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  • Welcome to this example gingko tree.

  • Module 1

  • Building The Coaching Funnel

  • Setting Up Your First Online Course

  • Affiliate Marketing Basics

  • Pre Launch Content

  • Bonus Module

    Getting paid to build your online business.

    • Module 1 Introduction and Goals

    • Do you need to use all of the tools outlined in this course?

    • Spending time as designers, when we’re not designers.

    • Storytelling and copy writing.

    • Leading your audience to a clearly defined end point

    • The Fresh eyes test

    • The Curse of Knowledge

      Imposter syndrome

      Reference Shanes Pre launch video 3 : https://thrivethemes.com/course/2-frameworks-for-creating-your-course-structure/

      People want outcomes. People will pay for outcomes. People have transformations they want to experience.

    • Not being a victim of perfection and over complication. Simplification and shipping your product instead.

    • What is the most important thing I can teach, that people will pay money for?

      Customer development

    • What You’ll Know and why: At the end of Module 1 you’ll have all the technical things set up to get paid from day one. You’ll have a website with your own domain name and a theme installed ready to customize to fit your business, and an integrated email software ready to capture new customers and build your list.

      You’ll have a firm grasp of what Wordpress is. How to use it, what plugins are and which ones you need.

      You’ll integrate and

      Plus you’ll have all of this under your control and ownership following the own your stuff concepts.

    • Why we’re taking this approach?

      I see these issues come up way too often:

      • Too many people get stuck on design.
      • Floundering in the tech and quitting
      • Focusing on small details rather than getting shit done.
      • We’re building it this way so that we can get it shipped quickly and start earning money fast.
    • We’re not going to put together the most complicated, automated slickest tech stack at this point.

      We don’t need multipliers at this point if we’re not making any money.

      We’re going to stick to budget options until we’re earning enough for multipliers to take effect.

    • In this course, I will be recommending certain tools to get the Income Stacking Framework in place.

      I’ve scoured literally hundreds of different tech stack possibilities but the one I’ll be outlining is the best compromise between simplicity, affordability, and functionality.

      So, I don’t take any of these recommendations lightly.

      Having said that, is it possible to work this system using different tools?

      Absolutely.

      However, let me break down the key components of the system, and the bare minimum functionality you’ll need.

    • Bento Boxing

    • Introduction:

      What You’ll Know and why: At the end of Module 1 you’ll have all the technical things set up to get paid from day one. You’ll have a website with your own domain name and a theme installed ready to customize to fit your business, and an integrated email software ready to capture new customers and build your list.

      You’ll have a firm grasp of what Wordpress is. How to use it, what plugins are and which ones you need.

      You’ll integrate and

      Plus you’ll have all of this under your control and ownership following the own your stuff concepts.

    • We’ll be taking a lean approach to getting this entire process by implementing a rapid execution approach.

      The goal of the rapid execution is to ship your prodcucts/services quickly and start making money as early as possible. Then grow from there.

    • The rapid execution method will help us steer clear of the 3 biggest things that hold wantrepreneurs back from ever making any money.

      1. The most common mistake is people focusing on the tiny details like logo, colors, design.

      Why this is bad:

      • A form of procrastination.
      • Wasting time on tasks with marginal returns
      • Distracting you from what’s important. The real work.

      What we can do to combat this:

      • Focus only on the end result.
      • Ship first, details later.
      • When your making good money, then you can focus on the details.
      1. Simple tech and ship.

      Main problems:

      • People spend lots of money on tech which adds up.
      • Lots of tech overcomplicates things, focusing more of your time on tech, than creating value.
      • Think that more tech is better.
      • Expensive tech should been seen as multipliers. If you multiply zero, you still get zero.

      Solution

      • Keep things simple
      • Get paid first, build a business first, then invest in advanced tech.

      Rules:

      • If you’re currently earning under 2k per month: Choose the fastest, easiest way to get the job done. Focus everything on product delivery and marketing.

      • 3k-5k p/m: Upgrade to better tools to solve serious pain points only.

      • eg. Advanced email marketing. A/B testing, funnel and checkout software.

      • 5k + p/m: Advanced marketing automation. Advanced checkout/shopping solutions.

    • The goal of this entire process is to ship your prodcucts/services quickly and start making money as early as possible. Then grow from there.

      Failure to ship is a huge problem.

      People don’t ship for two main reasons:

      1. Perfectionism.

      People are so obsessed with perfection, that they never ship. However, perfectionism is a form of procrastination.

      This is probably the biggest problem budding entrepreneurs face.

      This course is not about you shipping a perfect product, we’re going to focus on getting things ‘good enough’. Perfection is the enemy, good enough is our friend.

      1. Fear of judgement.

      Doubt monkey. Friends judging you thinking you’re a fraud. I’m not good enough…

      These are all factors that will hold you back from shipping your work.

    • Get yourself ready, this module will be moving along quickly and is very tech heavy. I know this isn’t something that many enjoy so I’m going to go as quick as possible.

      Click below to access the next lesson and I’ll see you there.

      Thanks for joining the Income Stacking Academy.

    • Bento Boxing

      Getting Paid:

      In order to make money online you’ve got to go have a way to get paid. For this we need Stripe & Paypal.

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You'll have a website with your own domain name and a theme installed ready to customize to fit your business, and an integrated email software ready to capture new customers and build your list.\n\nYou'll have a firm grasp of what Wordpress is. How to use it, what plugins are and which ones you need.\n\nYou'll integrate and\n\nPlus you'll have all of this under your control and ownership following the own your stuff concepts."},{"_id":"5cff87d836d52eeebd000022","treeId":"5d0005f6a4f675045535255b","seq":18101152,"position":1,"parentId":"5d0c44b7fdb025eaef00001e","content":"###Bento Boxing\n"},{"_id":"5cff5e8c36d52eeebd000028","treeId":"5d0005f6a4f675045535255b","seq":18101223,"position":1.5,"parentId":"5d0c44b7fdb025eaef00001e","content":"Introduction:\n\nWhat You'll Know and why: At the end of Module 1 you'll have all the technical things set up to get paid from day one. You'll have a website with your own domain name and a theme installed ready to customize to fit your business, and an integrated email software ready to capture new customers and build your list.\n\nYou'll have a firm grasp of what Wordpress is. How to use it, what plugins are and which ones you need.\n\nYou'll integrate and\n\nPlus you'll have all of this under your control and ownership following the own your stuff concepts."},{"_id":"5cff5ca836d52eeebd000029","treeId":"5d0005f6a4f675045535255b","seq":18101228,"position":1.75,"parentId":"5d0c44b7fdb025eaef00001e","content":"We'll be taking a lean approach to getting this entire process by implementing a rapid execution approach.\n\nThe goal of the rapid execution is to ship your prodcucts/services quickly and start making money as early as possible. Then grow from there."},{"_id":"5cff567136d52eeebd00002a","treeId":"5d0005f6a4f675045535255b","seq":18101235,"position":1.875,"parentId":"5d0c44b7fdb025eaef00001e","content":"The rapid execution method will help us steer clear of the 3 biggest things that hold wantrepreneurs back from ever making any money."},{"_id":"5cff867c36d52eeebd000024","treeId":"5d0005f6a4f675045535255b","seq":18106600,"position":2,"parentId":"5d0c44b7fdb025eaef00001e","content":"1. The most common mistake is people focusing on the tiny details like logo, colors, design.\n\nWhy this is bad:\n* A form of procrastination.\n* Wasting time on tasks with marginal returns\n* Distracting you from what's important. The real work.\n\nWhat we can do to combat this:\n* Focus only on the end result.\n* Ship first, details later.\n* When your making good money, then you can focus on the details."},{"_id":"5cff7a1e36d52eeebd000026","treeId":"5d0005f6a4f675045535255b","seq":18108707,"position":3,"parentId":"5d0c44b7fdb025eaef00001e","content":"2. Simple tech and ship.\n\nMain problems:\n\n* People spend lots of money on tech which adds up.\n* Lots of tech overcomplicates things, focusing more of your time on tech, than creating value.\n* Think that more tech is better.\n* Expensive tech should been seen as multipliers. If you multiply zero, you still get zero.\n\nSolution\n* Keep things simple\n* Get paid first, build a business first, then invest in advanced tech.\n\nRules:\n\n* If you're currently earning under 2k per month: Choose the fastest, easiest way to get the job done. Focus everything on product delivery and marketing.\n\n* 3k-5k p/m: Upgrade to better tools to solve serious pain points only.\n* eg. Advanced email marketing. A/B testing, funnel and checkout software.\n\n* 5k + p/m: Advanced marketing automation. Advanced checkout/shopping solutions. "},{"_id":"5cff648136d52eeebd000027","treeId":"5d0005f6a4f675045535255b","seq":18108816,"position":4,"parentId":"5d0c44b7fdb025eaef00001e","content":"The goal of this entire process is to ship your prodcucts/services quickly and start making money as early as possible. Then grow from there.\n\nFailure to ship is a huge problem.\n\nPeople don't ship for two main reasons:\n\n1. Perfectionism.\n\nPeople are so obsessed with perfection, that they never ship. However, perfectionism is a form of procrastination.\n\nThis is probably the biggest problem budding entrepreneurs face.\n\nThis course is not about you shipping a perfect product, we're going to focus on getting things 'good enough'. Perfection is the enemy, good enough is our friend.\n\n2. Fear of judgement.\n\nDoubt monkey. Friends judging you thinking you're a fraud. I'm not good enough...\n\nThese are all factors that will hold you back from shipping your work.\n\n"},{"_id":"5cf182d3f0f0df76d0000029","treeId":"5d0005f6a4f675045535255b","seq":18109657,"position":5,"parentId":"5d0c44b7fdb025eaef00001e","content":"Get yourself ready, this module will be moving along quickly and is very tech heavy. I know this isn't something that many enjoy so I'm going to go as quick as possible.\n\nClick below to access the next lesson and I'll see you there.\n\nThanks for joining the Income Stacking Academy."},{"_id":"5d0c4252fdb025eaef00001f","treeId":"5d0005f6a4f675045535255b","seq":18099117,"position":2,"parentId":"5d0c4e24fdb025eaef00001d","content":"Why we're taking this approach?\n\nI see these issues come up way too often:\n\n- Too many people get stuck on design.\n- Floundering in the tech and quitting\n- Focusing on small details rather than getting shit done.\n- We're building it this way so that we can get it shipped quickly and start earning money fast.\n"},{"_id":"5d0bd408fdb025eaef000020","treeId":"5d0005f6a4f675045535255b","seq":18099126,"position":3,"parentId":"5d0c4e24fdb025eaef00001d","content":"We're not going to put together the most complicated, automated slickest tech stack at this point.\n\nWe don't need multipliers at this point if we're not making any money.\n\nWe're going to stick to budget options until we're earning enough for multipliers to take effect.\n"},{"_id":"5ceb8056f0f0df76d000002a","treeId":"5d0005f6a4f675045535255b","seq":18109788,"position":0.75,"parentId":"5dff92d1b11d3182a8000010","content":"##Do you need to use all of the tools outlined in this course?"},{"_id":"5ceb7ec1f0f0df76d000002b","treeId":"5d0005f6a4f675045535255b","seq":18110064,"position":1,"parentId":"5ceb8056f0f0df76d000002a","content":"In this course, I will be recommending certain tools to get the Income Stacking Framework in place.\n\nI've scoured literally hundreds of different tech stack possibilities but the one I'll be outlining is the best compromise between simplicity, affordability, and functionality.\n\nSo, I don't take any of these recommendations lightly.\n\nHaving said that, is it possible to work this system using different tools? \n\nAbsolutely.\n\nHowever, let me break down the key components of the system, and the bare minimum functionality you'll need."},{"_id":"5ceb6d2bf0f0df76d000002c","treeId":"5d0005f6a4f675045535255b","seq":18110434,"position":1,"parentId":"5ceb7ec1f0f0df76d000002b","content":"Bento Boxing\n\n##Getting Paid:\n\nIn order to make money online you've got to go have a way to get paid. For this we need Stripe & Paypal."},{"_id":"5dff8d49b11d3182a8000014","treeId":"5d0005f6a4f675045535255b","seq":18099105,"position":1,"parentId":"5dff92d1b11d3182a8000010","content":"## Spending time as designers, when we're not designers."},{"_id":"5dd58fd2b11d3182a8000016","treeId":"5d0005f6a4f675045535255b","seq":17950694,"position":2,"parentId":"5dff92d1b11d3182a8000010","content":"## Storytelling and copy writing."},{"_id":"5dd58bc8b11d3182a8000017","treeId":"5d0005f6a4f675045535255b","seq":17950695,"position":3,"parentId":"5dff92d1b11d3182a8000010","content":"## Leading your audience to a clearly defined end point"},{"_id":"5dcbc357b11d3182a8000018","treeId":"5d0005f6a4f675045535255b","seq":17953046,"position":4,"parentId":"5dff92d1b11d3182a8000010","content":"## The Fresh eyes test"},{"_id":"5d860b56d7be1a316e000018","treeId":"5d0005f6a4f675045535255b","seq":17992123,"position":5,"parentId":"5dff92d1b11d3182a8000010","content":"## The Curse of Knowledge\n\nImposter syndrome\n\nReference Shanes Pre launch video 3 : https://thrivethemes.com/course/2-frameworks-for-creating-your-course-structure/\n\nPeople want outcomes. People will pay for outcomes. People have transformations they want to experience."},{"_id":"5dff9072b11d3182a8000011","treeId":"5d0005f6a4f675045535255b","seq":17926865,"position":1.75,"parentId":null,"content":"# Building The Coaching Funnel"},{"_id":"5dff8fc8b11d3182a8000012","treeId":"5d0005f6a4f675045535255b","seq":17926866,"position":1.875,"parentId":null,"content":"# Setting Up Your First Online Course\n"},{"_id":"5dff8e56b11d3182a8000013","treeId":"5d0005f6a4f675045535255b","seq":17926869,"position":1.9375,"parentId":null,"content":"# Affiliate Marketing Basics"},{"_id":"5d85efb5d7be1a316e000019","treeId":"5d0005f6a4f675045535255b","seq":17994936,"position":1.96875,"parentId":null,"content":"# Pre Launch Content"},{"_id":"5d85ef70d7be1a316e00001a","treeId":"5d0005f6a4f675045535255b","seq":17992137,"position":1,"parentId":"5d85efb5d7be1a316e000019","content":"## Not being a victim of perfection and over complication. Simplification and shipping your product instead."},{"_id":"5d85eb6dd7be1a316e00001b","treeId":"5d0005f6a4f675045535255b","seq":17992172,"position":2,"parentId":"5d85efb5d7be1a316e000019","content":"## What is the most important thing I can teach, that people will pay money for?\n\nCustomer development"},{"_id":"5d7c536524da49da4300001c","treeId":"5d0005f6a4f675045535255b","seq":17994942,"position":1.984375,"parentId":null,"content":"# Bonus Module\n\nGetting paid to build your online business."}],"tree":{"_id":"5d0005f6a4f675045535255b","name":"Income Stacking Academy","publicUrl":"income-stacking-academy"}}