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In general, foreign brands dominate the high-end ice cream squishy toys market, while domestic brands dominate the middle and low end of the market. Interactive ice cream squishy toys are more popular and grow faster than traditional Squishies (action figures, intelligent ice cream squishy toys, etc.). In particular, interactive, educational Squishies are popular with parents. In addition, consumers of all ages, whether children or adults, have no “defense” against the ice cream squishy toys. Japan and the United States still dominate the industry, with South Korea making up a small portion, although local characters are making their way into people’s attention.