#**BUSINESS MODEL TREE**
Use this tree to structure your new business idea. Note that each separate card and branch relates to every other card and branch. Going in a specific order is not as important as revising throughout the tree as you find new information, gain new insights, or adopt new strategies.
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Business Model Tree by James Jeffries is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Concisely state the problem you solve with your solution. Make the problem as specific as possible.
Summarize your partner relationships and resource requirements for the production of a valuable solution.
Summarize what your business actually does to produce value for customers based on its inputs.
Succinctly summarize your solution in a way that clearly expresses its value to a customer. Describe how you generate revenue by providing this value.
Describe your strategy for connecting your product or services with customers.
Describe your customers and what they get for the money they spend.
Provide a crisp statement of your vision for the business.
Who do you need to work with to provide your solution to the problem? Who will help you get your business started?
What capital, equipment, and other resources do you need to to deliver your solution? What must you have, and what can you do without, to get your business started?
What do you do with your inputs to turn them into a solution?
What intellectual property, trade secrets, or distinctive processes enable your delivery of value? How will you protect them?
Describe the basic cost structure for your business.
Describe the basic funding structure for your business.
How will your customers receive your product or service?
How will your customers find out about your product or service?
What does the customer actually pay for? How much does it cost?
Who are your customers?
What does success look like? How is your world or your community different if you succeed?
How do you measure your progress toward your vision? How will you use this measurement to improve your business?
Why is this business worth pursuing? Why are you the right person or team to pursue it?
What are the main costs involved in starting your business?
What are the regular costs of doing business you expect after startup?
STARTUP Funding
What are your sources for funding your startup? How much can you get?
ONGOING Revenue
What sources of revenue, and how much revenue, do you project after initial startup?