Most companies have an unsung hero. This person does a lot of important, behind-the-scenes type of work that is vital to a company yet many people know nothing about it. It might be a receptionist, a computer program, or a number of other jobs. For many contractors, this “hero” should be the contractor’s website.
Websites have the ability to do so much more than most contractors even realize. Let’s look at one detailed scenario to get an idea of how a website can help a business grow.
Imagine a plumber that has a really nice-looking website with lots of videos explaining how to do simple repairs. The website also has a form that customers can fill out in order to schedule a home visit by the plumber. On the form, a question asks “What kind of problem are you experiencing?” The customer chooses from the various possibilities, “clogged toilet.”
After answering this question, a small box pops up that reads “I see you are having problems with a bathroom toilet. How many bathrooms does your home have?” The customer fills in the box with the number 3, and continues completing the form.
After answering a couple of more items, another box pops up. This one says “Since you are having trouble with one of your toilets, would you like for us to perform a simple chemical flush of the other two bathrooms? Most bathrooms are empty into one main line. By chemically flushing the other toilets we can prevent this clogging from happening again in the near future. This simple upgrade only costs an additional $50" Most people will say yes because they don't want the same problem happening again in the next week. And the plumber website just made an additional $50 for a simple service call.
This is called the up-sell in the internet world and it can literally drive profits up by 50% or more. Take advantage of the up-sell and use it in any way possible in your websites design.