• Communicating your work with information graphics

    Francesco Fiondella
    International Research Institute for Climate and Society

    francesco@iri.columbia.edu

  • Purpose of this session

    To get a sense of why participants want to use infographics and their experiences thus far.

    To show participants examples of the kinds of information graphics that are possible and which can help them communicate different elements of their work.

    To give an overview of infographics best practices and good design principles

  • Infographics and You

  • Definition

  • Why Infographics?

  • Example of infographics types

  • Good design principles

  • Group Brainstorming

  • Resources

        • Who has worked on an infographic before?
        • How do you think infographics can help in communicating your work?
        • What kinds of skills are needed to make information graphics?
      • Visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. (Wikipedia)

        Infographics are important because they change the way people find and experience stories or presentations.

      • Information graphics have a flow to them. They’re data visualizations that present complex information quickly and clearly. Data presented using visual shorthand. (visual.ly)

      • Data visualizations are not necessarily infographics.

      • As always: Audience is always key!

      • As mentioned above, they can help distill complex information and lead to better and/or new ways of understanding an issue.

      • They can be high impact: more engagement with web stories, on social media (18% more click-throughs, 150% more RTs on Twitter, for example)

      • Data/statistical graphics

      • Timeline graphics

      • Flow or Process graphics

      • Explainer graphics

      • Geographic graphics

      • Compare/contrast graphics

      • Hierarchical graphics

      • Well-executed information graphics:

        1. present complex information quickly and clearly
        2. integrate words and graphics to reveal information, patterns or trends
        3. are easier to understand than words alone
        4. are beautiful and engaging
          (Visual.ly)
      • What’s the 1 (ONE!) story you’re trying to tell?

      • Layout matters. You must guide the viewer along.
        *
        Colors, layout, and typography should be used consistently to form a hierarchy that makes the graphic easy to navigate and distinguish different types of information. A strong legend can also help the viewer find their way around the graphic efficiently.*

      • Visualize data. But communicate it clearly.
        *
        Use colors to emphasize, not compete with each other. Remove clutter. Show only the most important elements. Everything else is chart junk.*

      • Typography and text.
        Use easy to read fonts. Never more than 3 types. Avoid small type - means you’re adding too much text!

        Use text sparingly. The best infographics have visual impact, with the text acting as a secondary explanation for the visual content.

      • Bold title

      • Spacing, alignment matter. Be consistent.
        Grids are your best friend!

      • brainstorm ideas for graphics from participants - maybe pick one or two who have sound idea - any good data sets?

      • what skills do you need?

      • Pros and Cons? - high impact, lots of investment of time and resources.

      • How can you simplify the data to tell one solid story?

      • Who are your ideal audiences?


      • Wall Street Journal/Francesco Fiondella

        {"cards":[{"_id":"649fdd4879d7d3f65d000070","treeId":"649984047677c1e49b000057","seq":8953287,"position":0.5,"parentId":null,"content":"<style>\n.card p {\nfont-family: \"Cousine\"; font-size: 12pt\n}\n</style>\n\n<style>\n.card textarea, .card .textareaClone, .fullscreen-overlay textarea {\n font-family: \"Cousine\";\n}\n</style>\n"},{"_id":"664164b85b49d8b1eb000021","treeId":"649984047677c1e49b000057","seq":8653100,"position":0.75,"parentId":null,"content":"# Communicating your work with information graphics\n\n\n*Francesco Fiondella\nInternational Research Institute for Climate and Society*\n\nfrancesco@iri.columbia.edu"},{"_id":"6641a9f55b49d8b1eb000027","treeId":"649984047677c1e49b000057","seq":8653101,"position":0.875,"parentId":null,"content":"## Purpose of this session\n\nTo get a sense of why participants want to use infographics and their experiences thus far.\n\nTo show participants examples of the kinds of information graphics that are possible and which can help them communicate different elements of their work.\n\nTo give an overview of infographics best practices and good design principles"},{"_id":"70401b1e5bcb48b1e3000150","treeId":"649984047677c1e49b000057","seq":8646972,"position":0.90625,"parentId":null,"content":"## Infographics and *You*"},{"_id":"704015345bcb48b1e300014f","treeId":"649984047677c1e49b000057","seq":8645096,"position":1,"parentId":"70401b1e5bcb48b1e3000150","content":"* Who has worked on an infographic before?\n* How do you think infographics can help in communicating your work?\n* What kinds of skills are needed to make information graphics?"},{"_id":"6641aa4b5b49d8b1eb000028","treeId":"649984047677c1e49b000057","seq":8646973,"position":0.9375,"parentId":null,"content":"## Definition"},{"_id":"6641a6c15b49d8b1eb000026","treeId":"649984047677c1e49b000057","seq":8653102,"position":1,"parentId":"6641aa4b5b49d8b1eb000028","content":"Visual representations of information, data or knowledge intended to present information **quickly** and **clearly**. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends. (Wikipedia)\n\nInfographics are important because they **change** the way people find and experience stories or presentations.\n\n"},{"_id":"70405bf05bcb48b1e3000162","treeId":"649984047677c1e49b000057","seq":8653625,"position":2,"parentId":"6641a6c15b49d8b1eb000026","content":"![](https://www.sugarsync.com/piv/D331459_07667623_197564)\n\n*Wall Street Journal* http://graphics.wsj.com/infectious-diseases-and-vaccines/\n\n"},{"_id":"704461f1876f9c1c460000ae","treeId":"649984047677c1e49b000057","seq":8653112,"position":1,"parentId":"70405bf05bcb48b1e3000162","content":"![](https://www.sugarsync.com/piv/D331459_07667623_195749)\n\nhttp://autodesk.blogs.com/between_the_lines/2013/08/its-friday-engineers-guide-to-drinks-in-autocad-dwg.html"},{"_id":"703fccd15bcb48b1e3000146","treeId":"649984047677c1e49b000057","seq":8653104,"position":1.75,"parentId":"6641aa4b5b49d8b1eb000028","content":"Information graphics have a **flow** to them. They’re data visualizations that present complex information **quickly** and **clearly**. Data presented using visual shorthand. (visual.ly)"},{"_id":"704075fe5bcb48b1e3000164","treeId":"649984047677c1e49b000057","seq":8653120,"position":1,"parentId":"703fccd15bcb48b1e3000146","content":"![](https://static1.squarespace.com/static/523c8290e4b0641373e6138b/t/54653ff7e4b0fa07bc1f7b95/1415921656676/screen-shot-2012-01-09-at-45926-pm.jpg?format=2500w)\n\nhttps://www.good.is/infographics/transparency-what-is-the-easiest-way-to-power-a-lightbulb"},{"_id":"703fc9595bcb48b1e3000145","treeId":"649984047677c1e49b000057","seq":8647027,"position":2,"parentId":"6641aa4b5b49d8b1eb000028","content":"Data visualizations are not necessarily infographics."},{"_id":"70411cd30546e352860000a3","treeId":"649984047677c1e49b000057","seq":8646990,"position":4,"parentId":"6641aa4b5b49d8b1eb000028","content":"As always: Audience is always key!"},{"_id":"70411dae0546e352860000a4","treeId":"649984047677c1e49b000057","seq":8646974,"position":0.953125,"parentId":null,"content":"## Why Infographics?"},{"_id":"7043a8e2876f9c1c4600004c","treeId":"649984047677c1e49b000057","seq":8647048,"position":1,"parentId":"70411dae0546e352860000a4","content":"As mentioned above, they can help distill complex information and lead to better and/or new ways of understanding an issue."},{"_id":"7043ab05876f9c1c4600004d","treeId":"649984047677c1e49b000057","seq":8647053,"position":2,"parentId":"70411dae0546e352860000a4","content":"They can be high impact: more engagement with web stories, on social media (18% more click-throughs, 150% more RTs on Twitter, for example)"},{"_id":"6641aa885b49d8b1eb000029","treeId":"649984047677c1e49b000057","seq":8646978,"position":0.96875,"parentId":null,"content":"## Example of infographics types"},{"_id":"70400ea95bcb48b1e300014a","treeId":"649984047677c1e49b000057","seq":8653121,"position":1,"parentId":"6641aa885b49d8b1eb000029","content":"### Data/statistical graphics"},{"_id":"7043b02c876f9c1c4600004f","treeId":"649984047677c1e49b000057","seq":8967882,"position":1,"parentId":"70400ea95bcb48b1e300014a","content":"![](https://www.sugarsync.com/piv/D331459_07667623_197539)\n\nWall Street Journal"},{"_id":"704409fc876f9c1c46000055","treeId":"649984047677c1e49b000057","seq":8647244,"position":1,"parentId":"7043b02c876f9c1c4600004f","content":"![](https://www.sugarsync.com/piv/D331459_07667623_197781)\n*CCAFS*"},{"_id":"7049365c876f9c1c460000b3","treeId":"649984047677c1e49b000057","seq":8649891,"position":1,"parentId":"704409fc876f9c1c46000055","content":"![](https://www.sugarsync.com/piv/D331459_07667623_197354)\n*Wall Street Journal/Francesco Fiondella*"},{"_id":"70400f935bcb48b1e300014b","treeId":"649984047677c1e49b000057","seq":8653123,"position":2,"parentId":"6641aa885b49d8b1eb000029","content":"### Timeline graphics"},{"_id":"7043d322876f9c1c46000050","treeId":"649984047677c1e49b000057","seq":8653138,"position":1,"parentId":"70400f935bcb48b1e300014b","content":"![](http://i.imgur.com/1RX1NzM.jpg)\n\nhttp://fundersandfounders.com/how-steve-jobs-started/"},{"_id":"704011755bcb48b1e300014c","treeId":"649984047677c1e49b000057","seq":8653127,"position":3,"parentId":"6641aa885b49d8b1eb000029","content":"### Flow or Process graphics"},{"_id":"7043dfcb876f9c1c46000051","treeId":"649984047677c1e49b000057","seq":8653141,"position":1,"parentId":"704011755bcb48b1e300014c","content":"![](http://www.bestinfographics.co/wp-content/uploads/2013/04/are-you-happy-flowchart.jpg)\n\nhttps://www.flickr.com/photos/lizstless/4367164070/sizes/l/"},{"_id":"704053625bcb48b1e300015c","treeId":"649984047677c1e49b000057","seq":8653129,"position":6,"parentId":"6641aa885b49d8b1eb000029","content":"### Explainer graphics"},{"_id":"7043ebd5876f9c1c46000052","treeId":"649984047677c1e49b000057","seq":8647123,"position":1,"parentId":"704053625bcb48b1e300015c","content":"![](http://image.slidesharecdn.com/ccafsindexinsuranceinfographicfinal-150126142544-conversion-gate02/95/infographic-how-index-insurance-can-help-smallholder-farmers-1-638.jpg?cb=1422282459)\n\n*CCAFS*"},{"_id":"704053945bcb48b1e300015d","treeId":"649984047677c1e49b000057","seq":8653130,"position":7,"parentId":"6641aa885b49d8b1eb000029","content":"### Geographic graphics"},{"_id":"7043f97f876f9c1c46000053","treeId":"649984047677c1e49b000057","seq":8967884,"position":1,"parentId":"704053945bcb48b1e300015d","content":"![](https://www.sugarsync.com/piv/D331459_07667623_197638)\nWall Street Journal"},{"_id":"704053f15bcb48b1e300015e","treeId":"649984047677c1e49b000057","seq":8653132,"position":8,"parentId":"6641aa885b49d8b1eb000029","content":"### Compare/contrast graphics"},{"_id":"704404dc876f9c1c46000054","treeId":"649984047677c1e49b000057","seq":8647181,"position":1,"parentId":"704053f15bcb48b1e300015e","content":"![](https://ccafs.cgiar.org/sites/default/files/images/CCAFS-Climate_Servies_Infographic-BLOG-final.jpg)\n*CCAFS*"},{"_id":"7040545d5bcb48b1e300015f","treeId":"649984047677c1e49b000057","seq":8653133,"position":9,"parentId":"6641aa885b49d8b1eb000029","content":"### Hierarchical graphics"},{"_id":"70441d9e876f9c1c46000058","treeId":"649984047677c1e49b000057","seq":8647215,"position":1,"parentId":"7040545d5bcb48b1e300015f","content":"![](https://www.sugarsync.com/piv/D331459_07667623_197727)\n*NOAA CPO*"},{"_id":"703fb5e65bcb48b1e3000140","treeId":"649984047677c1e49b000057","seq":8647521,"position":0.984375,"parentId":null,"content":"## Good design principles"},{"_id":"703fd34b5bcb48b1e3000148","treeId":"649984047677c1e49b000057","seq":8645167,"position":1,"parentId":"703fb5e65bcb48b1e3000140","content":"## Well-executed information graphics:\n1. present complex information **quickly** and **clearly**\n2. integrate words and graphics to **reveal information, patterns or trends**\n3. are **easier to understand** than words alone\n4. are **beautiful** and engaging\n(Visual.ly)"},{"_id":"70403bb85bcb48b1e3000152","treeId":"649984047677c1e49b000057","seq":8647233,"position":2,"parentId":"703fb5e65bcb48b1e3000140","content":"**What's the 1 **(ONE!)** story you're trying to tell?**"},{"_id":"70442101876f9c1c46000059","treeId":"649984047677c1e49b000057","seq":8653148,"position":1,"parentId":"70403bb85bcb48b1e3000152","content":"![](https://www.sugarsync.com/piv/D331459_07667623_195804)\n\nhttps://www.good.is/infographics/transparency-the-change-in-carbon-emissions"},{"_id":"7044557a876f9c1c460000ac","treeId":"649984047677c1e49b000057","seq":8967885,"position":1,"parentId":"70442101876f9c1c46000059","content":"![](https://www.sugarsync.com/piv/D331459_07667623_197840)"},{"_id":"704040655bcb48b1e3000155","treeId":"649984047677c1e49b000057","seq":8647231,"position":3.5,"parentId":"703fb5e65bcb48b1e3000140","content":"**Layout matters. You must guide the viewer along.\n***Colors, layout, and typography should be used consistently to form a hierarchy that makes the graphic easy to navigate and distinguish different types of information. A strong legend can also help the viewer find their way around the graphic efficiently.*"},{"_id":"5806d3deb110bfba4afaccd6","treeId":"649984047677c1e49b000057","seq":8653153,"position":1,"parentId":"704040655bcb48b1e3000155","content":"![](http://www.findingdrishti.com/wp-content/uploads/2012/08/sweat-infographic.jpg)\n\nhttp://bye-bye-excessive-sweating.com"},{"_id":"704040e75bcb48b1e3000156","treeId":"649984047677c1e49b000057","seq":8647241,"position":3.75,"parentId":"703fb5e65bcb48b1e3000140","content":"**Visualize data. But communicate it clearly.\n***Use colors to emphasize, not compete with each other. Remove clutter. Show only the most important elements. Everything else is chart junk.*"},{"_id":"70443e19876f9c1c4600005b","treeId":"649984047677c1e49b000057","seq":8647252,"position":2,"parentId":"704040e75bcb48b1e3000156","content":"![](https://www.sugarsync.com/piv/D331459_07667623_195501)"},{"_id":"704048265bcb48b1e300015a","treeId":"649984047677c1e49b000057","seq":8647253,"position":1,"parentId":"70443e19876f9c1c4600005b","content":"![](https://www.sugarsync.com/piv/D331459_07667623_195581)"},{"_id":"70445883876f9c1c460000ad","treeId":"649984047677c1e49b000057","seq":8967887,"position":3,"parentId":"704040e75bcb48b1e3000156","content":"![](https://www.sugarsync.com/piv/D331459_07667623_197963)\n"},{"_id":"7040433b5bcb48b1e3000157","treeId":"649984047677c1e49b000057","seq":8647271,"position":3.875,"parentId":"703fb5e65bcb48b1e3000140","content":"**Typography and text.**\n*Use easy to read fonts. Never more than 3 types. Avoid small type - means you're adding too much text!*\n\n*Use text sparingly. The best infographics have visual impact, with the text acting as a secondary explanation for the visual content.\n*"},{"_id":"70444cae876f9c1c460000ab","treeId":"649984047677c1e49b000057","seq":8653609,"position":3,"parentId":"7040433b5bcb48b1e3000157","content":"![](http://iibawards-prod.s3.amazonaws.com/projects/images/000/000/067/large.jpg?1413817400)\n*Ryan MacEachern*\n\nhttps://issuu.com/ryanmaceachern/docs/designxfood"},{"_id":"70403ded5bcb48b1e3000153","treeId":"649984047677c1e49b000057","seq":8647435,"position":3.90625,"parentId":"703fb5e65bcb48b1e3000140","content":"**Bold title**"},{"_id":"70443002876f9c1c4600005a","treeId":"649984047677c1e49b000057","seq":8653616,"position":1,"parentId":"70403ded5bcb48b1e3000153","content":"![](http://files.blog.turbotax.intuit.com/2011/07/110729-tt-cig-1.png)\n*Turbo Tax*\n\nhttp://blog.turbotax.intuit.com/tax-news/cigarette-taxes-in-photos-7219/"},{"_id":"70404dd65bcb48b1e300015b","treeId":"649984047677c1e49b000057","seq":8647279,"position":3.9375,"parentId":"703fb5e65bcb48b1e3000140","content":"**Spacing, alignment matter. Be consistent.**\n*Grids are your best friend!*"},{"_id":"704094df0546e35286000045","treeId":"649984047677c1e49b000057","seq":8647293,"position":0.986328125,"parentId":null,"content":"## Group Brainstorming"},{"_id":"70411ad50546e352860000a2","treeId":"649984047677c1e49b000057","seq":8646069,"position":1,"parentId":"704094df0546e35286000045","content":"brainstorm ideas for graphics from participants - maybe pick one or two who have sound idea - any good data sets?"},{"_id":"704491ae876f9c1c460000af","treeId":"649984047677c1e49b000057","seq":8647407,"position":2,"parentId":"704094df0546e35286000045","content":"what skills do you need?"},{"_id":"70449200876f9c1c460000b0","treeId":"649984047677c1e49b000057","seq":8647513,"position":3,"parentId":"704094df0546e35286000045","content":"Pros and Cons? - high impact, lots of investment of time and resources.\n\n"},{"_id":"7044e32e876f9c1c460000b2","treeId":"649984047677c1e49b000057","seq":8647520,"position":3.5,"parentId":"704094df0546e35286000045","content":"How can you simplify the data to tell one solid story?"},{"_id":"7044e2b7876f9c1c460000b1","treeId":"649984047677c1e49b000057","seq":8647519,"position":4,"parentId":"704094df0546e35286000045","content":"Who are your ideal audiences?"},{"_id":"703fc7c35bcb48b1e3000144","treeId":"649984047677c1e49b000057","seq":8646982,"position":0.98828125,"parentId":null,"content":"## Resources"},{"_id":"704037895bcb48b1e3000151","treeId":"649984047677c1e49b000057","seq":8647295,"position":1,"parentId":"703fc7c35bcb48b1e3000144","content":"https://venngage.com/blog/infographic-design/\n\nhttps://www.visualnews.com/2016/04/18/100-best-infographics-last-decade/\n\nhttps://www.good.is/infographics\n\n"}],"tree":{"_id":"649984047677c1e49b000057","name":"Infographics","publicUrl":"infographics"}}