GUS launch STM

{"cards":[{"_id":"44000710033d5263b8000013","treeId":"43f0eb7b811027338f000010","seq":137079,"position":0.125,"parentId":null,"content":"**Concept?**\n\n- Launch of GUS umbrella to agents \n- Emphasising the **global reach** because of worldwide campuses\n- Must show that GUS is **new** but not **immature**\n\n- **Benefit to agents?**: more course options for their students and therefore more opportunities for them to sell.\n\n"},{"_id":"440219ea033d5263b800001c","treeId":"43f0eb7b811027338f000010","seq":136848,"position":4,"parentId":"44000710033d5263b8000013","content":"**Purpose?**\n\nTo convey to agents that GUS is being launched and that it offers them a major opportunity to cater for a wider variety of students\n"},{"_id":"44021c07033d5263b800001d","treeId":"43f0eb7b811027338f000010","seq":136858,"position":1,"parentId":"440219ea033d5263b800001c","content":"**How is that purpose conveyed?**\n- What is GUS? \n- How will it benefit your students? **Wide variety** of course choices\n- How will it benefit you? Wider **variety of courses** to sell = more sales"},{"_id":"4401fed5033d5263b8000019","treeId":"43f0eb7b811027338f000010","seq":137074,"position":0.25,"parentId":null,"content":"**Header**\n- Needs to emphasise that it's **being launched** and that it's a **new opportunity** for students and agents alike\n- Currently reads **Reach the Top of Your Potential**"},{"_id":"440222eb033d5263b8000021","treeId":"43f0eb7b811027338f000010","seq":137075,"position":1,"parentId":"4401fed5033d5263b8000019","content":"**Header**\n\n\n\n"},{"_id":"4402271b033d5263b8000022","treeId":"43f0eb7b811027338f000010","seq":136919,"position":0.375,"parentId":null,"content":"**Intro text**\n- An introduction to what GUS is and why that's relevant to them."},{"_id":"440229a1033d5263b8000025","treeId":"43f0eb7b811027338f000010","seq":137095,"position":1,"parentId":"4402271b033d5263b8000022","content":"**Intro text**\n- Something about being new and improved or that they thought you couldn't be new and still be mature? \n- With the conveyor belt there's an element of unstoppable progress that once you're on it you will just keep going\n- GUS - the new umbrella that offers you and your students a route to the top\n- Do not pass begin, do not collect 200 pounds\n- Momentum, it's inevitable\n- Under our umbrella the needs of both you and your students are covered \n\n\n\n \n"},{"_id":"44022783033d5263b8000023","treeId":"43f0eb7b811027338f000010","seq":136920,"position":0.4375,"parentId":null,"content":"**Side icons**\n- 3 of them\n- Each with the most NB USPs\n- Stats/number e.g campus locations, student numbers, number of owned schools + partners "},{"_id":"440229f1033d5263b8000026","treeId":"43f0eb7b811027338f000010","seq":137100,"position":1,"parentId":"44022783033d5263b8000023","content":"**Side icons**\n1. **Globe**: 17 campuses in key locations around the globe\n2. **Group of people**: Over 50,000 outstanding students worldwide\n3. **Arrows**:10 owned brands and 7 prestigious partners"},{"_id":"440245ee033d5263b8000028","treeId":"43f0eb7b811027338f000010","seq":137065,"position":1,"parentId":"440229f1033d5263b8000026","content":""},{"_id":"44022823033d5263b8000024","treeId":"43f0eb7b811027338f000010","seq":136922,"position":0.46875,"parentId":null,"content":"**Body text**\n- Fuller explanation of the school, the concept and why they should opt with us"},{"_id":"44022a7b033d5263b8000027","treeId":"43f0eb7b811027338f000010","seq":137069,"position":1,"parentId":"44022823033d5263b8000024","content":"**Body text**\n- Umbrella of schools catering to different demographics\n- Meet the need of every different student\n- Get your students where they need to be, no matter what level of the conveyor they're on now\n- \n"}],"tree":{"_id":"43f0eb7b811027338f000010","name":"GUS launch STM ","publicUrl":"gus-launch-stm"}}