As the world grows smaller, people travel more frequently, and more business is done internationally, translation services are increasingly in demand. A translation service can now be needed for anything from translating an education certificate to translating a website. Due to the demand, there are now hundreds of translation agencies across the globe.
Finding a translation service can be daunting. Where does one start to look for a translation service, and when they see one, how do they know if they will be able to do the job well? What questions should one ask?
Using direct mail is a great way to market your translations services. You can print brochures and include testimonials about your clients, who you’ve helped. You can post these on your website and social media to show that you’ve done quality work for other businesses. You can also include the names of your translators and your contact information. A good print pitch will be remembered and referred to later.
Local printed business directories are among the most effective ways to reach customers. These directories provide information about local businesses, and they’re a crucial source for many of the demographics that translate. In addition, you can promote your services personally by being a major sponsor at a local conference or event. It will allow you to network with potential clients and build your professional reputation.
Word-of-mouth marketing is an old-fashioned marketing method, and it’s a proven way to build credibility. Written testimonials can persuade others of your high-quality service and help dispel any fears people may have about using translation services. Moreover, they can be posted on your website, LinkedIn page, or other marketing material. There are no limitations. The only limit is your imagination.
You should also get your business in the hands of linguistic experts who are fluent in several languages. By hiring professionals fluent in more than one language, you will reach a wide range of potential customers. For example, bilingual campaigns in the US and Canada are recommended to get more people, as monolingual campaigns miss out on a large chunk of your audience. Similarly, you can support your English-language marketing with Spanish translations.
You can also use translations to promote your business. Many clients prefer to do business with companies that speak their native language. Therefore, it’s a great idea to use translations to reach their target audience.