• #CMA Learning
    CMA require an itemised quote

  • Objectives

  • Findings

  • #Value Add

    They are interested in how technology can improve the learning experience & how it can help them manage training outcomes.

  • CMA Learning is a leading provider of learning solutions specialising in negotiation, influence, collaboration and business writing. They have been operating in the Australian market for 20 years.

  • Less on ongoing
    More on upfront

  • Improve visual impact and UX through redesign & development

  • Increase awareness of CMA reputation

  • Automate some of CMA’s online processes

  • Improve organic search value of the CMA website

  • Make AdWords work harder to create leads for public courses

  • The current site is found at http://www.cmalearning.com.au

  • The current website has been built on two platform for manage content - Joomla! & WordPress

  • The current site is not mobile responsive

  • A preliminary scan the CMA website discovered 311 broken links

  • Organic search term traffic is equal in value to $1,900 of paid search engine marketing

  • There are 13 non brand related keywords in total, that is keywords that don’t contain CMA in the query

  • There was a peak in organic keywords in October 2012

  • Based on shared keywords, the main online competitor appears to be pdtraining.com.au

  • Back links to the CMA website are good, with 23 external back links listed, pushing people to the CMA website as a reliable source of relevant information

  • 3 Step Process

  • Scoping

  • Website Brief

  • Platform

  • Testimonial Integration

  • Mobile Responsive

  • Soft Feedback Form

  • Social Skins

  • Infusionsoft

  • Hubspot

  • Reporting

  • Content

  • PR/Media

  • AdWords

  • Existing online websinar

  • AdWords strategy & management informed by preliminary strategy.

    Once we have built the basis of the strategy through competitor analysis & keywords research, we will be able to leverage your AdWords budget through ongoing reporting and suggestions for improvement.

  • I am unable to find what CMA stand for on the website

  • The websites navigation bar has a confusing UX, inverted drop down menus, no set cells between menu items

  • There are many pages which in some cases, have no content, which will take relevancy from your Google ranking, such as http://www.cmalearning.com.au/faqs.html

  • Links that are broken will effectively stop search engines from completely indexing your website.

    Fixing or removing broken links from your website allows search engines to completely index and tells search engines that your website is not being neglected.

    As part of the optimization process we will test your Website’s links and repair or remove any broken ones.

  • Of that value, $1275 is accounted to non brand related search terms

  • Of these 4 search terms are displaying on the first page of results

  • Website UX

    Develop content pages to reflect a clear hierarchy of importance & appealing graphical layout
    Design to be strictly in line with CMA’s corporate style guide
    Inclusion of clear and prominent calls to action
    A higher importance weighting to be given to social icons & there networks
    Carousel of client testimonials, linking to a testimonials page/who we are training
    Event calendar with home page carousel of upcoming dates
    Blog/News section with home page carousel of latest articles
    Results profile…
    Graphical representation of statistics, or creation of static graphics?
    Social integration, specifically Linked In & The testimonials section

  • eCommerce UX

    Include eCommerce facilities to process payment for events during the registration

  • Administrator UX

    Retain the e-learning log in area - Need more information on this area
    Integration of web form data to feed into Sugar CRM

  • WordPress

    Build on one platform for the content pages & blog, for mobile & desktop

  • Are there requirements to handle payment for events online?

  • Event Registration Plugin

  • Redevelopment - Content Migration

  • Normal Blurb +
    This is an especially important feature as the the soft feedback from will be filled out in a mobile environment.
    By providing the user with a positive UX we will see the conversion of feedback forms finalised be significantly higher, than if it were not optomised.

  • As part of the requirements for the website redevelopment, CMA have asked for a soft feedback from to be used by attendees at the end of a training session.

  • This will be emailed to the audience at the end of the proceedings with the hopes of it be filled out prior to people leaving.

    To facilitate this we will build the form to be mobile/tablet responsive.

  • Further to the feedback form, there is a requirement to facilitate LinkedIn ‘Recommendations’ via this feedback form URL. Once this has completed, the recommendation will post directly to the CMA LinkedIn profile as well as the feed on the website.

  • An integration to Sugar CRM of participants who are interested in future training courses.
    Validation based on a tick box in the feedback from.

  • Number of people involved Vs. feedback report
    is there a plugin for a feedback form like this?

  • To catch and segment your audience, we recommend the Infusionsoft software.

    This software will allow you to segment your audience based on the customer type, previous purchases and online activity history (just to name a few!) and target them directly in an automated communications lifecycle.

    Here are some categories we have discussed
    Diners
    Cellar Door
    Cellar Club
    Family
    Friends of Montalto (Newsletter recipients)

    This will be the net that catches all customer and lead information from the website & its online shop, social media campaigns and imPOS - possibilities are endless with this powerful tool.

  • Automated eMails Campaigns
    The customer lifecycle last longer than the initial sale. How can we reach out to our audience and retain them as loyal customers? How can we convert our newsletter audience into our online customers?

    This software allows you to build a timeline for campaigns and triggers an email based on variables like lead sources, customer categories, customer activity and demographics, allowing you to target and nurture your audience more efficiently.

    It gets deeper - the variables can be so tight, you can target a consumer of a specific product, and target them on that specific purchase long after the sale has been completed - maybe it’s a suggestive sell, maybe it’s a discount on that specific product.

    Set up the touch process and sit back while enjoying how it works.

    There is a plethora of possible approaches that can be set up with a visual campaign mapping tool (drag & drop) which means you can layout the process in front of you from start to finish.

  • Infusionsoft, there’s more…
    Social Media Activation & Optimisation
    There are social media lead generation tools that will complement the social sharing discounts and incentive that we have suggested with the suggested eCommerce tool.

    This allows you to create competitions apps, scheduled posts and multiple platform broadcasts which push the content to Facebook and Twitter in a single click!

    Measure Above the Line
    Create landing pages to measure the effectiveness of your above the line marketing accurately, with simple drag-and-drop publishing methods.

    Analytical Insights
    This software also allows at-a-glance easy tracking & real time reporting.

    Web Analytics
    Monitor the lead source, measure web marketing, track popular landing pages, and your percentages of conversion.
    Visitor Tracking
    See how your audience behaves on your website and track every interaction — from their first visit to your website to their most recent product purchase and beyond.
    eMail Marketing reports
    Presented in a visual format that won’t confuse you
    Social Reporting
    See your social activities and its effectiveness

  • How do these programs integrate with Suga CRM

  • Hubspot is a powerful piece of software that facilitates lead nurturing & closed loop marketing software

    Inbound marketing methodology - Hub spot gets it.
    Insert image

  • Automated eMails Campaigns
    The customer lifecycle last longer than the initial sale. How can we reach out to our audience and retain them as loyal customers? How can we convert our newsletter audience into our customer?

    This software allows you to build a timeline for campaigns and triggers an email based on variables like lead sources, customer categories, customer activity and demographics, allowing you to target and nurture your audience more efficiently.

    It gets deeper - the variables can be so tight, you can target a consumer of a specific product, and target them on that specific purchase long after the sale has been completed - maybe it’s a suggestive sell, maybe it’s a discount on that specific product.

    Set up the touch process and sit back while enjoying how it works.

    Market to actual people, not clicks and opens.
    Personalized marketing automation guides leads down your funnel.

    Powered by a rich contacts database. Workflows use data from a rich contacts database, so you can personalize by buyer persona, position in the sales cycle, or any other property in a contact’s record.

    Tied to every channel. Workflows are tied to every marketing channel, so your leads will see relevant, personalized messages no matter where they are on your site.

    Targeted communication. As the needs and behaviors of your leads evolve, they’ll continue to see only the most targeted communications, whether your enriched lead intelligence came from a social click, form submission, or any other marketing channel.

    Building a campaign in HubSpot is easy, and every campaign you create has a clear goal that you choose.

    Nurture with love. HubSpot takes everything you know about a lead into context to put your leads into the most relevant campaign for them right from the start.
    Set a goal. When a lead reaches the goal, the campaign stops. From there, you can move them to a new campaign, send them to sales, or take other actions.
    Add steps and actions. Campaigns can contain as many steps, actions, and delays of any length as you’d like.

  • Automated emails and your soft feedback from
    Set the email to send to attendees of an event right after the session finished.

    By using the hubspot soft feedback form option, we are able to capture the data and place it against each each lead and nurture them customised to there previous activity .

    Hubspot allows you to create these forms with a simple drag and drop functionality and place them into a holding page to be sent on to your audience.

  • Make it easy to monitor the activity of your leads in real time. http://www.hubspot.com/products/signals

    Start conversations at the right time. Get real-time alerts when your contacts interact on social media, so you can optimize engagement.

  • Analytics

    Track everything from your website traffic to your email open rates in the one tool - its so succinct that you can actually track the performance of the Calls to Action you use around the website.
    See what was the first touch and the last touch of converted traffic; learn what pulled them in and learn what closed the deal.

    People-centric: People matter in marketing. Not anonymous page views. HubSpot Analytics targets and contextualizes your contacts with data-rich, individual profiles and complete database reporting. Genius for marketing and sales teams alike.

    Integrated multi-channel view: So long, siloed analytics from multiple sources. With HubSpot, you’ll see all of your channels in one view, and understand how they contribute to your overall marketing strategy.

    Full-funnel analytics: HubSpot Analytics records events continuously, covering the complete customer lifecycle, from first interaction to most recent conversion.

    Goals and predictive tools: Set a high-level, multi-month visit/lead/customer goal, then model your funnel to estimate the number of visits necessary to hit it.

  • SEO - Content Marketing

    The SEO Components works as a wizard for continually staying on top of optomising your websites content.

  • Social
    Broadcasting tools to allow easy post to all or post to selected social chanels

  • Campaign Management

    Usual blurb @ $1,500 p/m

  • Quarterly Strategy & Mentoring

  • Content Strategy - Ongoing

    The way Google ranks your page is becoming more focused on real content and how relevant and correct your information is.

    Author rank – Google is able to verify authors, which means they can now track who is writing great content, versus mediocre content. So even if your site doesn’t have a ton of links, you’ll probably start seeing it rank higher in the future if you have authors with a lot of authority blogging on your website.

  • Social Strategy

    Social media – by building up your social media profiles and getting more tweets, likes, and shares, your website will rank higher. Google and Bing have both publicly stated that they look at social signals.

  • AdWords strategy & management informed by preliminary strategy.

    Once we have built the basis of the strategy through competitor analysis & keywords research, we will be able to leverage your AdWords budget through ongoing reporting and suggestions for improvement.

{"cards":[{"_id":"3572a0115071c6c4cd000018","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":null,"content":"#CMA Learning\nCMA require an itemised quote\n"},{"_id":"3572a5255071c6c4cd00001c","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"3572a0115071c6c4cd000018","content":"CMA Learning is a leading provider of learning solutions specialising in negotiation, influence, collaboration and business writing. They have been operating in the Australian market for 20 years. \n"},{"_id":"358f23f76d5add00d9000070","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"3572a0115071c6c4cd000018","content":"Less on ongoing\nMore on upfront"},{"_id":"3572a1b65071c6c4cd000019","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":null,"content":"\n\n##Objectives\n"},{"_id":"3572b0b95071c6c4cd000027","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.5,"parentId":"3572a1b65071c6c4cd000019","content":"Improve visual impact and UX through redesign & development\n"},{"_id":"3572a37d5071c6c4cd00001a","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"3572a1b65071c6c4cd000019","content":"Increase awareness of CMA reputation "},{"_id":"3572a4705071c6c4cd00001b","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"3572a1b65071c6c4cd000019","content":"Automate some of CMA's online processes\n"},{"_id":"3572b1925071c6c4cd000028","treeId":"354c47e89d8624e1bf000015","seq":1,"position":4,"parentId":"3572a1b65071c6c4cd000019","content":"Improve organic search value of the CMA website"},{"_id":"3572b25b5071c6c4cd000029","treeId":"354c47e89d8624e1bf000015","seq":1,"position":5,"parentId":"3572a1b65071c6c4cd000019","content":"Make AdWords work harder to create leads for public courses\n"},{"_id":"3572b6885071c6c4cd00002c","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"3572b25b5071c6c4cd000029","content":"AdWords strategy & management informed by preliminary strategy.\n\nOnce we have built the basis of the strategy through competitor analysis & keywords research, we will be able to leverage your AdWords budget through ongoing reporting and suggestions for improvement.\n\n"},{"_id":"3572b36a5071c6c4cd00002a","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2.5,"parentId":null,"content":"##Findings\n"},{"_id":"35743ffb5071c6c4cd0000b0","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.25,"parentId":"3572b36a5071c6c4cd00002a","content":"The current site is found at http://www.cmalearning.com.au"},{"_id":"357440c35071c6c4cd0000b1","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"35743ffb5071c6c4cd0000b0","content":"I am unable to find what CMA stand for on the website"},{"_id":"35743c3c5071c6c4cd0000ae","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"35743ffb5071c6c4cd0000b0","content":"The websites navigation bar has a confusing UX, inverted drop down menus, no set cells between menu items"},{"_id":"35745b9e5071c6c4cd0000c0","treeId":"354c47e89d8624e1bf000015","seq":1,"position":3,"parentId":"35743ffb5071c6c4cd0000b0","content":"There are many pages which in some cases, have no content, which will take relevancy from your Google ranking, such as http://www.cmalearning.com.au/faqs.html"},{"_id":"357437a25071c6c4cd0000aa","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.5,"parentId":"3572b36a5071c6c4cd00002a","content":"The current website has been built on two platform for manage content - Joomla! & WordPress\n"},{"_id":"35743eed5071c6c4cd0000af","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.875,"parentId":"3572b36a5071c6c4cd00002a","content":"The current site is not mobile responsive\n"},{"_id":"3572c0325071c6c4cd00002f","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"3572b36a5071c6c4cd00002a","content":"A preliminary scan the CMA website discovered 311 broken links"},{"_id":"3572c1115071c6c4cd000030","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"3572c0325071c6c4cd00002f","content":"Links that are broken will effectively stop search engines from completely indexing your website. \n\nFixing or removing broken links from your website allows search engines to completely index and tells search engines that your website is not being neglected. \n\nAs part of the optimization process we will test your Website's links and repair or remove any broken ones."},{"_id":"3573dc945071c6c4cd000094","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"3572b36a5071c6c4cd00002a","content":"Organic search term traffic is equal in value to $1,900 of paid search engine marketing"},{"_id":"3573e22a5071c6c4cd000096","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"3573dc945071c6c4cd000094","content":"Of that value, $1275 is accounted to non brand related search terms"},{"_id":"3573e3645071c6c4cd000097","treeId":"354c47e89d8624e1bf000015","seq":1,"position":3,"parentId":"3572b36a5071c6c4cd00002a","content":"There are 13 non brand related keywords in total, that is keywords that don't contain CMA in the query"},{"_id":"3573e57d5071c6c4cd000098","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"3573e3645071c6c4cd000097","content":"Of these 4 search terms are displaying on the first page of results"},{"_id":"3573e77a5071c6c4cd000099","treeId":"354c47e89d8624e1bf000015","seq":1,"position":4,"parentId":"3572b36a5071c6c4cd00002a","content":"There was a peak in organic keywords in October 2012\n"},{"_id":"3573f16e5071c6c4cd00009a","treeId":"354c47e89d8624e1bf000015","seq":1,"position":5,"parentId":"3572b36a5071c6c4cd00002a","content":"Based on shared keywords, the main online competitor appears to be pdtraining.com.au\n\n"},{"_id":"3574008c5071c6c4cd00009b","treeId":"354c47e89d8624e1bf000015","seq":1,"position":6,"parentId":"3572b36a5071c6c4cd00002a","content":"Back links to the CMA website are good, with 23 external back links listed, pushing people to the CMA website as a reliable source of relevant information"},{"_id":"35740bff5071c6c4cd00009c","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"3574008c5071c6c4cd00009b","content":"The main contributor of these links are via Harlow Group blogs\n"},{"_id":"35740d1b5071c6c4cd00009d","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"3574008c5071c6c4cd00009b","content":"There are a view non relevant back links that we wish to review, such as http://www.ciimcnn.com/contact-us.html"},{"_id":"357412185071c6c4cd00009e","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2.75,"parentId":null,"content":"#Find"},{"_id":"357446e35071c6c4cd0000b2","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"357412185071c6c4cd00009e","content":"3 Step Process"},{"_id":"357447365071c6c4cd0000b3","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"357412185071c6c4cd00009e","content":"Scoping"},{"_id":"357412625071c6c4cd00009f","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2.875,"parentId":null,"content":"#Make"},{"_id":"35744c3d5071c6c4cd0000ba","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.5,"parentId":"357412625071c6c4cd00009f","content":"Website Brief\n"},{"_id":"357450285071c6c4cd0000be","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"35744c3d5071c6c4cd0000ba","content":"###Website UX\nDevelop content pages to reflect a clear hierarchy of importance & appealing graphical layout\nDesign to be strictly in line with CMA's corporate style guide\nInclusion of clear and prominent calls to action\nA higher importance weighting to be given to social icons & there networks\nCarousel of client testimonials, linking to a testimonials page/who we are training\nEvent calendar with home page carousel of upcoming dates\nBlog/News section with home page carousel of latest articles\nResults profile...\n*Graphical representation of statistics, or creation of static graphics?*\nSocial integration, specifically Linked In & The testimonials section\n"},{"_id":"357459345071c6c4cd0000bf","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"35744c3d5071c6c4cd0000ba","content":"###eCommerce UX\nInclude eCommerce facilities to process payment for events during the registration\n"},{"_id":"357463e35071c6c4cd0000c1","treeId":"354c47e89d8624e1bf000015","seq":1,"position":3,"parentId":"35744c3d5071c6c4cd0000ba","content":"###Administrator UX\nRetain the e-learning log in area - *Need more information on this area*\nIntegration of web form data to feed into Sugar CRM"},{"_id":"357448275071c6c4cd0000b4","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"357412625071c6c4cd00009f","content":"Platform"},{"_id":"35744e025071c6c4cd0000bd","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.5,"parentId":"357448275071c6c4cd0000b4","content":"WordPress\n\nBuild on one platform for the content pages & blog, for mobile & desktop"},{"_id":"357449ef5071c6c4cd0000b6","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"357448275071c6c4cd0000b4","content":"Are there requirements to handle payment for events online?\n"},{"_id":"35744b135071c6c4cd0000b7","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"357448275071c6c4cd0000b4","content":"Event Registration Plugin"},{"_id":"35744ba65071c6c4cd0000b9","treeId":"354c47e89d8624e1bf000015","seq":1,"position":3,"parentId":"357448275071c6c4cd0000b4","content":"Redevelopment - Content Migration\n"},{"_id":"35df484c420122d716000043","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1.25,"parentId":"357412625071c6c4cd00009f","content":"Testimonial Integration"},{"_id":"35df512a420122d716000044","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"35df484c420122d716000043","content":"http://wordpress.org/plugins/wp-linkedin/"},{"_id":"357486395071c6c4cd0000c2","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1.625,"parentId":"357412625071c6c4cd00009f","content":"Mobile Responsive"},{"_id":"357486955071c6c4cd0000c3","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"357486395071c6c4cd0000c2","content":"Normal Blurb + \nThis is an especially important feature as the the soft feedback from will be filled out in a mobile environment.\nBy providing the user with a positive UX we will see the conversion of feedback forms finalised be significantly higher, than if it were not optomised. "},{"_id":"357491af5071c6c4cd0000c4","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1.6875,"parentId":"357412625071c6c4cd00009f","content":"Soft Feedback Form"},{"_id":"35749bfb5071c6c4cd0000c7","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"357491af5071c6c4cd0000c4","content":"As part of the requirements for the website redevelopment, CMA have asked for a soft feedback from to be used by attendees at the end of a training session. "},{"_id":"362c278efc7c40f7bd000054","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"357491af5071c6c4cd0000c4","content":"This will be emailed to the audience at the end of the proceedings with the hopes of it be filled out prior to people leaving. \n\nTo facilitate this we will build the form to be mobile/tablet responsive.\n"},{"_id":"362c27c6fc7c40f7bd000055","treeId":"354c47e89d8624e1bf000015","seq":1,"position":3,"parentId":"357491af5071c6c4cd0000c4","content":"Further to the feedback form, there is a requirement to facilitate LinkedIn 'Recommendations' via this feedback form URL. Once this has completed, the recommendation will post directly to the CMA LinkedIn profile as well as the feed on the website."},{"_id":"362c2868fc7c40f7bd000056","treeId":"354c47e89d8624e1bf000015","seq":1,"position":4,"parentId":"357491af5071c6c4cd0000c4","content":"An integration to Sugar CRM of participants who are interested in future training courses.\nValidation based on a tick box in the feedback from.\n\n"},{"_id":"362c2890fc7c40f7bd000057","treeId":"354c47e89d8624e1bf000015","seq":1,"position":5,"parentId":"357491af5071c6c4cd0000c4","content":"Number of people involved Vs. feedback report\n*is there a plugin for a feedback form like this?*"},{"_id":"3574927c5071c6c4cd0000c6","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1.875,"parentId":"357412625071c6c4cd00009f","content":"Social Skins"},{"_id":"35df52d1420122d716000045","treeId":"354c47e89d8624e1bf000015","seq":1,"position":3,"parentId":"357412625071c6c4cd00009f","content":"Infusionsoft\n"},{"_id":"35eaf0ccd5bd1b33d1000047","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.5,"parentId":"35df52d1420122d716000045","content":"To catch and segment your audience, we recommend the Infusionsoft software.\n\nThis software will allow you to segment your audience based on the customer type, previous purchases and online activity history (just to name a few!) and target them directly in an automated communications lifecycle.\n\nHere are some categories we have discussed\nDiners\nCellar Door\nCellar Club\nFamily\nFriends of Montalto (Newsletter recipients)\n\nThis will be the net that catches all customer and lead information from the website & its online shop, social media campaigns and imPOS - possibilities are endless with this powerful tool.\n"},{"_id":"35eaf74ed5bd1b33d1000048","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.75,"parentId":"35df52d1420122d716000045","content":"Automated eMails Campaigns\nThe customer lifecycle last longer than the initial sale. How can we reach out to our audience and retain them as loyal customers? How can we convert our newsletter audience into our online customers?\n\nThis software allows you to build a timeline for campaigns and triggers an email based on variables like lead sources, customer categories, customer activity and demographics, allowing you to target and nurture your audience more efficiently.\n\nIt gets deeper - the variables can be so tight, you can target a consumer of a specific product, and target them on that specific purchase long after the sale has been completed - maybe it’s a suggestive sell, maybe it’s a discount on that specific product.\n\nSet up the touch process and sit back while enjoying how it works.\n\nThere is a plethora of possible approaches that can be set up with a visual campaign mapping tool (drag & drop) which means you can layout the process in front of you from start to finish.\n\n"},{"_id":"35eaf79bd5bd1b33d1000049","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.875,"parentId":"35df52d1420122d716000045","content":"Infusionsoft, there’s more...\nSocial Media Activation & Optimisation\nThere are social media lead generation tools that will complement the social sharing discounts and incentive that we have suggested with the suggested eCommerce tool.\n\nThis allows you to create competitions apps, scheduled posts and multiple platform broadcasts which push the content to Facebook and Twitter in a single click!\n\nMeasure Above the Line\nCreate landing pages to measure the effectiveness of your above the line marketing accurately, with simple drag-and-drop publishing methods.\n\nAnalytical Insights\nThis software also allows at-a-glance easy tracking & real time reporting.\n\nWeb Analytics\nMonitor the lead source, measure web marketing, track popular landing pages, and your percentages of conversion.\nVisitor Tracking\nSee how your audience behaves on your website and track every interaction — from their first visit to your website to their most recent product purchase and beyond.\neMail Marketing reports\nPresented in a visual format that won’t confuse you\nSocial Reporting \nSee your social activities and its effectiveness\n\n\n\n\n\n\n"},{"_id":"35eaab8e495cfc8c46000046","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"35df52d1420122d716000045","content":"How do these programs integrate with Suga CRM\n\n"},{"_id":"35eaf84bd5bd1b33d100004a","treeId":"354c47e89d8624e1bf000015","seq":1,"position":4,"parentId":"357412625071c6c4cd00009f","content":"Hubspot\n\n"},{"_id":"35eb3276d5bd1b33d100004d","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.5,"parentId":"35eaf84bd5bd1b33d100004a","content":"Hubspot is a powerful piece of software that facilitates lead nurturing & closed loop marketing software\n\nInbound marketing methodology - Hub spot gets it.\nInsert image\n"},{"_id":"35ebb703d5bd1b33d100004f","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.875,"parentId":"35eaf84bd5bd1b33d100004a","content":"Automated eMails Campaigns\nThe customer lifecycle last longer than the initial sale. How can we reach out to our audience and retain them as loyal customers? How can we convert our newsletter audience into our customer?\n\nThis software allows you to build a timeline for campaigns and triggers an email based on variables like lead sources, customer categories, customer activity and demographics, allowing you to target and nurture your audience more efficiently.\n\nIt gets deeper - the variables can be so tight, you can target a consumer of a specific product, and target them on that specific purchase long after the sale has been completed - maybe it’s a suggestive sell, maybe it’s a discount on that specific product.\n\nSet up the touch process and sit back while enjoying how it works.\n\nMarket to actual people, not clicks and opens.\nPersonalized marketing automation guides leads down your funnel.\n\nPowered by a rich contacts database. Workflows use data from a rich contacts database, so you can personalize by buyer persona, position in the sales cycle, or any other property in a contact’s record.\n\nTied to every channel. Workflows are tied to every marketing channel, so your leads will see relevant, personalized messages no matter where they are on your site.\n\nTargeted communication. As the needs and behaviors of your leads evolve, they’ll continue to see only the most targeted communications, whether your enriched lead intelligence came from a social click, form submission, or any other marketing channel.\n\nBuilding a campaign in HubSpot is easy, and every campaign you create has a clear goal that you choose.\n\nNurture with love. HubSpot takes everything you know about a lead into context to put your leads into the most relevant campaign for them right from the start.\nSet a goal. When a lead reaches the goal, the campaign stops. From there, you can move them to a new campaign, send them to sales, or take other actions.\nAdd steps and actions. Campaigns can contain as many steps, actions, and delays of any length as you’d like."},{"_id":"35ebc85ad5bd1b33d1000051","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.90625,"parentId":"35eaf84bd5bd1b33d100004a","content":"Automated emails and your soft feedback from\nSet the email to send to attendees of an event right after the session finished. \n\nBy using the hubspot soft feedback form option, we are able to capture the data and place it against each each lead and nurture them customised to there previous activity . \n\nHubspot allows you to create these forms with a simple drag and drop functionality and place them into a holding page to be sent on to your audience."},{"_id":"35ebaf10d5bd1b33d100004e","treeId":"354c47e89d8624e1bf000015","seq":1,"position":0.9375,"parentId":"35eaf84bd5bd1b33d100004a","content":"Make it easy to monitor the activity of your leads in real time. http://www.hubspot.com/products/signals\n\nStart conversations at the right time. Get real-time alerts when your contacts interact on social media, so you can optimize engagement."},{"_id":"35eb2875d5bd1b33d100004b","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"35eaf84bd5bd1b33d100004a","content":"Analytics\n\nTrack everything from your website traffic to your email open rates in the one tool - its so succinct that you can actually track the performance of the Calls to Action you use around the website.\nSee what was the first touch and the last touch of converted traffic; learn what pulled them in and learn what closed the deal.\n\nPeople-centric: People matter in marketing. Not anonymous page views. HubSpot Analytics targets and contextualizes your contacts with data-rich, individual profiles and complete database reporting. Genius for marketing and sales teams alike.\n\nIntegrated multi-channel view: So long, siloed analytics from multiple sources. With HubSpot, you'll see all of your channels in one view, and understand how they contribute to your overall marketing strategy.\n\nFull-funnel analytics: HubSpot Analytics records events continuously, covering the complete customer lifecycle, from first interaction to most recent conversion.\n\nGoals and predictive tools: Set a high-level, multi-month visit/lead/customer goal, then model your funnel to estimate the number of visits necessary to hit it.\n\n"},{"_id":"35ebdd277fdc89c0b0000052","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1.5,"parentId":"35eaf84bd5bd1b33d100004a","content":"SEO - Content Marketing\n\nThe SEO Components works as a wizard for continually staying on top of optomising your websites content."},{"_id":"35eb3023d5bd1b33d100004c","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"35eaf84bd5bd1b33d100004a","content":"Social\nBroadcasting tools to allow easy post to all or post to selected social chanels\n"},{"_id":"357412b45071c6c4cd0000a1","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2.9375,"parentId":null,"content":"#Grow"},{"_id":"357412f85071c6c4cd0000a2","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"357412b45071c6c4cd0000a1","content":"Reporting"},{"_id":"357418585071c6c4cd0000a9","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"357412f85071c6c4cd0000a2","content":"###Campaign Management\nUsual blurb @ $1,500 p/m"},{"_id":"362c298bfc7c40f7bd000058","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"357412f85071c6c4cd0000a2","content":"Quarterly Strategy & Mentoring"},{"_id":"357413b75071c6c4cd0000a3","treeId":"354c47e89d8624e1bf000015","seq":1,"position":2,"parentId":"357412b45071c6c4cd0000a1","content":"Content"},{"_id":"3574166a5071c6c4cd0000a8","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"357413b75071c6c4cd0000a3","content":"###Content Strategy - Ongoing \n\nThe way Google ranks your page is becoming more focused on real content and how relevant and correct your information is.\n\nAuthor rank – Google is able to verify authors, which means they can now track who is writing great content, versus mediocre content. So even if your site doesn’t have a ton of links, you’ll probably start seeing it rank higher in the future if you have authors with a lot of authority blogging on your website."},{"_id":"357413cf5071c6c4cd0000a4","treeId":"354c47e89d8624e1bf000015","seq":1,"position":3,"parentId":"357412b45071c6c4cd0000a1","content":"PR/Media"},{"_id":"357413ff5071c6c4cd0000a5","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"357413cf5071c6c4cd0000a4","content":"###Social Strategy\nSocial media – by building up your social media profiles and getting more tweets, likes, and shares, your website will rank higher. Google and Bing have both publicly stated that they look at social signals.\n"},{"_id":"35743ac85071c6c4cd0000ac","treeId":"354c47e89d8624e1bf000015","seq":1,"position":4,"parentId":"357412b45071c6c4cd0000a1","content":"AdWords"},{"_id":"35743aed5071c6c4cd0000ad","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"35743ac85071c6c4cd0000ac","content":"AdWords strategy & management informed by preliminary strategy.\n\nOnce we have built the basis of the strategy through competitor analysis & keywords research, we will be able to leverage your AdWords budget through ongoing reporting and suggestions for improvement.\n"},{"_id":"3572ae135071c6c4cd000023","treeId":"354c47e89d8624e1bf000015","seq":1,"position":3,"parentId":null,"content":"#Value Add\n\nThey are interested in how technology can improve the learning experience & how it can help them manage training outcomes."},{"_id":"358f2dce6d5add00d9000073","treeId":"354c47e89d8624e1bf000015","seq":1,"position":1,"parentId":"3572ae135071c6c4cd000023","content":"Existing online websinar\n"},{"_id":"3572f5f25071c6c4cd000033","treeId":"354c47e89d8624e1bf000015","seq":1,"position":5,"parentId":null,"content":"\n"}],"tree":{"_id":"354c47e89d8624e1bf000015","name":"CMA","publicUrl":"cma"}}