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  • Customer Value

  • Know the Client

  • Know the Market

  • Measurements Create Change

  • Client promotions

  • Client meets their goals

  • ROI

  • Share program and brand KPI results

  • Validate or develop KPI’s

  • Know client KPI’s

  • Qualitative research

  • Fewer MRL rejections of concepts

  • MRL Lovefests

  • MRL log shared

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