5pm on Friday, and by Saturday at 1pm, we were all looking at it online.

The Magic Bullet System had a multi-million dollar launch in just a few hours.

The bottom line? Those simple videos racked up over 5 million dollars in sales and those sales took about 2 or 3 days to happen.

My friend, conscious good communication habits saves relationships. 

I know you know this, but for whatever reason, you’ve only messed around with figuring out the habits in your communication style that hurt your relationship, or you haven’t done it at all. Maybe you think it’s a fad, or you’re gonna wait until more testing has been done.

Let me save you the trouble – lets look as someone who’s already tested and figured it out.

[Insert Example]

I want to show you what Amazon is doing with it’s most successful product ever – the kindle.

Amazon tests the HEYLL out of everything they do. And right here on their product page for the kindle, the VERY first thing they eye sees-is-A Video.

This Video occupies the most valuable screen real-estate that an Amazon product page has. This area of the page is even more powerful than the area MOST people incorrectly think is most important – the Customer Reviews. And it’s not like this product doesn’t have any reviews – it’s got over 10,000.

No No, Amazon decided that in the most valuable area of the product page - of their most successful product -- they’d have a video. And are you looking at this video? It’s SO simple. Just a short, easy little video with NO Actor or Spokesperson, one slightly annoying bit of stock music, a bunch of still photos that zoom and pan around, and some text that moves. You could do a video like this in nothing more than Mircrosoft’s PowerPoint or Apple’s keynote. And you could do it in about 2 hours – it’s only a couple of minutes long.

So ask yourself, if Amazon isn’t creating Expensive, Glitzy, super complicated video on their Featured Product’s sales page – should you? And if being nervous about your Hollywood skillz is stopping you (cause it aint stopping ole Amazon ) – maybe you should think about video again.

**end example**

Communication simply rocks in repairing your relationship – now lets talk about stopping the growing distance between you and your partner.

But before I start talking about how communication is THE KILLER distance stopper first, I need to tell you why repairing your relationship is absolutely CURSED.

WOA!

What I’m about to tell you is far more important than any of the tricks the relationship guru's try to teach you.

Here’s the thing, MOST people actually AVOID using video because they’re afraid of it, they’re afraid of the technology, they’re intimidated and they incorrectly think that it takes too much time or costs way too much

Here's the thing, MOST people actually AVOID facing the  elephant in the room in a relationship. You know, the elephant is that big ass problem that's there but no one wants to admit it or talk about it... because they're afraid of it, they're afraid of what COULD happen, they're intimidated and they incorrectly think it might make things worse or even end the relationship completely. 

Well, trust me... all those assumptions are DEAD WRONG. Actually, you don't have to trust me - I'm going to PROVE IT to you in this video series.

But here's the REALLY GOOD NEWS... because of those incorrect assumptions, there's a HUGE OPPORTUNITY for you... because admitting your relationship is over or is challenge to fix is actually the first step to repairing a relationship!

Here's what I mean - you know that when you hear someone who always tells you "I've changed, and it won't happen again" we know they'll do it again and again so we discount anything they say after that. 

If you're doing that right now, asking for forgiveness, telling your partner you've changed, well... they'll feel the complete opposite from you. They'll think you're trying to manipulate them to stay with your "story" and they've heard it plenty of times before from you and if not you, from someone previous in their life.

Just bear with me... I want to show an example.

Lets say you’re a baker – it could happen. And you wanted to rank for “How to Bake a Cake”. If we search for that phrase in Google, the site that ranks number 1 in the whole universe is How Stuff Works – also known as the The Learning Channel. Greaaat. I don’t know about you, but as a baker, all wanted to do today is wake and bake some delicious chocolate cake – my idea of a good time is NOT competing in the Search Engines with the TLC.

In fact, lets just run TLC’s web page through Yahoo’s back link checker – now stay with me -- Ya see, Back Links are the majority of what makes a page rank well in a search engine – there’s a couple of other important factors, but back links (which are links from other pages on the web pointing to your web page) play a major part in your rankings.

So, Yahoo says that this page has over 800 links. Dayum, that’s a lot. Like I said – competing with a web site that’s got it’s own cable channel is not what I had in mind today.

But lookey here – Video Results – right on that ole Google.... Lets look at this result – it’s a video on HowCast.com. Oh My Word

Clearly, our friend isn’t a slick and polished professional videographer. And, doesn’t seem likes he’s an online marketer either.

The point is, this is your competition in the video space.
So, firsts things first, we’re competing with amateurs, not marketing professionals with the staff of Dreakworks on speed-dial. – so, we’ve got that one going for us.
But here’s the real juice – this is why the curse of video marketing is your golden ticket:

Lets do the same back links thing we did with the #1 search engine result from TLC, but lets do it on this video on HowCast – we’ll just run it through Yahoo’s back link checker.

Oh hello. 12 Links.

Well, don’t get too excited because maybe that’s an anomaly – what about this video result from YouTube? Let’s check out the video....

Oh dear Lord. I’m thinking that this was shot on one of them old VHS camcorders – you know, the kind from the 1970’s where the camera has a huge cable that connects it to one of those dinosaur vhs decks?

We better stop this before the elevator music soundtrack turns us all into stone.

Okay – it’s not a great video, but it’s in the #4 spot in Google, it’s the first video result and according to yahoo, it’s got 12 back links too.

Allow me to recap:

Today, you have a choice – you can compete against The Learning Channel web page for web page against all of their professional designers and writers and cake-baking cooks, and while you’re at it, get 800 some odd links into that page – that PAGE.

Or... You can go head to head with THIS GUY, or compete with this 1970’s ish high- school biology class quality video and get a dozen incoming links.

And oh, btw, take a look at the number of views this crummy little cake video’s got... Yep – that’s 103,015.

Hellooo Beautiful.

Lemme ask you a question – do you think these people know a lot about online video? Of course they don’t - I mean, it’s obvious - that’s one of the beauties of video - you KNOW when it’s bad. But it doesn’t matter because ven by watching the next couple of videos in this series, you’re going ot learn enough to completely separate yourself from these guys.

And while I’m in an inquisitive mood – how about a little follow up question – do you think they know a lot about marketing? !

Exactly.

Bad Video from people who are not even marketers is getting ranked, getting traffic and getting massive results.

Now look, of course there’s going to be markets that are more competitive than cake baking. But in every example like this that I’ve done, videos have ranked great in the search engines with FAR less SEO effort than regular web pages.

I think that it’s only a matter of time before your visitor won’t think you’re even legitimate, let alone want to buy anything from you if you DON’T have video on your site – which means now is the TIME to take advantage of the HUGE gaps and utter lack of skilled competition.

And this is where we get into the “Video is Cursed” part of this conversation.

You’ve seen it – you’ve seen the huge launches all done with video…

You’ve seen how video ranks great in the search engines all over the place…

And you’ve seen how major companies like Amazon are FEATURING video as part of their sales process…

And here’s a little quote from an old rag sometimes referred to as “The Paper of Record” – also known as “The New York Times” The headline reads “Online Ads are BOOMING – IF they’re attached to video”. This article is amazing in the way it talks about what should now be obvious to you – it says that video marketing is the fastest-growing segment of Internet Advertising. The FASTEST GROWING SEGMENT.

But Video’s reputation is CURSED. And I’ll bet you know what I’m about to say about this.

I haven’t done any scientific testing or anything like that, but I’m pretty sure that I’ve been a party to, created more, or have been consulted more about online video marketing than just about anyone in this little market of ours. And time and time again, even when I’m talking to experienced, successful business owners, I hear the same old fears about using video.

The first thing they tell me is it’s WAY too expensive. They show me adverts for video cameras that cost $2,000 or even $20,000. Then I get emails from them freaking out that have links pointing to $500 microphones. They show me web pages with $2,000 video editing software, and $ 10,000 workstation-class computers.

They’re afraid. They’re afraid of the costs, the complexity, and of looking like a weirdo- stalker-politician on video.
Friend, rest your mind.

Let me just tell you what the last 3 video campaigns that I worked on all had in common – you know, the last 3 videos that made over FIVE million dollars combined? Yeah, see, I used a piece of software called Keynote. It’s just like Power Point, on mac. In fact, in many ways, it’s LESS powerful that PowerPoint. Which is why the other half of the time, I USE PowerPoint. Oh, and I used a $45 microphone – just a little USB jobber that I picked up at Target. Heh. I mean, for Jeff Walkers launch, I just used one of the Stock themes that comes with Keynote! Sorry Jeff.

Did I have a barn-burner of a computer? Not for Magic Bullet – I did that on a laptop that’s over a year old. And when I do shackle myself to my desk, that computer is almost 3 years old!

What about a fancy camera? Well, Allow me to explain – and fair warning, I might get a little personal...

I can’t STAND being on video. Cannot-stand-it. You can say that 40 is the new 30 all you want, but that memo didn’t get to my hair-line, waist, complexion, or my arse! And you know how they say that the camera adds 20 pounds? That’s not true – it adds 40, at least on me.

So, I’ve ALWAYS hated being on camera – which is why in 50 some odd marketing videos where I’ve been the author – where it was my voice marketing my product... my mug -- in the form of live video -- has only ever been in 5. And I’m the video dude!


The thing is, I MARKET with video – I never wanted to be an actor, I just want to help people sell more stuff –and sometimes sell my own! – so I use video because it’s more effective than anything I’ve ever tried - I just don’t use the live , in-person on camera kind if I can help it. This is how I sketched out I get - I remember being so freaked out about getting in front of camera for a launch video I was doing I think it was the 3rd video for Don Crowther’s SMARTS launch (which crushed it, btw) that I animated a cartoon character and lip synched his mouth to my voice – all because I’m weirded-out about being on camera – and this video is no exception.

Meaning, you don’t even NEED a camera. Just make slides! And even if you want to like show video of your products in action, or demonstrate how something works, you don’t need an EXPENSIVE camera. I’ll make ya a bet – If I showed you 2 different bits of live video from one camera that costs almost 8 grand and another camera that costs about a buck fifty, you wouldn’t really care which was which – until you had to buy it.

So, why aren’t you getting tons of traffic and closing huge percentages of your visitors with video again?

You know what? Don’t answer that because I think I know why, but before we get into that, I want tell you about some cool people who are NOT internet Marketing Guru types.

In fact, they haven’t done a big product launch but they DO use video to help get TONS of traffic and sell TONS of their products.

In the next video, I’m going to give away some secrets that I got from some non-guru, non-internet marketing, non-professional video marketers. One guy, James, created a short, 3 minute video for his dog that got over 4 MILLION VIEWS. And he’ll talk about how he did it. And another dude, Robert, talks about the techniques he used to grow to over 90,000 visitors a month using video for a yoga site.

But that’s not all – in these case-studies, they’ll give up some key tips that they use for creating their videos, and how in one case, and I’m not sure how to say this – is it Quintupled? Whatever -- how one guy multiplied his sales by 5 times – just using video to sell.

But you know what the best part is! They’re NOT professional Videographers, or trained video editors, or public speakers – most of them don’t ever appear anywhere in their video and they made it all up as they went. They just sorta copied some of what they saw me do for my videos, threw it up on their site, and waited for the results. In one interview, a school-fundraiser named Dan talks about how he uploaded a video, went for lunch, and came back to a first page ranking in Google. 

I’m off to make that video for you on my massively professional super-computer – so give me a couple of days to get it done.

See ya soon!

##Video Script 2

Hi Again! In this video, the 2nd installment of “Online Video Gets More Money than Anything”, it’s time to get serious - I’m gonna show you the fastest way I know how to create a powerful sales video that you can use to sell your info products, your physical products, services, and even promote affiliate offers.

And here’s another bit of good news – I’ve broken my process down into 5 logical steps – you can just follow along, and by the time you’re done, you’ll have a video – I know, scary, right?

I’m also going to show you how I use popular and powerful software tools, and show resources where you can get awesome, inexpensive Graphics, Animation and Sound tracks, and most importantly, give you a rapid-script building blue print that’s head- slapping simple, but cranks out powerful video messages Like a BOSS.

If you haven’t seen the first, introductory video, I’d encourage you to watch it. There’s a link just above this video that will take you right to it.

Before I show you the five part process, I just wanted to thank EVERYONE for the over 700 amazing comments that you left on the first video. Your support just makes me that much more passionate about getting you started making videos for your business.

And, uh...heh...inside joke – yes, it was cold the day I shot the live video…

We’re gonna start by making video that closes the sale – this is a video that you’ll use for the end of the visitor decision making experience, and what I mean is, right now, you might already have an ecommerce store, an info product, be selling services, or even be promoting affiliate offers. So, what I want to do is show you how to make a video that is the last thing that your traffic will see as they’re making a decision to buy.

Because, if you’re already trying to sell your stuff or promote other peoples stuff, adding a video into the mix could start getting you much better results as soon as you publish it. And less wait for more profit is always good.

Now, I’m gonna move fast, because I have a tendency to go On and On about this stuff because I dig it – so if you fall behind, you can always watch it a few times until you’ve got what you need.

Step 1 – Scripting Like a Boss

First things first – you need to know what to say in your video. Here-to-fore, we’re gonna call that a script. Heh. And let me just tell you something, the better the script, the happier the viewer. Luckily for us, there’s more than a few ways to write a script – and what I’m about to show you is the FASTEST way.

Here’s the deal – first, grab a bit of paper, open up a document in your word processor, fire up evernote, or whatever you do to jot down stuff.

The first thing I want you to do is go to whatever products sales page you’re trying to sell. This is usually the page right before they add it to their shopping cart. Now, if you don’t have one, still follow along, because this is a FORMULA that you can use even if you don’t have any copy to model from or are just starting out with making sales video and need a script to go along with it.

Lets do an example together. Lets say that you’re promoting the Kodak Zi8 Pocket Video Camera. Which is a GREAT little pocket camera, BTW. So good, in fact – remember the 2 clips of comparison video that I showed you in the first video? Where I compared the video from a eight thousand dollar Sony Ex-3 video camera with the Hundred and Fifty dollar camera? Well, that camera was the Zi8.

Pretty tough to tell the difference, eh? And the better news is, while Amazon has it for 179, but you can do a little snooping around and find it for that buck fifty.

Lets get back to writing our script – This is called the FAB technique – and that stands for Feature, Advantage, Benefit – which you’ve probably heard of before. To make a video script, what we’re going to do is SHOW our viewers the Features ON The Screen, and SAY what the Advantages and Benefits are with our voice – also known as a Voice Over.

For example: On this product page on Amazon, they went ahead and gave us a list of Product Features. So, lets write those down, or copy and paste them into our word processor.

Next, our Job is to write the Advantages and Benefits of each Feature. Lets do one together:

Take Full HD 1080p Videos wherever you go – Feature.
Well, whats the Advantage to that? – Full 1080P is the Highest Standard of High Definition Video available so…

Benefit, your videos will capture every important detail, from your kids cheerful smile, the triple base hit from your softball league, and those funny moments that you’ll cherish forever.[Frisbee fail]
Sounds pretty good so far, eh? Now, it goes without saying that you’ll need a bit of a clue about the product you’re talking about, but I’m going to assume that if you’re trying to sell it, then you’ve got that part covered. If not, there’s always Wikipedia.

And that’s how you write a FAB script to SELL something. How simple is that? And I need to tell you that just because it’s simple doesn’t mean that it’s not effective. This formula is the basis for some of the most successful sales videos, infomercials, and direct response advertising that I’ve seen – so start writing – just go through each Feature and come up with a sentence or two worth of Advantages and Benefits.

This is 70% of the ball game, right here.

Now, we need a way to start off our video script – and I’m gonna borrow from Me, if that’s okay with you. In all of your videos, you have 8-15 seconds to get your viewers attention. That’s not a lot of time, but its time enough to speak and show a statement that will keep them engaged long enough to GET to your message.
So, try this structure: In this video, I’m going to show you why the Kodak Zi8 is going to revolutionize the way you make your personal videos, and why it might be the only video camera you’ll ever need, saving you money and making it simple to create your video.

The formula is very simple – always start out with “In this video” because that’s what you want the viewer to concentrate on – you might THINK you want them to concentrate on the product in the vide, but you don’t – and that’s a little bit of kung-fu that I’ve picked up over the years – tell them what to expect from the VIDEO because they’re engaging that separately from the product – it’s a different object to their pshyche– then they’ll be open to the rest of the message. Trust me, this works. And, btw, I’ve used this trick on you before. Heh.

The second part of that opening statement is The Key Outcome for the viewer – what they’ll get. And the last part of that statement is why the product will help them. In this case, if it’s the only video camera they’ll need – it will save them money, time figuring out new stuff, trips to the store…

See? It’s not rocket science – it’s just a formula - that works over and over again. No need to invent something clever, because most of the time, New, Clever stuff doesn’t have sales stats – this formula does. It works.

Okay, so step 1 is to write your script Then lets talk about putting it into a visual form. Step 2 – Style, like a Boss.

We’re going to use Microsoft Power Point or Apple’s Keynote to create our presentation. It’s your choice, and the apps both have the same purpose. So don’t stress out if you don’t know which one to use – pick one and decide if you like it later. And Remember, there’s usually a free trial that you can get before you spend any money.

Now, we need to get a look and style going – and if you’re a graphic designer, rock on wit your bad self. If you’re not, lets go get a template FROM some professional designers.

Key point here - Friend, you will NEVER be short of design resources, both cheap and FREE, as long as you got the interwebz at your disposal.

Go to Google, search Free PowerPoint Template or PowerPoint Template. Check out some sites, like this one. Search for the kind of template you want – since in this case, we’re selling a camera, lets search video camera, and oh, look – a template with a dude holding a pocket camera. How utterly convenient.

So, lets open our presentation app, I’m gonna have both Keynote and Powerpoint open, cause I love multi-tasking. Now, open our shiny new template, and lets create some slides.

Step 3 – Slides, Like a Boss

Here’s what we’re gonna do – take your FAB copy, and build the text on your slides first.

That means, for each feature, you’re going to type that Feature Statement on a slide, and on your script, you’re going to READ to the viewer The Feature, the Advantages and Benefits of that feature.

Quick Sales-Psychology Tip – A Feature is by definition, a Quantity of something – in our example, our first feature is Full HD 1080p Video – that’s a Type of Video – it’s a quantity of resolution. That’s a Intellectual or Logical statement – and so we want our viewers to SEE Features. And don’t worry about images yet – that’s the 2nd part of our creation.

Now, the reason we’re Only going to READ our Advantage and Benefit statements to our viewer is because they’re usually QUALITY statements - Which have Emotional Value.

We’re about to put on our Ninja Video Maker outfit – so stay with me. Can you remember the difference between reading the words “I Love You” on a card, vs hearing the words spoken by the person you were crazy about?

It’s totally different, right? You remember that moment in time, the place, the colors, the sound of your heart about to explode in your chest, Yanni’s greatest hits playing in the background..
Hearing Statements that have emotional value causes resonation – the words cause the FEELINGS to stay with you – and that’s exactly what we want our viewer to experience. But that’s not all we’re gonna do... Lets make the propeller on our viewers beanie spin... But not just yet.

So, go through your script, adding a new slide for each Feature. Once you’re done, we’re going to do a graphics pass and create some emotional visual impact.

In this part of the process, we’re going to add images to our slides, so they look all fancy. 

Step 4 – Graphics and Animation Like a Boss

First, we want to go to each slide that has a feature and add a correspondingly relevant image. Like, if you’re selling physical products, the manufacturer probably has supplied some professional photography or artwork of the product. If you’re a authorized retailer (and you know if you are) or an authorized affiliate, they’ve probably already given you access to that art.

Try to add images that show the features in action – so if one of the features is Compact size, try showing an image of the size of the product in relation to a larger competitor.

Go through your slides and add those feature images, because our next step is to go Ninja and Boss-Like, and add Emotional Images – which help seal the deal between you and your viewer.

Okay – remember how we said that we want to SAY the Advantages and benefits so that hearing the words cause emotion? Good – Now, we’re going to dial up the impact. In addition to a Feature Image, now we want to look for an Emotional Image and add it to that slide.

For example – remember in the last video when I showed you why people don’t use video? It was this slide here – See how I have the Statement - Most Marketers are Freaked out by video? Under that are 3 bullet points – Afraid of Technology, Afraid of Costs, and Afraid of losing time. Which are more or less Features.

What I did is find some images that help illustrate those bullet points emotionally – even if they are somewhat tonge in cheek. Here’s a dude running away from a gear – I just want to thank most web 2.0 software for making the Gear a symbol of Software Settings the world over. And here’s a guy nearly being crushed by money, and here’s a dude struggling to carry the heavy burden of time.

See how I did that? I wrote what I meant, and use images to reach beyond Logic and Fact and help them understand the emotion of what I was trying to say.

And that, my friend, is making Video LIKE A BOSS. Seriously, it took me years of working in the business, spending six figures going to NYU film school, editing hundreds of commercials and dozens of infomercials and feature films to figure out the relationship between what’s written, whats said, and whats seen. And just to prove my point, here’s a shot of some analytics of the first video in this series.

This is viewer engagement stats – how long the viewer sticks around to watch this video. Now, here’s the thing, in most cases, you LOSE 25% of your audience in the first 2.5% of your video. Well, in this case, notice how most of the people on this page are staying for the entire video – some are even watching it twice.. 

Like a BOSS.

That’s why you want to help define the emotion of your Advantages and Benefits with visuals.

Okay – so where are you gonna find these images? Once again – the interwebz to the rescue!

Hit that google and search Royalty Free Stock Images – SCREECH!

Okay, lets have a heart to heart, shall we? The companies on this page represent the CRÈME DE LA CRÈME of Stock Images. There’s stuff in some of their vaults that is simply UNBELEIVEABLE – gorgeous, clever, awe-inspiring... And it costs an ARM and a love handle.

For example – here’s a SINGLE IMAGE for two hundred beans. Great Googely Moogely.

Fear not – Old Andy Jenkins is a renown bargain hunter from back in the outlet mall shopping days. Try this: Search for Clip Art. See this result – ClipArt.com? These folks are one of the best values that I know of on the web. We’re talking 15 bucks for a weeks worth of un-restricted access and that’s more than enough time to get the images you need. And they don’t just have clip art – they’ve got photos, photo objects (which are terribly handy for our needs), Illustrations, and other pretty shiny things.

And you know how sometimes I show cool little animations in my videos? I’m totally cheating... well, at least most of the time – heh. Look right here – seems like Clip Art.com and this company called Animation Factory are in kahoots.

Point, Click – BAM _ Heeeyy – Moving stuff, and power point templates, Photos, and Clip Art and and and. ONE YEAR of their gold membership costs about 60 bucks. That’s like 5 bucks a month, yo. Check out the math skillz.

And btw, if you search for FREE Clip Art or FREE Royalty Free Images, you MIGHT find some good stuff – just keep in mind that sometimes you have to jump through a few hoops and register for stuff, get on mailing lists, etc.

So go through your slides, and add images that you think illustrate the emotional meaning of your Advantages and Benefits.

Now that you’ve done that, lets make it all move. Here’s something to think about – one of the reasons I like to keep stuff on the screen moving, is because every time something moves, flys in, or changes, it RE-SETS the viewers attention span – and that’s pretty helpful, don’t ya think?

I really get too much credit for how my videos seem so snazzy – seriously, it’s all in the software. First, let me give you a bit of Friendly advice – do you know what RTFM means? No? It stands for READ the FABULOUS Manual. Seriously, take a bit of time to understand the power of PowerPoint or Keynote, like I did, and you’ll see that you can do some pretty cool things with these crazy apps.

The first thing we want to do is set up transitions – that means, the movement that occurs between each slide. You can do this on a Slide by Slide basis, or you can do it globally, just select all of the slides and chose an transition animation.

Some of these are cool. And notice how easy that was. Right now, if you were to go into presenter mode and preview your show, you’d already have the beginnings of a pretty sweet presentation.

Now, lets dial it up a notch.

You can add entry, or build animation to every element you have on a slide. All you do is select that element, then pick what kind of animation you want it to do, then select the next one, pick what you want it to do, and keep doing that until you’ve got the entire slide building onto the screen. Just add the animations in the order that you want them to happen, which is usually dictated by order of words on your script – and you’ll see that you can trigger each animation with nothing more than a mouse or keyboard click. Fair warning, this might take you 15 minutes to fully figure out, but it will be time well spent.

Hey... Congratulations – you just set up a powerful video presentation, one that most scardey cat marketers will NEVER do. Now, all we need to do is record it, to turn it into a video.
Step 5 Performance, Like a Boss.

The first thing you’re going to do is practice – you’re going to read your script and step through the slides a few or a dozen times until you’ve got it down pat. And here’s a tip – I want you to imagine that you’re using your script to tell a story to your best friend. Concentrate on having a conversation – that’s all I do and it seems to work out real good.

Just go into presentation mode, start reading and advancing through the slides as you read the script. See how that works? And to think most folks were afraid of this a few days ago. If you see anything that’s wonky, just hit the escape key, fix it, and pick up your practice where you left off.

All right, you’ve rehearsed your performance, now we’ve got to record it. In Keynote, it’s very complicated and difficult – you use the RECORD slide show function. Heh. Before you do that, plug in your microphone or whatever you’re going to be using to record your sound. Then hit Record and the presentation starts, you start reading your script and working your way through the slides. When you get to the end slide, it stops recording automatically. Then you use the Export Function and it makes you a movie file. Ta Dah!

On powerpoint, it’s the same idea, except that you’re going to need to use a screen recorder application like camtasia to record your slide show. BTW. Here’s a free screen recorder app called camstudio if you don’t want to spend the money on Camtaisa just yet. But Also, keep in mind that Camtaisa has a fully functional free trial, too.

So, you start up your presentation in Windowed Mode. Then start up your screen capture software, start it recording, then do your presentation. Just double check that your mic signal is being recorded, and do yor thang!

THAT’S IT! You’ve made a fancy video! In the next video, I’m gonna tell you what to DO with the video you just made – ya know, were to host it, where to distribute it to start getting you rankings, etc etc. But remember, the first thing we’re gonna do with this video is put it in the site where we’re getting traffic already so it can help grab us some MORE sales from the stream of visitors we already have.

Um... seriously – that’s 90% or so of what I do to make a cool video. Now, of course, you can go to places like Digital Juice to get music and sound effects, and you can drop your movie file into your video editing software to tune it up and cut out the bad bits – but the fact is, starting with the FAB formula, and using text and images strategically is MOST of what makes my videos keep viewers glued to the screen not just once, but in some cases, TWICE.

You can DO this – in just a few minutes I’ve shown you what I do to make killer marketing videos – and you’re about to hear from some people that didn’t have this information that still smoked their competition.

I really enjoy teaching, so I really LOVED making the video for you – I hope your brain is spinning with ideas and craftiness about making video. And once again, I’m OFF to make you the next video in this series, and that’s where we talk about Getting you some traffic – so indulge me a couple of days to get it ready for you.

Remember, don’t just do it – do it LIKE A BOSS.


##Video Script 3

[Begin Main Video 3]

[Google Super Bowl Parody] 

Lemme show you how I did that... 

But first…

Hi again! It’s Andy Jenkins and I’m back with the 3rd installment of “Online Video Gets More Money than Anything”. In this video, I’m going to pull back that curtain even further, and give you one of my most powerful attention keeping video strategies. And I’m also give you another short-course, but this time, the topic is how to get TRAFFIC to your videos, so you can get your message in front of more people who want to buy a lot of your stuff. [SLIDE]

Now hold on, cause once again, I just need to thank YOU. There’s been over 3000 delightful, encouraging, and insightful comments about both videos. And I just want you to know that Your words are absolutely the fuel in my tank – so thank you so much!

If you haven’t seen the first 2 videos, just look right above this video, and you’ll see links to both Video #1 and Video #2 – you should probably watch them first and those links will take you right to them.

Believe it or not, I read EVERY comment (Cousin Andy don’t sleep much during launches, y’all), and just like before you had some pretty specific questions about video making. Hey, I can help.

So before I start the short-course on Traffic-Getting for Video, lemme show you how I made that cute little teaser video and answer some of your questions at the same time. I’m gonna give you some tips on screen recording, some geeky technical stuff, some web resources where you can audition stunning sound tracks, and tell you how to use your headset mic to make your voice have that velvety delicious sound.

Lets BOSS it, everybody.

Let me tell you why this Google Ad made me weep like a girl. In just 52 seconds I got to be the ultimate voyeur and watch the most timeless story of the human experience unfold right before my eyes – the insanity of love.

Think about the perfect simplify of this video – art student study’s abroad - a chance meeting at a café makes him want to learn things, eat chocolate study film, manscape, and bathe. Then, he decides. He goes for it. And the story doesn’t just end – their lives begin with probably some ikea crib assembly. He was an art-student after all.
What makes this almost insultingly simple video blow our collective hair back into an 80’s style mullet? It’s very simple –And this is a HUGE Attention GRABBER and KEEPR. it’s the Journey we take with the characters. In the absence of any other stimuli like pitchuez, our mind fills in the images that WE would experience, and the beat of the music and the progression of their journey hooks us deep and takes us on a ride. It’s brilliant. But not that hard. That little knock off I did at the beginning of this video was started on a Tuesday after dinner and I was showing to my buddies late that evening.

But Consider this when you start thinking about spicing up your video scripts:

Think about all of the potential outcomes that YOUR products can have on your customers daily experience. Hey, I made up a rhyme so you can remember - What story can you help them tell once they own the stuff you sell?

So, when you’re creating your videos, you always want the goal to be helping your customers, by giving them information they need make the right decision. Show with images them how your product can start them off on their own journey. I mean, consider this - In googles ad, there were just 12 bits of text entered as search terms.

I dare you to do better.

One of the reasons I did my version is so I can show you some thangs!

This part won’t take but a moment. Like before, I’m gonna hustle on through so I can give you as much info as possible. Remember, you can always watch it more than once. 

First things first – this video is entirely screen capture. I just lit up FireFox on my machine, launched a screen capture program called ScreenFlow, and started entering in the text terms that I wrote for my little skit.

Now, couple of important things – first, you can use ScreenFlow, Camtaisia, Cam Studio, QuickTime X – really, anything that will record what you do on your computer and save the action as some sort of movie file.

Second, and this will come in handy if you do a lot of demonstrations with web sites in your browser – I wanted to make the text in my web browser as clean as possible, so I made it BIG. What I did was use the magnification function on FireFox – I hit the Command and Plus Buttons, and see how it makes the text big? That’s important because in this little skit, I zoom WAY in on some text during some of the scenes. And sometimes, if you zoom in too much, you start to see something called aliasing – that where you can see the actual pixels that make up the image. By magnifying the text right in the browser, it helps me avoid some of that rattiness. And btw, if you want to reset your magnification settings back to their original, just hit Command ZERO, like a hero.

So, I just started ScreenFlow, which captures the entire area of my desktop, entered my script text into google, gave my mouse some personality ... hmmph and that’s not weird at all - and stopped the capture when I was done.

Next, I got to play. Because there was no way that I could type as fast as I needed to tell the story I didn’t try – that’s because I can then come right into screen flow (and btw, yes, you can do this in camtasia on a PC) and edit out the parts where I wasn’t doing anything. Or where I made a mistake.

See how this works? On the screen, I’m typing. I pause. Then I start typing again. Well, to get that pause out, I just put my little timeline indicator where I stop typing, set something called an in-point – then I move forward to the time right before I start typing again, set and outpoint – and hit delete! That gets rid of that pause, and bang – I’m now picking up the pace like a boss.

Once I’ve done my trimming and editing, I can play some more. Some folks were asking me how I get those fancy moves and zooms for my video when I’m not in keynote or powerpoint. Well, here are my moves – let me show you them.

There’s a function here called VIDEO ACTION. I’m just gonna add it to the video that’s here in my timeline. Now, if I put my timeline indicator right before the video action marker, you can see my screen looks a certain way. Lemme move the indicator to after that marker, and now, I’m going to change the way my screen looks – I’m just gonna zoom in a bit, and rotate the view around.

Lets see what that looks like once I play it back – pretty cool eh? And that’s pretty much all there is to those kinds of effects. Seriously, you can do some funky stuff with video actions.
All right, so, I’ve edited the show, I’ve got my moves all set up, now we need to add us some music. (Elevator music from Cake Baking]

No no, owe quit it.

Fair warning – I do a LOT of custom composing. I dig scoring video as much as I dig the other stuff. I know – weird. But let me just tell you – you may NEVER, EVER write a note of music to give your videos an awesome score. 

Check this out – this site is called www.musicbakery.com Just listen to how awesome some of their soundtracks are. I’ve actually used this one before.

There’s LOTS of places that I go to get Royalty Free music – like royaltyfreemusic.com and I’ve already showed you 2 from the last video. Remember the Animation Factory – yep – they’ve got music too, and some of it’s real good. And check out digital juice as well – they’ve got a TON of professionally composed stuff.

Picking the RIGHT track or set of tracks for your show is a whole nuther conversation – but to help you get started, here’s some advice that I tell newly minted video producers.

Go for the Goosebumps. Always, play back your edited show on your computer while you’re auditioning music. Don’t try to pick a track without seeing the visuals of your show. Be patient – yeah, you might end up auditioning dozens of cuts before you suddenly hear something that makes your pulse race or the hair on the back of your neck stand up. TRUST your gut on this – if the music supports the emotion that you’re trying to get across in that part of your video without fighting with the mood – it’s a winner.

Once you’ve got your cuts, just take them into the editing program you’re using – like I did here with Screen flow – and yes, you can do this with camtaisa – in fact, if a bit of software refers to itself as a video editing app, you should be able to add another track of audio to you slug your music in.

Then, it’s just a question of balancing the level. Start off my lowering your music track to 25% volume or so of its original volume if you have voice over playing at the same time. Just adjust the volume of your music until you can easily hear what your voice track is saying. If the music sounds too loud to you, it’s gonna sound too loud to your viewer – and that’s the only rule you need to go by right now.

Speaking of Voice Over – remember how I showed you that 40$ microphone that I got from target in the first video? Yeah – that’s one of the mics that I use. Don’t get me wrong – I’ve spent some time understanding how to engineer audio over the years, and there’s some kung-fu that I --- me sound less like a dork. But here’s an important tip that I want you to know about.

One of the ways you can make your voice sound velvety and delicious is to take the microphone boom on your headset, and adjust it so that it’s just in line with your jaw. You see, the bones of your jaw are shaped a bit like a tuning fork – so they resonate – and also when you have the mic boom closer to your chest, the mic will not only pick up the resonation from your jawbone, but the boominess from your chest. 

ON the other hand, if you start sounding too much like Barry Whites cousin, tilt the boom mic until it’s just even with tip of your nose – do a little test recording, and see how it sounds. Pick which one you like, and BAM! 

I know - this sounds all pretty easy, right? You wanna know why? It’s one thing to goto to NYU Film School. It’s another thing to spend $50,000 to go to school at a place like Full Sail University and learn about video production. That’s all cool, but once you’re done with that year process, you’re not any closer to understanding what to do to MARKET with video than you were when you did your first test shoot with the camera cap still on the lens. This sounds easy because we’re only concentrating on what we need to do to MARKET with video – not be all super geeky and understand EVERY single nuance of Professional Video Production Techniques. I’ve got that part under control., I’ll just filter the important stuff to you. And I’m not telling you this to brag or anything – I’m telling you because I swear, the hardest video you will ever make is your first one. It ALL gets easier after that.

Just do a few, and you’ll see exactly what I mean. Show em to you cat if you’re really freaked out, then try an in-law if you really want criticism... uh, feedback. The point is, you need to know that I started out just like you. The only reason I’m any good, is because I’ve got a head start and that’s the truth.. [SLIDE]
So lets fix that right now – I’ve been doing and teaching Traffic Getting strategies for about 6 years. And because of some of the comments that were left on the first 2 videos, I went ahead and made a short-course on Traffic Getting with Video.[SLIDE]
Step 1 is getting distribution – that means uploading your video to as many video sharing sites as possible. Now, It’s time again for another heart to heart –I know, this is pretty early on in the process for such candor – here’s the thing, video formats, codecs, bit rates, aspect ratios, FLV, H.264, MP4 Killa Hutz frame rate – all that stuff that makes your head hurt – and more importantly, keeps you from using video? 

Just forget about all that lingo for a moment.

if you’re nervous or freaked out about the tech stuff, then Repeat after me – perfection is the lowest standard of achievement. DOING is the highest. DO something, look at what you’ve done, improve it if you can, and keep on keeping. Do NOT worry about getting it right the first, or heck, any time. I’ve been doing video, tv, and film for since 92 and I still make huge guffaws – check it out – look at the LAST video I just did – see here, I completely FORGOT an entire word. This is supposed to read “Best Friend”. Woops. But didn’t stop me. 

Don’t let it stop you either.

When you export your videos from Keynote, Camtaisa, movie maker, iMovie, Adobe, Vegas, Pinnacle – whatever you use to make your videos, just follow my advice here. 

The specifications for your movie file that I want you to use are designed so you can upload your video to video sharing sites – these are NOT specs if you host video from your own servers with your own video player (And you know if that’s what you’re trying to do) – I don’t want you to mess with that right now. 

So, here’s the specs – Out of your multi-media program, You want to export as an MP4 file, using the H.264 codec. 

That’s the KIND of file and KIND of encoding we’re going to use – it’s the latest greatest all the rage format – and for our purposes, it’s awesome.

Next, we’re gonna pick a video size. 2 Options Here (Of course theres more, but lets keep it simple). Option one is 640 pixels wide by 480 pixels tall. That’s called Standard Definition for Computer Playback.

The other option is a widescreen HD format – the size that WE are going to use is 1280 pixels wide by 720 Pixels tall- also known as 720p.

Now, we have to specify a bit rate for the video. And here’s where things get simple, believe it or not…

Because we are going to use the free version of a service called Tube Mogal, all we need to do is get CLOSE to a manageable bit rate. Lemme tell you about Tube Mogal real quick.

Tube Mogul is a distribution service. It will take a video that you’ve uploaded and automatically post it to over 2 dozen video sharing sites. How handy is that?

It gets better – it has a built in Video Encoding Engine that will automatically optimize your video for Web playback on those video sharing sites.

It sniffs your file and determines if your video specs match the desired specs of the video sharing sites it’s going to distribute it to. And if your file falls outside of those parameters, it will automatically re-encode it so that it will.

BooYa.

So, when you pick the bandwidth or bitrate of your file as you’re exporting it – we’re going to make it BIGGER than we normally would – so that way, if Youtube, or Viddler, or Metacafe decides to rencode it, they’ll have a lot of good data to work with.

So, set your Video Bandwidth to 1500kilo bits per second, and your audio bandwidth to 128kilo bits per second. And just so you know, this is about 2 times bigger than I would use if I was hosting my own video instead of uploading to video sharing sites through TubeMogul.

You’ll have to set up your account at TubeMogul first, and that will take a few minutes because you’ll have to have accounts at all of the video sharing sites you want to post to. But their free, which is cool. Once you’re done, use their upload feature and your video gets blasted out into the web-o-sphere.[SLIDE]

Step 2

So, now, you’re distributed. You’ve got you some distribution. Now, lets get your videos seen.

In the first video, I explained the concept of Back Links. These are links from web pages on other web sites that have hyper links back to the page you want to rank for. You see, Links from Web Pages are like VOTES. The more votes you have, the more chance you have to win the election – at least, that’s the theory.

What we need to do is get some links back to our newly posted online videos. The two big questions are – which Video Sharing Site are we gonna promote, and how are we gonna get links to promote it with?

Let me answer the first part of that question – You will (Eventually) want to get links to ALL of the video sharing sites that you post your video to. But to get started fast, you’re going to concentrate on getting links to your video on YouTube.

Why? Because YouTube is responsible for 1 out of every 3 online video views. There are days that it gets more traffic than Google. And consider this – lets say that YouTube has 10 BILLION videos hosted on it. Well, way back in 2008, Google reported that it has 1 TRILLION web pages indexed. Who KNOWS what it’s got now.

So, lets see, close to the same traffic, one one hundredth the number of pages competing for visitor attention. We loves us some YouTube.

Lets go get some links to our YouTube Video.
The first thing we’re going to do is create our own linking opportunities. Here’s what I mean:

Remember that script that you wrote for your video? Take a time out, and modify it enough so that it can stand on it’s own as blog post, or an article, or a news story. Then, at the end of that newly modified script, I want you to create a Hyper link that links to your YouTube Video.

Then, we’re going to take that newly modified script, and start distributing it to web sites that we can create and control.

Now, the obvious first few places you’re going to post it is on web properties you already control, like your web site, your blog, any social media pages you have.

Let me give you some ideas.
In the realm of the blog-o-sphere, you can create free accounts at Blogger.com (Which is owned by Google)
Wordpress.org
LiveJournal.com
MyBlog.com
Tumblr.com
And Typepad.com
You can get a Free Google Site Account and create a page with your script on it. And don’t forget your free Google Profile Page either.

And here’s a couple other popular places that you can distribute your modified script to:
There’s SQUIDOOOOOOOOOOOOOOO dotcom. And Posterus.com

Then, we’re gonna distribute our script to some article directories. Here’s a few places to get you started.
Buzzle.com ArticleDatabase.com iSnare.com ArticleCity.com 

And don’t forget the obvious places to post your script – like Linked In, and try starting a FaceBook Fan Page and post your script there.

And then head over to your favorite social bookmarking places like Digg, Stumble Upon, Spurl, Feedmarker, SpotBack, Connectedy, and Folkd.

That’s over 20 places you can start linking with (Which would put you squarely in competition with our cake bakeing video makers) –and let me just tell you – I haven’t even scratched the surface here –

You can become an authority in your niche just by being helpful in community forums – If someone has a question about a product, or service that you’re promoting with video, just answer themScre with a link to your video.

Oh, and if you’re really bold, try issuing a press release about your new YouTube Video. It will cost ya a few bucks, but the exposure might get ya noticed – some Press Release submission services reach thousands of news sites, and some of them will even let you submit your video right along with your press release.

Look at PRWeb.com, WiredPRNews.com eReleases.com, OpenPR.com and PRLeap.com just to get ya warmed up.

Seriously, that’s just the tip of the nipple on places you can get links from, but I don’t mind telling you, that’s a real good start.

WOW – another whirlwind training video. I know this one was real dense – so feel free to download it and watch it as many times as you want. (My amazon S3 account will thank you). - but I hope one of your big takeaways is that video has endless possibilities for traffic and conversion.

Lets do a quick review: In video 1 – we talked about how so many people are afraid of doing video marketing that they’re doing nothing, and how that’s leaving massive gaps and opportunities for you to clean up while others sit on their hands and wait.

In Video #2, I showed you the FAB Script writing formula, how to Hook your viewers, and how to use simple presentation software to quickly create videos that SELL.

And in this video, I showed you how to I made a quirky little parody based on Googles Superbowl ad, how to use music to enhance your message, how to distribute dozens of videos to video sharing sites, and a strategy for repurposing your script as content to get back links to your videos so they start ranking in the search engines.

And even though sometimes we moved at lightning speed, I’ve only scratched the surface of what’s possible.

So, whats next? I don’t think it’s a secret – you’re an internet marketer and I’m pretty sure you already know that this is leading up to the release of a new product.

And that’s one of the reasons I made these free videos for you – it was sort of like an audition. After watching them, I wanted you to be able to say “This dude walks the walk” like a boss.
So, seriously – how’d I do?

Well, here’s the thing... I want to be clear – I am blown-away, flattered and slightly embarrassed at how excited people are about this program – some of them must be reading the tea leaves and saw it coming as far back as video 1.

But, I’m honestly a little concerned that some folks are too excited. 6 people have already tried to put their credit card numbers into the comments! (Don’t do that by the way). So many people want to buy before they even know what it is, what it costs, and if it’s right for them.

Which means, I’m going to be so totally transparent with you, that it might get a little weird.

I know that’s not what one generally expects to hear from an Internet Marketer – but ya know, you’ve made it this far, you’re and adult that there’s really no upside to whatever future relationship we’ll have if I try to drop a whiz bang pitch video on your head. I’d much rather have an adult conversation.
In the next video, I’m gonna do the unthinkable. I’m going to spend a chunk of time telling you why The Video Boss Private Coaching program is NOT right for you.

Yes, I do plan on teaching everything I know about Video Marketing – From Script, to Score, to Software and Special Effects, Hard-core Video Editing, to creating your own Video Information Products, full on case studies, and getting your videos seen – it’s really a premium level of education with a high level and quantity of information.

The next video is to help you decide. And even though it might seem like I’m sorta rooting against success – I’m really not. I just want the right people for the limited amount of openings that I’ve got in the program.

And I’ll also share with you some things that you might not know about me. Which might end up sealing the coffin on any potential relationship we have.

Heh.

All right friend – I’m off again to make you the next video. In the mean-time, mark your calendar for Tuesday, February the 16th. That’s when I plan on filling this course up with the next generation of Video Marketing Bosses.

See ya soon!





##Video Script 4

Hi, it’s Andy Jenkins – and like I said in the last video, this video is NOT going to be all fancy pants. Remember, I said I wanted it to be a conversation, so you could decide for yourself if the Video Boss Coaching program was right for you. I’m not going to use be doing any Hypnotic Editing, or using wiz-bang zippy effects. I’ve got a lot of information to share with you, so lets get started. Uh Hem.

[Wiz Bang Opening]

Kidding Kidding…

Couldn’t resist. Lemme tell ya tell ya a quick story. Wont take 2 minutes - This coaching program, affectionately known as the video boss was actually an idea that I had way back around 2005, right around the time I was working on a feature film about Aliens and Rednecks – true story.

The film was called Altered. It was like Night of the Living Dead meets Forrest Gump, but with Flannel. A division of Universal, called Rogue Pictures picked it up based partly on the reputation of the filmmakers (I’ll get to that in a minute), and they sure seemed pretty excited to release the film. Then, something really unexpected happened.

Another division of Universal, called Focus Features had an unlikely hit on their hands.

Oh, Sorry, Sorry. Here ya go. No no, that one was my bad. Now, look, I’m down with cowboy love stories as much as the next...dude, but wait until you hear what happened next.
Out of nowhere, Brokeback Mountain started burning up the box office.

I’ll never forget the day that the head of Universal Pictures took us producers into his Manhattan corner office and essentially said, “Guys, we’re kinda busy and to be honest, your film is so unusual that we don’t really know what to do with it.”
Why can’t I quit you?

So that’s how it worked in Hollywood. And then, in 2005, YouTube was born.

Here’s the thing - The day after that meeting, I swore that I’d never let the FEW decide what the many get to see, again.
And that’s the genesis of The Video Boss. For all but the most recent history, making good Video and distributing it far and wide for profit has been a game for the rich , the super-technical, and the powerful industry elite.

Well, not anymore.

The Video Boss Private Coaching program was created so that it’s clients will know EVERYTHING and be able to DO what they need in order to create killer marketing, sales, and product videos from scratch. It will also show them how TOP industry experts in Search Engine Optimization, Marketing, and Social Media fine-tune their videos to get the Highest Rankings and Most Visibility FAST.

This video is going to do 2 things – show you what you’ll get as a Client of the Video Boss Private Coaching Program, and help you decide if it’s the right program at the right time for your business.
First things first.

Some folks have told me that video feels like a different language to them. It’s reminds them of the first time they tried to publish a web page and could figure out whether to use .html or .htm at the end of their URLS.

So the first thing you need to have is confidence in is my ability to teach you the video language.

In the last 3 videos, I’ve been doing a bit of light teaching, but When you’re working on multi-million dollar feature films, there’s NO room for confusion, so I asked a good friend of mine to say something nice about my Video Geek to Plain English translation abilities.

[Robin Endorsement]

Robin was with me the day we got Broke Backed by the man. Now look, I DID have to kidnap his children to make him say that, but he still managed to look sincere.

And Did you catch this part from Robin? “ I look forward to working with him again in the future” I wonder what THAT means... Muhahahaha. (Cough Guest Instructor).
Let me tell you how this is gonna work.

There’s a lot to cover because The Video Boss has a lot to offer, so we’re gonna move fast.

The first Module of the Video Boss Program is called the Video Universe. In it, you’ll learn the entire video producing process, from Script to Screen and beyond.

Just like the big Hollywood studios, we’ll start off with Development – this is all about creating you videos message. You’ve already seen how powerful the FAB technique can be – but wait until you get a look at the 3 other script blueprints that you’ll learn in video boss. These will blow your mind.

You’ll learn how to write high-converting Lead Generation Videos, High Close Ratio Sales Videos, and How to Move the Free Line and distribute content as traffic getting machines and to how create very profitable sales funnels and video launches.
You’ll learn a technique called Rapid Storyboarding – and if I had to chose one, I’d say that Rapid Storyboarding is the reason I’ve able to produce the kinds of nearly full length videos that you’ve been seeing – in just about 4 days – scripting, graphics, sound track, and visuals included.

This process is a progressive content Layering technique that creates your show according to a checklist. I couldn’t do the kinds of videos I do without it.

You’ll learn everything you need to know about Frame Rates, Bit Rate, Progressive and Interlaced video formats, the BEST formats to screen capture and shoot live video with, and what software and hardware to use. And BTW, the encoding software that makes those clean and noise free videos you’ve been seeing with me? It’s $29.00. I’ll show you how to use it.

We’ll move into Post Production, where I’ll teach you my 7 Part Editing process that completely removes the” what do I do now?” syndrome. You’ll know how to assemble your show from different types of media, where to use graphics and titles, how to listen like a pro for moments to use sounds to enhance your message, special tips on finessing your edit, and more. And I’ll also give you my Pacing, Timing, and Tempo technique that I’ve only taught ONE time. And it wasn’t to internet marketers. It was to Television Commercial Editors.

Once you’ve got a your finished show, we’ll move on to Distribution. In this phase, we’ll drill down into the exact output formats you should use to maintain the quality and technical integrity of your show all while making it optimized enough to work with all kinds of internet connections.

You’ll learn about preparing your video for playback anywhere - on your own web site, blog, or social media property without ever having to install a video player or call any javascript.

We’ll talk about using Amazon’s Content Distribution Network to make your video available worldwide, and how to secure your videos from unauthorized download.

And now, I’ve got some BAD news. In my last video, I said I would devote a chunk of time telling you why The Video Boss Coaching Program is NOT right for you. Here’s the first reason that this might not be the course you’re looking for.

The Video Universe training that I just covered is very comprehensive. If I showed you the title of every video tutorial in this program, we’d be here for an hour. I know this because that’s how long the first script for this video was – this is script #2.

The fact is, Video Universe is about 10 times more in depth than the free training you’ve just seen.

And here’s the thing…

Video Universe is Module ONE of FIVE modules. HIYooooooo
When I told you that this would be a Premium Education with a High Level and HIGH Quantity of Information – I wasn’t messing around. My goal is to give you such good information that you DREAM about video at night because during the day, you’re going to have access to a HUGE Library of Tutorials – and that’s just in Module 1.

Side, note – I spoke with some educational designers before I started making content for the course. It was weird. It was weird because their position was to be sorta stingy with the content. Their biggest concern was that if I went deep, wide, and broad with my training that people would feel overwhelmed. So, their advice was give just enough content to keep them hungry.

Pardon my French, but – SCREW THAT. The fact is, I don’t KNOW how to teach Video Marketing with just morsels and nibbles. I want you FAT and Happy and so, I’m going great guns here and going to make sure you have everything you need.

And you also need to know this before we move on. I’m not going to hold anything back – there’s no upsells or continuity packages here hidden behind the check out page. When you become a Video Boss Coaching Club Client, you get the buffet. So, just be ready, from time to time, to feel a little like I tried to melt your brain. Muhahahaha.

Do we have an understanding? Cool – lemme tell you about Module 2.

After I stuff your head with core information and concepts in Module 1, the Video Universe, it’s time to get some real-world experience. Module 2 is called The Laboratory. The Lab has one purpose – to show you actual operations and processes that you learn from Module One, but see happen them as they would be done by me.

We’ll start out by reverse engineering 2 scripts, and when I say reverse engineer, we’re talking sentence by sentence, and sometimes, even word-by-word precision. You’ll know what was on my mind when I wrote that script, and what my goal was for each important pivot and how it turned out.

I’ll show you a live Voice Over Recording Session, walk you through some Voice Over editing tips and tricks that will permanently remove any performance anxiety you have.

Then I’ll show you the voice effects that I use to make me sound NOT LAME. And here’s a special bit of fun – I’ll show you how I use a free piece of software to scrub out any noise I have on my tracks – and the settings that I use to punch up my voice quality from “Kid from New Jersey” to “Older dude with slight lisp that sounds like he sorta knows what he’s doing”. Heh. In the audio engineering business, we call that Sweetening. How appropriate.

You’ll keep looking over my shoulder as we unravel what I do for powerpoint and keynote Slide Creation, Slide recording and capture – you’ll learn one little process that I do which makes my voice over performance sound smooth and fluid, which helps keep the pace tight and the viewer engaged.

And just like I TELL you in the Video Universe Module, in The Laboratory, I’ll SHOW you various encoding settings, and what their effect will be on your finished product. Once you’re done with this part, you’ll have the knowledge to compress your videos to the max, without compromising their visual integrity.

Now, before we talk about Module 3, I need to get a disturbing rumor dealt with now. [Cue BrokeBack Image] Stop it.

For the first 75% of my Online Video Marketing career, I worked on a Windows-based personal computer. During the last 2 years of my full time employment in the radio, TV, and Film Industry, I worked on a Windows-Based Personal Computer.

So, if you’re not on a Mac, can you still make killer videos?
OF COURSE YOU CAN. First of all, the editing software that I use is cross-platform – meaning it’s on both a mac and pc. 

PowerPoint is Cross Platform, meaning its on both a mac and PC – and just like I’ve said 2 times in 2 videos, I use powerpoint almost as often as I use Apple’s keynote. Powerpoint has some graphical and design tools that Keynote can’t even get close to. It’s 3-D graphics and WordArt effects SMOKE Keynote’s design tools. Period.

The Video Boss Course is Platform Agnostic. I don’t care if you’re running open source tools on Linux – it’s not about the software, its WHAT TO DO with what you USE. For example – when I teach audio, the settings for the Audio Compressor ratio and Noise Gate threshold have the same effect no matter what Audio program you’re using.

I have and use a PC with PowerPoint, Camtasia, Adobe’s Editing Suite, and a couple of dozen other tools sitting right next to my Mac. I’ve got ya covered.

Let me see if I can’t sum this up in a silly simple way – It’s Not the ARROW that makes the difference – it’s the archer.

So, for anyone who thinks the first lesson of Video Boss is “Buy a Apple and get Keynote”, rest your mind. The biggest product release video I ever made was with 30 day trial software of Camtaisa, Powerpoint, and an older version of that mic I keep showing you that I got at Target. All done on a PC I got from Tiger Direct – in 2006.

Be the Archer first – then decide which arrow’s you’ll fire. MmmmmKay?

Now, this next part is really important. When I teach, I teach UP. that means is, I don’t place any artificial limitations on what I think you’ll eventually want to do with video. And that’s one of the reasons that this program is so dense.

So, for example - No, you may NEVER use a Video Camera to record even a single frame of live video, but just in case you WANT TO…

You’ve got a Full Module – The third in our series 3 – Lights, Camera, Sets, Action.

You know that I don’t personally get in front of the camera too often, but I’ve lost COUNT on the number of times I’ve been behind the camera. If you have a product or service that could really benefit from the use of Live Video, like say real estate tours, exercise programs, vacation packages, assembly or demonstration videos, talking head videos, expert interviews – even if that expert is YOU – I’ve got ya covered.

If you’ve ever had one of those eye-glazing over losing consciousness moments when propeller heads start talking about White Balance, Focal Length, or Depth of Field – this module will square that stuff for ya.

I’ll show you how to set up your camera, the right white balance and color temperature settings to use, and most importantly - how to compose your shot. Yeah, we’ll learn lingo like Establishing shot Wide Shot, Medium Shot, Head and Shoulders shot, Xtreme Close up shot – and when to use them. I’ll show you the rules that the professionals follow.

I’ll walk you through important check lists too – like the pros and cons of shooting ON Location vs. in a Studio. In fact, I’ll even show you how to set up a little HOME Studio with some stuff called Muslin and Seamless – and this stuff looks so good that your viewer will think you’re in a sound stage.

We’ll talk about Live Audio, and the best ways you can capture clean and shiny sounding audio from your on-camera talent. And speaking of On-Camera Talent – have you every heard the expression “In Their Eye-line” or “Performance Line Reading”? If you haven’t, I’ll tell you why you’re NOT getting the very best performance for the people you’re interviewing or the amateur actors that you’re using – and how to not tick off the pro’s that you might eventually use. Then I’ll show you how to do it like a boss.

What about Lighting? Oh yeah – there will be lighting instruction. We’ll talk about all shapes and style of lighting equipment. From the kind you can by at your local hardware department store, to the Just Getting Started Light Kits, all the way to the “Step Back, I’m a Director of Photography” lighting instruments.

I’ll also show you how to Light your scene – and that means where to set up your lights in relation to the subject your photographing. You’ll also understand contrast ratios, so you’ll know how much light to use in order to create a visually interesting, if not spectacular looking shot.

And of course, we’ll talk about Camera Angles, something called B-Roll, the 180-Degree Rule, and Continuity (Not the Marketing Kind) and learn enough other essential skills so you’ll be confident you can shoot whatever your marketing videos need – and do it well.

Before I talk about Module 4 - Edit Like a Pro, lemme just tell you how the Video Boss Coaching Program will work.

This program is what’s called a Scheduled Course. That means that I release the modules based on Time – one module per week. That way, we can work from the beginning to the end of the program in order, together.

So, that means that in just the first 30 days, you’ll get 4 modules – with one exception. Lemme esplain .

I’m releasing Module 1 and Module 2 in the first week. Since module 2 is very much about Real-World examples from module 1, I reckon’d that you’d want that information right up front.
So Module 3 will start on week three, and Module 4 starts on, you guessed it – Week 13. Kidding Kidding. Module 4 is called Edit Like A Pro, and it is released, in fact, on Week 4.

And I feel compelled to warn you about module 4. This is HARD-CORE Editing Instruction. When I said that I teach UP, Module 4 is a perfect example of this concept.

Edit Like A Pro is an entirely complete, self contained video training course that I developed for video editors who want to become Professional Editors. And it’s comprehensive and no-punches pulled – thus the name “Edit Like A Pro”.

And it’s very serious. [Bunny kicking me]. Heh.

I’m just gonna list the chapters that are contained in edit like a Pro and Keep talking for a few moments while you adjust your view.

You might only use a fraction of the editing techniques that I teach in this module – but if you suddenly decide that one day you want to bury one of your more arrogant competitors – this module will be part of your quiver.

Just a closing thought on Module 4 – When I decide to do something, I don’t often mess around. It’s probably some sort of compulsive disorder or something Freudian. But my point is when I decided that Module 5 was going to be the Full Blown Version of Traffic Boss – I admittedly went a little overboard.

First, Traffic Boss’s goal is to learn ya how to get your Videos distributed FAR and Wide, Killer Rankings in the Search Engines, How to Leverage Social Media and other emerging online communities, and other fun stuff that makes you #2 on Alex’s Hot Urls on the same day of the superbowl. {Note – sooner on this?}
I’ve been teaching Traffic Generation for a lot of years, but I really wanted the traffic boss module to blow your mind. So, here’s what ole cousin andy did:

I assembled a Dream Team Group of experts for Video SEO, Link Getting, Social Media Marketing, Video Distribution, and YouTube Dominance.

Here’s our team for Traffic Boss:

In Video SEO and Link Getting, I’ve got The SEOBrainTrust. That’s Dan Thies and Leslie Rhode – who are widely regarded as the storm troopers of Search marketing.

Dan and Leslie are no Joke. Just their section of Traffic Boss Alone is going to turn you into a SEO Boss.

We’ll cover Keyword Selection Strategy, so you’ll know WHAT terms to rank for. How to optimize the linking structure of your site so that every page has the best chance for ranking possible. How to make sure the web pages with your videos are fully search engine friendly. You’ll learn how to track and adjust your ranking performance, so you’ll know whats working and why, and a few other little ninja things that other peole are NOT talking about…

Like, Video Site Maps, Transcription Optimization ( I told ya that script would come in handy), and Media RSS feeds. What? Yeah!
And once you understand how the search engines bestow their love on you, you’ll need Dan to teach you how to Get Back Links Like a Boss. And that’s part 2 of their training. You’ll learn how Search Engines see and judge the value of each link that you get – so you’ll never waste any time chasing down a link that’s worthless.

They’ll teach you how to sneak up on your competitors, detect their marketing weaknesses so you can just sorta show up one day in front their listings and say Hey.

You’ll learn about a concept called Self-Liquidating Links that are actually worth money, but pay for themselves.

And here’s some powerful Kung-Fu – Dan has created a technique called a Leverage Engine which multiplies the value of the links you already have, and makes it far easier to make the links you get COUNT towards fast rankings.

That’s SEO – well, what about Social Media Marketing...? Heh, Heh, Heh.

Don Crowther is very tall. He’s also a consultant for many fortune 100 companies about their Social Media Marketing strategies
I thought, Why shouldn’t we have that kind of information? Don agreed.

Don will talk about Key Social Media Outlets to post your Videos, How to judge the effectiveness of your Video Sharing Sites so you only concentrate on the sites that are giving you results. He’ll talk about When you should embed your content from video sharing sites like YouTube and when you should host your own video (cause we’ve seen that make a difference).

And Don will also share with you a 2 part Teaser strategy to get all the goodness out of Video Sharing Site distribution while STILL getting your most qualified viewers in front of your offer and into your shopping cart.

Speaking of Video Sharing Sites – I don’t think Video Boss would be complete without some comprehensive information on The Big Kahuna of Video Sharing Sites – and that’s YouTube
Now look – this section is, well, in a word, viciously delicious. YouTube is pretty big, and the exposure you can get from it is monstrous. So, I didn’t intend to mess around with this section. I’m not going to just show you how to upload your video, tag it, and call it something clever like YouTube Boss. That’s lame, yo.

So, I reached out to Ole’ Paul Colligan. And he reached back. That didn’t sound right. Here’s what Paul is gonna show you about YouTube.

How to get YouTube Friends and Subscribers even if you have NO content.

How to switch out YouTubes Flash Ads in your videos and put in Ads of your own (without paying for them)

How to increase your video view count automatically (With YouTubes Permission)

You to get backlinks FROM YouTube to your site – heh.

And this one is gangster – how to get your videos to show up as related videos on the most viewed videos in your topic.

And he’ll show you a little trick to get your videos to show up multiple times in the search engines.

Actually, there is ONE more thing – it’s about using a competitors ego against them to get their viewing audience to become YOUR viewing audience. [Cue Evil Laughter].

And the final part of Traffic Boss is delicious chocolate cake. Video Distribution is pretty important. And no one knows that better than Mike Koenigs, the inventor of enterprise level video distribution AND promotion service called Traffic Geyser.

Mike’s discovered a TON of vital information about the behind the scenes workings of the Online Video Sharing Industry and online content distribution pipelines. And for his part of Traffic Boss, he’s not only going to show us the best ways to leverage the video sharing site distribution phenomena, he’s going to take us places that others won’t go.

For example, There are 4.5 BILLION Mobile Media users. Its one thing to get your video in front of people on their computer, but if we’re gonna do that, why not ALSO send it right into their pocket or purse and make it available on their phone.

We’re also going to get 5 of mikes best celebrity video marketing secrets – and this is cool because he’ll show us how to build the kind of trust that famous people get when you communicate with your audience.

Mike’s also got experience coaching people who are Terrified of being on camera, but want to be anyway – he’s got this cool little technique to make palm-sweating folks who HATE they way they look suddenly look confident and real – all in 30 seconds.

And btw, you remember Traffic Boss in Video 3, where I showed you how to repurpose your script and then use it to get links back to your video on Blogs, Social Media Sites, Article Directories, and Social Bookmarking sites?

Yeah well, mike is going to show you how he does all of those things automatically.

Friend, Traffic Boss is no joke. This is an arsenal of Video Marketing goodness that hasn’t been assembled in one place, ever.

And it’s all included with the program.

Whew, it’s a good thing we’ve only got one more module to go. Oh, and... the bonuses modules. Yeah, Forgot to mention those.
At this point in the program, you’ll know everything you need to BOSS it with Video.

But, I figured, a little feedback would be a good thing. So, in Module 6, I start doing Video Reviews. This is how this works, and I don’t mind telling you that this is part of an evil plan.

See, once you’ve been through the first part of Video Boss, you’ll be well on your way to changing the nature of your business with Video Marketing. But... There’s nothing like getting a second pair of eyes on your video that has been there, done that, and gotten the ugg boots.

Bur for this to work I have to have an agreement from you. Once you’re been through the first 4 modules of the course, I’ll let you upload one of your videos to a special area in the client portal, and then I will proceed to tear it apart.

Heh. I’m mostly kidding, but I will promise you this – if I see something that absolutely needs to be changed in your video, I’ll tell ya. I’m not gonna hurt your feelings, but I am gonna tell you like it is.

Now, this part is important. It may take me days or even weeks to evaluate your video – and I’m only gonna do it if you will swear that you’ve put the techniques that I’ve shown you in the first 4 modules of Video Boss to full effect

Ya see, Here’s what I’m banking on – if you follow the instructions in Modules 1 through 4 with conviction - , my review is hopefully gonna be something along the lines of “WOW – AWESOME”. Which is why Im able to do this review for you. So, that’s the deal I’ll make with you – I’ll review one of your videos if you promise to apply what I’m teaching before I watch it. Deal?
Cool.

At this point, I could easily call Video Boss a Masters Degree in Video Marketing. The trouble is, I have More to say and more stuff to show you. So, I’ll be quick:

Module 6 is Called Video Information Products – or VIP for short. Here’s the jist – after you’ve learned how to make killer marketing videos, can you imagine how EASY it will be for you to make Instructional Videos? Not just for moving the free-line content, I’m talking videos that you can SELL, for profit. Video Courses and training products that will ADD to your company’s bottom line profit.

Module 6 will walk you through the same design and production process that I use to create Video Information Products. We’ll talk about enhancing your target markets value of your product, structuring the flow of your instruction to help the customer achieve their most desired outcome, when to provide Lecture Training vs. Laboratory Instruction (Cause you need to do both) and how to multiply the customers positive experience beyond what they get in the core training.

I’ll also give you advice on sales technology, like ecommerce engines, keeping your content as safe as possible, and how to easily repurpose your work to sell into multiple channels.
Still not done. You’ve probably heard this before, one of the things you can do to turn your customers into raving lunatic fans is to give them 10times the value than they were expecting.
So lets keep going.

Module 7 will contain the most revealing, candid and in-depth behind the sense look at the Birth, Creation, Marketing, and Delivery of The Video Boss Coaching Program that you’ll ever see. This goes so far beyond just “Look over my shoulder”

I am going to tell you exactly how I researched my desired customer, how I created the marketing content you’ve seen to create desire for this product like I’ve never seen before.

And then I’m going to just had you the keys... I’m going to give you a list of every arrow in my quiver and, you’ll get every mind map, keynote and power point presentation, marketing video script, all the email copy, the split test results and landing page copy that I used to launch this product.

All of it.

You’re going to have to sign an NDA, and I’m not kidding. I’ve spent 9 years learning to do what you’ve already seen, and I’m only going to disclose it FULLY to people who understand what that 9 years and the resulting 8 figures worth of sales performance is worth.

And oh – SURPRISE! We’ll have a guest instructor to help you construct your own video product launch. Jeff Walker, the author of Product Launch formula has presided over many of the most successful online product launches, both in and out of internet marketing.

So jeff will join us for some special learning sessions and show you the right way to launch your product with video. And it doesn’t matter what market you’re working in – Jeff’s overseen launches from practically every topic - everything from a Edible Plant Board game launch to a Horse Ballet training launch.
Nope – not done yet.

The last module of the Video Boss is called “Like a Boss Advanced”.

If you’re head hasn’t exploded at this point, ask your family to clear the room.

In Like a Boss Advanced, I’m going to show you Special Effects like Blue and Green Screen Compositing. I’ll show you how I create those funky and fun little animations that I open up my videos with. I’m gonna show you how to virtually compose your own music and customize the impact of your musical score like a boss.

And when I say advanced, I mean, if you’ve ever thought about making the kinds of videos that you’ve just seen that were a part of the Video Boss Marketing, THIS module will show you how.
When you become a Member, I will guarantee you this – YOU WILL learn how to make and market with Video in the most profitable and efficient way that I know how. That’s my promise to you.

Now, lets decide if Video Boss is right for you. Couple real easy things here.

First – the obvious stuff. Simply buying into this program will not cause your bank account to explode.

So, if you’ve been on a buying “get rich quick programs” kick lately, you might want to give this a pass – cause I don’t believe in get rich quick. I believe in Make it Fast, Make it Count, Make it Last.

I’m not going to apologize that you won’t become wealthy overnight. If that’s what you expect, so sorry, but this isn’t for you.

Second, you’ll be doing video – which means, that yes, you’ll be doing things like... making video. And that will require you to do things. Heh, just so we’re clear.

Friend, I can teach you this stuff. I’ve been doing it for 18 years and got 4 years worth of top shelf education on this very topic. You won’t be able to ask me a question about video making where I can’t get you an answer. For me, this stuff is like breathing – it happens automatically.

But, I can’t make you do it. And I’m not going to do it for you. So, please, and I mean this with love and respect, take a look in the mirror and ask yourself if you’re ready to experience this profound of an impact in your life. And I’ve been around the internet marketing biz long enough to tell you – the people that actually DO something with the stuff are the only ones that ever end up having results.

Okay – lets get the tuition questions out of the way. I’m not going to anchor the price of the Video Boss coaching program against $150,000 worth of NYU education or $50,000 worth of education from Full Sail University. You already know that won’t teach you marketing.

Here’s what I want you to know.

A, if you’re financially destitute, don’t buy. Take the 3 free videos that I made, put them to work, and get yourself squared financially. Hope that wasn’t too harsh. But yeah, if you’re thinking about using food money for this, you’ve got other things that are more important right now.

B, and I want to be clear on this – You’ll have all of the content from Video Boss, all of the modules and bonus modules by the end of the 8th weeks And that means, each week we’ll start training in a new module - but with the exception of week one where you get 2 modules right up front (and did I mention that each module has multiple videos?)

So, that’s everything you need available to you in 8 weeks, but what happens after week 8 is done?

I’m not gonna leave you hanging. You see here how we built this awesome community together? There’s thousands of people that are now believers in Video Marketing like a boss.

And I want to create the same sort of community inside the Video Boss Program.

So, after all of the modules are released, I’ll keep working with you in the form of new content, new training, and regular teleseminar Q&A Calls.

And you’ll also get new portal features that help you connect with other Video Bosses , share expertise, and discuss new opportunities, and even work together on projects. Maybe one Boss likes script writing and you like editing. Sounds like you two ought to get together, right – and that’s just one of the features we’ll roll out to the membership after the training is complete.
So, for 6 months, we’ll be building that community, supporting each other, and uncovering new ideas for maximizing our good work. So, you won’t have to wait long to get it all, but at the same time, if you enjoy a slower pace, because you’ve got 6 months to work it – you’ll never fall behind.

Which is why I’m going to give you 2 options to purchase this program.

Option 1 is a payment option. Remember, this is NOT a continuity program – this is a complete coaching program, meaning there’s no hidden fees or upsells. So, What I’m going to do is allow you to spread your payments out over 6 months. That would mean that you’d pay $388 dollars per month for 6 months.

Option 2 is will save you 15% on the total purchase price – so if you pay $1997 upfront, you’ll have no payments to make for This Video Boss Coaching Program ever again.

And as an Internet Marketer, I’m sure you know that there is a 100% Money Back Guarantee. You’ll get to use the first 4 modules before you have to decide if The Video Boss is right for you. If it’s not, no blood, no foul, you’ll just send a message through our Zend Desk Powered support desk, and as long as you make your decision before 30 days from the day you purchase, you’ll get EVERY PENNY of your money back. End of Case.

Last thing – you’ve seen some launches and I’ll bet you’ve seen some big launches. I have too – but what I’ve never seen is over 3, 800 sparkling, glowing, comments from people that are jazzed about doing video.

And you can see the comments like “I don’t care what you’re selling, I’m in” across all of the videos.

So, there’s clearly demand. Which simply means, you need to make a decision. And I hope that the straight talk that I used here will help you do that.

If you’re ready, this is what you can do – somewhere on this page is an early bird link – it will let you put your name on a special email list – and what I’ll do is make sure that you’re the first to know when the Video Boss Coaching Program starts accepting clients on Tuesday. You’ll have access to purchase before anyone else – and that’s important because I will close this program once I get to a level of clients that I think I can manage effectively without overstretching. I’d encourage you to get on that notification list if you want to guarantee your spot.
Tomorrow, at about 4pm eastern, 1 pm pacific, I’ll open the registration for Video Boss to the general public.

Then, on Friday (and this is important, btw), I’ll open the private client site and release the first 2 modules so you can start gobbling up what you need, like a boss.

Thank you very much for you attention. This whole process of showing you the power of video has been a great experience for me and I do hope to see you on the inside.


#The Break Up Cure Customer Emails

##Male

##1. Welcome Email

Congratulations

Hey first name,

Congratulations on investing in The Breakup Cure program

I think you’re going to be thrilled with what you discover… 

In fact, if you’re like most people, this is going to be the most powerful thing that you’ve ever tested or tried… blah blah blah… 

Listen I gotta run because of XYZ reason, so I’m going to keep this email short… 

But stay tuned because I’ve got more great stuff coming right around the corner… 

Talk soon

Kevin :-)

##2.  The #1 Thing to Focus on’

o	This is where you want to give people a very hyper-specific action step that you want them to take with your product…
o	SUPER specific…

o	

Hey, it’s Kevin here… 

I know you’ve probably got a lot of things going on in your life right now… but listen… 

The thing that separates people who are able to successfully turn their life around from the people that don’t do ANYTHING with the information you’re about to get your hands on is this… 

The people who are successful are the people who take  small action steps every single day… 

So I want to give you one tiny little thing that you can do today which is the single most important step you can take towards your goal of achieving X… 

And that’s this: 

I want you to turn to page 37 in the book… 

I want you to skip to 13:17 in the video… 

And I want you to listen to that segment… 

And I want you to do one thing… 

I want you to write down the answer to this question: 

That’s it. 

That’s ALL you need to do today… 

This will take you less than 2 minutes… 

But believe me…  

This is THE #1 thing that separates successful people from  those who never make any progress… 

So just do this ONE specific thing… 

=> Link

o	That’s the 2nd email – Day #2
o	This needs to be a ‘big picture’ action step, like…
•	“I want you to identify the three biggest buckets in your market just intuitively, who do you think are the 3 biggest sub-segments in your market?”
•	And then I want them to go back into the product – so I send them to a SPECIFIC piece of the product
•	I know that if they end up watching 2 minutes, they might end up watching 15 minutes because it’s just so damn good…
o	Just a taste…	
•	Tell me what the 3 biggest segments are in your market, and tomorrow I’ll explain what you’ll do with that information…


##3. Doing a very specific action / drill /exercise for 3 days in a row…

o	“Ok, so what I want you to do for today, is for each of those 3 buckets you’ve identified… I want you to write a 1 paragraph description of who that person is… For example… It could look like this… 
o	[and I’d redirect them to a part of the product that explains when to do that specific thing…]
o	“So what I want you to do today is jump to video 2… 2:23 into the video… And I want you to do the exercise that I explain at that point… And I want you to do that for each of your 3 buckets… It’ll take you less than 2 minutes per bucket… Less than 10 minutes total for the exercise… But go ahead and do this… We’re going to be moving things along and then tomorrow we’re going to use that information to answer another important question that is going to lead you in the right direction…”
•	And then for 4th and 5th emails, you’d have exercises 2 and 3…


## 4. Doing a very specific action / drill /exercise for 3 days in a row…

##5. Doing a very specific action / drill /exercise for 3 days in a row…

##6. “Catch-up” Email

a.	“OK, so today, we’re going to take a day off because I know some people probably haven’t had a chance to catch up with everything… 

And by the way... if you didn’t get all my emails over the last couple days, here they are: [link] [link] [link] … “

b.	That’s a catch-up email, b/c you don’t want people to feel like they’re falling behind… Where they’re missing out on something… 

You want people to feel good about themselves.

i.	You don’t want people to feel so overwhelmed and behind that they feel like they should cancel the program

c.	You want to have 2 paths going on-

i.	1. People who are moving fwd at an aggressive pace
ii.	2. Something in between for people who didn’t get around to everything – that’s the reason for the ‘catch up’ email


##7. Enhancing the Purchase

This is where you say…

Talk about how to make things easier, faster, better, or more fun…

By using some tools…

You’re writing about consuming the main product that they bought…

Example for info product:

	“Now you might have noticed in the video for exercise 2, that I was using a little piece of software to make things easier… Well, that piece of software happens to be a piece of software that I own… And if you’d like to get access to it… I have a special program… Normally it costs this, but I have this special program for customers where it only costs [X]. Now most people who go through the program eventually like to invest in the software b/c it makes their life so much easier & faster… And the process is a lot more painless… ”

What we’re doing here is…

Getting people to invest in the other stuff that you have to sell that augments their original purchase…

	Example – weight loss supplement – here’s where you’d sell exercise gadget… etc.

Can also introduce 3 different things, and at the end say…

	“Hey, folks who have been interested in getting access to all these things  but they weren’t quite ready to pay all those individual fees… Well the good news is I have a special package where you can get access to all these additional tools I just talked about… At a fraction of the price… “


##8. FAQ

## 9. Testimonial

##10. Last Day

##11. Pivot

“Hey, I know we’ve been talking a lot about [x], 

But I know some folks are interested in covering other topics… 

So if you tell me what you’d like to learn about next, we can switch gears and start talking about that instead… 

[door #1 / #2 / #3, just like in prospect pivot email]


##Female

#Prospect Emails

## Main Sequence

##1. Welcome
Next Steps

Hi {FNAME},

My name is {NAME_ASSISTANT}, and I'm Dr. (NAME_DOCTOR)'s assistant



# Affiliate Promotions

## Male

## Relationship Rewind

##1. SOS 
The 4 stages of a break up

The 4 stages of a break up


This 5-part course is going to show you exactly how to rewind your ex's feelings so they come running back into your arms, no matter how long you two have been apart.

Even if you think you've tried everything to get your ex back, and even if they live really far away, you'll discover how to bring that relationship back into your life, better than ever... And keep it that way.

You won't have to settle for a rocky relationship filled with fights...

And most importantly, you won't EVER have to give up on the one person you REALLY want.

==========

The 4 Stages Of A Breakup and How To Know What Stage You’re In

==========

You and I both know there's nothing worse than a breakup.

And there's no shame in admitting that breakups hurt. Because something that used to make you happy suddenly got ripped out of your life.

So if you've gone through a breakup that made you feel like you lost a part of yourself, don't worry.

There are other people who know exactly how you feel. In fact, I've been there too.

I know as well as anyone that breakups leave an emotional "scar" that never truly goes away. Because really, you never stop missing your ex. Even if you think you've "moved on."

It hurts. And even if the pain keeps you up at night, distracts you when you work, and makes you miserable, that's okay...

Honestly, no matter what anyone tells you, you're not supposed to "just get over it" immediately. If you still miss your ex, then you still have a good reason to, deep down inside.

Besides, moving on is a long, painful process. And if you can still remember the most amazing, blissful moments
you shared with someone...

If you remember romantic walks you took when your relationship was at its most shining point...

Or you remember how great of a time you two had, just sitting around talking...

Or the cute little nicknames you had for each other...

Imagine you had the power to just "rewind" to any one of those moments where it felt like you and your partner were the only people in the whole world, and everything was perfect...

You'd press the "rewind button" in a heart beat, wouldn't you? 

Of COURSE you would!

And I have some really good news...

In this email , I'm going to reveal the secret that rewinds your partner's feelings to the most intimate moments in your relationship.

So your ex will want YOU back.

You don't have to risk rejection. In fact, you don't have to do anything but press one "button," and your ex will come running back.

And once you rewind, you'll have your partner back for GOOD. And your relationship is going to be stronger and more intimate than ever.

You'll feel a big weight lifted off your shoulders... You won't be distracted by loneliness, or haunted by the memories of your ex.

You'll bring bliss back to your relationship, and happiness back to your life.

If your ex has become cold and distant, even if you think getting back together is hopeless... This course will show you how to rewind their feelings and get them back for good.

And after you rewind, you'll have the best sex of your life. The passion re-lights the fire in your relationship, and your partner will keep coming back for more.

Sounds good, right? And here's a secret that makes it all possible...

No Breakup is EVER “Final”…

Even if your ex said they were done. Even if the breakup was messy.

Even if you broke up years ago, or you live far away...

Relationships never really "break" for good. They just decay slowly over time.

And that's good for you. Because you can actually reverse any breakup, and rewind the feelings in your relationship to the exact
moment you miss the most.

Because every relationship decays through the same four stages. And knowing what stage you're in is the first step to rewinding...

So here they are -- The 4 Stages of Relationship Decay.

==========
Stage 1: Bliss

==========

Bliss is the reason why we get into relationships in the first place, and the reason why you miss your ex.

See, when you're in the Bliss stage, you and your partner just feel connected. Your relationship is passionate and everything feels completely natural.

You and your partner can have a great time without doing anything special.

Like if you just take a romantic walk, or stayed in to watch a movie on the couch...

When you're in Bliss, you and your partner are both completely "locked in" to your relationship, and neither of you would EVER think about being with anyone else...

Your partner feels like you're absolutely perfect... In fact, all of your "little imperfections" actually make your partner like you even more!

Even if your partner's friends and family judge you, your partner won't listen to them. When your relationship's in Bliss, your partner thinks that anyone who says anything bad about you just sounds crazy.

People often say that Bliss gives you the best feeling in the world. And when you're relationship's in Bliss, you feel like all of those "cheesy" lines from romance novels actually describe your real life.

And the feelings are REAL. In fact, there's a scientific phenomenon known as "emotional mirroring."

You see, bliss activates "mirror neurons" in anyone's brain. So when you're in the Bliss stage; everything you say, do, and feel is mirrored by your partner. Instantly and automatically.

So when you smile, your partner smiles back.

And when you say "I love you," your partner REALLY feels it, deep down inside.

The emotional mirroring effect is so powerful that it completely changes the way you see the whole world.

Because these "mirror neurons" are the same neurons that allow kids to learn their first language, or learn how to walk... And they're also the key to a perfect, blissful relationship.

These mirror neurons make your relationship, and the emotions behind it, undeniably real. For both you and your partner.

Until "something" changes, and you fall into the Switch stage...

==========
Stage 2: Switch

==========

When you're in the Switch stage, your relationship just feels different and you can't figure out why.

Switch happens when one specific event -- maybe something you did or said -- changes the way your partner sees your relationship.

In the Switch stage, the emotional mirroring stops and you feel much less connected than you did during the Bliss stage.

You and your partner have more fights, and you tend to fight about the same things, over and over.

And your partner loses their "bliss blindness".

How To Spot The Switch

See, when you were in Bliss, your partner ignored all of the obstacles and challenges in your relationship. They didn't care about the possible problems in your relationship because they felt too much love.

But in Switch, your partner can't stop thinking about any of the problems you face.

And they start to act differently toward you, too.

Your partner starts to internally criticize all of the little imperfections that they actually liked during Bliss.

Maybe they stop returning your phone calls...

Or they don't text you back for hours...

Or they tend to act moody when they're around you...

Even though they ALWAYS wanted to spend time with you in Bliss!

And it seems like the harder you try to bring your partner back to Bliss, the more they drift away.

Because...

...And when you're in Switch, your partner is always listening when friends and family criticize you. Even if they always stood up for you before.

In Bliss, your partner knew they wanted to be with you. But in Switch, they're not quite sure.

Switch can last anywhere between a few hours, or a few weeks... But if you can't bring your partner back to Bliss, you will enter the Drift stage...

==========
Stage 3: Drift

==========

In Drift, you partner starts to act like they're definitely ready to move on.

Your partner constantly says they're too busy to see you. It's obvious when your partner never seems to be honest about what they're doing... And whenever you ask, they either give you a vague answer or an outright lie.

You spend much less time with your partner during Drift because they're actively looking to replace you with someone else.

And here's another secret...

You could be in Drift, even if you haven't officially 'broken up' yet. And when you're in Drift, your partner is looking for someone new. No matter what.

Your partner seems cold and unemotional, no matter what you say to them.

And your partner acts so cold because they're trying to move on by forgetting the blissful moments they shared with you. And they can only move on if they find bliss with someone else.

If you're in Drift, you only have a limited time to act. Or else your partner is going to find bliss with someone else.

==========
Stage 4: Death’s Door

==========

When your relationship is at Death's Door, your partner has made an active effort to block you from his or her life.

Technically, it's still possible to rewind your relationship from this stage, but it's much more difficult. Because, in Death's Door, your partner has most likely taken significant action to keep you out of their life.

If your ex changed their phone number or email address, blocked you on Facebook or another social networking medium, or even got a restraining order; then your relationship is officially is at Death's Door.

Here’s some good news…

Every relationship follows these four stages in the same order. Whether it lasted for years, or it ended after a few days.

And now that you know what the four stages are, you're on the path to successfully "rewinding" your relationship." No matter what stage you're in.

Getting your ex back might SEEM like hard work... But it's not. In fact, after this course, it'll be as easy as pressing a button.

If your partner really was "the one," then you won't have to go on awkward first dates with people you barely know.

I've been there. I've been through horrible breakups. And I've spent whole nights lying awake in bed, thinking about how much 

I missed my ex.

I know how much it hurts. 

Because once you know what stage you're in, all you have to do is press the right 'button', and you'll rewind your relationship back to Bliss.

Then your ex will do anything to go back to the way they felt when you were in Bliss together.

They'll be warm and loving all over again. And you'll have the person you really want back in your life.

Your relationship will be stronger and more passionate than it's ever been. And later in this course, I'm going to show you how a second shot at bliss can breakup-proof for the future.

But you have to be careful. Because if you press the WRONG button, you'll fast-forward to Death's Door. And you don't want to be stuck missing an ex who blocked your phone number!

If you act fast, you can avoid Death's Door. You just need to take the RIGHT action.

No one should have to suffer through the painful loneliness that follows a breakup...

No one should have to watch their ex find bliss with someone else...

And no one should have to try to move on and find someone new after they've already found 'the one'.

ESPECIALLY you.

And after this course, you won't have to. 

Tomorrow, I'm going to email you Part 2 of the course, and you're going to learn three rules you absolutely have to follow when rewinding your relationship.

But if you don't want to wait until tomorrow, you can watch a short video presentation here:

==> Take The First Step To Rewind Your Relationship


Kevin

##2. SOS 
3 rules that could make or break your relationship

3 rules that could make or break your relationship

Have you ever had one of those days where everything reminded you of your ex?

For example, you might hear that song your ex would always sing, and start to remember how your ex would sing it... Maybe you overhear someone talking into their cell phone, saying your ex's first name over and over... Or you drive by your ex's favorite restaurant, and you can almost hear their voice ordering their favorite meal.

The day goes on and you just keep remembering every little detail about the wonderful relationship you and your partner used to share. And it feels like everywhere you look, you're haunted by these painfully bittersweet memories of your ex.

And the memories drain your energy. They make you feel so tired and depressed that all you can do is think about how you could get your ex back.

Some people say those days are a sign. They'll say you've already found true love, and you need to get that person back.

Now, I don't know if there's anyone giving you a divine sign, but I do know one thing...

There's nothing wrong with wanting your ex back.
 
In fact, it only makes sense. You felt great with that special person before. And you'll feel great again with them back in your life.

That's why you have all those painfully specific memories of everything your ex did, said, and liked. They're proof of just how happy you were together. Because if you weren't a great, special couple, you would've simply forgotten everything and moved on.

But the fact of the matter is that the two of you really cared about each other. So much that it changed both of your lives.

==========
Why Your Ex Misses You, Too…

==========

Here's the truth: If you can remember all of your ex's favorite things, and if you can remember all of the cute traditions, pet names, and intimate, passionate moments you shared, your partner is capable of remembering too.

If you can remember how you felt in your relationship -- how happy you were together, and how everything in your life just felt more rewarding when you had the perfect person to share it with, your partner can remember those exact feelings too.

And if you can get your partner to feel that way again, they'll miss you as much as you miss them. And you'll be able to have that perfect relationship back in your life, making you truly happy once again.

Now, getting your ex back might sound difficult. Especially if you feel like you've already tried everything.

But this free course is going to show you the real truth about relationships. And once you know these secrets, rewinding your relationship won't be any harder than pressing a button.

There's no cheesy, awkward "therapy" conversations. And you don't need to show your ex that you're a "better" person now. If you were good enough to make them happy before, you're good enough to make them happy now.

You won't have to date strangers to try to move on... Because these simple secrets will bring the person you really want back in your arms.

==========
I’m Not Saying You Can Actually Rewind Time, But…

==========

Here's the biggest secret: You can get your ex back by pressing a 'button' so powerful that it's like rewinding time. Even if your ex has been cold and distant for years, pressing this button brings your relationship back to its warmest point. And this time, you can make it last.

Relationship Rewind isn't some kind of hit-or-miss gamble. And it's not a gimmicky magic trick.

It's a simple technique that rewinds your partner's feelings to the most blissful moment you ever shared. You can probably remember those moments right now...

That same memory may have kept you awake late at night, and made you sad and lonely that you lost the one. But you won't have anymore of those miserable nights. Right now, you're already getting ready to rewind your relationship.
 
You can rewind your relationship as long as you know the 4 Stages of Relationship Decay and the 3 Relationship Rewind Rules.

You learned the four stages in yesterday's lesson. But if you need a refresher, you can just watch this free video to catch up.

==> Catch Up Tonight! The 4 Relationship Stages And The 3 Relationship Rewind Rules [LINK]

You can rewind your relationship… but there are 3 rules.

And today’s free lesson is all about the 3 rules. Follow these rules, and your ex WILL come back. For good.

So let’s get started with Rule #1…

==========
Rule 1: Get Your Ex Back Fast, And Make It Last

==========

Relationship Rewind works quickly. So the faster you press the 'Rewind button' for your relationship, the easier it is to make your ex come running back. And the sooner you rewind, the sooner you can have your ex back forever.

Now, there's no 'expiration date' when the rewind technique stops working. In fact, it's been used to rewind couples years after they broke up.

Believe me, you don't want to waste any time. Because relationships decay over time, every day you hesitate runs a BIG risk...

If you're in Switch, you have a VERY limited time to rewind the relationship before it decays into Drift. Then you'll need to press a completely different 'button' to rewind.

And if you're trying to rewind a relationship in Drift, then you don't have any time to waste!

If you're in Drift, then your partner is trying to replace you in their life. And if you don't act immediately, your ex WILL replace you... And will fast-forward your relationship straight to Death's Door.

Simply put:

If You Delay, Your Ex Drifts Away

==========
Rule 2: If They were More Than A Friend, It Can Happen Again!

==========

If you're still not sure Relationship Rewind will work on the person you miss, pay attention to this rule...

Because it doesn't matter if you were together for years, or if you only went out on a few dates. Even if you were never officially a 'couple', you can still rewind their emotions back to the most passionate moment you can remember.

You can rewind any relationship that ever had ‘physical intimacy’… even if you never actually had se.x.

Here are a few examples of physical intimacy, in case you're not sure...

Kissing:
Whether you passionately made out or just shared a few quick pecks, you can rewind and get even closer.

Taking a romantic walk: 
If you two were walking side-by-side alone, that counts as physical intimacy, then you can rewind.

Holding hands, or sharing a meaningful hug:
Most people will tell you this doesn't count as being physically intimate, but it does. And there's one big reason why -- if you got that far, your partner was thinking about doing more...
 
And, of course, if you ever slept with someone, you can rewind to Bliss. Even if you just 'hooked up' casually.

Even if you shared physical intimacy just once, it's all you need to be able to rewind your relationship back to Bliss. Here's why...

When you share physical intimacy, you're expressing your feelings, together. Even if you're just holding hands.

Rewinding can bring you CLOSER…

And here's another secret. Physical intimacy can ONLY grow in Bliss.

So if you made out a few times, but never took it much further... 

Or if you 'accidentally' hooked up... 

Even if you only hugged and held hands before they started drifting away... 

And, of course, if you made love several times in an 'official' relationship...

You can rewind back to Bliss.

If you can remember any intimate moment the two of you shared, whether it was a night where you passionately made love, held hands on a quiet walk, or even if you just shared a hug that felt like it lasted forever...

Then you can rewind their feelings back to that blissful peak.

You don't have to "make up" with your partner. You don't have to fight, work, or change anything about who you are.

When you rewind, you 'undo' your breakup and bring all of the passion and intimacy back into your relationship. Instantly. So you have a new beginning with the one you love.

==========
Rule 3: They Say Love Is Blind, But Bliss OWNS THE MIND

==========

Since you have that 'Bliss memory' in your mind, you already know what I'm talking about. You felt so good that you would do anything to relive Bliss. Anyone would. Including your ex.

Deep down inside, your partner wants to rewind to Bliss just as bad as you do... They just don't realize it's possible yet!

And your partner doesn't need to realize it. Since Rule #2 says, "It can happen again," you have the power to rewind their feelings. Even if they've been drifting away for years.

And when you bring your partner back to Bliss, their emotions completely take over and NOTHING can stop the two of you from being happily together forever...

Any mistakes you made in the past just don't matter anymore. Even if you're not perfect, your partner loves you just for being yourself. And they ignore anyone who thinks you shouldn't be together. 

Because deep down inside, your partner knows that you're the only one who can make them happy.

…What happens when your ex is back in bliss?

Science proves that you both feel the same way. Because the 'Bliss' stage in a relationship has a major effect on your brain. It activates the 'mirror neurons' in both you and your partner's brains.

That's why, when you're in Bliss, you both actually share the same emotions.

When you say "I love you" in Bliss, it means more than it does in any other stage. You both feel it in your hearts, because your emotions are in sync.

When you're in Bliss, your brain processes emotions in a bigger, better way. That's why love is the best motivation in movies, books, and even real life.

The same reason why you and your partner get addicted to Bliss.

These mirror neurons are the reason for bliss, love, and relationships. So when you remember how happy things used to be with your ex, it's your brain telling you that you want to rewind. And soon, you'll know how to do it.

These three rules ensure that you will get your ex back.

No matter what... If you've been in Bliss before, you can be in Bliss again. And your partner wants it just as bad as you do. They just don't realize it yet!

And when you rewind, you help them realize how much they miss you. And when they do, it feels like you never broke up in the first place.

It gives you and your partner a loving, devoted relationship. And it's completely stable, because Bliss makes a relationship so passionate that it's ADDICTING...

I'm sharing these secrets because I know you want your partner back.

And you can press the Rewind button now. You just need to want it.

And in tomorrow's lesson, I'm going to show you seven innocent words that get your ex missing you again... IF you use them in the correct stage!

So you can watch this free video presentation right now and Rewind your Relationship even sooner.

##3. SOS 
7 innocent words that get your ex missing you again

There's no way around it... Missing your ex is painful. Especially when it seems like your ex is trying to move on.

When you think about your ex, you can remember all of the most blissful moments of your relationship... Everything that made your relationship great is fresh in your mind.
 
And, obviously, you'd love to go back to those moments. After all, your life was different then. You were a happier person than you are now. Because, at the center of your life, there was a loving relationship and a partner who truly made you happy. 

Simply being in love kept you happy through even your worst days, and it probably made you a more productive, motivated person at work and in your free time.

Basically... It was always easy to be in a good mood when you weren't so lonely.

And if you wish life could be that easy again, I don't blame you. Besides... moving on for good would be hard. And there's no guarantee that you could even be happy with anyone else. Especially if you think there's a chance your ex could have been the one.

Really, you can have that relationship back. Life can be that easy again. Even if your ex acts like they barely remember how great you were as a couple, those memories are carved into their brain, and they'll never fully go away. And once your ex can FEEL those memories again, they'll want to go back as bad as you do. Even if your ex acts like they just care about moving on and replacing you. And believe me. I've been there too.

I've spent my fair share of lonely nights stalking my ex-girlfriend's Facebook profile, obsessing over all her friends' comments. I know how much it hurts when you see someone you really care about moving on without you.Because you still remember when you meant everything to that person. And you'd do anything to go back to that.
 
That's why I'm happy to share a solution. I'm going to show you how to rewind your relationship to an earlier, more intimate stage. So you can relive the relationship that truly made it happy.

When I share the simple secrets that make it possible, you're going to see just how easy it is to rewind your ex's feelings and start a happier, more loving relationship than ever before.

Your partner can't forget the memories you made in Bliss. The same way you couldn't forget if you tried. 

Because Bliss is a highly addictive state of mind. And once you've felt it with someone, you can't help but want more.

So deep down inside, your ex misses you just as badly as you miss them. And your ex wants to go back to Bliss just as much as you do.

But right now, relationship decay has had a negative effect on your partner's emotions. The same Bliss memories that always made your partner smile have become dull and faded. Your partner can remember every little detail of those memories, but they can't remember how they felt... Yet.

When you rewind your partner's feelings, you breathe new life into all the happy memories you made together. They become colorful and fresh in your partner's mind. And more importantly, your partner can remember how happy they were with you... Because they feel that way again.

And then you're both ready to spend the rest of your lives together. Like you know you should.

Getting your ex back might seem hard. But it's not.

And if it ever seems impossible, that's just your own emotions tricking you. When you're lonely, everything just seems hopeless... But no matter how lonely you are, getting your ex back is easy if you let me guide you.

You'll be able to rewind your relationship with your ex the same way I managed to rewind my relationship with Amber, my perfect life partner.

Thanks to a few important discoveries I made, getting that special person back into your life will be as easy as pressing a button. I've already shared a few of these discoveries in the last few lessons. And if you need a refresher, you can watch this video. (It even has a few discoveries that I haven't told you about yet)

==> Need A Quick Relationship Rewind Refresher? Just Click Here!
 
Here's the secret: Your ex already misses you. They just might not realize it yet.

It's like I said earlier. The memories you and your partner made together are there to stay. For both of you. And you both felt so good that you want to rewind time and relive it.

But if your ex is feeling the effects of relationship decay, they might not realize how much they miss you. And if that's the case, this seven-word phrase will make them feel how much they miss you, instantly.

It's a powerful phrase that has an instant impact. If you use it correctly, it changes the tone of your relationship on the spot. Your partner will want to hug you, kiss you, and spend every moment together, even if it feels like things are starting to decay.

This phrase makes your partner FEEL how much they miss you, and know how much happier they'll be with you in their life. 

It makes them forget about everyone else in the world, because they know you're the only one who can truly make them happy. And it instantly rewinds your relationship to the happiest, most intimate points it was ever at.
 
This seven-word phrase is powerful, and will rewind your relationship on the spot. But it only works if your relationship is in Bliss.

Now... If you're reading this lesson, your relationship has probably moved out of Bliss. So you won't be able to use this phrase right away. But you will need it later, after you rewind, to solidify your new relationship with the person you love.

So make sure you rewind to Bliss before you use this phrase. Otherwise, you may actually do more damage to your relationship.

But you don't have to worry. 

Bliss gives the phrase its power in the first place – because Bliss simply overpowers your emotions and completely changes your state of mind.

Bliss is why we have relationships in the first place! It's the reason why characters in every book, movie, and TV show do everything to 'get the girl' or 'be with the guy'. And it's the reason why we can actually FEEL romance in our lives.

Science even explains it...

When you're in Bliss, it activates the mirror neurons in both you and your partners' brains. And that causes the two of you to feel the same emotions in the same way at the same time. Together.

That's why you need to rewind first. When you're in Bliss, your mirror neurons are active. And when you say this phrase, you both REALLY feel it, together...

==========
Here’s A Powerful Relationship Rewind Button…
==========

Okay, now that the explanation is out of the way, I'm going to share that powerful, seven-word phrase right now:
 
“You are important to me, my love”

If you say that phrase in any of the other three stages, it just sounds like meaningless words. It won't make your partner feel anything.

But if you say it during Bliss...

The mirror neurons synchronize your partner's brain with your own. Your emotions become linked together. And when your partner hears those words coming from you, you both feel how special and important your relationship is.

If you love your partner, you partner feels it and returns your love equally.

When you miss your partner, your partner feels it and misses you just as much.

And if you want your partner back in your life, your partner feels it and wants you back even more!
 
When you say that simple phrase in Bliss, it reminds your partner of how important you are to them, and how much they need you and your relationship. And your partner really feels it.

When that feeling hits your partner, they miss you more than anything else in the world. And if you've broken up, it's only a matter of hours until they miss you so much they insist on getting back together.

That's all you have to do. Rewind your partner to Bliss, and say that simple phrase. And you can spend the rest of your lives in the relationship you both need. It's really that simple.
 
Now, you've learned enough to take the first big step to rewinding your relationship.

You need to accept the fact that, even though you miss your ex so much it hurts, they've started to move on. 

And if you truly love your partner and want them to be happy, you need to rewind their feelings before you can be together again.

See, the same thing happens in every breakup. Even if it's a supposedly "mutual" breakup, one person's feelings stay trapped alone in Bliss while the other person's feeling decay through the stages.

Right now, you're the one trapped in Bliss. So it probably makes sense to tell your ex how much you love them, miss them, and want them back. And it probably makes sense to act the same way you did when you were happy together.

But you can't just say, "I love you", and expect everything go back to the way it was... You have to rewind your partner's feelings first and bring them back to Bliss!

I know, it sounds obvious now. But most people never have that realization.

They go into denial, and they don't accept the fact that their partner has started to move on until it's too late to get them back.

But it won't be too late for you. Because you know the truth about relationship decay now. And you've accepted the fact that your partner is no longer in Bliss and you have to WORK to get them back.

Now, you know enough about your situation to solve your problem logically. And now, you can let your emotions motivate you to do the right thing instead of letting your emotions control your actions and sabotage your life.

You don't have to be like everyone else and watch the most amazing person you've ever been with walk out of your life. Even if you've had 'the breakup talk', you can bring them back to Bliss and save your relationship. Because you know that's where they really belong.

No matter how lonely you've gotten without your partner, and no matter how cold they've started to act, you can rewind time and relive that wonderful relationship for the rest of your life. You just have to leave it to me and my proven system. I'll show you everything, step by step.

I'll show you how to figure out what stage you're in. And I'll show you the button that will rewind your partner back to Bliss so you can live a happy life again.

I know how important it is to you because I was there, too. I spent a painful amount of time away from the love of my life... But when I managed to get her back, I was truly happy. And honestly, I haven't had a single bad day since.

Let my friend Ryan help you bring true happiness back into your life, he’ll hold your hand and walk you through every step.

All you have to do is click the here and watch Ryan’s free video presentation.
 

##4. SOS
What To Do If Your Ex Has Already Started Seeing Someone Else

It's a horrible problem that plagues thousands of people in the world every day...

And it will slowly eat away at your life and sanity if you don't do anything to fix it.

I'm not talking about any kind of physical injury or disease.

I'm talking about heartbreak.

When someone you loved moves on, away from you, it makes you feel like your soul's been ripped in half.

And when that person looks like they're perfectly happy without you, it's the worst feeling in the world. ESPECIALLY if they found someone new and filled the role that really belongs to you.

It's a painful situation to be in. Oftentimes, you still want the best for your partner, even if they're turning away from you... and even if they're turning to someone else.

But now there’s a cure.

Most people, even your friends and family, might tell you to 'just deal with it'. But dealing with it is easier said than done. When you want someone back, you know you REALLY want them back, and you're not going to try to move on without them.

But first, you should really think about it. After all, you should only try to get your partner back if you KNOW you can make them happy again. And if you're not sure if you can, there's an easy way to find out.

You just have to ask yourself one simple question: Were you ever a happy couple before?

If the answer is yes, then you can be happy together once again!

It's just like one of the 3 Rules of Relationship Rewind: If They Were More Than A Friend, It Can Happen Again.

That passion, and that emotional bond are still as strong as it ever was between you two. Even if arguments, drama, or even a breakup has gotten between you!

Can Your EX Really Replace You With Someone Else..?

Even if someone new is standing between you and your partner, you owe it to yourself to get them back. Because you know it was for real. And if YOU'RE for real, then that's enough for you to know that you truly are the one person your partner needs.

No one should stand between you and your true love. And you don't have to let them.

Because in today's free lesson, I'm going to show you a Relationship Rewind technique so powerful that it actually rewinds your partner's feelings to a point BEFORE they started seeing someone else.

So anyone your partner is with now... Anyone they're trying to use to replace you in their life, will simply fade away. Because once your partner remembers how much YOU meant to them, no one else will matter.

And even if your partner looks like they're happy now, today's technique will show you the hidden truth beneath them. In most cases, your partner's relationship isn't nearly as happy as they make it look. Chances are, they're hiding a ton of daily arguments and nagging problems that just won't go away. And rewinding is the only way for you to know the truth for sure.

This technique is IMPORTANT. And it's also easy to do... If you understand what really happened in your relationship. See, every relationship moves through the same four stages, and yours is no different.

I went over these four stages in detail in a previous lesson, but if you need a quick refresher, you can just watch this short video: [LINK]

Here's What Your Ex Was Thinking...

All relationships move through the same four stages, every time. And your partner's feelings were different in every stage.

When you understand your partner's feelings through each stage, you discover the real, hidden reason why your relationship began to decay in the first place.

See, when your relationship was in Bliss, your partner's feelings were perfect. They were truly happy every moment they spent with you. And their life was great because there was a warm, loving relationship at the core of it.

Everything was perfect in Bliss because your partner's feelings were the exact same as yours – all because of a scientific phenomenon known as 'emotional mirroring'. In Bliss, your partner felt everything that you felt. So when you were madly in love with your partner, they were madly in love with you, too...

That's why Bliss is the only stage you can safely rewind to. In every other stage, your partner is slowly growing apart from you... But once you Rewind to Bliss, you will be the only thing your partner thinks about.

You get a second chance to start over, from the point when you and your partner were at your happiest. To when you both loved each other without thinking of anyone, or anything else. You simply go back to before your relationship faced "the Switch".

Things WERE Great, But Bliss Didn’t Last Forever...

When your relationship moved into the Switch, your partner still felt that they were committed to you, but they began to have serious doubts about your relationship. You probably noticed the passion start to fade as your partner became more critical of the problems in your relationship.

That's because, in the Switch, your partner wasn't quite sure about your future... The mad, passionate love from Bliss felt like it had faded, and they were considering other options.

But if your partner has found someone new, it's very likely that their new relationship is in the Switch right now...

And if it is, your partner will come running back to you once you use the technique in this lesson.

It Isn’t Too Late For You...

Is It?

Your partner was completely devoted and in love with you in Bliss. In the Switch, they were still committed, but not entirely sure about the future. When your relationship hit Drift, your partner decided it was over, and let their emotions start to fade.

Drift is when your partner starts to look for someone else. You may or may not have had an official breakup talk, but your partner has begun to think they are done with you.

That's why most people think that Drift is the end of a relationship for good, and that it's hopeless once it sets in... But that's just not true. With Relationship Rewind, you can rewind your partner's feelings to Bliss, and resume your relationship as if the Switch and Drift never happened.

Chances are, you're in Drift right now. But there's good news...

It doesn't matter if you broke up just a few days ago, or if years have passed since you were officially a couple. It doesn't matter if your partner moved far away, or if all of your partner's friends seem to hate you.

It doesn't even matter if your partner actually HAS replaced you!

Because Relationship Rewind has a solution for you.

Even if your partner has started seeing someone new, there's a powerful, proven technique you can use to rewind your partner's feelings back to Bliss instantly.

It's called "The Emergency Soulmates Technique", and it works like a reset button that brings your relationship back to its happiest point and gives you the chance to start over from there.

You'll Know Who Your REAL Soulmate Is...

All you have to do is repeat a simple phrase that works as an important reminder for your partner.

It reminds your partner of how happy you used to be together.

It reminds your partner of how deep and meaningful your bond was, and still can be.

It reminds your partner that you're the only one who could make them truly happy.

Your partner will realize that they're just wasting their time trying to build a connection with anyone else, when they know, deep down inside, they just need to go back to you.

The Emergency Soulmates Technique makes your partner realize what's really important in their life, and take key steps to re-establish the bond you had before. Your partner will suggest date ideas to you, call and text you back instantly, and even cut off contact with anyone who stands between the two of you.

It's one of the most powerful techniques you can use to Rewind...

But I have to admit, it's a little controversial. Because it's so powerful, you should ONLY use it if you KNOW that you need your partner back in your life.

So before I show you how to use the Emergency Soulmates Technique, I need to make sure you're willing to take all the necessary steps to get your partner back.

You need to think about what life would be like if you could have your partner again... Hear your partner whisper your name. Remember how you felt when you held each other.

If you can remember these sensations as if they happened yesterday, then you're ready to take the next step.

You can find out more in this short, free video I made. It's got everything you need to get your partner back, once and for all... Including the Emergency Soulmates Technique, in case you need it.

And It WILL Work... As Long As You Need It

Your partner WAS madly in love with you.

And even if you or your partner doesn't feel that way anymore, the past never changes. And since Bliss is an addictive state of mind, your partner still misses the way you made them feel during that stage.

That's why you can get them back, for good, if you know how to rewind them back to Bliss. No matter what happened since you broke up. Even if your ex is with someone new, they'll forget all about them once they remember how great things were with you.

If you really are the only person who can make your partner happy, you know it. Because you feel a certain tingle, a rush of emotion every time you think about them. And you probably feel it right now.

When most people get that rush of emotion, they sink into depression. Sometimes for years. Sometimes, for the rest of their lives. But you don't have to be like that.

You're lucky enough to find out about Relationship Rewind, and that means that you have the power to get your partner back and make them truly happy again. You can let that rush of emotion motivate you to take the next step, and press the Rewind button in your love life.

All you have to do is click the button below and watch the video on the next page. Go ahead... There's a bright future ahead of you.

##5. SOS
How To Find The Real Reason Why Your Partner Lost Interest Without Even Asking Them



Right now, there's a giant hole in the center of your soul.

There's a void in your heart that used to be filled by someone you had intense feelings for -- someone who used to return those feelings.

But now, it seems like those feelings are one-sided, and it drains the life out of you from the moment you wake up, to the moment you finally pass out, alone in your bed.

But whether or not their feelings faded, you want your partner back. And when you have them back, everything in your life will go back to normal.

You'll feel loved again, instead of feeling miserable and alone.

You'll get your life back... that happy life you used to share with your partner will be yours once again.

Work days will breeze right by when you're looking forward to spending the night with someone who truly cares about you… And you'll never spend another lonely, depressing night missing the special person who got away.

You won't miss that person anymore, because they'll finally be back. For good. And everything will be even better than you remember.
Even If You Find Someone New, You'll Miss Your Ex Even More...

You can't just replace someone you truly loved with a new person. Really, you can only get those same exact feelings back if you bring your partner back into your life.

Because your partner was a unique person... And you simply can't have those same romantic experiences with anyone else.

Even if you could find someone new that you cared about, it just wouldn't be the same... Those amazing memories you have with your ex will never truly go away, until the two of you are together again, reliving those memories and making new ones at the very same time.

But before you can get your partner back you need to accept the fact that right now, your partner isn't where you need them to be.

Whether the two of you haven't spoken in months, or you still hang out as friends, the fact is that your partner isn't truly yours. Simply put, if the two of you aren't as close as you've ever been before, then something isn't right. Because you CAN be closer than ever. In fact, you should be. And it's up to you to fix that.

But you can't solve a problem if you don't actually know what you're solving!

Here's what happened: For some reason, your partner lost interest in you... and their feelings suffered for it. The truth is you can reverse this effect. You can bring your partners feelings right back to where they used to be. So you'll be as happy together as you were before.

This is the last free lesson in the Relationship Rewind course. And today, you're going to find the real reason why your partner lost interest in you.

And once you know the real reason, you can simply 'undo' it so that your partner is deeply, passionately in love with you once again. So everything goes back to normal, and your life can be perfect once again.

Seriously... WHY Did You Break Up?

Now, you've probably wondered why your relationship with your partner took a turn for the worse. And you probably have your own theory as to why their feelings began to change.

And maybe you've already figured out why your partner began to drift away. Or maybe you'll be shocked when you discover the REAL reason why your partner lost interest.

Either way, you're about to find the hidden truth that damaged your relationship, and still stands between you and your partner today. And then you'll learn how to reverse it. You will learn how to undo all of the problems your relationship has ever faced, so you can spend the night with your partner whenever you want to.

The Secret 'Hint' In Every Breakup...

Finding the real reason for your breakup isn't hard.

In fact, the real reason is as plain as day once you understand how your partner's feelings changed during the four stages of Relationship Decay.

See, every breakup falls goes through the same four stages: Bliss, the Switch, Drift, and Death's Door.

It doesn't matter if the relationship lasted years, or if you only went on a few dates. If you were happy spending alone time with someone you were attracted to, then you have gone through these four stages.

That's why knowing what stage you're in is ESSENTIAL...

It's possible to rewind your relationship from any of the stages... In fact, it can be as easy as pressing a button. You just need to know what works in the stage YOU'RE currently in.

But if you try what made her happy in Bliss when your partner is in Drift... It's like trying to put a square peg through a round hole. You can try as hard as you want, but it's just not going to work.

The four stages are an important part of Relationship Rewind, but I already covered them in detail in a previous lesson. If you need a refresher, or you're not sure what stage you're in, just watch this short, free video to find out more.

The Real Reason Always 'Hides' In The Same Place...

Right now, you want to find the REAL reason why your partner broke up with you. And you need to use the four stages of Relationship Decay like a map, directing you to the hidden truth.

Because the reason for your breakup is the same reason why your relationship moved through each stage to begin with. And when you know exactly how your partner's feelings changed through all of the stages, that reason becomes clear as day.

Let's start with Bliss...

Just remember one of the very best nights you shared with your partner. When you were looking into your partner's eyes, and you could literally feel how much you loved them... And the look in your partner's eye told you they felt the exact same way.

That's Bliss.

And when you were in Bliss, your partner was deeply in love with you. They looked past any of your shortcomings because being with you simply felt amazing.

It was the only stage where you and your partner felt the exact same way. When a relationship is in Bliss, it activates the mirror neurons in both peoples' brains and synchronizes their emotions.

So when your partner said "I love you", you could feel they truly meant it.

Then Your Partner Started Acting 'Strange,' Because...

During Bliss, your partner was passionately in love. Their feelings mirrored your own... but then, something changed.

For some reason, Bliss broke, and you lost the emotional sync that came with it.

That's when your partner was in the Switch.

In the Switch, your partner still wanted to spend time with you, but they felt differently. They weren't happily in love the whole time.

Instead, your partner was starting to doubt your future together. They started focusing on your faults, trying to decide if they should stay with you, or look for someone else.

If your partner couldn't find a reason to go back to Bliss, their feelings changed again.

What Were THEY Thinking, Right Before You Broke Up?

In the Switch, your partner still wanted to spend a lot of time with you. It is only after the Switch went on for too long, that your partner's feelings changed.

Because when your partner decided they wanted to move on, and your relationship moved into Drift.

In Drift, your partner simply seems cold and unemotional. They stop answering calls. And they wait hours before they reply to any of your texts...

Even if they're not busy, they always act like they are. Because in Drift, your partner is trying not to spend time with you. So they can move on.

And if you had an official 'breakup talk', it happened in Drift.

Can You Find The REAL Reason For Your Breakup? Are You Sure?

Now, there's one important thing to remember when you look for the real reason for your breakup.

ANYTHING can cause your partner to go from the Switch to Drift. Most of the time, the thing that LOOKS like it caused your breakup actually had nothing to do with it!

The REAL reason for your breakup is whatever caused your partner's feelings to move from Bliss to the Switch

Bliss is the ONLY stage you want your relationship to be in. And it's the only stage you're going to rewind to. Simply because it's the only stage where your relationship is TRULY perfect.

And whatever took your partner's feelings out of Bliss is the real reason you're looking for... Even if the Switch lasted for months before you finally broke up!

So you need to reflect on your relationship... Focus on the time where you moved from Bliss to the Switch. There was probably something you did or said, or something else that happened. It may have seemed minor at the time, but it actually broke Bliss and changed the way your partner saw the relationship.

THAT is the real reason why you broke up.

It may have taken months, or even years before you actually broke up. Or it may have only been hours.

It doesn't matter how long the Switch lasted. Whatever STARTED the Switch is what really caused your breakup.

And when you know the real reason for your breakup, you have the power to reverse it and get your partner back, once and for all.

The two of you can go back to Bliss, and stay like that forever. You'll feel the crushing weight of loneliness lifting from your shoulders, and you'll finally have your one true love back in your life.

But this time, everything will be even better than you remember. You and your partner won't argue… You'll simply be happy together for the rest of your lives. Because you both know that you're in a perfect relationship, and you wouldn't do anything to compromise that.

Wait! There's Still One Thing You Need To Do...

Right now, you've probably already found the real reason for your breakup. And you have a good idea of what you need to do to get your partner back for good.

But don't try to talk to your partner just yet! Let me help you do that...

After all, this might be your only chance to 'undo' your breakup and finally have that wonderful person back in your arms… I know you don't want to waste the opportunity.

Before you do anything, watch this short, free Relationship Rewind video I made… And you'll know exactly what to say, because you'll know what will actually work.

This video outlines everything you need to know to rewind your relationship for good. And it covers every possible situation...

Including YOUR situation.

So if you're still not sure about the real reason for your breakup, the video will help you find it and confirm it, once and for all.

And if you do know the real reason right now… Just watch the video, and you'll know exactly what to say to your partner by the end.

I promise that it will work fast. And your partner will miss you so much that they make plans to see you in person.

You've reached the end of this Relationship Rewind course. Congratulations. But this is the time to act.

Click below to find out exactly what you need to do to get your true love back in your arms.

==> Because you deserve a happy future with the only person who matters.

Kevin

##6. FAQ Email
Ryan’s Guarantee For Relationship Rewind <-- Your Questions Answered

Some other possible questions:
“What’s the difference between this product and that product?”
	“Is there a limit to how many I can order?”



Ryan’s Guarantee [Course] <-- Your Questions Answered

Hi [[firstname]],

I’ve been getting a TON of questions about my new [Course} training program…

So I thought I’d take a moment to answer some of the more common questions folks have been asking me.

Let’s get started…

===============

Q: What’s included in the [Course] training program?

===============

The [Course] is an 8 module, comprehensive, step-by-step curriculum that takes ANY [person type] enthusiast…

From raw beginner to veteran…

On a journey all the way to elite-level [course type] MASTERY….

Teaching skills and knowledge that 99% of even the most experienced

===============

Q: Are there any bonuses?

===============

“Yes there are bonuses.

In fact, there are 3 of them…

Let’s talk about what they are, one by one…

Bonus #1 is this:

[Describe bonus #1 ]

etc…”

[Link back to product]

===============

Q: How much does this program cost?

===============

“Well, normally this program costs [X]…

And the bonuses would cost you [Y]…

But as part of this special program that we’re offering right now…

It’s at [Z] price…

Which is a savings of over 75% off [or whatever %]…

Saving you over $200 dollars…

Here’s the link if you’d like to take advantage of this special opportunity…

[Link back to product]

===============

Q: How is it delivered?

===============

[Link back to product]

===============

Q: Is there a guarantee?

===============

“Lastly, if you still have any unanswered questions not covered here…

Here’s what I recommend:

Because you’re protected by the 60 day guarantee [or whatever your guarantee is]…

Meaning…

You do not risk a penny by taking advantage of this special opportunity now…

Here’s what I recommend:

Don’t try and decide if this program is right for you…

Instead, grab your copy now before we [sell out / reach deadline / etc. – whatever the reason to act now is in your particular offer…]

Grab it now before we sell out…

Take it home…

Try it out…

Take a full 60 days to play around with it…

If you like it?

Keep it.

If not, no problem, simply send it back to us or simply let us know with a one-line email…

And you’ll receive a fast and courteous refund…

No questions asked, no hassles and no hoops to jump through either…

It’s really as simple as that…

Here’s the link one last time…

[Link]

Talk to you soon,

Kevin


##7. Testimonial Email
Include the most believable form of testimonials I’ve found, short of video testimonials or audio…
Is to take screenshots of things in legit places
The most notable of which is Facebook Comments
If someone has said something great about you in a facebook comment?

What are “other” people saying about their [course/results of product]



I’ve been getting a lot of questions from folks…

Wondering about what other ordinary folks have experienced with their [course/results].

So here’s what I did…

I gathered a whole bunch of comments from folks who bought [course] the last time we did this…

And I put a few of them together here so that you could check them all out…

Here’s the first comment, from Karl C., in Australia:

================
Testimonial
================

Congratulations Karl!

Karl’s experience isn’t unique…

Many folks see SERIOUS improvements in multiple health areas…

Things like a fitter body, clearer skin, more energy, healthier digestion

JUST from using the [name of technique]

It’s pretty simple really…

By putting your body in it’s optimal, [name of state] state…

And pumping it full of healthy anti-oxidants…

You’re giving your body all it needs to literally HEAL ITSELF.

And if you’re ready to have the same experience that Karl had, here’s a link to do


## Girlfriend Activation System



## Female


## Relationship Rewind

## Make Him Desire You - Sunny


##Be Irresistible - James Bauer/Jordan 



# Internal Promotions

## Male

##Survey Funnel M

###Single Biggest Problem Email
Subject: your 1 biggest challenge?
[FNAME]
do you have a few minutes?
got a moment?                                                                                   
i need your help... 
Are you stuck?

As I've become more and more known as "relationship expert"...

I wouldn't be doing my job if I wasn't constantly looking for faster, easier ways to help people have better relationships, right?

So...

I've got an interesting experiment brewing in the tea kettle right now (which you can participate in for free - if you'd like to see more tailored emails and videos to your situation)... 

AND which is something you might find REALLY interesting...

Here's the deal:

What I'm going to start doing in my daily relationship tip emails as a fun little experiment...

**Is begin writing about stuff people specifically ask me to write about.**

Simple, right?

The way it works, is like this:

Simply tell me whatever topic you'd like me to talk about... 

And I'll write an email about it. 

Boom.

And if a bunch of people ask me to write about the same topic? 

Hell, I'll write a whole BUNCH of emails on the topic...

Cool?

(Damn right it's cool.)

To participate, all you gotta do is this:

Take two minutes to tell me about your situation and answer this one question:

"What's the #1 single biggest relationship challenge that you're struggling with in your life right now that you'd like for me to talk about?"

» Click Here to Tell Me About Your Situation «

If you do that...

**#1 **- First, it will mean the world to me (and I'll give you an air high-five and/or fist pound - your choice. :-) )...

And...

**#2** - Second (And more importantly), if you take a moment to do that right now...

Over the coming weeks, I'll use your feedback to customize the emails that I send out and the topics that we talk about...

Tailoring the emails to give you exactly what you need... 

The only catch?

Because I have NO idea how many people will be writing in... To be fair, I'll be covering topics in the order they're submitted...

So what that means is, if you're interested (or even if you just want to see how I handle my relationship) go ahead and do this right now - while you've got this email open and you're thinking about it.

Remember, this will only take you like 2 minutes tops - and I'll use your feedback to decide what to cover in these emails over the next few weeks...

Cool?

All you need to do is click on the link below, and tell me...

What's your #1 biggest relationship challenge?

Peace Out!

Kevin :-)

**P.S.** If you take the time to do this - there's a REAL good chance that I'll take the time to answer your questions in one or more of my upcoming emails :-)

**P.P.S.** If you've ever taken the time to write a detailed email to me - then you know I WILL personally be reading your responses. Bottom line? I'd LOVE to hear from you.                   Click the link below and let me know what I should write about :-)   

=============

**P.S.** Remember, my list ain't that big. So what that means is - when you take the time to do this - there's a REAL good chance I'll take the time to write about your EXACT situation in one or more upcoming emails (and even give you a shout-out :-)

**P.P.S.** If you've ever taken the time to write a well-crafted, detailed email to me - then you know I WILL be personally reading your response in detail. Bottom line? I'd LOVE to hear from you.


^ not a fan of these PS's. would rather reinforce a click than tell them i have a small list and i read it all personally. i dont and i dont. probably read more than most but still. also, i dont know how happy people would feel about me writing about their exact situation and giving them a shout out. its a different type of market where lots of people get ancy with their privacy, etc.would probabyl be more effective to do this:





### Survey itself
m edit: https://docs.google.com/forms/d/1gckA40fF5HBZt1hf66Ad-VeIK8PJYnVJMK_n-CpRvJo/edit

m form: https://docs.google.com/forms/d/1gckA40fF5HBZt1hf66Ad-VeIK8PJYnVJMK_n-CpRvJo/viewform?usp=send_form

f edit: 

f form: 

Tell me a little about your situation… (from Kevin K.)

1) What’s your #1 single biggest relationship challenge right now?
Please be as detailed and specific as possible (Please go beyond saying “I'm lonely” or “better relationship”. The more specific and detailed you are, the more likely I’ll be able to cover your topic :-)

e.g. I'm looking to rekindle my relationship with my ex, and want to know how to make them want me back, which would help me...

[Box here] 

2) Which of the following best describes you?

The break up was my choice
The break up was NOT my choice

3) Which of the following best describes you?

I want to get my ex back. 
I don't want my ex back. I want to get over them and move on.
I'm over my ex. I want to find someone new and better.
I've found someone new. I want to make the relationship better.
Something completely different: [Box]

4) Roughly, how long has it been since your breakup? 

We haven't officially broken up yet
Less Than 1 Week
1 Week to 1 Month
1 Month to 3 Months                                            
3 Months to 6 Months                                                                                               6 Months to 12 Months                                                                                      1 Year - 2 Years
Over 2+ Years

5) What's your primary relationship goal? (what do you want out of a relationship, marriage, kids, a partner for life etc.)

[box here]


Lastly, I may follow-up with a few people personally to learn a little more about your situation... if you'd be open to chatting for a few minutes, please leave your name and email below. (Also, if you'd like to be notified when I write about your topic - please leave your contact information below as well...) Thanks so much!!!    

6) Name:

[BOX]

7) Email:

[BOX]

8) Phone:

[BOX]



on the condition I PROMISE not to try to sell you something -







###Pivot Email

OK, so yesterday I sent you a survey to see what topics you want me to write about next.

The response was amazing! 

Thanks so much for taking the time to let me know :-)

Here's the deal - 

Below are three (3) links, which represent the top three results from the survey...

What you and your peers said you wanted to learn the most.

I want you to click ONLY ONE. 

The one you want to learn about the most. 

Priority numer uno.

Once you click the link you'll be sent another email with a video on the topic you selected.

Now, don't worry...

If you're interested in all three, that's fine. You're not going to miss out on the other content. I will send that to you also.

You're just helping me out with the ORDER you'll receive it.

So there you go... just click one of the three links below.

And then keep an eye on your inbox because you will receive another email from me with your video

So without further ado, here ya go :-)

Door #1 - [subject]

Door #2 - [subject]

Door #3 - [subject]

Enjoy!

Kevin :-)

Post Survey

Subject: Getting Him To "Open Up" About His Affair
Reply-To: support@survivetheaffair.com

Yesterday I asked women like you to complete my survey...

And WOW have I been blown away by how many responses I got!

One common thing women shared was their frustration at their man for not "opening up" about the affair and sharing what really happened.

Here's how one woman put it:

"How can I let go of this situation and my resentment if I cannot get full details about what went on?

Sometimes I think he's resisting giving me the full story because he doesn't want to hurt me anymore; sometimes I think he truly does not remember what he said or did because it didn't really mean that much to him.

How do I move on if I can't get all the details that I think I need?"

- Anonymous

=================
MY RESPONSE
=================

First off, let me say getting cheated on and feeling that your partner is holding back important information about the affair is enough to drive ANYONE crazy.

But some people don't get this.

Namely, most THERAPISTS.

While there are some really good therapists out there who do really good work, helping couples recover from infidelity is one area where therapists often don't have very much success.

And there's one PART of recovering from infidelity that most therapists do an out right CRAPPY job with:

It's their approach to handling the sharing of details about the affair.

In one survey, over half of therapists believe they should encourage couples to NOT talk about the details of the affair...

Instead, these therapists believe they should suggest to just "move on" and discuss how to strengthen the relationship.

This still just floors me.

In my humble opinion, it's complete and utter HOGWASH..

You're trying to tell me after the person you love most on god's green earth has sex with someone else, you're supposed to sweep it under the rug, not talk about it, and instead just focus on improving the marriage?

The absurdity of this makes my head spin.

Unfortunately many people have written in to me and told me this is exactly what their own therapist did.

Even in my own case, one of the therapists we saw - who was highly recommended - basically told us to do a marathon 3-hour joint session with him where I could ask all the questions I wanted...

But then afterwards I was to NEVER bring it up again.

Sadly I bought into this approach...

And then when I DID bring the affair up later, my wife had "ammo" to tell me I was wrong for doing it.

"You're not supposed to do that! The therapist said you can't!"

Most therapists take this same approach. Questions are discouraged.

Not only does common sense tell us this is dumb, but science does too. Here's what I mean:

The researcher Shirley Glass did a survey of 1083 couples where one partner cheated.

Those couples who talked about the affair very little had a 55% chance of staying married.

But those couples who talked a lot about the affair had a 86% chance.

In other words, it REALLY helped to talk about it.

Here's something else the research uncovered:

When the unfaithful spouse refused to answer questions about the affair, there was only a 31% chance of rebuilding trust in the relationship.

But when they answered all questions about the affair, that number went up to 72%.

Answering questions more than DOUBLED the likelihood of putting the trust back in the relationship.

The lesson?

If you want the best chance of saving your relationship and restoring trust, talking about the affair is one of the most important things you can do.

I call it "Full Disclosure." I talked about it in a previous newsletter and I go in-depth on this topic in my Survive His Affair System.

So the tip for the day?

You need to overcome your man's resistance (in the right way) and get every question you genuinely have about the affair answered.

If you have a little voice in your head telling you, "It's not that big of a deal. Don't be petty..." then DON'T LISTEN to it.

Be assertive. Make your requests. See how he responds.

You don't necessarily need to know every possible aspect of the affair - but you do need to know everything you FEEL you need to know.

Of course, this is a complex topic and I've only scratched the surface in this newsletter.

If you want the full step-by-step explanation of Full Disclosure - including how to ask your man for the details in a way that won't make him defensive - you really should grab a no-risk trial copy of my Survive His Affair System.

Get it today, and if it doesn't make a massive difference in your situation - if you don't start feeling better - let me know and I'll refund your money, no problem.

Thousands of people before you prove the system works.

Go here to watch a video that explains all about the system, what's in it, and also answers the question, "Is it my fault he cheated?"


Watch My Video Here

Talk soon,
Kevin Jackson

## Female





##Survey Funnel F





##Prospects

##Survey Funnel P

#Email Swipes

##Relationship Rewind

##Todd Brown

##DC Digital

###(YOUR VIDEOS): The Digital DC Formula [1 of 4]


Hey... Todd Brown from the Digital DC Formula 
video series. 

As promised, below is the link for your 
first video:  

VIDEO #1: Chiropractic Marketing with FREE TOOLS 

[image here]  

Enjoy, 
Todd :-) 

P.S. You'll not only see how to automate 
all of your online chiropractic marketing 
with nothing but FREE TOOLS... 

You'll also see how to have it all set-up 
and managed for you for just $3. 

Go here to watch it now: 

VIDEO #1: Chiropractic Marketing with FREE TOOLS 

###(FREE PDF) Automated Chiropractic Social Marketing Blueprint


Want to get new chiropractic patients from 
Facebook... but not sure how or where 
to begin? 

Now you can watch video #2 of the Free Digital DC 
Formula Video Series and grab a free copy of the 
**Automated Chiropractic Social Marketing Blueprint. **

 [image of video here]

VIDEO: automated social marketing for chiropractors 

You'll see how to quickly get started with 
Automated Facebook chiropractic 
marketing... using nothing but free tools... 
set-up in under 10 minutes. 

You'll also see how to turn Facebook 
into a real-deal source of new chiropractic 
patients for your practice (NOT just website 
traffic or something). 

VIDEO: automated social marketing for chiropractors 

Enjoy, 
Todd Brown :-) 

###[Digital DC Formula Video #3] - "The Chiropractic Money Site"




I hope you're truly ready to see 
"the MONEY" from the Internet as 
a chiropractor? 

Because, in **Video #3** of our Digital 
DC Formula video series you get a 
a little something I call "Your Chiropractic 
Money Site". 

[image of video here]

It's what **generates new patient leads 
and converts those leads into paying 
patients for you...** on total autopilot. 

**VIDEO #3: Your Chiropractic Money Site 
**
And, if that wasn't enough... 

You'll also see how to have EVERYTHING 
I've shared with you in this little video 
series... done for you... by web pros... 
for like $3 bucks an hour. 

Enjoy, 
Todd Brown :-) 

PS - On this video I show you how 
how I was able to have the cool 
More Chiro Patients Blog created 
for a measly $10. 

Seriously... $10 bucks! 

You can have the same done for yourself. 

Just **watch Video #3** now. 

### I'm sorry :-(



Ok, so here's the deal... 

Things have been a little crazy in the More Chiro 
Patients office over the last 48 hours trying to 
get video #4 in our **Digital DC Formula Video Series** 
finished up for you. 

With **over 1,936 chiropractors** having requested 
access to these videos over the last 10 days... 
all waiting for video #4... I wanted to make sure 
I put out the most complete video I could. 

I'm so totally SHOCKED by the response and demand 
for this video series... that I ended up working 
on this video for almost 9 hours. Yikes! 

Anyway, the video is rendering as I write this and 
it will be posted tomorrow morning. 

I'll shoot you an email as soon as it's up. 

I highly recommend you watch it right away... 
because it explains all of the details of the 
**Digital DC Formula Coaching program,** the 
limited number of spots, and enrollment details. 

With that being said... I'm going to get some 
sleep! 

Talk to you tomorrow, 
Todd :-) 

P.S. BTW: we're including the **COOLEST FREE BONUS **
I've ever seen offered to chiropractors anywhere 
with enrollment in the Digital DC Formula 
Coaching Program. 

Let's just say... it's one of the hottest and 
hippest gadget out there today. You'll hear all 
about it in video #4 tomorrow. 

P.P.S. In the meantime, if you haven't watched the 
first 3 videos in the series, I recommend you do 
that before watching video #4 tomorrow. 

You can **watch them here. **

###Digital DC Formula Coaching Program is LIVE! {video}



Okay, here it is... 

The long-awaited FINAL Video #4 of the 
**Digital DC Formula video series. **

**Watch your final video here. **

Because this video contains **time-sensitive **
information about enrollment in the Digital 
DC Formula Coaching Program, you may want 
to **watch the video** right away. 

Enjoy, 
Todd :-) 

P.S. In all my years coaching and guiding 
chiropractors online, I've never experienced 
the kind of response and buzz we have from 
this video series. 

Since yesterday morning, a**nother 329 
chiropractors** have accessed the videos... 
now bringing the total number of 
chiropractors to something like 2,268. 

It's just nuts! 

**Watch your final video** here. 

### I'm trying to reach Kevin




I just wanted to make sure you don't miss this. 

It's the FINAL VIDEO in your Digital DC Formula 
video series. 

Watch it here. 

And it includes the juicy details on your 
personal invite to enroll in the Digital 
DC Formula Private Coaching Program. 

Enjoy, 
Todd :-)

P.S. Oh, be sure to check out the cool gadget 
you get as a BONUS when you grab your spot 
in the Digital DC Formula Coaching Program. 

It's something I think every chiropractor who's 
going to be crushing it with the internet deserves. :-) 

(That'd be YOU!) 

Check it out here.

###EXHAUSTED!




Hey... it's Todd. 

I'm getting some needed rest from yesterday's 
open enrollment in the new Digital DC Formula 
Private Coaching Program. 

**Watch the final video here. **

I'm totally shocked by the CRAZY RESPONSE we've 
seen from our chiropractors and quantity of 
enrollments that came-in within the first couple 
of hours yesterday. 

We also had a bunch of docs pound our customer 
support staff with questions about the program. 

So, I figured I'd take a couple of minutes to 
answer the 3 most common questions we've been 
getting about the **Digital DC Formula Coaching 
Program** here. 

************************************ 
**Q1: What happens if I don't want to go 
as fast as the weekly modules are released? 
Do I get permanent access to the material? **
************************************ 

A: You can go through the Modules at your own 
pace and convenience, if you'd like. 

You don't have to go through one module a week. 
You can go through at whatever rate you're 
comfortable with. 

You get access to recordings of ALL of the 
materials - how-to videos, action guides, 
step-by-step exercises, and recordings of the 
weekly Q&A sessions - on an on-going basis. 

So, you can refer back to them later or at 
anytime you'd like in the future. 

************************************ 
**Q2: Do I really get my own Kindle Fire 
as part of the Digital DC Formula Coaching 
Program? **
************************************ 

A: Heck yeah you do! 

As soon as you finish the last Module you'll 
get a brand spankin' new Kindle Fire... as 
my graduation gift to you. 

Because... what true Digital DC wouldn't have 
their own Kindle Fire to play around with. :-) 

************************************ 
**Q3: Is there a Money-Back Guarantee? **
************************************ 

A: Yes, there's a 30-Days No-Questions-Asked 
100% Money-Back Guarantee. 

If anytime within the first 30 days you don't feel 
the Digital DC Formula Coaching Program is for 
you... simply let us know and you'll get a 
complete, prompt refund. 

*** 

To grab your spot...

**Go here. **

Enjoy, 
Todd :-) 

###am I NUTS for this?




Giving you a 70% OFF DISCOUNT on your spot
in the Digital DC Formula Coaching Program
may seem crazy.

But, I have a very good reason for doing it
for you.

Go here.

Enjoy,
Todd Brown :-)

P.S. Remember, this is a marketing test. And,
there are only 4 days left to snatch up your
70% SAVINGS.

Then it's over.

So, go here now and get all the details.

###private invitation




Kevin this a personal invitation.

Please do NOT share this with any other 
chiropractor.

Your invite gives you access to take advantage
of a WILD marketing test I'm conducting for
the next 5 days.

It gets you into the Digital DC Formula Coaching
Program at 70% OFF the normal fee.

I've written you a very brief letter explaining
why I just decided to do this.

Go here to read it.

Enjoy,
Todd Brown :-)

P.S. This is only going on for the next 5 days.
That's it. Then it's over. 

So, you might want to read the letter now
to get all the details.

Go here to check out your letter.

###1 chiropractic patient




So, there are now ONLY 3 DAYS LEFT to grab your
70%-off discount for the Digital DC Formula
Coaching Program.

Go here.

And, with this marketing test... just ONE average
chiropractic patient pays for your entire
enrollment.

PLUS:

At the end of the Digital DC Formula Coaching
Program, you'll have a complete online patient
generating web strategy and set of systems
getting you new patients every month.

So, if you're serious about leveraging the full
power of the web to get new patients and
grow your practice, you really want to take
advantage of this 70%-off opportunity.

Grab your spot (and SAVE $1,538.00) here.

Enjoy,
Todd Brown :-)

###Hey, I want to run something by you...



Hey {!firstname}, it's Kevin

Listen, over the weekend I scanned over the list of people who watched all 4 videos from the recent 48 hour re-opening of the MFA coaching program. 

And, YOU were one of the people on that list. 

And that's why I'm emailing you. 

I want to throw something by you... 

. 
. 

A handful of the people who are on the same newsletter list that you're on, emailed me over the last week or so. 

Knowing the MFA Coaching Program had SOLD OUT during the 48-hour enrollment period... they all asked (in one way or another) if there was any way they could pay to get the Modules and training materials from the program. 

Now, look, there's absolutely no way I can let any more people into that program due to the personalized coaching nature of the program. 

But... I am willing to let SERIOUS people get access to the training materials. 

And that's why I'm emailing just YOU and the list of other people who watched all of the videos released prior to the early enrollment period. 

Because YOU have clearly demonstrated you're serious about learning how to create wildly profitable marketing funnels. 

So, here's the deal... 

Right now, you can get access to same training modules, each week, the 30 marketers in the MFA program are getting, including: 

Module 1: Big Idea Development 

Module 2: Landing Page Development & Optimization 

Module 3: EBM Funnel Creation & Automation 

Module 4: List Segmentation & Management 

Module 5: Follow-up And Sales Flow Maximization 

Module 6: Power Sales Presentation 

Module 7: Metric Management & Analysis 

Module 8: Stick Strategy & Testimonial Acquisition 

In total, there's about 18 hours of video training. 

Plus, you get the Audio Recordings. 

And, you get the MFA Checklist Bundle - a detailed checklist for each Module. 

As well, even though you will NOT get any kind of group consultation... 

You also get to attend the weekly Live Q&A Sessions with me. 

You also get access to the entire archives of previous Q&A Calls and previous Group Consultations. 

Lastly, you get access to the Transparent Launch Training session which gives all the details of how Rich Schefren and I strategized the launch of the Founders Club. 

New MFA Members paid $1,997.00 over two payments (or one payment of $1,497.00) for the program. 

You can get access to everything except the Group Consultations for just one payment of $697 or two payments of $397. 

But, here's the deal... 

You have to enroll within the next 72 hours. 

This way you can go through Module 1 and Module 2 to get prepared for this Friday's live Q&A Call. 

>>>>>>> To enroll, go here.

Enjoy, 
Kevin :-) 

P.S. We just published Module 2 for everybody. 

So, after you enroll today, you'll immediately get access to Module 1 and Module 2. 

Just remember... you need to enroll before Wednesday. 

Grab your spot here. 


 
 
 
 
 
 

##6 figure Formula

###URGENT: Your Second Chance Opportunity [reason why inside...]



This is big and very **TIME SENSITIVE.**
 
I've decided (for reasons I explain below) to give you an 
**ultra-limited second-chance opportunity** to snag a spot in 
the Six-Figure Funnel Formula Training Program if you
missed out the other day.
 
 
[ -- Here's Why -- ]
 
 
On Wednesday, I held an 8-hour MEGA Google Hangout with 
a group of 8 high-level marketers and got slammed with an 
extraordinarily high amount of traffic.
 
And, it seems the massive spike in traffic and bandwidth 
usage from the live event caused some MAJOR server issues 
for us (see PROOF here).
 
And, it left a lot of marketers totally unable to process 
their order and get in the Six-Figure Funnel Formula 
Training Program at the special offer.
 
Liquid Web, the company I host with, is normally 
fantastic. But tons of folks ended up seeing the following
error message when they tried to jump on the offer:
 
Error establishing a database connection
 
So, I've decided it's only right to open registration again for
the folks who got locked-out due to our server issue.
 
** BUT: I'm only re-opening registration for 6 hours TODAY
(Friday, March 21st) from 12PM ET to 6PM ET. **
 
So, if you want in... this is truly your LAST CHANCE.
 
Just go here anytime between 12PM and 6PM ET.
 
Plus, you'll also have the chance to get in with the payment 
option for just $99.
 
So, again, if you're interested and missed out once 
already... don't let this opportunity slip past you.
 
Go here at 12PM ET for your Second Chance.
 
Enjoy,
Todd Brown :-)
 
P.S. You've got to see this.
 
It's **INSANE!** (if I don't say so myself)
 
If you have any doubts about the value and quality of 
what you'll find in the Six-Figure Funnel Formula 
Training Program, take a peek at what some marketers have 
already been saying about it over just the last few days:
 
**"I'VE NEVER EXPERIENCED ANYTHING LIKE THIS. **Nothing else 
even comes close. To say I've invested $297 is a joke. This 
is worth thousands and then more." - Douglas Aaring
 
"I'm **blown away by the quality** of the course content" - John 
Hutchinson
 
"I've only reached Module 5 and so far ...** just AWESOME.**" - 
Bina Omar
 
"I'm about to start module 6, but before I do I have to take 
a minute to say that **I have learned enough already to 
justify the cost of this course..."** - Dave Hornbeck
 
“I have only finished Module 1 & 2 and my response is
**”Just Incredible.”**   I only wish I had some of this information 
10-years ago.“ - Phyllis R.
 
"Just went through the first module and it’s **PURE GOLD!** I 
can’t wait to get to the other module” - Henri Liljeroos
 
“I absolutely love what you’re doing. **The content is AMAZING **
and the delivery makes for such easy consumption and 
application.” - Dale Kingston
 
"Hey Todd this is Brent.** Your training makes the rest of the 
marketing out there look like a ghost town.** The very first 
modules opened my eyes to why so much does not work." - 
Brent
 
"Hey Todd... Thanks for the **awesome course**. Your training 
has made me re-think every thing I thought I knew about the 
funnel process..." - Robert Sterling
 
Started into Module 1 immediately after signing up...**Totally 
Blown Away**...can’t wait to digest the rest of the MEAT 
offered in THIS TRAINING---THE VERY BEST IN THE 
WEST...HANDSDOWN AMIGOS." - Dushan Valthilingham
 
“I have gone through the first three modules and **all I can 
say is WOW!** I feel very fortunate to have the opportunity to 
learn and implement the information and tools.” - Sylvia 
Kapsandoy
 
"Been through all the videos once (phew was a lot of listening
but I got a great overview) and think **the course is absolutely
SUPERB!** Quite the best I've ever been on..." - Rebecca Ramsay
 
 Don't miss out again. Go here.

###TIME-SENSITIVE:  Your Second-Chance has STARTED  (ends at 6PM ET)



** This is EXTREMELY TIME SENSITIVE.**
 
I've decided (for reasons I explain below) to give you an 
second-chance opportunity to snag a spot in 
the Six-Figure Funnel Formula Training Program today if
you missed out the other day.
 
==> SECOND-CHANCE: Go here to get-in
 
 
[ -- Here's Why -- ]
 
 
On Wednesday, I held an 8-hour MEGA Google Hangout with 
a group of 8 high-level marketers and got slammed with an 
extraordinarily high amount of traffic.
 
And, it seems the massive spike in traffic and bandwidth 
usage from the live event caused some MAJOR server issues 
for us (see PROOF here).
 
And, it left a lot of marketers totally unable to process 
their order and get in the Six-Figure Funnel Formula 
Training Program at the special offer.
 
Liquid Web, the company I host with, is normally 
fantastic. But tons of folks ended up seeing the following
error message when they tried to jump on the offer:
 
Error establishing a database connection
 
So, I've decided it's only right to open registration again for
the folks who got locked-out due to our server issue.
 
** BUT: I'm only re-opening registration for 6 hours TODAY
(Friday, March 21st) from 12PM ET to 6PM ET. **
 
So, if you want in... this is truly your LAST CHANCE.
 
==> SECOND-CHANCE: Go here to get-in
 
Plus, you can also get in at the little payment 
option for just $99.
 
So, again, if you're interested and missed out once 
already... don't let this opportunity slip past you.
 
==> SECOND-CHANCE: Go here to get-in
 
Enjoy,
Todd Brown :-)



##Ryan Levesque

##Survey Funnel Formula

##Survey



SurveyGizmo
GoogleForms
SFF-SMIQ: Tell me a little about your situation… (from Ryan Levesque)

1) What’s your #1 single biggest marketing challenge right now?
Please be as detailed and specific as possible (Please go beyond saying “traffic” or “improving conversion”. The more specific and detailed you are, the more likely I’ll be able to cover your topic :-)

e.g. I’m sick of relying on internal launches and JV traffic, and want to low how to make cold traffic work for my biz, which sells xyz…

[Box here] 

2) Which of the following best describes you?
My internet business is my full-time income…
I also have a separate “day job”…

3) Which of the following best describes you?

I'm a biz owner. Mostly sell my OWN products.
I'm a biz owner. Mostly sell AFFILIATE products.
I'm a copywriter.
I'm a marketing consultant who helps biz owners.
I'm an employee of a company.
Something completely different: [Box]

4) Roughly, what's the overall size of your business in terms of gross sales $?

<100k / year
$100k-$499k / year
$500k - $999k / year
$1M - $1.9M / year
$2M - $4.9 / year
$5M+ / year

5) What's your primary niche / market?

[box here]


Lastly, I may follow-up with a few people personally to learn a little more about your situation... if you'd be open to chatting for a few minutes, on the condition I PROMISE not to try to sell you something - please leave your name and email below. (Also, if you'd like to get a shout-out when I write about your topic - please leave your contact information below as well...) Thanks so much!!!

6) Name:

[BOX]

7) Email:

[BOX]

8) Phone and/or Skype (Optional):

[BOX]

#Email To Send Survey for Single Biggest Problem



As I've become known more and more as the "Survey Guy"...

I wouldn't be doing my job if I wasn't taking my own medicine, right?

So...

I've got an interesting experiment brewing in the tea kettle right now (which you can participate in for free - if you'd like to see how my funnel-building process works)... 

AND which is something that you might find REALLY interesting...

Here's the deal:

What I'm going to start doing in my daily marketing tip emails as a fun little experiment...

**Is begin writing about stuff people specifically ask me to write about.**

Simple, right?

The way it works, is like this:

Simply tell me whatever topic you'd like me to talk about... 

And I'll write an email about it. 

Boom.

And if a bunch of people ask me to write about the same topic? 

Hell, I'll write a whole BUNCH of emails on the topic...

Cool?

(Damn right it's cool.)

To parcipate, all you gotta do is this:

Take two minutes to tell me about your situation and answer this one question:

"What's the #1 single biggest marketing challenge that you're struggling with in your business that you'd like for me to talk about?"

» Click Here to Tell Me About Your Situation «

If you do that...

**#1 **- First, it will mean the world to me (and I'll give you an air high-five and/or fist pound - your choice. :-) )...

And...

**#2** - Second (And more importantly), if you take a moment to do that right now...

Over the coming weeks, I'll use your feedback to customize the emails that I send out and the topics that we talk about...

Tailoring the emails to give you exactly what you need... 

The only catch?

Because I have NO idea how many people will be writing in... To be fair, I'll be covering topics in the order they're submitted...

So what that means is, if you're interested (or even if you just want to see what my process is like for doing these surveys) go ahead and do this right now - while you've got this email open and you're thinking about it.

Remember, this will take you like 2 minutes tops - and I'll use your feedback to decide what to cover in these emails over the next few weeks...

Cool?

All you need to do is click on the link below, and tell me...

What's your #1 biggest marketing challenge?

Peace Out!

Ryan :-)

**P.S.** Remember, my list ain't that big. So what that means is - when you take the time to do this - there's a REAL good chance I'll take the time to write about your EXACT situation in one or more upcoming emails (and even give you a shout-out :-)

**P.P.S.** If you've ever taken the time to write a well-crafted, detailed email to me - then you know I WILL be personally reading your response in detail. Bottom line? I'd LOVE to hear from you.



#Survey Bucket Emails Unedited

///// Bucket#1 - COLD TRAFFIC
/////

Hey, it’s Ryan here again…

Thanks for taking the time to fill out that survey…

Your #1 “Conversion Bottleneck” is what I call having a “cold traffic friendly” system…

Now, the thing is…

Most people that struggle with cold traffic…

The reason why is because they become reliant on WARM traffic…

And warm traffic and cold traffic are two different animals…

You see, with cold traffic…

One keyword search could represent a HUGE spectrum of people…

People with VERY different needs and concerns - even though they appear searching for the same thing…

Let me give you an example…

In one of my businesses, in the “improve your memory” niche, we teach people how to train their brain to remember better…

And most of our customers were coming in off of PPC search results for very broad terms like “improve memory.”

But let me tell you, there a WIDE variety of folks looking to improve their memory.

And the offer wasn’t really converting.

You see, someone looking for memory improvement could be a 65 year old man worried about dementia…

Or a 20 year old college student trying to ace a final…

These are two COMPLETELY different  different problems..

And each prospect uses COMPLETELY different language to describe their different emotional “hot buttons” and pain points…

But once I was able to ‘tune in’ on this language and emotion?

I was actually able learn EXACTLY what to say to speak to each prospect directly…

And because of this, conversion rate and sales went WAY up…

And it’s still converting VERY well to this day as a result…

You see, this is VERY different than the “shotgun” approach that most markters take…

Because most marketers have ONE sales message that they’re trying to use to appeal to ALL segments of their market…

But the reason why that doesn’t work is because…

The market is too diverse.

And because of your “broad stroke” marketing message…

NO ONE feels like you’re talking directly to THEIR needs…

And as a result?

WAY fewer people buy than COULD be buying…

So what’s the solution?

The solution is to run your prospects through what I call a “Survey Funnel.”

So instead of pitching you one product…

You ask people a series of questions designed to ferret out who they are…

What their hot-buttons are…

What their objections are…

And with that information, funnel people into one of several directions…

In fact, you actually went through this process YOURSELF…

Just a moment ago.

And the reason why it’s so powerful is because it allows you to speak to each sub-segment of your market DIRECTLY.

//// generic transition from lead-in ////

And there’s a process that’s involved to do that…

And it’s what I do all day every day…

And the process is something I call…

“The Survey Funnel Formula”

And here’s how it works:

[flow chart graphic]

This is something I implement for my higher profile clients…

I normally don’t reveal it anywhere…

But I’ve temporarily decided…

For a limited number of people…

To teach them…

I recently did an internal training for my team and a few of my customers where I revealed this formula, step-by-step…

And if you’re interested in receiving access to this training… Here’s where you can see if you qualify:




/////
///// Bucket#2 - Multiple Sub-Markets
/////

Hey, it’s Ryan here again…

Thanks for taking the time to fill out that survey…

Your #1 “Conversion Bottleneck” is what I call being involved in a market with “Multiple Sub-Markets”…

Now, the thing is…

People who have multiple sub-markets, or sub-segments in their market…

And STRUGGLE to reach all of them…

Is because whatever traffic source they’re advertising on…

That traffic source has multiple sub-markets…

You see, with broad, general traffic…

One keyword search could represent a HUGE spectrum of people…

People with VERY different needs and concerns - even though they appear searching for the same thing…

Let me give you an example…

In one of my businesses, in the “improve your memory” niche, we teach people how to train their brain to remember better…

And most of our customers were coming in off of PPC search results for very broad terms like “improve memory.”

But let me tell you, there a WIDE variety of folks looking to improve their memory.

And the offer wasn’t really converting.

You see, someone looking for memory improvement could be a 65 year old man worried about dementia…

Or a 20 year old college student trying to ace a final…

These are two COMPLETELY different  different problems..

And each prospect uses COMPLETELY different language to describe their different emotional “hot buttons” and pain points…

But once I was able to ‘tune in’ on this language and emotion?

I was actually able learn EXACTLY what to say to speak to each prospect directly…

And because of this, conversion rate and sales went WAY up…

And it’s still converting VERY well to this day as a result…

You see, this is VERY different than the “shotgun” approach that most markters take…

Because most marketers have ONE sales message that they’re trying to use to appeal to ALL segments of their market…

But the reason why that doesn’t work is because…

The market is too diverse.

And because of your “broad stroke” marketing message…

NO ONE feels like you’re talking directly to THEIR needs…

And as a result?

WAY fewer people buy than COULD be buying…

So what’s the solution?

The solution is to run your prospects through what I call a “Survey Funnel.”

So instead of pitching you one product…

You ask people a series of questions designed to ferret out who they are…

What their hot-buttons are…

What their objections are…

And with that information, funnel people into one of several directions…

In fact, you actually went through this process YOURSELF…

Just a moment ago.

And the reason why it’s so powerful is because it allows you to speak to each sub-segment of your market DIRECTLY.

//// generic transition from lead-in ////

And there’s a process that’s involved to do that…

And it’s what I do all day every day…

And the process is something I call…

“The Survey Funnel Formula”

And here’s how it works:

[flow chart graphic]

This is something I implement for my higher profile clients…

I normally don’t reveal it anywhere…

But I’ve temporarily decided…

For a limited number of people…

To teach them…

I recently did an internal training for my team and a few of my customers where I revealed this formula, step-by-step…

And if you’re interested in receiving access to this training… Here’s where you can see if you qualify:



/////
///// Bucket#3 - Optimizing an existing funnel
/////

Hey, it’s Ryan here again…

Thanks for taking the time to fill out that survey…

Your #1 “Conversion Bottleneck” is what I call “Optimizing an Existing Funnel…”

Now, the thing is…

If you’re like many marketers…

You’ve probably tried MANY different strategies to try and get your funnel to convert better…

Maybe you’ve tested different headlines and body copy variations…

Different layouts…

Or maybe you’ve even tested different button colors, shapes and calls-to-action…

Now here’s the thing…

I’m all about the ”80/20” when it comes to marketing…

Doing that 20% of effort that’s going to get me that massive 80% INCREASE I’m looking for…

And testing all the minor details of your funnel like we’re talking about earlier?

That’s “20/80” stuff…

A LOT of effort…

For something that’s probably not going to help your funnel convert all that much more anyways…

So what DOES work when it comes to MASSIVELY increasing conversions?

What should you ACTUALLY test?

The #1 SLAM-DUNK way to optimize an existing funnel…

Or to improve the conversion of an existing funnel?

(Based on my experience across 17 different markets…)

Is to run segmentation…

Which is…

Instead of running EVERYBODY through the SAME sequence…

Ask them a few questions about who they are up front…

And then tailor the remaining sequence to them…

So if you’re selling, say, a weight-loss product…

Instead of driving every customer through the SAME funnel…

Male and female…

Young and old…

Instead of treating all these different markets the same…

You ask a few well-designed questions up front to “segment” your prospects…

Into, let’s say, “men 20-40”, “men 40+”, “women 20-40”, “women 40+”…

And then based what segment a prospect falls into…

You funnel them into one of several directions…

In fact, you actually went through this process YOURSELF…

Just a moment ago.

And the reason why it’s so powerful is because it allows you to speak to each sub-segment of your market DIRECTLY.

//// generic transition from lead-in ////

And there’s a process that’s involved to do that…

And it’s what I do all day every day…

And the process is something I call…

“The Survey Funnel Formula”

And here’s how it works:

[flow chart graphic]

This is something I implement for my higher profile clients…

I normally don’t reveal it anywhere…

But I’ve temporarily decided…

For a limited number of people…

To teach them…

I recently did an internal training for my team and a few of my customers where I revealed this formula, step-by-step…

And if you’re interested in receiving access to this training… Here’s where you can see if you qualify:


/////
///// Bucket#4 - New Product Bucket
/////

Hey, it’s Ryan here again…

Thanks for taking the time to fill out that survey…

Your #1 “Conversion Bottleneck” is what I call having a “New Product Syndrome”…

Now, the thing is…

The reason why people struggle when they’re launching a new product…

Is because, most of the time…

They don’t know what “Hot Buttons” or what elements of the new product they should be focusing on…

They don’t know what things are going to resonate most with their market…

So what’s the answer?

The answer is to ASK.

You ask people a series of questions that reveals WHO they are…

And what they ACTUALLY want…

And then you can SPEAK to each of the hot-buttons differently…

And there’s a process to doing that…

And it’s a process that I go through, every single new market that I’ve ever entered…

From beekeeping…

To memory improvement…

To golf…

To tennis…

To Dog training…

I’ve entered every single one of these markets successfully…

(17 markets and counting…)

Why was I able to do this?

Because of the ‘Deep Dive’ research  process that I use…

That sets the foundation for building out the funnel…

The reason why most people have trouble doing it…

Is because they’re new to the market and they don’t know what “hot buttons” to focus on…

But this ‘Deep Dive’ research formula is a process that figures this MASSIVELY important detail out…

Ten times out of ten…

And it’s part of the process I use all day every day…

Something I call…

//// generic transition from lead-in ////

“The Survey Funnel Formula”

And here’s how it works:

[flow chart graphic]

This is something I implement for my higher profile clients…

I normally don’t reveal it anywhere…

But I’ve temporarily decided…

For a limited number of people…

To teach them…

I recently did an internal training for my team and a few of my customers where I revealed this formula, step-by-step…

And if you’re interested in receiving access to this training… Here’s where you can see if you qualify:

#Survey Bucket Emails Edited


///// Bucket#1 - COLD TRAFFIC
/////

Hey, it’s Ryan here again…

Thanks for taking the time to fill out that survey…

Now, based on the answers you provided…

And the businesses I’ve worked with in similar circumstances…

…To generate those 2.8 million leads and 175K customers…

Across 17 different markets in the past 23 months alone as I mentioned…

(Over 90% of which was generated off of COLD traffic…)

========
PROBLEM
========

Your #1 “Funnel Bottleneck” is something I call having a “Cold Traffic Incompatibility” …

What is that exactly?

Well, before I explain what that is…

Let’s talk about the reason why most businesses who can’t seem to make cold traffic work…

Tend to struggle SO much to get past this sticking point…

Whether it’s struggling to make paid traffic work like Adwords or Facebook PPC…

Display advertising on contextual networks…

Video advertising on YouTube…

Or even “Native” advertising in advertorial formats like Taboola…

The reason why most of the business I work with who struggle with cold traffic…

Is because their marketing funnel was built to convert warm, endorsed traffic…

Typically through affiliates… joint ventures… or promotional partners.

And if you’re like the businesses I work with…

Then you’re probably well aware that while warm JV traffic has its fair of plusses…

It also has its serious downsides:

========
AGITATE
========

Like for example…

Having to play the “reciprocal” promotion game can be a real pain in the ass…

Forcing you into promoting stuff you otherwise would never want to promote to your audience…

Not to mention being at the mercy of a handful of affiliates - who at any time, could decide not to promote your stuff anymore…

Maybe because they’ve seen how well your offer is converting…

And have been quietly putting together a competing offer behind the scenes…

Maybe because their audience isn’t growing - and your offer isn’t converting like it used to…

Or maybe simply because their business priorities have shifted…

And you no longer fit in their plans.

No matter what the case may be…

Relying on JV traffic is NOT stable foundation on which to build your business…

Which is the reason why most marketers desperately want to make cold traffic work

But here’s the thing:

Warm JV traffic and cold traffic are two completely different animals…

And you can’t just take an existing funnel that may work with warm traffic…

Throw a bunch of cold traffic at it…

And expect it to convert.

There are a few things you need to do to MAKE cold traffic work, which we’ll get into in a moment…

But first…

The BIG difference between warm and cold traffic…

Aside from the warm traffic being “endorsed”…

Meaning, the traffic is coming to your funnel somewhat pre-sold…

Is this:

Traffic coming from an individual affiliate… or joint venture partner…

Is relatively homogenous…

The people representing that traffic…

All have a common set of experiences…

Shared perspectives…

Vernacular they use…

All built around that ONE joint venture partner…

But cold traffic?

Is a completely different story all together…

One keyword search could represent a HUGE spectrum of people…

People with VERY different needs and concerns - even though they appear to searching for the same thing…

Let me give you an example…

In one of my businesses, in the “improve your memory” niche, we teach people how to train their brain to remember better…

In that business, most of our customers came from PPC search results for very broad terms like “improve memory.”

And while our funnel converted like crazy on JV traffic…

We couldn’t make cold traffic work.

And here’s why:

What I discovered is that on ONE individual keyword, like “Improve Memory”…

There was a WIDE variety of folks looking to improve their memory searching on that one keyword…

Everyone from the 65 year old man worried about dementia…

To the 20 year old college student trying to ace a final…

And everyone in between.

- - - - - - - - - - - - - - - - - - -

These are two COMPLETELY different  different problems..

And each prospect uses COMPLETELY different language to describe their different emotional “hot buttons” and pain points…

But once I was able to ‘tune in’ on this language and emotion?

I was actually able learn EXACTLY what to say to speak to each prospect directly…

And because of this, conversion rate and sales went WAY up…

And it’s still converting VERY well to this day as a result…

You see, this is VERY different than the “shotgun” approach that most marketers take…

Because most marketers have ONE sales message that they’re trying to use to appeal to ALL segments of their market…

But the reason why that doesn’t work is because…

The market is too diverse.

And because of your “broad stroke” marketing message…

NO ONE feels like you’re talking directly to THEIR needs…

And as a result?

WAY fewer people buy than COULD be buying…

========
AGITATE
========

So what’s the solution?

The solution is to run your prospects through what I call a “Survey Funnel.”

So instead of pitching you one product…

You ask people a series of questions designed to ferret out who they are…

What their hot-buttons are…

What their objections are…

And with that information, funnel people into one of several directions…

In fact, you actually went through this process YOURSELF…

Just a moment ago.

And the reason why it’s so powerful is because it allows you to speak to each sub-segment of your market DIRECTLY.

//// generic transition from lead-in ////

And there’s a process that’s involved to do that…

And it’s what I do all day every day…

And the process is something I call…

“The Survey Funnel Formula”

And here’s how it works:

[flow chart graphic]

This is something I implement for my higher profile clients…

I normally don’t reveal it anywhere…

But I’ve temporarily decided…

For a limited number of people…

To teach them…

I recently did an internal training for my team and a few of my customers where I revealed this formula, step-by-step…

And if you’re interested in receiving access to this training… Here’s where you can see if you qualify:




/////
///// Bucket#2 - Multiple Sub-Markets
/////

Hey, it’s Ryan here again…

Thanks for taking the time to fill out that survey…

Your #1 “Conversion Bottleneck” is what I call being involved in a market with “Multiple Sub-Markets”…

Now, the thing is…

People who have multiple sub-markets, or sub-segments in their market…

And STRUGGLE to reach all of them…

Is because whatever traffic source they’re advertising on…

That traffic source has multiple sub-markets…

You see, with broad, general traffic…

One keyword search could represent a HUGE spectrum of people…

People with VERY different needs and concerns - even though they appear searching for the same thing…

Let me give you an example…

In one of my businesses, in the “improve your memory” niche, we teach people how to train their brain to remember better…

And most of our customers were coming in off of PPC search results for very broad terms like “improve memory.”

But let me tell you, there a WIDE variety of folks looking to improve their memory.

And the offer wasn’t really converting.

You see, someone looking for memory improvement could be a 65 year old man worried about dementia…

Or a 20 year old college student trying to ace a final…

These are two COMPLETELY different  different problems..

And each prospect uses COMPLETELY different language to describe their different emotional “hot buttons” and pain points…

But once I was able to ‘tune in’ on this language and emotion?

I was actually able learn EXACTLY what to say to speak to each prospect directly…

And because of this, conversion rate and sales went WAY up…

And it’s still converting VERY well to this day as a result…

You see, this is VERY different than the “shotgun” approach that most markters take…

Because most marketers have ONE sales message that they’re trying to use to appeal to ALL segments of their market…

But the reason why that doesn’t work is because…

The market is too diverse.

And because of your “broad stroke” marketing message…

NO ONE feels like you’re talking directly to THEIR needs…

And as a result?

WAY fewer people buy than COULD be buying…

So what’s the solution?

The solution is to run your prospects through what I call a “Survey Funnel.”

So instead of pitching you one product…

You ask people a series of questions designed to ferret out who they are…

What their hot-buttons are…

What their objections are…

And with that information, funnel people into one of several directions…

In fact, you actually went through this process YOURSELF…

Just a moment ago.

And the reason why it’s so powerful is because it allows you to speak to each sub-segment of your market DIRECTLY.

//// generic transition from lead-in ////

And there’s a process that’s involved to do that…

And it’s what I do all day every day…

And the process is something I call…

“The Survey Funnel Formula”

And here’s how it works:

[flow chart graphic]

This is something I implement for my higher profile clients…

I normally don’t reveal it anywhere…

But I’ve temporarily decided…

For a limited number of people…

To teach them…

I recently did an internal training for my team and a few of my customers where I revealed this formula, step-by-step…

And if you’re interested in receiving access to this training… Here’s where you can see if you qualify:



/////
///// Bucket#3 - Optimizing an existing funnel
/////

Hey, it’s Ryan here again…

Thanks for taking the time to fill out that survey…

Your #1 “Conversion Bottleneck” is what I call “Optimizing an Existing Funnel…”

Now, the thing is…

If you’re like many marketers…

You’ve probably tried MANY different strategies to try and get your funnel to convert better…

Maybe you’ve tested different headlines and body copy variations…

Different layouts…

Or maybe you’ve even tested different button colors, shapes and calls-to-action…

Now here’s the thing…

I’m all about the ”80/20” when it comes to marketing…

Doing that 20% of effort that’s going to get me that massive 80% INCREASE I’m looking for…

And testing all the minor details of your funnel like we’re talking about earlier?

That’s “20/80” stuff…

A LOT of effort…

For something that’s probably not going to help your funnel convert all that much more anyways…

So what DOES work when it comes to MASSIVELY increasing conversions?

What should you ACTUALLY test?

The #1 SLAM-DUNK way to optimize an existing funnel…

Or to improve the conversion of an existing funnel?

(Based on my experience across 17 different markets…)

Is to run segmentation…

Which is…

Instead of running EVERYBODY through the SAME sequence…

Ask them a few questions about who they are up front…

And then tailor the remaining sequence to them…

So if you’re selling, say, a weight-loss product…

Instead of driving every customer through the SAME funnel…

Male and female…

Young and old…

Instead of treating all these different markets the same…

You ask a few well-designed questions up front to “segment” your prospects…

Into, let’s say, “men 20-40”, “men 40+”, “women 20-40”, “women 40+”…

And then based what segment a prospect falls into…

You funnel them into one of several directions…

In fact, you actually went through this process YOURSELF…

Just a moment ago.

And the reason why it’s so powerful is because it allows you to speak to each sub-segment of your market DIRECTLY.

//// generic transition from lead-in ////

And there’s a process that’s involved to do that…

And it’s what I do all day every day…

And the process is something I call…

“The Survey Funnel Formula”

And here’s how it works:

[flow chart graphic]

This is something I implement for my higher profile clients…

I normally don’t reveal it anywhere…

But I’ve temporarily decided…

For a limited number of people…

To teach them…

I recently did an internal training for my team and a few of my customers where I revealed this formula, step-by-step…

And if you’re interested in receiving access to this training… Here’s where you can see if you qualify:


/////
///// Bucket#4 - New Product Bucket
/////

Hey, it’s Ryan here again…

Thanks for taking the time to fill out that survey…

Your #1 “Conversion Bottleneck” is what I call having a “New Product Syndrome”…

Now, the thing is…

The reason why people struggle when they’re launching a new product…

Is because, most of the time…

They don’t know what “Hot Buttons” or what elements of the new product they should be focusing on…

They don’t know what things are going to resonate most with their market…

So what’s the answer?

The answer is to ASK.

You ask people a series of questions that reveals WHO they are…

And what they ACTUALLY want…

And then you can SPEAK to each of the hot-buttons differently…

And there’s a process to doing that…

And it’s a process that I go through, every single new market that I’ve ever entered…

From beekeeping…

To memory improvement…

To golf…

To tennis…

To Dog training…

I’ve entered every single one of these markets successfully…

(17 markets and counting…)

Why was I able to do this?

Because of the ‘Deep Dive’ research  process that I use…

That sets the foundation for building out the funnel…

The reason why most people have trouble doing it…

Is because they’re new to the market and they don’t know what “hot buttons” to focus on…

But this ‘Deep Dive’ research formula is a process that figures this MASSIVELY important detail out…

Ten times out of ten…

And it’s part of the process I use all day every day…

Something I call…

//// generic transition from lead-in ////

“The Survey Funnel Formula”

And here’s how it works:

[flow chart graphic]

This is something I implement for my higher profile clients…

I normally don’t reveal it anywhere…

But I’ve temporarily decided…

For a limited number of people…

To teach them…

I recently did an internal training for my team and a few of my customers where I revealed this formula, step-by-step…

And if you’re interested in receiving access to this training… Here’s where you can see if you qualify:

#Email Attic Critter #1 
###What I found in my attic last weekend…”

So last week, my wife was freaking out.

Because while I was away in Vegas for my O4 Mastermind…

Apparently, she heard “foot-steps” in our attic…

And my wife?

Has gotta have like, the most vivid imagination ever…

Because she’s thinking the absolute worst…

So we call a guy.

Basically “Billy the Exterminator” Texas edition.

He comes to check things out.

His take?

We’ve gotta ‘possum up there.

(But we don’t need to worry - because apparently possums have the lowest core body temperature of any mammal - so they don’t carry diseases… And they’re nomadic. So our “guest” should move on in a couple ‘o weeks.)

But at this point?

It doesn’t matter…

Because my wife is COMPLETELY freaking out.

The moment the words “human-like skin” and “opposable thumbs” enter the conversation…

Her suitcase is half-packed.

Then the guy hits us with his quote to “take care of things”…

The price?

Well, here’s a photo of his quote:

https://www.facebook.com/photo.php?fbid=10100387458945971&set=a.10100120641345581.2282424.1008516

Yeah, exactly.

No. F*cking. Way.

Now, my wife doesn’t even want to pay that kind of money…

So I decide to “handle things” myself…

And armed with my trusty flashlight…

And the seldom used “harpoon” from our fireplace accessory kit…

I boldly go to face this creature of destruction.

And what happened next?

Was the LAST thing I expected…

I’ll tell you how it all played out tomorrow…

Until then…

Peace out!

Ryan :-)

P.S. In case you’re wondering what the hell’s this story got to do with marketing and building your funnels? 

A lot, actually. 

Let’s get through the story and I’ll explain everything…

P.P.S. By the way… Remember that “countdown timer” in my email last week? 

People have been asking me how I did that…

Well that thing relates to our story as well… 

And I’ll explain the connection tomorrow…

I think you’ll want to see this…






#Email Attic Critter #2
###The best laid plans of mice and…

The best laid plans of mice and…

Men.

Exactly.

So last week, like many people…

I got caught in the cross-hairs of the Aweber Clusterf*ck.

(You can hashtag that if you want.)

Which meant that my emails?

Didn’t get sent out.

Anyway…

In the deep, dark recesses of your memory…

You might remember me talking about a “critter in my attic” in an email last week…

Remember that one?

Well, there's a marketing lesson to it all I wanted to share with you last week...

BUT... When it comes to playing out a story over multiple emails like we're doing here…

There’s a cadence with this sort of thing.

Gotta hit the right story arc.

The right crescendo.

The right pace.

So rather than slam you with “Part 2” today out of nowhere…

Instead, I’m including my email from last week in case you missed it (or want to catch up again on what was going on last week…)

Part 2 of this story?

Comes tomorrow…

For today…

Here’s an encore performance of Part 1 (below):

---------- Forwarded message ----------

From: Ryan Levesque 
Date: Mon, Feb 24, 2014 at 11:28 AM 
Subject: What I found in my attic this weekend...

So last week, my wife was freaking out.

Because while I was away in Vegas for my O4 Mastermind…

Apparently, she heard “foot-steps” in our attic…

And my wife?

Has gotta have like, the most vivid imagination ever…

Because she’s thinking the absolute worst…

So we call a guy.

Basically “Billy the Exterminator” Texas edition.

He comes to check things out.

His take?

We’ve gotta ‘possum up there.

(But we don’t need to worry - because apparently possums have the lowest core body temperature of any mammal - so they don’t carry diseases… And they’re nomadic. So our “guest” should move on in a couple ‘o weeks.)

But at this point?

It doesn’t matter…

Because my wife is COMPLETELY freaking out.

The moment the words “human-like skin” and “opposable thumbs” enter the conversation…

Her suitcase is half-packed.

Then the guy hits us with his quote to “take care of things”…

The price?

Well, here’s a photo of his quote:

https://www.facebook.com/photo.php?fbid=10100387458945971&set=a.10100120641345581.2282424.1008516

Yeah, exactly.

No. F*cking. Way.

Now, my wife doesn’t even want to pay that kind of money…

So I decide to “handle things” myself…

And armed with my trusty flashlight…

And the seldom used “harpoon” from our fireplace accessory kit…

I boldly go to face this creature of destruction.

And what happened next?

Was the LAST thing I expected…

I’ll tell you how it all played out tomorrow…

Until then…

Peace out!

Ryan :-)

P.S. In case you’re wondering what the hell’s this story got to do with marketing and building your funnels? 

A lot, actually. 

Let’s get through the story and I’ll explain everything…

P.P.S. By the way… Remember that “countdown timer” in my email last week? 

People have been asking me how I did that…

Well that thing relates to our story as well…

And I’ll explain the connection tomorrow…

I think you’ll want to see this…





##Forwarded Message Technique

	I like to put a forwarded message in the exact same format you would see if you were forwarding a message in MS Outlook or Gmail
-	reason why – it adds some authenticity to getting an email and re-sending it


#Email Attic Critter #3
###“The Critter Chronicles of…”

Narnia.

At least that’s what it felt like…

Actually to be honest?

It felt more like Van Helsing…

Because as I stepped into the dark attic…

On a quest to find the mysterious “Creature in the Attic”…

Armed with nothing but my trusty flashlight and fireplace “harpoon” element…

I’m not gonna lie:

I was scared sh*tless.

But nevertheless?

As a brave husband…

I did what you gotta do in this situation:

Close your eyes…

Tighten your sphincter…

And pull down that attic door…

[---- scene change: inside attic ----]

At first, I saw (and heard) nothing.

But then, about 3 minutes later…

Almost out of nowhere…

There it was.

Now, I couldn’t SEE it (yet)…

But I could HEAR the little bastard.

He was chewing on something…

Or digging a hole out the side of my house…

And this guy?

Was LOUD.

And he didn't seem to care at ALL I was up there with him…

And then, something happened:

The noise stopped.

And then, it started getting closer…

And closer…

And CLOSER…

(Sh*t.)

At this point?

I’m seriously ready to crap my pants.

(No joke.)

Because the only thing going through my head at this point…

Is I’m about to come face to face with this:

http://www.bobinoz.com/wp-content/uploads/2009/04/24359966_819581de1c_o.jpg

And the only thing that stands between me and rabies?

Is a dull, metal stick in my hand.

So…

Knowing this could be it…

I put my game face on…

And got ready to spear this motherf*cker in the gut…

But then, it happened…

This guy showed up instead:

http://aallanimalcontrol.com/wildlife/wp-content/uploads/2011/08/critter.jpg

Yep. 

It was a f*cking squirrel.

A BIG squirrel.

But a squirrel.

So what’s the big marketing lesson in all this?

Well a few things... but let’s pick two:

Lesson #1 - Billy The Exterminator’s Mistake (#1)

This guy did a masterful job of painting (un)pleasing pictures in his prospects' heads...

Check.

He did a masterful job of walking us through the process of “extraction, removal, and future prevention”

Check.

But his proposal?

Was an all or nothing deal.

No optional “Phase I” to get things started…

Like:

Identify creature ($200 bucks)

Then, once the thing was actually identified…

Outline a Phase 2 removal plan / cost structure.

Instead…

This guy priced his bid like we were 100% definitely dealing with a 75 lb. mass of rabid flesh in our attic.

And that if we did NOTHING?

The possum apocalypse was about to descend on us from up above…

In other words:

He oversold it.

Lesson #2 - Misplaced Risk Reversal (Mistake #2)

Now, when the guy quoted us his service…

To his credit, he DID offer us a guarantee:

Critter will be removed and won’t come back, guaranteed.

Fine.

But what if it turns out NOT to be a possum?

Do we get a partial refund?

Because the live squirrel trap I picked up at Home Depot only cost me $30 bucks…

Helluva lot cheaper than removing an entire “colony” of possums…

(Which is what he suggested.)

And as a result?

We didn’t pull the trigger.

And I’m $1600 richer because of that decision.

The question is this:

Are YOU making similar mistakes in YOUR marketing?

And by the way, those are just TWO things that stand out…

There are at least 3 more lessons here…

Any guesses what they are?

Just *HIT REPLY* to this email to let me know what you think…

Best answer gets a 15 minute consult with me next week...

Peace out!

Ryan :-)

P.S. Wanna know what the guy should’ve done?

Two things:

1. Should’ve had a “Phase I: Identify Creature” for $100 bucks.

Stick a couple cameras up there, figure out what we’re dealing with - show us PROOF, and then hit us with a quote for Phase II.

That’s more of the “micro-commitment” style I like to teach folks…

That’s thing #1.

2. Regarding Risk-Reversal…

I was just having this conversation yesterday with Perry Marshall, when he asked me: 

“What’s your risk-reversal for your done-for-you Survey Funnel implementations…”

My answer?

“Simple. First, basically 100% of clients come to me asking if I’ll take them on. Practically all come through client referrals. Meaning the dynamic is such, that I don’t ever need to do much selling. Risk-reversal just doesn’t come up, because they’re selling ME on getting on my calendar...”

(That’s what happens when you get a reputation…)

“Then, for the folks who aren’t sure? Again, simple. I tell them to start working with me in the coaching setup. Starts at $1000 bucks/mo. Low risk. They do the implementation themselves.

Then, what usually happens… Is it takes them longer than they thought. 

But they still hit a home run with it nevertheless… Which leads them to say:

“Ryan. Why didn’t we just have you do the whole thing in the first place, and save ourselves 6 months?”

(Exactly.)

They then proceed to have me build their next 3… 4… 5… funnels and do whatever they can to keep me a secret from their competition.

That’s how you do risk-reversal.

And for everybody else who STILL isn’t ready to pull the trigger?

They can keep on doing what they’re doing, and see how that works out.

Too much opportunity and unclaimed cash sitting on the table to deal with folks like that.

That’s it for today…

Peace out!


##All The Rest of Them Go Here, Right? Offer + FAQ + Testimonial + Do You Hate Me + More Pivots

Bobby: Yep, adding them to prospect funnel

#Prospect Email Sequence 

##Email #1 – Welcome Email

##Email #2 – ‘Hey, did you get my email?’ 

##Email #3-5 -  ‘Soap Opera Sequence’
-	where you’re telling a story





##Email #6 -  FAQ email

##Email #7 – Testimonial email

##Email #8 -  Crazy Offer / Irresistible Offer

##[Then, if you like, some Optional Emails in the middle here]

##Email #9 – Last Day Email
-	 Last day to take advantage of this crazy, irresistible offer…

##Email #10 – ‘Do You Hate Me?’ Email

##[Optional] Email #11 – Re-Open
-	Where we re-open the crazy, irresistible offer for a brief window…

##Email #12 – Pivot Survey Email
-We ask where the prospect wants to go from here
-“Clearly you’re not interested, so what else would you like to talk about or learn instead?”




##Prospect Funnel

#1. Welcome -immediately- 
Next Steps

Hi {FNAME},

My name is {NAME_ASSISTANT}, and I'm Dr. (NAME_DOCTOR)'s assistant.

We have your dental score here:

{SCORE}

The Doctor took a look at the answers, and it turns out you have a HIGH {Symptom}

(On a scale from low, medium to high...)

This means you're a good candidate for the {Insert process} process.

(If you haven't already, you can watch your customized {insert process} here: [LINK back to video]) 

If you're interested or even just curious to learn more, Dr. {NAME_DOCTOR} would love for you to stop by the office...

To sit down with you and talk about what your options are...

And decide together if {process} is a good option for you. 

And if it is? 

Then we can work with you about what to do next.

Now, because spots for these {process} consultations book up quickly...

If you'd like to grab one of the last few spots before things get booked up again....

#2. Hey did you get my email 2-4 hour delay
hey, did you get my email?...

Hi {FNAME}, it's Dr. {Name_Doctor}

Real quick...

I asked my assistant {NAME_ASSISTANT}, to shoot you can email earlier today with your {dental score}.

And I just wanted to make sure we sent it to the right address and you got it...

Would you just do me a favor and HIT 'REPLY' to this email to let me know that you got it?

Thanks so much, it would mean the world to me...

Take care,

-Dr. {Name_Doctor}


Sent from my iPhone

#3. SOS Sequence / Story 
###"What I found in my attic last weekend…”

So last week, my wife was freaking out.

Because while I was away in Vegas for my O4 Mastermind…

Apparently, she heard “foot-steps” in our attic…

And my wife?

Has gotta have like, the most vivid imagination ever…

Because she’s thinking the absolute worst…

So we call a guy.

Basically “Billy the Exterminator” Texas edition.

He comes to check things out.

His take?

We’ve gotta ‘possum up there.

(But we don’t need to worry - because apparently possums have the lowest core body temperature of any mammal - so they don’t carry diseases… And they’re nomadic. So our “guest” should move on in a couple ‘o weeks.)

But at this point?

It doesn’t matter…

Because my wife is COMPLETELY freaking out.

The moment the words “human-like skin” and “opposable thumbs” enter the conversation…

Her suitcase is half-packed.

Then the guy hits us with his quote to “take care of things”…

The price?

Well, here’s a photo of his quote:

https://www.facebook.com/photo.php?fbid=10100387458945971&set=a.10100120641345581.2282424.1008516

Yeah, exactly.

No. F*cking. Way.

Now, my wife doesn’t even want to pay that kind of money…

So I decide to “handle things” myself…

And armed with my trusty flashlight…

And the seldom used “harpoon” from our fireplace accessory kit…

I boldly go to face this creature of destruction.

And what happened next?

Was the LAST thing I expected…

I’ll tell you how it all played out tomorrow…

Until then…

Peace out!

Ryan :-)

P.S. In case you’re wondering what the hell’s this story got to do with marketing and building your funnels? 

A lot, actually. 

Let’s get through the story and I’ll explain everything…

P.P.S. By the way… Remember that “countdown timer” in my email last week? 

People have been asking me how I did that…

Well that thing relates to our story as well… 

And I’ll explain the connection tomorrow…

I think you’ll want to see this…


#4. SOS Sequence / Story
###The best laid plans of mice and…

The best laid plans of mice and…

Men.

Exactly.

So last week, like many people…

I got caught in the cross-hairs of the Aweber Clusterf*ck.

(You can hashtag that if you want.)

Which meant that my emails?

Didn’t get sent out.

Anyway…

In the deep, dark recesses of your memory…

You might remember me talking about a “critter in my attic” in an email last week…

Remember that one?

Well, there's a marketing lesson to it all I wanted to share with you last week...

BUT... When it comes to playing out a story over multiple emails like we're doing here…

There’s a cadence with this sort of thing.

Gotta hit the right story arc.

The right crescendo.

The right pace.

So rather than slam you with “Part 2” today out of nowhere…

Instead, I’m including my email from last week in case you missed it (or want to catch up again on what was going on last week…)

Part 2 of this story?

Comes tomorrow…

For today…

Here’s an encore performance of Part 1 (below):

---------- Forwarded message ----------

From: Ryan Levesque 
Date: Mon, Feb 24, 2014 at 11:28 AM 
Subject: What I found in my attic this weekend...

So last week, my wife was freaking out.

Because while I was away in Vegas for my O4 Mastermind…

Apparently, she heard “foot-steps” in our attic…

And my wife?

Has gotta have like, the most vivid imagination ever…

Because she’s thinking the absolute worst…

So we call a guy.

Basically “Billy the Exterminator” Texas edition.

He comes to check things out.

His take?

We’ve gotta ‘possum up there.

(But we don’t need to worry - because apparently possums have the lowest core body temperature of any mammal - so they don’t carry diseases… And they’re nomadic. So our “guest” should move on in a couple ‘o weeks.)

But at this point?

It doesn’t matter…

Because my wife is COMPLETELY freaking out.

The moment the words “human-like skin” and “opposable thumbs” enter the conversation…

Her suitcase is half-packed.

Then the guy hits us with his quote to “take care of things”…

The price?

Well, here’s a photo of his quote:

https://www.facebook.com/photo.php?fbid=10100387458945971&set=a.10100120641345581.2282424.1008516

Yeah, exactly.

No. F*cking. Way.

Now, my wife doesn’t even want to pay that kind of money…

So I decide to “handle things” myself…

And armed with my trusty flashlight…

And the seldom used “harpoon” from our fireplace accessory kit…

I boldly go to face this creature of destruction.

And what happened next?

Was the LAST thing I expected…

I’ll tell you how it all played out tomorrow…

Until then…

Peace out!

Ryan :-)

P.S. In case you’re wondering what the hell’s this story got to do with marketing and building your funnels? 

A lot, actually. 

Let’s get through the story and I’ll explain everything…

P.P.S. By the way… Remember that “countdown timer” in my email last week? 

People have been asking me how I did that…

Well that thing relates to our story as well…

And I’ll explain the connection tomorrow…

I think you’ll want to see this…





##Forwarded Message Technique

	I like to put a forwarded message in the exact same format you would see if you were forwarding a message in MS Outlook or Gmail
-	reason why – it adds some authenticity to getting an email and re-sending it


#5. SOS Sequence / Story
###“The Critter Chronicles of…”

Narnia.

At least that’s what it felt like…

Actually to be honest?

It felt more like Van Helsing…

Because as I stepped into the dark attic…

On a quest to find the mysterious “Creature in the Attic”…

Armed with nothing but my trusty flashlight and fireplace “harpoon” element…

I’m not gonna lie:

I was scared sh*tless.

But nevertheless?

As a brave husband…

I did what you gotta do in this situation:

Close your eyes…

Tighten your sphincter…

And pull down that attic door…

[---- scene change: inside attic ----]

At first, I saw (and heard) nothing.

But then, about 3 minutes later…

Almost out of nowhere…

There it was.

Now, I couldn’t SEE it (yet)…

But I could HEAR the little bastard.

He was chewing on something…

Or digging a hole out the side of my house…

And this guy?

Was LOUD.

And he didn't seem to care at ALL I was up there with him…

And then, something happened:

The noise stopped.

And then, it started getting closer…

And closer…

And CLOSER…

(Sh*t.)

At this point?

I’m seriously ready to crap my pants.

(No joke.)

Because the only thing going through my head at this point…

Is I’m about to come face to face with this:

http://www.bobinoz.com/wp-content/uploads/2009/04/24359966_819581de1c_o.jpg

And the only thing that stands between me and rabies?

Is a dull, metal stick in my hand.

So…

Knowing this could be it…

I put my game face on…

And got ready to spear this motherf*cker in the gut…

But then, it happened…

This guy showed up instead:

http://aallanimalcontrol.com/wildlife/wp-content/uploads/2011/08/critter.jpg

Yep. 

It was a f*cking squirrel.

A BIG squirrel.

But a squirrel.

So what’s the big marketing lesson in all this?

Well a few things... but let’s pick two:

Lesson #1 - Billy The Exterminator’s Mistake (#1)

This guy did a masterful job of painting (un)pleasing pictures in his prospects' heads...

Check.

He did a masterful job of walking us through the process of “extraction, removal, and future prevention”

Check.

But his proposal?

Was an all or nothing deal.

No optional “Phase I” to get things started…

Like:

Identify creature ($200 bucks)

Then, once the thing was actually identified…

Outline a Phase 2 removal plan / cost structure.

Instead…

This guy priced his bid like we were 100% definitely dealing with a 75 lb. mass of rabid flesh in our attic.

And that if we did NOTHING?

The possum apocalypse was about to descend on us from up above…

In other words:

He oversold it.

Lesson #2 - Misplaced Risk Reversal (Mistake #2)

Now, when the guy quoted us his service…

To his credit, he DID offer us a guarantee:

Critter will be removed and won’t come back, guaranteed.

Fine.

But what if it turns out NOT to be a possum?

Do we get a partial refund?

Because the live squirrel trap I picked up at Home Depot only cost me $30 bucks…

Helluva lot cheaper than removing an entire “colony” of possums…

(Which is what he suggested.)

And as a result?

We didn’t pull the trigger.

And I’m $1600 richer because of that decision.

The question is this:

Are YOU making similar mistakes in YOUR marketing?

And by the way, those are just TWO things that stand out…

There are at least 3 more lessons here…

Any guesses what they are?

Just *HIT REPLY* to this email to let me know what you think…

Best answer gets a 15 minute consult with me next week...

Peace out!

Ryan :-)

P.S. Wanna know what the guy should’ve done?

Two things:

1. Should’ve had a “Phase I: Identify Creature” for $100 bucks.

Stick a couple cameras up there, figure out what we’re dealing with - show us PROOF, and then hit us with a quote for Phase II.

That’s more of the “micro-commitment” style I like to teach folks…

That’s thing #1.

2. Regarding Risk-Reversal…

I was just having this conversation yesterday with Perry Marshall, when he asked me: 

“What’s your risk-reversal for your done-for-you Survey Funnel implementations…”

My answer?

“Simple. First, basically 100% of clients come to me asking if I’ll take them on. Practically all come through client referrals. Meaning the dynamic is such, that I don’t ever need to do much selling. Risk-reversal just doesn’t come up, because they’re selling ME on getting on my calendar...”

(That’s what happens when you get a reputation…)

“Then, for the folks who aren’t sure? Again, simple. I tell them to start working with me in the coaching setup. Starts at $1000 bucks/mo. Low risk. They do the implementation themselves.

Then, what usually happens… Is it takes them longer than they thought. 

But they still hit a home run with it nevertheless… Which leads them to say:

“Ryan. Why didn’t we just have you do the whole thing in the first place, and save ourselves 6 months?”

(Exactly.)

They then proceed to have me build their next 3… 4… 5… funnels and do whatever they can to keep me a secret from their competition.

That’s how you do risk-reversal.

And for everybody else who STILL isn’t ready to pull the trigger?

They can keep on doing what they’re doing, and see how that works out.

Too much opportunity and unclaimed cash sitting on the table to deal with folks like that.

That’s it for today…

Peace out!


##6. FAQ Email
###Ryan’s Guarantee [Course] <-- Your Questions Answered

Some other possible questions:
	
	“What’s the difference between this product and that product?”
	“Is there a limit to how many I can order?”

Hi [[firstname]],

I've been getting a TON of questions about my new [Course} training program...

So I thought I'd take a moment to answer some of the more common questions folks have been asking me.

Let's get started...

===============
Q: What's included in the [Course] training program?

===============

The [Course] is an 8 module, comprehensive, step-by-step curriculum that takes ANY [person type] enthusiast...

From raw beginner to veteran...

On a journey all the way to elite-level [course type] MASTERY....

Teaching skills and knowledge that 99% of even the most experienced

===============
Q: Are there any bonuses?

===============

“Yes there are bonuses.

In fact, there are 3 of them…

Let’s talk about what they are, one by one…

Bonus #1 is this:

[Describe bonus #1 ]

etc…”

[Link back to product]

===============
Q: How much does this program cost?

===============

“Well, normally this program costs [X]…

And the bonuses would cost you [Y]…

But as part of this special program that we’re offering right now…

It’s at [Z] price…

Which is a savings of over 75% off [or whatever %]…

Saving you over $200 dollars…

Here’s the link if you’d like to take advantage of this special opportunity…

[Link back to product]

===============
Q: 	How is it delivered?

===============

[Link back to product]

===============
Q: 	Is there a guarantee?

===============

“Lastly, if you still have any unanswered questions not covered here…

Here’s what I recommend:

Because you’re protected by the 60 day guarantee [or whatever your guarantee is]…

Meaning…

You do not risk a penny by taking advantage of this special opportunity now…

Here’s what I recommend:

Don’t try and decide if this program is right for you…

Instead, grab your copy now before  we [sell out / reach deadline / etc. – whatever the reason to act now is in your particular offer…]

Grab it now before we sell out…

Take it home…

Try it out…

Take a full 60 days to play around with it…

If you like it?

Keep it.

If not, no problem, simply send it back to us or simply let us know with a one-line email…

And you’ll receive a fast and courteous refund…

No questions asked, no hassles and no hoops to jump through either…

It’s really as simple as that…

Here’s the link one last time…

[Link]

Talk to you soon,

Ryan


##7. Testimonial Email
###What are "other" people saying about their [course/results of product]

Include the most believable form of testimonials I’ve found, short of video testimonials or audio…

Is to take screenshots of things in legit places

The most notable of which is Facebook Comments 

If someone has said something great about you in a facebook comment?


I've been getting a lot of questions from folks...

Wondering about what other ordinary folks have experienced with their [course/results].

So here's what I did...

I gathered a whole bunch of comments from folks who bought [course] the last time we did this...

And I put a few of them together here so that you could check them all out...

Here's the first comment, from Karl C., in Australia:

*************

"Testimonial

*************

Congratulations Karl!

Karl's experience isn't unique...

Many folks see SERIOUS improvements in multiple health areas...

Things like a fitter body, clearer skin, more energy, healthier digestion

JUST from using the [name of technique]

It's pretty simple really...

By putting your body in it's optimal, [name of state] state...

And pumping it full of healthy anti-oxidants...

You're giving your body all it needs to literally HEAL ITSELF.

And if you're ready to have the same experience that Karl had, here's a link to do



##8. -	Low Threshold offer
###I’ve decided to do something CRAZY

Have you ever had one of those days...

Where you were feeling a little "impulsive and you decided to do something a little bit crazy?

Well, yesterday was one of those days...

Here's what I'm talking about:

So yesterday...

I called up [name}

I asked if they'd be willing to do something crazy...

I wanted to ask if they'd be willing to let people try out their [program name} program for just ONE DOLLAR.

That's right...

Four quarters...

One hundred pennies...

ONE FRICKIN DOLLAR.

You know what they said?

"Umm... Will... Are you crazy?"

(Kinda took the wind out of my sails a bit...)

:(

They were REALLY skeptical about this...

And I understand why.

To let people have access to this program...

For just one dollar...

##9. Last day email

Hi [FNAME], 

I just wanted to let you know that TODAY will be the LASY DAY to get your hands on a copy of our [course] book for only $19.95 + shipping during this 48-Hour Sale:

[LINK]

Originally, I was only permitted to offer 100 copes at that price (since the $19.95 special represents such a shocking discount off the regular price of $34.95). 

HOWEVER, we've actually already sold out of those 100 copies -- MUCH faster than we had anticipated.

AND over the past day and a half, folks have been writing to me, upset that they didn't get a chance to order in time...

So to be fair, here's what we've decided to do:

We're making 50 more copies available at that same, special $19.95 price - through TOMORROW ONLY.

But that's it. First come, first serve. Once we sell out this time, the price will jump back to the regular price of $34.95 + S&H. 

So if you missed out, here's your chance.

And YES - we still have a small handful of those FREE BONUS packs left...

So, just to be perfectly clear:

When you order now, you'll SAVE $15 bucks off the regular price off the book -- and get over $40 worth of FREE bonuses :-)

This is hands-down the best deal we've ever offered, and something we may never be able to do again.

To claim one of the last remaining copies at this special price before they're gone for good, simply click on the link below to order now:

[link here]

Thanks again!

Ryan

P.S. In case you deleted or didn't get my note yesterday with all the details, I've copied it again below...

============================

FROM: [name]

DATE: August 15th, 2013 8:07 PM CST

SUBJECT: I wanted to make sure you got this...

Dear [FNAME],



##10. Do You Hate Me? Email

And this is where we’re gathering some open-ended survey intelligence, to where we’re trying to figure out what were the reasons why that person ended up not buying…

Did we not explain it well enough?

Did we not touch on a particular hot button?


Hey it's Kevin here...

Need your help real quick.

But first, I need to ask you a question: 

Do you hate me? ;-)

I'm asking because the other day I gave you the chance to try [course] training program for FREE...

But for some reason you passed.

That's perfectly fine...

But...

It did strike me as a little bit weird ;-)

And it did make me wonder...

Is it because of ME?

Was it something I said?

Something I DIDN'T say?
In other words, do you HATE me? ;-)

Haha just kidding ;-)

I know we're cool, and I've got some more killer [content name technique etc] 

But I need your help first...

Would you do me a favor and click on the link below and just tell me...

What was the reason why you decided to not invest in the program?

Here's the link:

Tell me more about YOU [hyper linked]

##10.5 Email Re-open offer?



And that sets you up to do one of two things…

1.	A re-open of the offer
a.	Where you can say, 

“Hey listen, I realize I didn’t do a good enough job of explaining a couple things, so I wanted to extend the opportunity to try out the program for a dollar offer…” for another 24 /48 hrs…  for anybody who missed it… and here are the reasons why:

i.	And then you can go over the issues that people brought up as the reasons why you are going to re-open the offer



##11. Pivot Email

OK, so yesterday I sent you a survey asking you what topics you wanted me to write about next...

The response was amazing! 

Thanks so much for taking the time to let me know :-)

Here's the deal - 

Below are three (3) links, which represent the top three results from the survey...

What you and your peers said you wanted to learn the most.

I want you to click ONLY ONE. 

The one you want to learn about the most. 

Priority numer uno.

Once you click the link you'll be sent another email with a video on the topic you selected.

Now don't worry...

If you're interested in all three, that's fine. You're not going to miss out on the other content. I will send that to you also.

You're just helping me out with the ORDER you'll receive it.

So there you go... just click one of the three links below.

And then keep an eye on your inbox because you will receive another email from me with your video

So without further ado, here ya go :-)

Door #1 - [subject]

Door #2 - [subject]

Door #3 - [subject]

Enjoy!

Kevin

##Ryan Deiss

##Survey

#Are you stuck?


(image of survey: http://www.screencast.com/t/iuVKcbMFt)

There are lots of things in this business that can get us stuck…

So **what has you "stuck"?**

Tell me here:
http://go.digitalmarketer.com/get-unstuck

…so I know that I’m delivering the right kind of content to you.

Seriously, it’ll take less than 80 seconds, and it will truly “HELP ME, HELP YOU!”

Here’s that link again:
http://go.digitalmarketer.com/get-unstuck

Thanks in advance,
Ryan Deiss

P.S. If you help me out I just might reward you with something cool on the other side. **(Hint, hint…) :-)**

I need your help… please

I’m burning the midnight oil to produce a new training series for you, but I want to make sure I’m covering the topics that YOU are most interested in.

Will you go here and let me know if I’m on the right track?

http://go.digitalmarketer.com/get-unstuck

If you do, you’ll not only help shape the content I send you each week… I’ll also have a little “thank you gift” waiting for you on the other side.

So can you do it now while it’s fresh on your mind?

http://go.digitalmarketer.com/get-unstuck

It’ll take less than 80 seconds (literally!!) and I will be forever grateful.

Thanks much,
Ryan Deiss

Can I ask you a question...?

Can I ask you a question? - subject line

Will you give me some advice real quick? - first line

Takes like 30 seconds

http://mikecowles.com/survey/

1.	What topic are you MOST interested in learning?

 Affiliate marketing 
 List building 
 Product creation 
 Traffic generation 

2. What type of teaching do you like the most?

 Video training 
 Webinars 
 Live workshops 
 Dripfed content 

3. Which types of products are you more interested in?

 Software/tools 
 Training/how to 
 Mindset/motivation 

4. Leave a suggestion (optional)
http://mikecowles.com/survey/
http://mikecowles.com/lbpvideo/




Got a moment...? (survey email #2)

Got a moment...?

Hey, do you have a sec?

I could really use your help.

You see, I'm planning out more things to help you with in this newsletter, and I want to ask you a few quick questions.

I'll use your answers to put together new topics and content for this newsletter.

If you have a moment, please fill out this survey.

Thanks so much for being a subscriber!

-Clay

http://ExSolutionProgram.com

https://docs.google.com/forms/d/1Z74g912ioBc6BCrVirvFSuwemxlr2VxEz7Ydu99-e0s/viewform?fbzx=-6032869517974825185



A 2 minute favor... (survey email #3)

After your man cheats, one of the most important things to realize is that you're NOT ALONE.

Calling up your girlfriends and telling them about your husband's infidelity may NOT be the first thing that comes to mind - even if "getting it all out" could help you heal faster.

Many women try to hold their pain inside, sometimes because they're embarrassed, and sometimes because they don't want to ruin their husband's reputation with their circle of friends.

But studies show that the MORE open you are to talking about emotional stuff - especially LIFE CHANGING stuff like infidelity - the better you get through it.

===
SO WHAT'S MY POINT?
===

So... I'm getting women like you to share with me some of their experience of going through their husband's affair.

I've put up a little (but super important) online survey and I'm asking women like you to take literally 2 minutes and answer just a few questions.

Obviously it's totally anonymous.

There's two simple reasons for you to do this:

1) It'll help ME continue to make better and better products for women who have been cheated on

2) It may help YOU because the survey questions will help you clarify what your biggest issues are right now.

PLUS in the survey there's a spot to ask me your biggest question - I'll personally answer some of these in the next several newsletters.  Maybe I'll answer yours...

The survey will take you just 2 minutes to complete.

Could you do it right now?

I'd consider it a personal favor.

It's right here:

Please Take My 2 Minute Survey


Thanks so much!

Kevin Jackson
Creator, The Survive His Affair System	


http://www.surveymonkey.com/s/kj-for-women 



Will you give me some advice real quick? 

LAST CHANCE to make your opinion known...

I want to know that I’m delivering the right kind of content to you…

…so if you could take this simple 80 second survey, it would truly “HELP ME, HELP YOU!”...

...and I'll give you my 22 Step Execution Plan titled "Your First 1,000 Subscribers" as a Thank You Gift! 

It will be waiting for you when you complete the survey.

Here’s the link:
go.digitalmarketer.com/get-unstuck

But make sure you take the survey right away… 

…because I’m about the close down the survey now that we’ve gotten plenty of submissions.

Thanks in advance,

Ryan Deiss

P.S. This is the LAST CHANCE you have to help shape future content, so make sure you have your voice heard right now…

…take this survey now:
go.digitalmarketer.com/get-unstuck



quick question...

Are you still interested in winning your ex back?
 
===>Yes
 
===>No
 


Are you still interested in winning your ex back?

Are you still interested in winning your ex back?
 
===>Yes
 
===>No
 


#Survey

Help Me Help You Get Unstuck!

*1. If I could help you with one thing that would enable your business move faster and get UNSTUCK, what would it be?

[box]

*2. What areas of digital marketing do you want to see us cover more?

Conversion Funnels

Ecommerce/Amazon Selling

List-Building

Blogging

Social Media/Community Management

Twitter Advertising

Email Marketing

Paid Traffic

Banner Retargeting

Facebook Marketing

Organic/SEO Traffic

*3. If I could go the extra mile and give you something you haven’t ever seen before (but wished you could) what would that be?

[box]

*4. Last Question: If you could have a private conversation with me, what two questions would you ask?

[box]

[Survey Results] I was SHOCKED

We’re not finished counting the numbers (people are still submitting answers) and reviewing all the written results yet…

…but some early results are in and I was surprised by them:

 Click HERE To See The Survey Results...

Based on the numbers (about 1/3rd of all entries when combined), are wanting to learn more about…

Click here to find out the results ;-)
http://go.digitalmarketer.com/survey-results

Talk soon,
Ryan Deiss

(need to look at the original email to keep all formatting the same)

really annoying that the copy and paste doesn't keep formatting the same

feel like more time is spent organizing all this stuff and editing instead of just pasting it into a sequence inside of awebr right away

think everything in here is a waste of time, personally.

easier to just create a sequence from scratch and put all supporting links for the email in the aweber email until its finally adjusted

helps us get into action quicker



Have you seen YOUR survey results?

Hey,

If you haven't seen them yet, make sure you check out your
results from the survey you took last week:
 
http://go.digitalmarketer.com/your-survey-results

I asked you to make your voice heard…

…and boy did you ever!
 
Based on your feedback, we've put together something pretty cool for you. 

Make sure you watch the quick results video here:
http://go.digitalmarketer.com/your-survey-results
 
Thanks again for helping me out!
Kevin

Did you say this?

Hey,

Yesterday we sent out a preview of the results that have been coming in from the survey.

I was really shocked that the largest thing that people wanted to learn was… 

List Building 

...and

Email Marketing

If you were one of the ones that chose these topics (or if you would have selected these topics had you taken the survey)…

…then you need to click here now:
http://go.digitalmarketer.com/survey-results

The good news for you is that I happen to know a thing or two about those subjects. :)

Check it out…

Talk soon,
Ryan Deiss

P.S. As a result of the survey, I’m going to be re-opening my “Machine” Coaching Program on Monday for 24 HOURS ONLY.

So, if you don’t want to wait until September to join “The Machine” again, then click here and get on the Re-Open Notification List right now:

http://go.digitalmarketer.com/survey-results


(open the original emails in evernote for specific formatting)



#Upsell Emails to Customers

##Swipes from Ryan Levesque & Nick

##Upsell Emails



#Custom email list of buyers who didn’t take any upsells


“Hey, I noticed you decided not to take advantage of the special offer… And that’s totally fine… But I know some people who later on wished they would have known a little bit more about how XYZ program works… Because if they DID know about it, they would have added it to their order… 

So I wanted to take a minute today and over the next couple of days to explain in a little bit more detail what that is...

And while I can’t make available that same price that I made available yesterday, I still have a way for you to get in at a special discount for the next 72 hours… 

And the reason why I do that is because I know there are some people out there that would love to get in, but they just weren’t quite sure and didn’t quite understand what the program included…  

>>>>>>>>>>>>>>>>

#Aweber Tricks

##Hard Deadline Date In Email

http://www.screencast.com/t/rHcgI9ioL

http://www.johnchow.com/how-to-set-a-deadline-in-an-email-auto-responder/

If your auto responder sales funnel is powered by Aweber, then you can take advantage of the {!date} Variable feature to auto insert a hard date into your emails. So, instead of saying “this offer expires in 7 days” you can say “this offer expires {!date long+7}” and Aweber will auto insert the date seven days from now. You have multiple options for displaying the date (see above).

Taking our example of a 7-day sales funnel, the first email would have an expire date of {!date long+7}, and the next day’s email will have an expire date of {!date long+6}, then {!date long+5}, until it hits {!date long+0}. This way, it doesn’t matter when subscribers sign up to the list. The will get all get a custom hard deadline date that is way more effective than “expiring in x days.”