Sign up for free to use this document yourself.
  • #**BUSINESS MODEL TREE**

    Use this tree to structure your new business idea. Note that each separate card and branch relates to every other card and branch. Going in a specific order is not as important as revising throughout the tree as you find new information, gain new insights, or adopt new strategies.

  • SOURCES AND RECOMMENDATIONS

    • Business Model Canvas (www.businessmodelgeneration.com)
    • Lean Canvas (www.leanstack.com)
    • Venture Deck (www.exaption.com)
  • LICENSE


    Business Model Tree by James Jeffries is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

  • PROBLEM

    Concisely state the problem you solve with your solution. Make the problem as specific as possible.

  • INPUTS

    Summarize your partner relationships and resource requirements for the production of a valuable solution.

  • VALUE PRODUCTION

    Summarize what your business actually does to produce value for customers based on its inputs.

  • SOLUTION VALUE

    Succinctly summarize your solution in a way that clearly expresses its value to a customer. Describe how you generate revenue by providing this value.

  • VALUE DISTRIBUTION

    Describe your strategy for connecting your product or services with customers.

  • OUTPUT

    Describe your customers and what they get for the money they spend.

  • VISION

    Provide a crisp statement of your vision for the business.

  • WHO has the problem?

  • WHAT is the problem?

  • WHY would someone pay for a solution to the problem?

  • PARTNER Relationships

    Who do you need to work with to provide your solution to the problem? Who will help you get your business started?

  • RESOURCE Requirements

    What capital, equipment, and other resources do you need to to deliver your solution? What must you have, and what can you do without, to get your business started?

  • PRODUCTION Process

    What do you do with your inputs to turn them into a solution?

  • INNOVATIONS

    What intellectual property, trade secrets, or distinctive processes enable your delivery of value? How will you protect them?

  • COSTS

    Describe the basic cost structure for your business.

  • FUNDS

    Describe the basic funding structure for your business.

  • DISTRIBUTION Channels

    How will your customers receive your product or service?

  • MARKETING Channels

    How will your customers find out about your product or service?

  • MARKETED PRODUCT

    What does the customer actually pay for? How much does it cost?

  • CUSTOMER Segments

    Who are your customers?

  • SUCCESS Statement

    What does success look like? How is your world or your community different if you succeed?

  • MEASUREMENT Statement

    How do you measure your progress toward your vision? How will you use this measurement to improve your business?

  • RATIONALE

    Why is this business worth pursuing? Why are you the right person or team to pursue it?

  • STARTUP Costs

    What are the main costs involved in starting your business?

  • ONGOING Costs

    What are the regular costs of doing business you expect after startup?

  • STARTUP Funding
    What are your sources for funding your startup? How much can you get?

  • ONGOING Revenue
    What sources of revenue, and how much revenue, do you project after initial startup?

{"cards":[{"_id":"477a7ad58e9154568100002d","treeId":"4734bed540efb1fd2a000060","seq":464897,"position":1,"parentId":null,"content":"#**BUSINESS MODEL TREE**\n\nUse this tree to structure your new business idea. Note that each separate card and branch relates to every other card and branch. Going in a specific order is not as important as revising throughout the tree as you find new information, gain new insights, or adopt new strategies. "},{"_id":"477aca7a8e91545681000036","treeId":"4734bed540efb1fd2a000060","seq":464903,"position":0.0625,"parentId":"477a7ad58e9154568100002d","content":"##**PROBLEM**\nConcisely state the problem you solve with your solution. Make the problem as specific as possible."},{"_id":"477aed8e8e91545681000038","treeId":"4734bed540efb1fd2a000060","seq":464381,"position":1,"parentId":"477aca7a8e91545681000036","content":"####WHO has the problem?"},{"_id":"477af0e68e91545681000039","treeId":"4734bed540efb1fd2a000060","seq":464383,"position":2,"parentId":"477aca7a8e91545681000036","content":"####WHAT is the problem?"},{"_id":"477af6308e9154568100003a","treeId":"4734bed540efb1fd2a000060","seq":464387,"position":3,"parentId":"477aca7a8e91545681000036","content":"###WHY would someone pay for a solution to the problem?"},{"_id":"477a99ca8e91545681000031","treeId":"4734bed540efb1fd2a000060","seq":464413,"position":0.125,"parentId":"477a7ad58e9154568100002d","content":"###INPUTS\nSummarize your partner relationships and resource requirements for the production of a valuable solution."},{"_id":"477af7b18e9154568100003b","treeId":"4734bed540efb1fd2a000060","seq":464395,"position":1,"parentId":"477a99ca8e91545681000031","content":"####PARTNER Relationships\nWho do you need to work with to provide your solution to the problem? Who will help you get your business started?"},{"_id":"477b01b68e9154568100003c","treeId":"4734bed540efb1fd2a000060","seq":464418,"position":2,"parentId":"477a99ca8e91545681000031","content":"####RESOURCE Requirements\nWhat capital, equipment, and other resources do you need to to deliver your solution? What must you have, and what can you do without, to get your business started?"},{"_id":"477a97ea8e91545681000030","treeId":"4734bed540efb1fd2a000060","seq":464774,"position":0.3125,"parentId":"477a7ad58e9154568100002d","content":"###VALUE PRODUCTION\nSummarize what your business actually does to produce value for customers based on its inputs."},{"_id":"477b06598e9154568100003d","treeId":"4734bed540efb1fd2a000060","seq":464427,"position":1,"parentId":"477a97ea8e91545681000030","content":"####PRODUCTION Process\nWhat do you do with your inputs to turn them into a solution?"},{"_id":"477b09928e9154568100003e","treeId":"4734bed540efb1fd2a000060","seq":464437,"position":2,"parentId":"477a97ea8e91545681000030","content":"####INNOVATIONS\nWhat intellectual property, trade secrets, or distinctive processes enable your delivery of value? How will you protect them?"},{"_id":"477a95ef8e9154568100002f","treeId":"4734bed540efb1fd2a000060","seq":464900,"position":1,"parentId":"477a7ad58e9154568100002d","content":"##**SOLUTION VALUE**\nSuccinctly summarize your solution in a way that clearly expresses its value to a customer. Describe how you generate revenue by providing this value."},{"_id":"477aa5918e91545681000035","treeId":"4734bed540efb1fd2a000060","seq":464870,"position":0.5,"parentId":"477a95ef8e9154568100002f","content":"##COSTS\nDescribe the basic cost structure for your business."},{"_id":"477ba9968e91545681000049","treeId":"4734bed540efb1fd2a000060","seq":464841,"position":1,"parentId":"477aa5918e91545681000035","content":"####STARTUP Costs\nWhat are the main costs involved in starting your business?\n"},{"_id":"477baadf8e9154568100004a","treeId":"4734bed540efb1fd2a000060","seq":464866,"position":2,"parentId":"477aa5918e91545681000035","content":"####ONGOING Costs\nWhat are the regular costs of doing business you expect after startup?"},{"_id":"477aa40e8e91545681000034","treeId":"4734bed540efb1fd2a000060","seq":464885,"position":1,"parentId":"477a95ef8e9154568100002f","content":"##FUNDS\nDescribe the basic funding structure for your business."},{"_id":"477bb2648e9154568100004b","treeId":"4734bed540efb1fd2a000060","seq":464873,"position":1,"parentId":"477aa40e8e91545681000034","content":"STARTUP Funding\nWhat are your sources for funding your startup? How much can you get? "},{"_id":"477bb6b18e9154568100004c","treeId":"4734bed540efb1fd2a000060","seq":464884,"position":2,"parentId":"477aa40e8e91545681000034","content":"ONGOING Revenue\nWhat sources of revenue, and how much revenue, do you project after initial startup?"},{"_id":"477a9c318e91545681000032","treeId":"4734bed540efb1fd2a000060","seq":464777,"position":2,"parentId":"477a7ad58e9154568100002d","content":"###VALUE DISTRIBUTION\nDescribe your strategy for connecting your product or services with customers."},{"_id":"477b639c8e91545681000041","treeId":"4734bed540efb1fd2a000060","seq":464752,"position":1,"parentId":"477a9c318e91545681000032","content":"####DISTRIBUTION Channels\nHow will your customers receive your product or service?"},{"_id":"477b7c098e91545681000042","treeId":"4734bed540efb1fd2a000060","seq":464755,"position":2,"parentId":"477a9c318e91545681000032","content":"####MARKETING Channels\nHow will your customers find out about your product or service?"},{"_id":"477a9cec8e91545681000033","treeId":"4734bed540efb1fd2a000060","seq":464778,"position":3,"parentId":"477a7ad58e9154568100002d","content":"###OUTPUT\nDescribe your customers and what they get for the money they spend."},{"_id":"477b7e6e8e91545681000043","treeId":"4734bed540efb1fd2a000060","seq":464764,"position":1,"parentId":"477a9cec8e91545681000033","content":"####MARKETED PRODUCT\nWhat does the customer actually pay for? How much does it cost?"},{"_id":"477b84298e91545681000044","treeId":"4734bed540efb1fd2a000060","seq":464765,"position":2,"parentId":"477a9cec8e91545681000033","content":"####CUSTOMER Segments\nWho are your customers?"},{"_id":"477acfc88e91545681000037","treeId":"4734bed540efb1fd2a000060","seq":464902,"position":4,"parentId":"477a7ad58e9154568100002d","content":"##**VISION**\nProvide a crisp statement of your vision for the business."},{"_id":"477b8e278e91545681000045","treeId":"4734bed540efb1fd2a000060","seq":464785,"position":1,"parentId":"477acfc88e91545681000037","content":"####SUCCESS Statement\nWhat does success look like? How is your world or your community different if you succeed?"},{"_id":"477b90c48e91545681000046","treeId":"4734bed540efb1fd2a000060","seq":464800,"position":2,"parentId":"477acfc88e91545681000037","content":"####MEASUREMENT Statement\nHow do you measure your progress toward your vision? How will you use this measurement to improve your business?"},{"_id":"477ba0398e91545681000047","treeId":"4734bed540efb1fd2a000060","seq":464805,"position":3,"parentId":"477acfc88e91545681000037","content":"####RATIONALE\nWhy is this business worth pursuing? Why are you the right person or team to pursue it?"},{"_id":"477b17a28e9154568100003f","treeId":"4734bed540efb1fd2a000060","seq":464887,"position":2,"parentId":null,"content":"SOURCES AND RECOMMENDATIONS\n* Business Model Canvas (www.businessmodelgeneration.com)\n* Lean Canvas (www.leanstack.com)\n* Venture Deck (www.exaption.com)"},{"_id":"477b50278e91545681000040","treeId":"4734bed540efb1fd2a000060","seq":464691,"position":3,"parentId":null,"content":"LICENSE\n\n![](https://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png)\nBusiness Model Tree by James Jeffries is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License."}],"tree":{"_id":"4734bed540efb1fd2a000060","name":"Business Model Tree","publicUrl":"business-model-tree"}}