• Pattern Interrupt | Attention

  • Watch This Now

  • Benefit Formula

  • Video Scarcity

  • Something Completely Different

  • Let’s Make a Deal

  • A Modest Introduction

  • The Intro

  • The Bad Part

  • The Really Bad Part

  • Declaration of Independence

  • Moral Journey to Freedom

  • Transition to Big Problem

  • About The System

  • Results of the System

  • Final Transition Phase

  • The Big Lie Transition

  • The Big Lie (Lie Loop)

  • It’s Not Your Fault

  • Blame This

  • The Big Truth

  • Bigger Solution Open Loop

  • Open Tip Loop

  • The Avoid Tip

  • The Enjoy Tip

  • The How-To Tip

  • Transition to Grand Offer

  • Overview + Formal Intro

  • Product + USP

  • Works Even If

  • What It Isn’t

  • The Hero Study

  • Results Of Hero Study

  • Out Of The Club

  • Easy As It Gets

  • Qualify Remaining

  • Testimonials

  • What’s In The Product

  • Emphasize X

  • First Price Tease

  • More Benefits

  • Emphasize the Faux Price

  • Bonuses

  • Restate Faux Price

  • Cost Of Loss

  • Reason For Discount

  • Price Dropdown

  • Price Reveal

  • Triple Guarantee

  • Overview + CTA

  • Testimonials

  • The Super Bonus

  • Inclusion

  • CTA

  • Checkout Process

  • Reminder

  • Responsibility

  • Reinforce

  • Future Paced Actions

  • Remember Overview

  • Reasons To Act Now

  • The Smart Thing

  • Samurai Q&A

  • <u>Questions For Us:</u>

    • Where to introduce farmland as the solution? (Maybe in The Bigger Solution section.)
    • How do I make the first 30 slides fear-based since we’re running this to cold traffic?
    • How to first talk about franchises and other biz opps before segwaying into talking about real estate? In which part of the formula would we do that?

    For now, I’m just writing this for people already seeking income from real estate. Easier for me to get my head around.

    • Can the lies be the same as the as the 3 benefits promised early in the sales message?
      — LIE: You’ve got to deal with tenants and toilets to create a real estate income stream.
      TRUTH: People believe this because they’re only thinking about residential real estate. Sure, you could hire a management company to do it for you, but that cuts your profit margins way down. With commercial real estate, you can legally bind your tenant to be responsible for all repairs and maintenance.

    — LIE: Rent is your only income source
    TRUTH: With commercial properties, you can create multiple income streams

    — LIE: You’ve got to start small. Invest in what you can afford to buy on your own.
    TRUTH: You miss out on bigger, more stable, more profitable deals overseen by highly experienced people if you go it alone. (Like floating out to see on a one-man rowboat when you could be riding high on a fully crewed freightliner.)

    • With commercial properties, can you create multiple income streams without starting a biz?
    • Since this is essentially done-for-you, call it a system? Or maybe a machine?
    • Make at least one of the tips (if not all the tips) what to look for in a safe yet lucrative real estate income deal?

    • Where in this sales message do we introduce David and Kevin? Probably in the Grand Offer.

  • <u>EXTRA MATERIAL</u>

    • How to avoid the “tenants and toilets” landlord trap and getting stuck with rent as your only income stream…
    • How to generate several income streams on your property, so you’re never stuck with rent alone (which neighboring landlords can cut to the bone to drive you out if they know this secret)
    • A special type of income-producing land that’s much cheaper than nearly any other type, yet can secure your family’s future no matter how bad the economy gets…
    • Part of the offer: Create a new real estate income stream without permanently tying up ANY capital whatsosever
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    Hi, I’m Joe… and these are some concrete stair steps…

    <span class="red_highlight">[IMAGE]</span>

  • And in a matter of minutes, you’ll discover why these concrete stair steps are the SECRET to generating new income month after month after month…

  • Curious? Just keep watching this short presentation and I’ll reveal why..

  • <span class="red_highlight">Watch</span> this presentation until the end and you will also discover…

  • The number 1 KILLER when it comes to real estate income and why you must AVOID this at all costs (note: this is a mistake even PROS make, and it will ruin your chances for success!)…

  • The simple document that lets enjoy handing over 100% of the liability for taxes, insurance, and maintenance to your renters. (Yep, that also means not slicing off a big chunk of your rent roll to hand a greedy management company.)…

  • How to multiply your income streams, while forcing your property value through the roof — even if rents in your area fall through the floor…

  • I don’t know how much longer I’ll have this presentation online..

  • So watch this right now, while you still can…

  • You may think you’ve tried it all, or seen all, when it comes to income properties…

  • Yet I can guarantee that you’ve NEVER seen anything like what I’m about to reveal to you today…

  • And 1 tip in particular will totally SHOCK you. It’s my absolute favorite, so keep watching!

  • Remember: I’m about to share little known money-machine-building tips with you today, so you can finally…

  • Spend more time with your family…

  • Go where you want when you want without asking permission…

  • And invest in your health however you see fit…

  • First, though, I’m going to share a rather embarrassing story with you…

  • You’ll see why I was reluctant to even include this story in about a minute, so stay with me…

  • Deal?

  • I wasn’t always a business and investing guru…

  • And I certainly wasn’t the guy who’d later be featured in Success Magazine or repeatedly invited on the Oprah Show. Nope, far from it…

  • I still remember the day I became a serious investor…

  • I’m going to share this embarrassing story with you now, so you know how bad things can get when you don’t “dot all the i’s and cross all the t’s” with your income properties…

  • Getting my head around this is what lets me do such effective deals today, which is what you want for yourself and your family, right?

  • It was a rare scorching San Francisco afternoon in the first week of September, 1982…

  • Nothing like those dreary gray pictures you see…

  • Nor those rainy day Tony Bennett songs you might have heard…

  • The reason I remember will be clear in a moment…

  • I was sitting in the famous Mel’s Diner on Geary Boulevard with my friend, Chuck…

  • He looked and talked like a hulking drill sergeant beamed from a battle field and stuffed into a diner booth made for a kids’ pretend restaurant…

  • He was also my new Area Developer in San Francisco for the auto transmissions repair franchise company I co-owned…

  • Right across the street, we had a beautiful new location in an area with hardly any competition…

  • You see, this place was never even listed for lease…

  • Chuck had just stopped to squint through the dusty windows to see what was there one day…

  • Seeing that it was being used for storage, he did some crafty Sherlock-esque sleuthing to find the trust that owned it…

  • Only 5 months later, it was the poshest repair shop we’d ever built and in the best location…

  • We had a problem, though…

  • Over lunch, Chuck casually mentioned that we didn’t have an operating permit yet from the city…

  • That’s when my burger, fries, and coke started to churn and burn…

  • After lunch, we walked across the street to the shop…

  • It was gleaming – brand new floors, car lifts, and paint on the walls — and had that new shop smell, sort of like cars do…

  • The city inspector, Larry something-or-other, was coming to meet us there…

  • 2:03pm. Right on time…

  • He was a short, wiry guy with a beard, who walked in like a buttoned down Napoleon in pleated slacks about to conquer an army with his stare…

  • And then it happened…

  • My worst fears came true…

  • The inspector crinkled up his forehead, as if loading up a canon, and shot straight at us:

  • “WHAT DO YOU THINK YOU’RE DOING OPENING A NEW AUTO REPAIR SHOP?

  • We don’t zone ANY new auto repair shops in San Francisco. SHUT THIS PLACE DOWN and move this crap OUT OF HERE!!”

  • My head was spinning…

  • The acid in my stomach was searing a hole right through my gut. Or so it felt…

  • The only thought rampaging through my head was:

  • “We could lose nearly $500,000 if we really have to shut down!”

  • And that was in 1982 money!

  • Chuck shot back:

  • “Well, we’re already open, so we CAN’T shut it down!”

  • That only pissed off Larry, The Napoleon-clone Inspector, more…

  • With shock spiraling into terror, and a cold, sickly sweat breaking out on my brow, I lunged in the middle of them and begged for some time to sort out a strategy…

  • What else could I do?

  • I get chills remembering that day, but you know what?

  • That was the day I made the important investing decision of my life:

  • “I will NEVER, EVER invest in anything on blind trust alone…

  • Not even with a good friend like Chuck…

  • Instead, I MUST verify, verify, verify… Just like airplane pilots do before ever pulling away from the airport gate…”

  • I swore I’d study 100 books, study at the feet of masters, etc.

  • As a result, I formulated a simple checklist to check do-or-die blind spots with ALL types of income properties.

  • That way, the investing boogeymen couldn’t jump out of the shadows and clobber me for my money.

  • And today I’m going to share it with you… so KEEP WATCHING…

  • Remember, despite my success today, I’m really no different than you:

  • I just got lucky, and through some really hard trials, I developed a rock-solid Blueprint…

  • (IMAGE) This is a system created for men and women who, like me, want to achieve:

  • Evergreen income you can bank on month after month…

  • Never dealing with “tenants and toilets” or any maintenance whatsoever…

  • Knowing your money is safe, never risking your lifestyle or your family’s future chasing higher returns…

  • This is the same system I’ve used to acquire real estate in [fill in later]

  • And now, you can experience this same success for yourself, using this proven system for faster, more effective income results!

  • I’m going to reveal the entire system within this presentation, so keep watching, yet before I do:

  • I need to let you in on what your REAL problem is today…

  • This is the hidden foe, the real villain, behind why you’re struggling to generate enough reliable income with real estate…

  • The real problem is the fact that you’ve been lied to for years, and these lies are keeping you from generating the consistent income from real estate you desire and deserve…

  • This is the AVOID tip. Hinting at avoiding residential real estate and doing commercial instead, so people aren’t limited to just rental income.

  • This is the HOW-TO tip. Not sure if we can really give examples of various income streams without specifying a type of commercial real estate to create context.

  • Is this related to keeping their money safe? So far we’ve defined that as a top-3 desire. If it really is, then maybe we need to state that explicitly here.

  • I put the related state (“…you want for yourself and your family, right?”) here for now, but it’s really supposed to go at the end of the Bad Part where we say “Things were bad. I knew I needed to change, and I’m sure you want that, too.”

  • This part is unclear since it doesn’t require going on a long journey to make sure operating permits are checked the next time around.

  • Since this story is about a franchise location, I put the “ALL types of income properties” in there to attempt to relate it to the income properties they’re interested in, but I’m not sure it’s strong enough.

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I knew I needed to change, and I'm sure you want that, too.\""},{"_id":"48e9f42995d4b656a100007c","treeId":"526bc35a82ea5fdf3a0017bb","seq":650202,"position":4,"parentId":"48e93aea95d4b656a1000024","content":"It was a rare scorching San Francisco afternoon in the first week of September, 1982... "},{"_id":"48e9fdfd95d4b656a100007d","treeId":"526bc35a82ea5fdf3a0017bb","seq":650306,"position":5,"parentId":"48e93aea95d4b656a1000024","content":"Nothing like those dreary gray pictures you see..."},{"_id":"48e9fe8695d4b656a100007e","treeId":"526bc35a82ea5fdf3a0017bb","seq":650199,"position":6,"parentId":"48e93aea95d4b656a1000024","content":"Nor those rainy day Tony Bennett songs you might have heard..."},{"_id":"48ea00ea95d4b656a100007f","treeId":"526bc35a82ea5fdf3a0017bb","seq":650203,"position":7,"parentId":"48e93aea95d4b656a1000024","content":"The reason I remember will be clear in a moment..."},{"_id":"48ea013d95d4b656a1000080","treeId":"526bc35a82ea5fdf3a0017bb","seq":650207,"position":8,"parentId":"48e93aea95d4b656a1000024","content":"I was sitting in the famous Mel's Diner on Geary Boulevard with my friend, Chuck..."},{"_id":"48ea01d895d4b656a1000082","treeId":"526bc35a82ea5fdf3a0017bb","seq":650312,"position":8.5,"parentId":"48e93aea95d4b656a1000024","content":"He looked and talked like a hulking drill sergeant beamed from a battle field and stuffed into a diner booth made for a kids' pretend restaurant..."},{"_id":"48ea9fe195d4b656a1000086","treeId":"526bc35a82ea5fdf3a0017bb","seq":650320,"position":8.625,"parentId":"48e93aea95d4b656a1000024","content":"He was also my new Area Developer in San Francisco for the auto transmissions repair franchise company I co-owned..."},{"_id":"48eaa01395d4b656a1000087","treeId":"526bc35a82ea5fdf3a0017bb","seq":650319,"position":8.6875,"parentId":"48e93aea95d4b656a1000024","content":"Right across the street, we had a beautiful new location in an area with hardly any competition..."},{"_id":"48eaa09f95d4b656a1000088","treeId":"526bc35a82ea5fdf3a0017bb","seq":650318,"position":8.71875,"parentId":"48e93aea95d4b656a1000024","content":"You see, this place was never even listed for lease..."},{"_id":"48eaa23095d4b656a1000089","treeId":"526bc35a82ea5fdf3a0017bb","seq":650317,"position":8.734375,"parentId":"48e93aea95d4b656a1000024","content":"Chuck had just stopped to squint through the dusty windows to see what was there one day..."},{"_id":"48ea02c195d4b656a1000084","treeId":"526bc35a82ea5fdf3a0017bb","seq":650321,"position":8.875,"parentId":"48e93aea95d4b656a1000024","content":"Seeing that it was being used for storage, he did some crafty Sherlock-esque sleuthing to find the trust that owned it..."},{"_id":"48eaa38695d4b656a100008a","treeId":"526bc35a82ea5fdf3a0017bb","seq":650322,"position":8.9375,"parentId":"48e93aea95d4b656a1000024","content":"Only 5 months later, it was the poshest repair shop we'd ever built and in the best location..."},{"_id":"48e93b4b95d4b656a1000025","treeId":"526bc35a82ea5fdf3a0017bb","seq":649740,"position":8,"parentId":null,"content":"**The Bad Part**"},{"_id":"48eaa45e95d4b656a100008c","treeId":"526bc35a82ea5fdf3a0017bb","seq":650328,"position":1,"parentId":"48e93b4b95d4b656a1000025","content":"We had a problem, though..."},{"_id":"48eaa4c895d4b656a100008d","treeId":"526bc35a82ea5fdf3a0017bb","seq":650393,"position":2,"parentId":"48e93b4b95d4b656a1000025","content":"Over lunch, Chuck casually mentioned that we didn't have an operating permit yet from the city..."},{"_id":"48eaa73b95d4b656a100008e","treeId":"526bc35a82ea5fdf3a0017bb","seq":650408,"position":3,"parentId":"48e93b4b95d4b656a1000025","content":"That's when my burger, fries, and coke started to churn and burn..."},{"_id":"48e93ba695d4b656a1000026","treeId":"526bc35a82ea5fdf3a0017bb","seq":649743,"position":9,"parentId":null,"content":"**The Really Bad Part**"},{"_id":"48eaaaec95d4b656a1000090","treeId":"526bc35a82ea5fdf3a0017bb","seq":650409,"position":1,"parentId":"48e93ba695d4b656a1000026","content":"After lunch, we walked across the street to the shop... "},{"_id":"48eaae3595d4b656a1000091","treeId":"526bc35a82ea5fdf3a0017bb","seq":650410,"position":2,"parentId":"48e93ba695d4b656a1000026","content":"It was gleaming – brand new floors, car lifts, and paint on the walls -- and had that new shop smell, sort of like cars do..."},{"_id":"48eaaeec95d4b656a1000092","treeId":"526bc35a82ea5fdf3a0017bb","seq":650411,"position":3,"parentId":"48e93ba695d4b656a1000026","content":"The city inspector, Larry something-or-other, was coming to meet us there..."},{"_id":"48eaaf7295d4b656a1000093","treeId":"526bc35a82ea5fdf3a0017bb","seq":650412,"position":4,"parentId":"48e93ba695d4b656a1000026","content":"2:03pm. Right on time..."},{"_id":"48eab06095d4b656a1000094","treeId":"526bc35a82ea5fdf3a0017bb","seq":650413,"position":5,"parentId":"48e93ba695d4b656a1000026","content":"He was a short, wiry guy with a beard, who walked in like a buttoned down Napoleon in pleated slacks about to conquer an army with his stare..."},{"_id":"48eab27d95d4b656a1000095","treeId":"526bc35a82ea5fdf3a0017bb","seq":650414,"position":6,"parentId":"48e93ba695d4b656a1000026","content":"And then it happened..."},{"_id":"48eab2f195d4b656a1000096","treeId":"526bc35a82ea5fdf3a0017bb","seq":650415,"position":7,"parentId":"48e93ba695d4b656a1000026","content":"My worst fears came true…"},{"_id":"48eab33b95d4b656a1000097","treeId":"526bc35a82ea5fdf3a0017bb","seq":650416,"position":8,"parentId":"48e93ba695d4b656a1000026","content":"The inspector crinkled up his forehead, as if loading up a canon, and shot straight at us: "},{"_id":"48eab3a995d4b656a1000098","treeId":"526bc35a82ea5fdf3a0017bb","seq":650418,"position":9,"parentId":"48e93ba695d4b656a1000026","content":"\"WHAT DO YOU THINK YOU’RE DOING OPENING A NEW AUTO REPAIR SHOP? "},{"_id":"48eab47395d4b656a1000099","treeId":"526bc35a82ea5fdf3a0017bb","seq":650421,"position":10,"parentId":"48e93ba695d4b656a1000026","content":"We don't zone ANY new auto repair shops in San Francisco. SHUT THIS PLACE DOWN and move this crap OUT OF HERE!!\""},{"_id":"48eab4a195d4b656a100009a","treeId":"526bc35a82ea5fdf3a0017bb","seq":650426,"position":11,"parentId":"48e93ba695d4b656a1000026","content":"My head was spinning..."},{"_id":"48eab87e95d4b656a100009b","treeId":"526bc35a82ea5fdf3a0017bb","seq":650427,"position":12,"parentId":"48e93ba695d4b656a1000026","content":"The acid in my stomach was searing a hole right through my gut. Or so it felt..."},{"_id":"48eab90495d4b656a100009c","treeId":"526bc35a82ea5fdf3a0017bb","seq":650428,"position":13,"parentId":"48e93ba695d4b656a1000026","content":"The only thought rampaging through my head was:"},{"_id":"48eab9f095d4b656a100009d","treeId":"526bc35a82ea5fdf3a0017bb","seq":650433,"position":14,"parentId":"48e93ba695d4b656a1000026","content":"“We could lose nearly $500,000 if we really have to shut down!”"},{"_id":"48eabb3995d4b656a100009f","treeId":"526bc35a82ea5fdf3a0017bb","seq":650434,"position":14.5,"parentId":"48e93ba695d4b656a1000026","content":"And that was in 1982 money!"},{"_id":"48eabbb195d4b656a10000a0","treeId":"526bc35a82ea5fdf3a0017bb","seq":650435,"position":14.75,"parentId":"48e93ba695d4b656a1000026","content":"Chuck shot back:"},{"_id":"48eabc3595d4b656a10000a1","treeId":"526bc35a82ea5fdf3a0017bb","seq":650437,"position":14.875,"parentId":"48e93ba695d4b656a1000026","content":"\"Well, we're already open, so we CAN’T shut it down!\""},{"_id":"48eabcca95d4b656a10000a2","treeId":"526bc35a82ea5fdf3a0017bb","seq":650442,"position":14.9375,"parentId":"48e93ba695d4b656a1000026","content":"That only pissed off Larry, The Napoleon-clone Inspector, more..."},{"_id":"48eabeff95d4b656a10000a3","treeId":"526bc35a82ea5fdf3a0017bb","seq":650447,"position":14.96875,"parentId":"48e93ba695d4b656a1000026","content":"With shock spiraling into terror, and a cold, sickly sweat breaking out on my brow, I lunged in the middle of them and begged for some time to sort out a strategy... "},{"_id":"48eac02e95d4b656a10000a4","treeId":"526bc35a82ea5fdf3a0017bb","seq":650448,"position":14.984375,"parentId":"48e93ba695d4b656a1000026","content":"What else could I do?"},{"_id":"48e93c8b95d4b656a1000027","treeId":"526bc35a82ea5fdf3a0017bb","seq":649745,"position":10,"parentId":null,"content":"**Declaration of Independence**"},{"_id":"48eac13695d4b656a10000a6","treeId":"526bc35a82ea5fdf3a0017bb","seq":650454,"position":1,"parentId":"48e93c8b95d4b656a1000027","content":"I get chills remembering that day, but you know what?"},{"_id":"48eac1fb95d4b656a10000a7","treeId":"526bc35a82ea5fdf3a0017bb","seq":650455,"position":2,"parentId":"48e93c8b95d4b656a1000027","content":"That was the day I made the important investing decision of my life:"},{"_id":"48eac27595d4b656a10000a8","treeId":"526bc35a82ea5fdf3a0017bb","seq":650493,"position":3,"parentId":"48e93c8b95d4b656a1000027","content":"\"I will NEVER, EVER invest in anything on blind trust alone..."},{"_id":"48ead26295d4b656a10000ad","treeId":"526bc35a82ea5fdf3a0017bb","seq":650492,"position":3.5,"parentId":"48e93c8b95d4b656a1000027","content":"Not even with a good friend like Chuck..."},{"_id":"48eac51f95d4b656a10000aa","treeId":"526bc35a82ea5fdf3a0017bb","seq":650486,"position":4,"parentId":"48e93c8b95d4b656a1000027","content":"Instead, I MUST verify, verify, verify... Just like airplane pilots do before ever pulling away from the airport gate...\""},{"_id":"48eac60095d4b656a10000ac","treeId":"526bc35a82ea5fdf3a0017bb","seq":650480,"position":6,"parentId":"48e93c8b95d4b656a1000027","content":""},{"_id":"48e93cff95d4b656a1000028","treeId":"526bc35a82ea5fdf3a0017bb","seq":649746,"position":11,"parentId":null,"content":"**Moral Journey to Freedom**"},{"_id":"48ead9fb95d4b656a10000af","treeId":"526bc35a82ea5fdf3a0017bb","seq":650511,"position":0.5,"parentId":"48e93cff95d4b656a1000028","content":"I swore I'd study 100 books, study at the feet of masters, etc."},{"_id":"48eae70195d4b656a10000b0","treeId":"526bc35a82ea5fdf3a0017bb","seq":650513,"position":1,"parentId":"48ead9fb95d4b656a10000af","content":"This part is unclear since it doesn't require going on a long journey to make sure operating permits are checked the next time around."},{"_id":"48eae94295d4b656a10000b1","treeId":"526bc35a82ea5fdf3a0017bb","seq":650518,"position":0.75,"parentId":"48e93cff95d4b656a1000028","content":"As a result, I formulated a simple checklist to check do-or-die blind spots with ALL types of income properties."},{"_id":"48eaeb7c95d4b656a10000b3","treeId":"526bc35a82ea5fdf3a0017bb","seq":650530,"position":2,"parentId":"48eae94295d4b656a10000b1","content":"Since this story is about a franchise location, I put the \"ALL types of income properties\" in there to attempt to relate it to the income properties they're interested in, but I'm not sure it's strong enough."},{"_id":"48eaefed95d4b656a10000b7","treeId":"526bc35a82ea5fdf3a0017bb","seq":650532,"position":0.875,"parentId":"48e93cff95d4b656a1000028","content":"That way, the investing boogeymen couldn’t jump out of the shadows and clobber me for my money."},{"_id":"48ead9cf95d4b656a10000ae","treeId":"526bc35a82ea5fdf3a0017bb","seq":650496,"position":1,"parentId":"48e93cff95d4b656a1000028","content":"And today I’m going to share it with you… so KEEP WATCHING…"},{"_id":"48e93d8f95d4b656a1000029","treeId":"526bc35a82ea5fdf3a0017bb","seq":649748,"position":12,"parentId":null,"content":"**Transition to Big Problem**"},{"_id":"48eaf1f295d4b656a10000b8","treeId":"526bc35a82ea5fdf3a0017bb","seq":650533,"position":1,"parentId":"48e93d8f95d4b656a1000029","content":"Remember, despite my success today, I'm really no different than you:"},{"_id":"48eaf20895d4b656a10000b9","treeId":"526bc35a82ea5fdf3a0017bb","seq":650535,"position":2,"parentId":"48e93d8f95d4b656a1000029","content":"I just got lucky, and through some really hard trials, I developed a rock-solid Blueprint..."},{"_id":"48e93dfa95d4b656a100002a","treeId":"526bc35a82ea5fdf3a0017bb","seq":649749,"position":13,"parentId":null,"content":"**About The System**"},{"_id":"48eaf49595d4b656a10000bb","treeId":"526bc35a82ea5fdf3a0017bb","seq":650636,"position":1,"parentId":"48e93dfa95d4b656a100002a","content":"(IMAGE) This is a system created for men and women who, like me, want to achieve:"},{"_id":"48eaf4ac95d4b656a10000bc","treeId":"526bc35a82ea5fdf3a0017bb","seq":650640,"position":2,"parentId":"48e93dfa95d4b656a100002a","content":"Evergreen income you can bank on month after month..."},{"_id":"48eaf51c95d4b656a10000bd","treeId":"526bc35a82ea5fdf3a0017bb","seq":650545,"position":3,"parentId":"48e93dfa95d4b656a100002a","content":"Never dealing with \"tenants and toilets\" or any maintenance whatsoever..."},{"_id":"48eaf57995d4b656a10000be","treeId":"526bc35a82ea5fdf3a0017bb","seq":650552,"position":4,"parentId":"48e93dfa95d4b656a100002a","content":"Knowing your money is safe, never risking your lifestyle or your family's future chasing higher returns..."},{"_id":"48e93e5595d4b656a100002b","treeId":"526bc35a82ea5fdf3a0017bb","seq":649750,"position":14,"parentId":null,"content":"**Results of the System**"},{"_id":"48eaf7bc95d4b656a10000c0","treeId":"526bc35a82ea5fdf3a0017bb","seq":650558,"position":1,"parentId":"48e93e5595d4b656a100002b","content":"This is the same system I've used to acquire real estate in **[fill in later]**..."},{"_id":"48eafa6b95d4b656a10000c1","treeId":"526bc35a82ea5fdf3a0017bb","seq":650562,"position":2,"parentId":"48e93e5595d4b656a100002b","content":"And now, you can experience this same success for yourself, using this proven system for faster, more effective income results!"},{"_id":"48e93ea995d4b656a100002c","treeId":"526bc35a82ea5fdf3a0017bb","seq":649756,"position":15,"parentId":null,"content":"**Final Transition Phase**"},{"_id":"48eafc8495d4b656a10000c3","treeId":"526bc35a82ea5fdf3a0017bb","seq":650565,"position":1,"parentId":"48e93ea995d4b656a100002c","content":"I'm going to reveal the entire system within this presentation, so keep watching, yet before I do:"},{"_id":"48eafce095d4b656a10000c4","treeId":"526bc35a82ea5fdf3a0017bb","seq":650566,"position":2,"parentId":"48e93ea995d4b656a100002c","content":"I need to let you in on what your REAL problem is today..."},{"_id":"48eafd4b95d4b656a10000c5","treeId":"526bc35a82ea5fdf3a0017bb","seq":650567,"position":3,"parentId":"48e93ea995d4b656a100002c","content":"This is the hidden foe, the real villain, behind why you're struggling to generate enough reliable income with real estate..."},{"_id":"48e9410f95d4b656a100002d","treeId":"526bc35a82ea5fdf3a0017bb","seq":650574,"position":16,"parentId":null,"content":"**The Big Lie Transition**"},{"_id":"48eb0bbe95d4b656a10000c7","treeId":"526bc35a82ea5fdf3a0017bb","seq":650575,"position":1,"parentId":"48e9410f95d4b656a100002d","content":"The real problem is the fact that you've been lied to for years, and these lies are keeping you from generating the consistent income from real estate you desire and deserve..."},{"_id":"48eb0bdf95d4b656a10000c8","treeId":"526bc35a82ea5fdf3a0017bb","seq":650585,"position":2,"parentId":"48e9410f95d4b656a100002d","content":""},{"_id":"48e9417495d4b656a100002e","treeId":"526bc35a82ea5fdf3a0017bb","seq":649761,"position":17,"parentId":null,"content":"**The Big Lie (Lie Loop)**"},{"_id":"48e9421f95d4b656a100002f","treeId":"526bc35a82ea5fdf3a0017bb","seq":649765,"position":18,"parentId":null,"content":"**It's Not Your Fault**"},{"_id":"48e942ee95d4b656a1000030","treeId":"526bc35a82ea5fdf3a0017bb","seq":649768,"position":19,"parentId":null,"content":"**Blame This**"},{"_id":"48e9436595d4b656a1000031","treeId":"526bc35a82ea5fdf3a0017bb","seq":649769,"position":20,"parentId":null,"content":"**The Big Truth**"},{"_id":"48e943e495d4b656a1000032","treeId":"526bc35a82ea5fdf3a0017bb","seq":649770,"position":21,"parentId":null,"content":"**Bigger Solution Open Loop**"},{"_id":"48e9449f95d4b656a1000033","treeId":"526bc35a82ea5fdf3a0017bb","seq":649771,"position":22,"parentId":null,"content":"**Open Tip Loop**"},{"_id":"48e944f995d4b656a1000034","treeId":"526bc35a82ea5fdf3a0017bb","seq":649775,"position":23,"parentId":null,"content":"**The Avoid Tip**"},{"_id":"48e945b095d4b656a1000035","treeId":"526bc35a82ea5fdf3a0017bb","seq":649776,"position":24,"parentId":null,"content":"**The Enjoy Tip**"},{"_id":"48e945fc95d4b656a1000036","treeId":"526bc35a82ea5fdf3a0017bb","seq":649779,"position":25,"parentId":null,"content":"**The How-To Tip**"},{"_id":"48e9466495d4b656a1000037","treeId":"526bc35a82ea5fdf3a0017bb","seq":649780,"position":26,"parentId":null,"content":"**Transition to Grand Offer**"},{"_id":"48e946f795d4b656a1000038","treeId":"526bc35a82ea5fdf3a0017bb","seq":649781,"position":27,"parentId":null,"content":"**Overview + Formal Intro**"},{"_id":"48e9485b95d4b656a1000039","treeId":"526bc35a82ea5fdf3a0017bb","seq":649782,"position":28,"parentId":null,"content":"**Product + USP**"},{"_id":"48e948bd95d4b656a100003a","treeId":"526bc35a82ea5fdf3a0017bb","seq":649783,"position":29,"parentId":null,"content":"**Works Even If**"},{"_id":"48e9492a95d4b656a100003b","treeId":"526bc35a82ea5fdf3a0017bb","seq":649785,"position":30,"parentId":null,"content":"**What It Isn't**"},{"_id":"48e9498795d4b656a100003c","treeId":"526bc35a82ea5fdf3a0017bb","seq":649786,"position":31,"parentId":null,"content":"**The Hero Study**"},{"_id":"48e949d095d4b656a100003d","treeId":"526bc35a82ea5fdf3a0017bb","seq":649790,"position":32,"parentId":null,"content":"**Results Of Hero Study**"},{"_id":"48e94a2b95d4b656a100003e","treeId":"526bc35a82ea5fdf3a0017bb","seq":649791,"position":33,"parentId":null,"content":"**Out Of The Club**"},{"_id":"48e94b8695d4b656a100003f","treeId":"526bc35a82ea5fdf3a0017bb","seq":649793,"position":34,"parentId":null,"content":"**Easy As It Gets**"},{"_id":"48e94be495d4b656a1000040","treeId":"526bc35a82ea5fdf3a0017bb","seq":649796,"position":35,"parentId":null,"content":"**Qualify Remaining**"},{"_id":"48e94d7c95d4b656a1000041","treeId":"526bc35a82ea5fdf3a0017bb","seq":649798,"position":36,"parentId":null,"content":"**Testimonials**"},{"_id":"48e94de095d4b656a1000042","treeId":"526bc35a82ea5fdf3a0017bb","seq":649799,"position":37,"parentId":null,"content":"**What's In The Product**"},{"_id":"48e94e4e95d4b656a1000043","treeId":"526bc35a82ea5fdf3a0017bb","seq":649800,"position":38,"parentId":null,"content":"**Emphasize X**"},{"_id":"48e94ebd95d4b656a1000044","treeId":"526bc35a82ea5fdf3a0017bb","seq":649802,"position":39,"parentId":null,"content":"**First Price Tease**"},{"_id":"48e94f2f95d4b656a1000045","treeId":"526bc35a82ea5fdf3a0017bb","seq":649803,"position":40,"parentId":null,"content":"**More Benefits**"},{"_id":"48e94f8a95d4b656a1000046","treeId":"526bc35a82ea5fdf3a0017bb","seq":649805,"position":41,"parentId":null,"content":"**Emphasize the Faux Price**"},{"_id":"48e9506495d4b656a1000047","treeId":"526bc35a82ea5fdf3a0017bb","seq":649806,"position":42,"parentId":null,"content":"**Bonuses**"},{"_id":"48e951b295d4b656a1000048","treeId":"526bc35a82ea5fdf3a0017bb","seq":649807,"position":43,"parentId":null,"content":"**Restate Faux Price**"},{"_id":"48e9521195d4b656a1000049","treeId":"526bc35a82ea5fdf3a0017bb","seq":649816,"position":44,"parentId":null,"content":"**Cost Of Loss**"},{"_id":"48e952da95d4b656a100004a","treeId":"526bc35a82ea5fdf3a0017bb","seq":649815,"position":45,"parentId":null,"content":"**Reason For Discount**"},{"_id":"48e9540b95d4b656a100004b","treeId":"526bc35a82ea5fdf3a0017bb","seq":649818,"position":46,"parentId":null,"content":"**Price Dropdown**"},{"_id":"48e9547c95d4b656a100004c","treeId":"526bc35a82ea5fdf3a0017bb","seq":649821,"position":47,"parentId":null,"content":"**Price Reveal**"},{"_id":"48e9550895d4b656a100004d","treeId":"526bc35a82ea5fdf3a0017bb","seq":649822,"position":48,"parentId":null,"content":"**Triple Guarantee**"},{"_id":"48e9557495d4b656a100004e","treeId":"526bc35a82ea5fdf3a0017bb","seq":649825,"position":49,"parentId":null,"content":"**Overview + CTA**"},{"_id":"48e9564195d4b656a100004f","treeId":"526bc35a82ea5fdf3a0017bb","seq":649827,"position":50,"parentId":null,"content":"**Testimonials**"},{"_id":"48e956d195d4b656a1000050","treeId":"526bc35a82ea5fdf3a0017bb","seq":649830,"position":51,"parentId":null,"content":"**The Super Bonus**\n"},{"_id":"48e9576195d4b656a1000051","treeId":"526bc35a82ea5fdf3a0017bb","seq":649834,"position":52,"parentId":null,"content":"**Inclusion**"},{"_id":"48e957d895d4b656a1000052","treeId":"526bc35a82ea5fdf3a0017bb","seq":649835,"position":53,"parentId":null,"content":"**CTA**"},{"_id":"48e957fa95d4b656a1000053","treeId":"526bc35a82ea5fdf3a0017bb","seq":649837,"position":54,"parentId":null,"content":"**Checkout Process**"},{"_id":"48e9586295d4b656a1000054","treeId":"526bc35a82ea5fdf3a0017bb","seq":649841,"position":55,"parentId":null,"content":"**Reminder**"},{"_id":"48e9588b95d4b656a1000055","treeId":"526bc35a82ea5fdf3a0017bb","seq":649844,"position":56,"parentId":null,"content":"**Responsibility**"},{"_id":"48e9597495d4b656a1000056","treeId":"526bc35a82ea5fdf3a0017bb","seq":649848,"position":57,"parentId":null,"content":"**Reinforce**"},{"_id":"48e959d395d4b656a1000057","treeId":"526bc35a82ea5fdf3a0017bb","seq":649850,"position":58,"parentId":null,"content":"**Future Paced Actions**"},{"_id":"48e95a2895d4b656a1000058","treeId":"526bc35a82ea5fdf3a0017bb","seq":649853,"position":59,"parentId":null,"content":"**Remember Overview**"},{"_id":"48e95abf95d4b656a1000059","treeId":"526bc35a82ea5fdf3a0017bb","seq":649855,"position":60,"parentId":null,"content":"**Reasons To Act Now**"},{"_id":"48e95b1e95d4b656a100005a","treeId":"526bc35a82ea5fdf3a0017bb","seq":649856,"position":61,"parentId":null,"content":"**The Smart Thing**"},{"_id":"48e95b7395d4b656a100005b","treeId":"526bc35a82ea5fdf3a0017bb","seq":649858,"position":62,"parentId":null,"content":"**Samurai Q&A**"},{"_id":"48e985dd95d4b656a1000063","treeId":"526bc35a82ea5fdf3a0017bb","seq":670766,"position":63,"parentId":null,"content":"**<u>Questions For Us:</u>**\n\n* Where to introduce farmland as the solution? (Maybe in The Bigger Solution section.)\n\n\n* How do I make the first 30 slides fear-based since we’re running this to cold traffic?\n\n\n* How to first talk about franchises and other biz opps before segwaying into talking about real estate? In which part of the formula would we do that?\n\nFor now, I’m just writing this for people already seeking income from real estate. Easier for me to get my head around.\n\n* Can the lies be the same as the as the 3 benefits promised early in the sales message?\n-- LIE: You’ve got to deal with tenants and toilets to create a real estate income stream. \n TRUTH: People believe this because they’re only thinking about residential real estate. Sure, you could hire a management company to do it for you, but that cuts your profit margins way down. With commercial real estate, you can legally bind your tenant to be responsible for all repairs and maintenance.\n\n-- LIE: Rent is your only income source\n TRUTH: With commercial properties, you can create multiple income streams\n\n-- LIE: You’ve got to start small. Invest in what you can afford to buy on your own.\n TRUTH: You miss out on bigger, more stable, more profitable deals overseen by highly experienced people if you go it alone. (Like floating out to see on a one-man rowboat when you could be riding high on a fully crewed freightliner.)\n\n\n* With commercial properties, can you create multiple income streams *without* starting a biz?\n\n\n* Since this is essentially done-for-you, call it a system? Or maybe a machine? \n\n\n* Make at least one of the tips (if not all the tips) what to look for in a safe yet lucrative real estate income deal?\n\n* Where in this sales message do we introduce David and Kevin? Probably in the Grand Offer.\n\n"},{"_id":"48c2971152d6019e3600001b","treeId":"526bc35a82ea5fdf3a0017bb","seq":650050,"position":64,"parentId":null,"content":"**<u>EXTRA MATERIAL</u>**\n\n* How to avoid the \"tenants and toilets\" landlord trap and getting stuck with rent as your only income stream...\n\n\n* How to generate several income streams on your property, so you’re never stuck with rent alone (which neighboring landlords can cut to the bone to drive you out if they know this secret)\n\n\n* A special type of income-producing land that's much cheaper than nearly any other type, yet can secure your family's future no matter how bad the economy gets...\n\n\n* Part of the offer: Create a new real estate income stream without permanently tying up ANY capital whatsosever"}],"tree":{"_id":"526bc35a82ea5fdf3a0017bb","name":"Getting Started","publicUrl":"joetree1237","latex":true}}