• Concept?

    • Launch of GUS umbrella to agents
    • Emphasising the global reach because of worldwide campuses
    • Must show that GUS is new but not immature

    • Benefit to agents?: more course options for their students and therefore more opportunities for them to sell.

  • Header

    • Needs to emphasise that it’s being launched and that it’s a new opportunity for students and agents alike
    • Currently reads Reach the Top of Your Potential
  • Intro text

    • An introduction to what GUS is and why that’s relevant to them.
  • Side icons

    • 3 of them
    • Each with the most NB USPs
    • Stats/number e.g campus locations, student numbers, number of owned schools + partners
  • Body text

    • Fuller explanation of the school, the concept and why they should opt with us
  • Purpose?

    To convey to agents that GUS is being launched and that it offers them a major opportunity to cater for a wider variety of students

  • Header

  • Intro text

    • Something about being new and improved or that they thought you couldn’t be new and still be mature?
    • With the conveyor belt there’s an element of unstoppable progress that once you’re on it you will just keep going
    • GUS - the new umbrella that offers you and your students a route to the top
    • Do not pass begin, do not collect 200 pounds
    • Momentum, it’s inevitable
    • Under our umbrella the needs of both you and your students are covered
  • Side icons

    1. Globe: 17 campuses in key locations around the globe
    2. Group of people: Over 50,000 outstanding students worldwide
    3. Arrows:10 owned brands and 7 prestigious partners
  • Body text

    • Umbrella of schools catering to different demographics
    • Meet the need of every different student
    • Get your students where they need to be, no matter what level of the conveyor they’re on now
  • How is that purpose conveyed?

    • What is GUS?
    • How will it benefit your students? Wide variety of course choices
    • How will it benefit you? Wider variety of courses to sell = more sales
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