Market research is very important; it helps companies to tailor their messages to their targeted audience and helps the organization to perform better. Research can measure the reputation of a company among consumers, governmental officials, and the academic community. Mathematical models are used to estimate the failure or success of a product. Research helps in getting consumer reaction to products that are already being sold by the company or even a product that is at a conceptual stage. Research can tell a marketing company what flavor or color appeals most to the consumer. Target audiences can be set accurately and positioned in the right market. Research can prove whether your advertisement communicates what it was intended to be.