Interview Your Heroes


  1. When doing interviews, don’t just have conversations, but get life-long guidance from your interviews.
  2. When you share your interviews, it should help build your reputation.
  3. I want you to be able to monetize, because it can help you do better work.

(example, Andrew’s interview with Seth Godin: “All great leaders start with ideas, then explain and evangelize and expand. Are you doing that?”. “No, I’m waiting for larger audience.”)

The power of doing interviews

Derek Capo, moved to China for opportunities. Problem was, he got there and was stuck, even considered suicide. But he discovered Mixergy, and found both that others had these lows, and also learned how to use the information to turn things around.

That’s what I want from you: to do interviews so that you can change people’s lives.

How to get successful people to spend an hour with you

Look for moments where they are in sharing mode.

Motivated Moments

Sam Wyly, fortune 400 list. Andrew knew him, but couldn’t get an interview.
Someone else got the interview. Why? He had just published a book.

He was in a “motivated moment”.

Authors - think creatively

Use Barnes & Noble “Coming Soon” list.

e.g. “The Oatmeal” has a book coming out on running. But you can interview him ab0ut anything relevant (he’s an artist, bootstrapper, donator to tesla, runner, etc etc).

Look for publisher, contact them. They want to help you get interviews.

How to get anyone to open up to you

Get someone great, but end up asking boring questions? Or worse, “Didn’t you notice we were fighting?”. Here’s how to collect techniques that work.

Documented Process

Keep track of what works, and what doesn’t. Example: “Go insultingly low”.
Someone was being very modest, and all signs pointed to she’s not going to reveal revenue. “I heard you were hitting a million in sales soon.” “What? We’re doing 20x that!”

She turned out to not mind sharing, just didn’t want to seem immodest.

Processes Work in Private

e.g. “Do a 5K race” to Andrew, who is an avid multi-marathoner.

How to use “the one” technique to make anyone interesting

Stick to specific single instances.

Get Guests to Tell Stories

Recall “Made to Stick”.

“Where did you get your ideas? When did you start your business?” These elicit fact responses.

People don’t want facts, they want one story that worked.

Use the power of “One”

“Do you have AN example of that?”
“Tell me about the day about when you (quit your job, sold your company)”
“Tell me about your first customer.”
“Tell me about the time you knew the job wasn’t right for you.”

(note, most of these are statements, not questions. It helps you be a leader)
Also, it transmits confidence.

How to publish interviews quickly

This is not trivial. The guy that got Sam Wyly’s interview, ended up disappearing because it took him 10hrs to publish an interview.

The mindset is important: keep it simple, you don’t need to do any editing.

Interview processing steps

  1. Find your guest on Skype.
  2. Call recorder starts, and stops, all automatically.
  3. Bring the separate video/audio captures into any video editing software.
  4. Can take less than 5 minutes (timed).

How to get massive traffic to any site you create

“Will you help me promote it?”

Get them to share

One thing after the interview is done, and the interviewee posted across their (often vast) platforms.

Just ask. Respectfully.

“Would you mind helping to promote the interview?”
I’ve never had a guest say, “No, how dare you?”

Make it easy for them

John Corcoran:
“Here are three ways you can tweet about this.”

How to get profits from interviews

This section is a little sparse, because I had to attend to my son for a few minutes.

Method 1: The “I Hate Sales”

Use affiliates to market for you. One tip, URLs are often ugly, so use a “Redirection Plugin”

Method 2: Product Co-Creation

“Apply to attend” allows you to find out what people want.


Publisher contact list

Notes by Jared Schutz

Wow, Great addition Tallenough!

Thank you Adriano! I appreciate you starting this and figured since it was so helpful, I might as well contribute as well.

Quick notes:

Narrow down topic -> Broad with name

Charge from Beginning

- practice sales page
- practice asking for money


Post Intervew Followup Process

Mic Tips



Notes by Adriano

Questions/Quick Tips

Unsorted tips, questions etc:

Document Discussion

If anyone joining this can add a few notes to “How to get profits” section, please help out (I missed that part)

(arrows to move, Enter to edit)

I’ve realized that the entire webinar can still be viewed from the begining