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Concept?

  • Launch of GUS umbrella to agents
  • Emphasising the global reach because of worldwide campuses
  • Must show that GUS is new but not immature

  • Benefit to agents?: more course options for their students and therefore more opportunities for them to sell.

Purpose?

To convey to agents that GUS is being launched and that it offers them a major opportunity to cater for a wider variety of students

How is that purpose conveyed?

  • What is GUS?
  • How will it benefit your students? Wide variety of course choices
  • How will it benefit you? Wider variety of courses to sell = more sales

Header

  • Needs to emphasise that it’s being launched and that it’s a new opportunity for students and agents alike
  • Currently reads Reach the Top of Your Potential

Header

Intro text

  • An introduction to what GUS is and why that’s relevant to them.

Intro text

  • Something about being new and improved or that they thought you couldn’t be new and still be mature?
  • With the conveyor belt there’s an element of unstoppable progress that once you’re on it you will just keep going
  • GUS - the new umbrella that offers you and your students a route to the top
  • Do not pass begin, do not collect 200 pounds
  • Momentum, it’s inevitable
  • Under our umbrella the needs of both you and your students are covered

Side icons

  • 3 of them
  • Each with the most NB USPs
  • Stats/number e.g campus locations, student numbers, number of owned schools + partners

Side icons

  1. Globe: 17 campuses in key locations around the globe
  2. Group of people: Over 50,000 outstanding students worldwide
  3. Arrows:10 owned brands and 7 prestigious partners

Body text

  • Fuller explanation of the school, the concept and why they should opt with us

Body text

  • Umbrella of schools catering to different demographics
  • Meet the need of every different student
  • Get your students where they need to be, no matter what level of the conveyor they’re on now