How to Rebrand a Small Business - A Comprehensive Guide
Your small business needs to stand out from its competition if it wants to grow. If you’re operating in a competitive marketplace, it’s important to make sure your company sticks out from the crowd. To do this, you need to think outside the box a bit. What if you operated under a new brand name? For example, what if you changed your industry and started fresh in search of a new identity? Such a rebranding exercise might be too big or too risky for your small business, but the opposite is often true. Instead of trying to change everything at once, why not pick and choose areas that are most comfortable and risk-averse? Here are some tips on how to rebrand a small business.
Define your brand’s identity first
One of the first steps toward rebranding a small business is to define the brand’s identity. A brand’s identity is what makes your business stand out among the competition. It’s the thing that people associate with your business in the first place. Your brand’s identity could be the name of your business, the services you provide, or even the products you sell.
What is the brand’s identity?
Take a step back and look at your culture
It’s natural to get caught up in the here and now and forget about your brand’s identity. But that’s a waste of valuable time and energy. It’s best to take a step back and examine your culture from time to time. Your brand’s identity is a reflection of who you are as a business.
So, what is your culture like?
Choose a new name and understand how it will affect your culture
One of the most important things you can do when rebranding a small business is to choose a new name. A name is like a color. It describes your company, but it’s also important to remember how your customers see you. What name will best represent your company’s values, products, and services?
Assign a specific meaning to specific words
When rebranding a small business, it’s important to find a name that has both a specific meaning and a specific word usage. For example, your brand name may be the color orange, but the color’s meaning could be related to confidence and self-esteem. Your company name may have the word bakery written all over it, but the bakery’s meaning could be positive — it could be about all the wonderful things you offer.
Even though brand names can be confusing, especially to new businesses, it’s important to remember that every mark, every logo, and every word has a specific purpose. Your brand’s name is the most important thing you can choose for your company. You may want to think about this when choosing a name for your business. This is true whether you’re rebranding a small business or a major brand. When done right, a rebrand can be a great opportunity to create a new identity for your company.