Gingko is a tool to help you think clearly. It lets you work on complex ideas, by breaking them into cards, and arranging the cards into a tree (from general to specific).
Whether we are looking at a tree, or imagining one, we simply cannot hold all the leaves in our mind as individual units.
And the same goes for thoughts and ideas.
All other writing and reading tools expect us to build a tree in our minds, leaf-by-leaf, in full detail. Gingko lets you move back and forth, from leaf to branch to tree.
We named our app “Gingko”, after ginkgo biloba, an ancient tree found on every continent. Some of the reasons for the name:
We mispelled “Gingko” on purpose, for two reasons.
First, it seems a more natural spelling to me (both phonetically, and visually). And second, it would help with SEO and with securing domain names, accounts, etc.
Write in cards, add “child” cards by pressing
Ctrl+→. Keep big picture ideas to the left, and details to the right.
It may take some getting used to, but there is no wrong way to use Gingko.
For more details, look to the right of this card →.
You can use it to write:
For more details on a few of these uses, look right →.
Start with your “Executive Summary” on the far left. Then add sections such as Marketing, Product Development, etc, to the middle column. Add more details to each of those sections by adding more details to the right column.
Blog posts are challenging to write, because we need to keep them brief and to the point.
Ctrl+→ to create a sub-section.
Gingko is great for screenwriting and playwriting, because it follows the natural progression of “Logline > Act summaries > Scene summaries”.
To see all the tree documents in your account, click on “my gingko trees” on the top left. Click the [+] button to add more trees.
We offer 3 trees for free, and infinite trees for $15.
Drag a card to a new position, and you are also rearranging all of that cards “children”.
/, or click on “Search the tree” at top right.
The search function hides everything that doesn’t match what you type in. To show everything again, just clear the search box.
Ctrl+hto create title line.
Your work is for your eyes only, by default. Unless you make a tree public, no one else will see it.
You own all content and copyright, and you can always export your trees to a flat text file.
We give you 3 trees for free, though you can purchase more. Right now, you can upgrade to an unlimited account for $9/month.
It will likely never be this low again, so take advantage!
We’re small, we’re self-funded, and we believe in providing value. Our goal is to make you happy, not to make advertisers money.
If more internet companies charged money for providing value, they wouldn’t have to resort to selling your data (or pictures) to advertisers, or other indirect ways to earn money.
We’ve been asked many times “why only $9?”. We know that, even now, Gingko is worth more than that. We use it internally everyday, and it has helped simplify our work and our lives.
However, we know that Gingko is missing a great number of features, so we settled on this introductory price for now.