(example, Andrew’s interview with Seth Godin: “All great leaders start with ideas, then explain and evangelize and expand. Are you doing that?”. “No, I’m waiting for larger audience.”)
Derek Capo, moved to China for opportunities. Problem was, he got there and was stuck, even considered suicide. But he discovered Mixergy, and found both that others had these lows, and also learned how to use the information to turn things around.
That’s what I want from you: to do interviews so that you can change people’s lives.
Look for moments where they are in sharing mode.
Sam Wyly, fortune 400 list. Andrew knew him, but couldn’t get an interview.
Someone else got the interview. Why? He had just published a book.
He was in a “motivated moment”.
Use Barnes & Noble “Coming Soon” list.
e.g. “The Oatmeal” has a book coming out on running. But you can interview him ab0ut anything relevant (he’s an artist, bootstrapper, donator to tesla, runner, etc etc).
Look for publisher, contact them. They want to help you get interviews.
Get someone great, but end up asking boring questions? Or worse, “Didn’t you notice we were fighting?”. Here’s how to collect techniques that work.
Keep track of what works, and what doesn’t. Example: “Go insultingly low”.
Someone was being very modest, and all signs pointed to she’s not going to reveal revenue. “I heard you were hitting a million in sales soon.” “What? We’re doing 20x that!”
She turned out to not mind sharing, just didn’t want to seem immodest.
e.g. “Do a 5K race” to Andrew, who is an avid multi-marathoner.
Stick to specific single instances.
Recall “Made to Stick”.
“Where did you get your ideas? When did you start your business?” These elicit fact responses.
People don’t want facts, they want one story that worked.
“Do you have AN example of that?”
“Tell me about the day about when you (quit your job, sold your company)”
“Tell me about your first customer.”
“Tell me about the time you knew the job wasn’t right for you.”
(note, most of these are statements, not questions. It helps you be a leader)
Also, it transmits confidence.
This is not trivial. The guy that got Sam Wyly’s interview, ended up disappearing because it took him 10hrs to publish an interview.
The mindset is important: keep it simple, you don’t need to do any editing.
“Will you help me promote it?”
One thing after the interview is done, and the interviewee posted across their (often vast) platforms.
Just ask. Respectfully.
“Would you mind helping to promote the interview?”
I’ve never had a guest say, “No, how dare you?”
“Here are three ways you can tweet about this.”
This section is a little sparse, because I had to attend to my son for a few minutes.
Use affiliates to market for you. One tip, URLs are often ugly, so use a “Redirection Plugin”
“Apply to attend” allows you to find out what people want.
Notes by Jared Schutz
Wow, Great addition Tallenough!
Thank you Adriano! I appreciate you starting this and figured since it was so helpful, I might as well contribute as well.
Narrow down topic -> Broad with name
Charge from Beginning
- practice sales page - practice asking for money
Post Intervew Followup Process
“Well send you an email informing you when it goes live”
- in the above email, ask if they will also help promote the interview
NEVER ASK THIS
RESEARCH THE HECK OUT OF THE PERSON YOU’RE INTERVIEWING/ THEIR BUSINESS
Notes by Adriano
Unsorted tips, questions etc:
If anyone joining this can add a few notes to “How to get profits” section, please help out (I missed that part)
(arrows to move, Enter to edit)
I’ve realized that the entire webinar can still be viewed from the begining