• PDP

  • Inedo JP Marketing Strategy

  • Inedo US Marketing and Contents ideas

  • Global Digital Marketing Manager

    Manage a team of content create or to continuously improve (kaizen) digital marketing performance

  • Why am I here at Inedo?

    Employees don’t need to love products they sell, but we need to love what products to our customers or greater society.

  • What is my mission at Inedo?

    How can I contribute to the cause/mission of the company.

  • What are your personal strengths?

    How and what skills I have can contribute to the mission of the company and my mission for the company.

  • What do I want to do better?

    How I can grow myself to better serve the company’s mission, and for my personal mission as a business person.

    I want to develop marketable skills.

    • hard skill
    • useful in other organizations
    • quantifiable in achievement
    • can be communicated and understood
    • are in widely demand in my target market
  • What roles/responsibilities do I want in the future?

    This is mentioned more in my mission section.

  • Self-service, Self-Managed Service

    Many domestic tools offer native Japanese customer support, which is going to be a very expensive investment for Inedo, and we probably won’t offer it in the future.

    This affects many strategies.

  • Inedo JP Customer Aquisicion stragegy

    Do both contents and cold calling.
    Research for TAM for both of them is required.

  • Key Account Management

    This is a luxury. Salespeople should perform this function, however, depending on how we structure our sales team, we might need a dedicated key account manager.

  • Customer Success Management

    This should not be necessary since our products are self-service products, however, we might need it.

    Hiring and training a customer success manager might be one of the most challenging things, and we should make our best effort to avoid this path.

  • Inedo JP Branding strategy & organization

    Branding and

  • Smart Manufacturing

  • Hiring process

  • Hire marketers and writers

  • Kaizen of digital marketing performance

  • Product Positioning

  • Product Training

    Making product training

  • Sales/marketing Training

  • I believe in Inedo solution’s value

    With my background, I could be probably richer from self-promoting and selling infoproducts. I have skills and background that many Japanese people want such as English, freelancing, marketing, traveling abroad etc.
    However, selling the false dreams to gullible people is against my morals.

    I want to sell something that I believe is good for people or society. Inedo products don’t directly make society better, like inventing medicine, but I believe there are many softwares that make our society better, and Inedo products help companies who make that software.

  • I can help companies who need Inedo find Inedo.

    I believe the marketing job is not manipulating people into buying things they don’t need. I believe marketing is connecting people who have specific problems to a solution they need, by helping them realize that they have a problem, and the solution is available.

  • I like efficiency and optimization

    I am a more logical and rational type and I am fascinated by creating efficient processes. Inedo product is that.

  • As a Global Marketing Manager/consultant

  • As a Country Manager of Japan

    Creating organization and process of Inedo Japan.

  • Skills to understand and articulate value of things.

    I am probably good at articulating complicated concept into more abstract concept, then find analogy that is easy to understand for anybody.

  • Skills to learn new things rapidly and mold them into a repeatble process (to me)

    Skills to create a task template from experience of making task templates for stock-trading, traveling, language learning, cooking, marketing, selling (as a freelance) etc.

  • Awareness of ROI and limited resources

    Not an employee mindset.

    From my freelance background, I am aware that my time is money as well as others time, and time needs and money need to be invested gain more money and time.

  • Self-Management skill

    I’m already good at managing my tasks. I should expand this skill to manage people.

  • Skill (or willingness) to experiment, fail small, and learn.

  • Potential for process-oriented thinking and skills.

    Almost all of my tasks and projects don’t have process, so process are not there yet.
    I probably need to learn process to make and change process to improve this skill.

  • Project Management

    Skills as a project manager with minimal management, eliminating micro-management, as well as articulating clear goal, outlining tasks, encouraging project members to explore and figure out the optimal process, and giving feedback.

    So mostly communication skills and tasks management skills.

  • Strategic management

    I don’t even know what this is.
    Understanding projects dependencies, resources are probably one of the key?

  • Team-Management Skills

    Expanding my self-management skills to team.

  • West-East mixed Management

    Japanese business typically lacks documentation, standardization, modularization of business processes, which are apparent in the “family or membership” type of Seishain employment as opposed to “job-type” employment.

    Learning how to manage mixed Japanese and non-Japanese multi-cultural teams with a single operating system and articulate/document that is important for Inedo Japan and my career development.

  • Skills to manage multiple project and team

    This is probably more like a new process than skills.

  • Japanese business skills

    Communicating with Japanese business people. However, it’s probably better to hire someone who is already good at this.

  • Networking skills

    However, it’s probably better to hire someone who is good at this, like someone with DevRel Background or experienced speaker at DevOpsday etc.

  • Understanding Hubspot better and unlock full-potential of Hubspot.

  • Writer who talks about management at Inedo, DevOps, etc.

    Kinda like CMO blog and talk about marketing management, the modern-management process of Inedo, DevOps market etc.

    This is just an idea for now. Making myself a thought leader will help my career for sure but probably help Inedo, but it’s kinda of expensive and very looooong -term investment with unforeseeable ROI.

  • Future CMO?

  • Do I want to stay Inedo after hiring country manager?

    • Lead generation to hot calling sales piple

    • Scrape leads and Cold Calling Pipeline

      As opposed to the sales pipeline from lead generation, we make a call to a scraped list of targets. We develop a landing, sales script, make a list of target companies, outsource to call center or hire a virtual assistant to call 50 companies a day.

    • Community building

    • Case study

    • Plan/Implement/Monitor Digital marketing Kaizen routine of marketers

      Marketrs and writers follow pre-defined process to write, promote, improve (kaizen) their article.

    • Kaizen of Kaizen process

      Monthly update of Asana CDV Template

    • Target of Kaizen

      In the first quarter, content creators are required to monitor 3 KPIs, and then additional 3 KPIs in the second quarter and in one year 12 KPIS.
      We train one plantform every month. The first platform is HubSpot.

    • Teams activities

    • Report and Predict

    • Feature Brief

    • What problems our product solve?

    • Establishing Agile Marketing Process

    • Giving feedback or advice as a marketer when requested

    • Being actively involved in US marketing

      Now I am giving marketing opinion/advice when I am requested. I feel that I can do more by actively participate, and oversee processes, to create more agile marketing process.

      Perhaps create a project to understand the existing marketing process, outline it, and implement changes, and create a process to improve the process?

    • Inedo JP Operation and Scaling

    • Marketing management

      Mentioned below in a section of marketing strategy.

    • Lead Generation content campaigns

    • Sales PipeLine

      Scaling sales is expensive because it requires Japanese sales material or bi-lingual talents. In order not to waste expensive human resource, we need a very good lead scoring system.

    • Dependancies of col calling

      • Product and sales training
      • Hiring Sales person
      • creating appointment to demo pipeline
      • Maybe lead scoring?
    • Platform

      • Hubspot
      • Twitter
      • Google Ads
      • Hubspot Newsletter

      etc

    • Daily and Weekly report that content creators check by themselves and make improvements.

    • Content creators are not required permission to make changes based on the daily or weekly report they see, in order to avoid micromanagement.

    • Content creators share their achievement or kaizen on Teams.

    • Create process for 人事労務

      I don’t know what it includes yet.
      My job is to discover what needs to be done, make a repeatable process.

    • Create process for Finance and book-keeping

      I don’t know what it includes yet.

    • Create process of hiring and training

    • Dependancies
      • Improving content/translation team.
      • Contents in English
      • (Sales Pipeline to convert leads to sales)
    • Dependencies of Sales Pipeline
      • Product training
      • Sales Training
      • Creating offer in Japanese.
      • Lead scoring
      • Lead generation
    {"cards":[{"_id":"3cdedec43bef953ae40000bc","treeId":"3d1d47fc64bdfb2d7e000194","seq":22359813,"position":0.75,"parentId":null,"content":"# PDP"},{"_id":"3d1d477464bdfb2d7e000197","treeId":"3d1d47fc64bdfb2d7e000194","seq":22359818,"position":1,"parentId":"3cdedec43bef953ae40000bc","content":"# Why am I here at Inedo?\nEmployees don't need to love products they sell, but we need to love what products to our customers or greater society."},{"_id":"3d0fe67337e4ba149b0000b0","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347208,"position":1,"parentId":"3d1d477464bdfb2d7e000197","content":"## I believe in Inedo solution's value\nWith my background, I could be probably richer from self-promoting and selling infoproducts. I have skills and background that many Japanese people want such as English, freelancing, marketing, traveling abroad etc.\nHowever, selling the false dreams to gullible people is against my morals. \n\nI want to sell something that I believe is good for people or society. Inedo products don't directly make society better, like inventing medicine, but I believe there are many softwares that make our society better, and Inedo products help companies who make that software."},{"_id":"3d0fdbd237e4ba149b0000b2","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347209,"position":2,"parentId":"3d1d477464bdfb2d7e000197","content":"## I can help companies who need Inedo find Inedo.\n\nI believe the marketing job is not manipulating people into buying things they don't need. I believe marketing is connecting people who have specific problems to a solution they need, by helping them realize that they have a problem, and the solution is available."},{"_id":"3d0f85fd37e4ba149b0000c3","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347210,"position":3,"parentId":"3d1d477464bdfb2d7e000197","content":"## I like efficiency and optimization\nI am a more logical and rational type and I am fascinated by creating efficient processes. Inedo product is that."},{"_id":"3d1d474064bdfb2d7e000198","treeId":"3d1d47fc64bdfb2d7e000194","seq":22359819,"position":2,"parentId":"3cdedec43bef953ae40000bc","content":"# What is my mission at Inedo?\nHow can I contribute to the cause/mission of the company."},{"_id":"3d10161137e4ba149b0000a1","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347178,"position":1,"parentId":"3d1d474064bdfb2d7e000198","content":"## As a Global Marketing Manager/consultant"},{"_id":"3d10035337e4ba149b0000a9","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347097,"position":1,"parentId":"3d10161137e4ba149b0000a1","content":"### Establishing Agile Marketing Process"},{"_id":"3d0fb00c37e4ba149b0000bf","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347180,"position":2,"parentId":"3d10161137e4ba149b0000a1","content":"### Giving feedback or advice as a marketer when requested"},{"_id":"3d0faf2d37e4ba149b0000c0","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347211,"position":3,"parentId":"3d10161137e4ba149b0000a1","content":"### Being actively involved in US marketing\nNow I am giving marketing opinion/advice when I am requested. I feel that I can do more by actively participate, and oversee processes, to create more agile marketing process.\n\nPerhaps create a project to understand the existing marketing process, outline it, and implement changes, and create a process to improve the process?"},{"_id":"3d1015bb37e4ba149b0000a2","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347198,"position":2,"parentId":"3d1d474064bdfb2d7e000198","content":"## As a Country Manager of Japan\nCreating organization and process of Inedo Japan."},{"_id":"3d12cbd0ccb397fa7e0000ac","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347090,"position":1,"parentId":"3d1015bb37e4ba149b0000a2","content":"### Inedo JP Operation and Scaling"},{"_id":"3d12ca64ccb397fa7e0000ad","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347169,"position":1,"parentId":"3d12cbd0ccb397fa7e0000ac","content":"#### Create process for 人事労務\nI don't know what it includes yet.\nMy job is to discover what needs to be done, make a repeatable process."},{"_id":"3d12c7adccb397fa7e0000b0","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347170,"position":2,"parentId":"3d12cbd0ccb397fa7e0000ac","content":"#### Create process for Finance and book-keeping\nI don't know what it includes yet."},{"_id":"3d12c73dccb397fa7e0000b1","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347095,"position":3,"parentId":"3d12cbd0ccb397fa7e0000ac","content":"#### Create process of hiring and training\n"},{"_id":"3d0ff22537e4ba149b0000ae","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347175,"position":2,"parentId":"3d1015bb37e4ba149b0000a2","content":"### Marketing management\nMentioned below in a section of marketing strategy."},{"_id":"3d1d46ca64bdfb2d7e000199","treeId":"3d1d47fc64bdfb2d7e000194","seq":22359820,"position":3,"parentId":"3cdedec43bef953ae40000bc","content":"# What are your personal strengths?\nHow and what skills I have can contribute to the mission of the company and my mission for the company."},{"_id":"3d0fd47b37e4ba149b0000b4","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347174,"position":0.5,"parentId":"3d1d46ca64bdfb2d7e000199","content":"## Skills to understand and articulate value of things.\nI am probably good at articulating complicated concept into more abstract concept, then find analogy that is easy to understand for anybody."},{"_id":"3d0fd27c37e4ba149b0000b6","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347159,"position":0.75,"parentId":"3d1d46ca64bdfb2d7e000199","content":"## Skills to learn new things rapidly and mold them into a repeatble process (to me)\nSkills to create a task template from experience of making task templates for stock-trading, traveling, language learning, cooking, marketing, selling (as a freelance) etc."},{"_id":"3d0fc9b937e4ba149b0000b9","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347167,"position":0.9375,"parentId":"3d1d46ca64bdfb2d7e000199","content":"## Awareness of ROI and limited resources \nNot an employee mindset.\n\nFrom my freelance background, I am aware that my time is money as well as others time, and time needs and money need to be invested gain more money and time."},{"_id":"3d1011c737e4ba149b0000a4","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347185,"position":1,"parentId":"3d1d46ca64bdfb2d7e000199","content":"## Self-Management skill\nI'm already good at managing my tasks. I should expand this skill to manage people."},{"_id":"3d0fcb0637e4ba149b0000b8","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347184,"position":1.5,"parentId":"3d1d46ca64bdfb2d7e000199","content":"## Skill (or willingness) to experiment, fail small, and learn."},{"_id":"3d0ff35d37e4ba149b0000ad","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347186,"position":2,"parentId":"3d1d46ca64bdfb2d7e000199","content":"## Potential for process-oriented thinking and skills.\nAlmost all of my tasks and projects don't have process, so process are not there yet.\nI probably need to learn process to make and change process to improve this skill."},{"_id":"6049df56d18a06047c702c04","treeId":"3d1d47fc64bdfb2d7e000194","seq":22359821,"position":4,"parentId":"3cdedec43bef953ae40000bc","content":"# What do I want to do better?\nHow I can grow myself to better serve the company's mission, and for my personal mission as a business person.\n\nI want to develop marketable skills.\n* hard skill\n* useful in other organizations\n* quantifiable in achievement\n* can be communicated and understood\n* are in widely demand in my target market"},{"_id":"3d13af4bccb397fa7e00008f","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347062,"position":2,"parentId":"6049df56d18a06047c702c04","content":"## Project Management \nSkills as a project manager with minimal management, eliminating micro-management, as well as articulating clear goal, outlining tasks, encouraging project members to explore and figure out the optimal process, and giving feedback.\n\nSo mostly communication skills and tasks management skills.\n"},{"_id":"3d139b9eccb397fa7e000093","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347124,"position":3,"parentId":"6049df56d18a06047c702c04","content":"## Strategic management\nI don't even know what this is.\nUnderstanding projects dependencies, resources are probably one of the key?"},{"_id":"3d1010e337e4ba149b0000a5","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347143,"position":3.5,"parentId":"6049df56d18a06047c702c04","content":"## Team-Management Skills\nExpanding my self-management skills to team."},{"_id":"3d13cc34ccb397fa7e00008c","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347070,"position":4,"parentId":"6049df56d18a06047c702c04","content":"## West-East mixed Management\nJapanese business typically lacks documentation, standardization, modularization of business processes, which are apparent in the \"family or membership\" type of Seishain employment as opposed to \"job-type\" employment.\n\nLearning how to manage mixed Japanese and non-Japanese multi-cultural teams with a single operating system and articulate/document that is important for Inedo Japan and my career development."},{"_id":"3d0fecd237e4ba149b0000af","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347168,"position":5.5,"parentId":"6049df56d18a06047c702c04","content":"## Skills to manage multiple project and team\nThis is probably more like a new process than skills."},{"_id":"3d1009ca37e4ba149b0000a7","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347212,"position":6,"parentId":"6049df56d18a06047c702c04","content":"## Japanese business skills\nCommunicating with Japanese business people. However, it's probably better to hire someone who is already good at this."},{"_id":"3d100a2337e4ba149b0000a6","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347141,"position":7,"parentId":"6049df56d18a06047c702c04","content":"## Networking skills\nHowever, it's probably better to hire someone who is good at this, like someone with DevRel Background or experienced speaker at DevOpsday etc."},{"_id":"3d0fb94637e4ba149b0000bc","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347177,"position":8,"parentId":"6049df56d18a06047c702c04","content":"## Understanding Hubspot better and unlock full-potential of Hubspot."},{"_id":"3d1d464164bdfb2d7e00019f","treeId":"3d1d47fc64bdfb2d7e000194","seq":22359822,"position":5,"parentId":"3cdedec43bef953ae40000bc","content":"# What roles/responsibilities do I want in the future?\nThis is mentioned more in my mission section."},{"_id":"3d0f932837e4ba149b0000c2","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347213,"position":1,"parentId":"3d1d464164bdfb2d7e00019f","content":"## Writer who talks about management at Inedo, DevOps, etc.\n\nKinda like CMO blog and talk about marketing management, the modern-management process of Inedo, DevOps market etc.\n\nThis is just an idea for now. Making myself a thought leader will help my career for sure but probably help Inedo, but it's kinda of expensive and very looooong -term investment with unforeseeable ROI."},{"_id":"3cdf572f3bef953ae40000b9","treeId":"3d1d47fc64bdfb2d7e000194","seq":22359749,"position":2,"parentId":"3d1d464164bdfb2d7e00019f","content":"# Future CMO?"},{"_id":"3cdf56a43bef953ae40000ba","treeId":"3d1d47fc64bdfb2d7e000194","seq":22359750,"position":3,"parentId":"3d1d464164bdfb2d7e00019f","content":"# Do I want to stay Inedo after hiring country manager?"},{"_id":"3d137b24ccb397fa7e00009a","treeId":"3d1d47fc64bdfb2d7e000194","seq":22346993,"position":7.25,"parentId":null,"content":"# Inedo JP Marketing Strategy"},{"_id":"3d137a83ccb397fa7e00009c","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347214,"position":1,"parentId":"3d137b24ccb397fa7e00009a","content":"## Self-service, Self-Managed Service\nMany domestic tools offer native Japanese customer support, which is going to be a very expensive investment for Inedo, and we probably won't offer it in the future.\n\nThis affects many strategies."},{"_id":"3d13935bccb397fa7e000095","treeId":"3d1d47fc64bdfb2d7e000194","seq":22356065,"position":3,"parentId":"3d137b24ccb397fa7e00009a","content":"## Inedo JP Customer Aquisicion stragegy\nDo both contents and cold calling.\nResearch for TAM for both of them is required."},{"_id":"3d102a5337e4ba149b0000a0","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347104,"position":0.5,"parentId":"3d13935bccb397fa7e000095","content":"### Lead generation to hot calling sales piple"},{"_id":"3d13807cccb397fa7e000096","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347108,"position":1,"parentId":"3d102a5337e4ba149b0000a0","content":"#### Lead Generation content campaigns"},{"_id":"3d12ddccccb397fa7e0000a5","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347195,"position":1,"parentId":"3d13807cccb397fa7e000096","content":"##### Dependancies\n* Improving content/translation team.\n* Contents in English\n* (Sales Pipeline to convert leads to sales)"},{"_id":"3d138036ccb397fa7e000097","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347107,"position":2,"parentId":"3d102a5337e4ba149b0000a0","content":"#### Sales PipeLine\nScaling sales is expensive because it requires Japanese sales material or bi-lingual talents. In order not to waste expensive human resource, we need a very good lead scoring system."},{"_id":"3d12d938ccb397fa7e0000a7","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347109,"position":1,"parentId":"3d138036ccb397fa7e000097","content":"##### Dependencies of Sales Pipeline\n* Product training\n* Sales Training\n* Creating offer in Japanese.\n* Lead scoring\n* Lead generation"},{"_id":"3d12e9a9ccb397fa7e0000a3","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347105,"position":1.5,"parentId":"3d13935bccb397fa7e000095","content":"### Scrape leads and Cold Calling Pipeline \nAs opposed to the sales pipeline from lead generation, we make a call to a scraped list of targets. We develop a landing, sales script, make a list of target companies, outsource to call center or hire a virtual assistant to call 50 companies a day."},{"_id":"3d12e04eccb397fa7e0000a4","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347106,"position":1,"parentId":"3d12e9a9ccb397fa7e0000a3","content":"#### Dependancies of col calling\n* Product and sales training\n* Hiring Sales person\n* creating appointment to demo pipeline\n* Maybe lead scoring?"},{"_id":"3d137c55ccb397fa7e000099","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347215,"position":4,"parentId":"3d137b24ccb397fa7e00009a","content":"## Key Account Management\nThis is a luxury. Salespeople should perform this function, however, depending on how we structure our sales team, we might need a dedicated key account manager."},{"_id":"3d1001bb37e4ba149b0000aa","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347216,"position":4.5,"parentId":"3d137b24ccb397fa7e00009a","content":"## Customer Success Management\nThis should not be necessary since our products are self-service products, however, we might need it.\n\nHiring and training a customer success manager might be one of the most challenging things, and we should make our best effort to avoid this path."},{"_id":"3d12ceb3ccb397fa7e0000a8","treeId":"3d1d47fc64bdfb2d7e000194","seq":22347101,"position":5,"parentId":"3d137b24ccb397fa7e00009a","content":"## Inedo JP Branding strategy & organization\nBranding and "},{"_id":"3d12cddaccb397fa7e0000a9","treeId":"3d1d47fc64bdfb2d7e000194","seq":22346217,"position":1,"parentId":"3d12ceb3ccb397fa7e0000a8","content":"Community building"},{"_id":"3d12cdafccb397fa7e0000aa","treeId":"3d1d47fc64bdfb2d7e000194","seq":22346218,"position":2,"parentId":"3d12ceb3ccb397fa7e0000a8","content":"Case study"},{"_id":"3cdedf3f3bef953ae40000bb","treeId":"3d1d47fc64bdfb2d7e000194","seq":22359823,"position":7.625,"parentId":null,"content":"# Inedo US Marketing and Contents ideas"},{"_id":"3cdeddc53bef953ae40000bd","treeId":"3d1d47fc64bdfb2d7e000194","seq":22359825,"position":1,"parentId":"3cdedf3f3bef953ae40000bb","content":"## Smart Manufacturing"},{"_id":"3c33f4fee8718aa65f0000c8","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399835,"position":7.8125,"parentId":null,"content":"# Global Digital Marketing Manager\nManage a team of content create or to continuously improve (kaizen) digital marketing performance"},{"_id":"3c33f485e8718aa65f0000c9","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399829,"position":1,"parentId":"3c33f4fee8718aa65f0000c8","content":"## Hiring process"},{"_id":"3c33f3f1e8718aa65f0000ca","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399830,"position":2,"parentId":"3c33f4fee8718aa65f0000c8","content":"## Hire marketers and writers"},{"_id":"3c33f3bee8718aa65f0000cb","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399831,"position":3,"parentId":"3c33f4fee8718aa65f0000c8","content":"## Kaizen of digital marketing performance"},{"_id":"3c33f2dfe8718aa65f0000cc","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399832,"position":1,"parentId":"3c33f3bee8718aa65f0000cb","content":"### Plan/Implement/Monitor Digital marketing Kaizen routine of marketers\n\nMarketrs and writers follow pre-defined process to write, promote, improve (kaizen) their article."},{"_id":"3c33ef97e8718aa65f0000cd","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399833,"position":2,"parentId":"3c33f3bee8718aa65f0000cb","content":"### Kaizen of Kaizen process\nMonthly update of Asana CDV Template"},{"_id":"3c33e332e8718aa65f0000d4","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399895,"position":3,"parentId":"3c33f3bee8718aa65f0000cb","content":"## Target of Kaizen\nIn the first quarter, content creators are required to monitor 3 KPIs, and then additional 3 KPIs in the second quarter and in one year 12 KPIS.\nWe train one plantform every month. The first platform is HubSpot."},{"_id":"3c33dd9ee8718aa65f0000d8","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399849,"position":2,"parentId":"3c33e332e8718aa65f0000d4","content":"Platform\n* Hubspot\n* Twitter\n* Google Ads\n* Hubspot Newsletter\n\netc\n"},{"_id":"3c33e57ee8718aa65f0000d0","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399899,"position":3.5,"parentId":"3c33f3bee8718aa65f0000cb","content":"## Teams activities"},{"_id":"3c33e4cce8718aa65f0000d1","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399839,"position":1,"parentId":"3c33e57ee8718aa65f0000d0","content":"Daily and Weekly report that content creators check by themselves and make improvements."},{"_id":"3c33e482e8718aa65f0000d2","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399843,"position":2,"parentId":"3c33e57ee8718aa65f0000d0","content":"Content creators are not required permission to make changes based on the daily or weekly report they see, in order to avoid micromanagement."},{"_id":"3c33e449e8718aa65f0000d3","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399842,"position":3,"parentId":"3c33e57ee8718aa65f0000d0","content":"Content creators share their achievement or kaizen on Teams."},{"_id":"3c33ecb6e8718aa65f0000cf","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399897,"position":4,"parentId":"3c33f3bee8718aa65f0000cb","content":"## Report and Predict"},{"_id":"3c33a43ae8718aa65f0000d9","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399870,"position":7,"parentId":"3c33f4fee8718aa65f0000c8","content":"## Product Positioning"},{"_id":"3c33a04ee8718aa65f0000da","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399871,"position":1,"parentId":"3c33a43ae8718aa65f0000d9","content":"### Feature Brief"},{"_id":"3c33a000e8718aa65f0000db","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399872,"position":2,"parentId":"3c33a43ae8718aa65f0000d9","content":"### What problems our product solve?"},{"_id":"3c339f53e8718aa65f0000dd","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399874,"position":8,"parentId":"3c33f4fee8718aa65f0000c8","content":"## Product Training\nMaking product training"},{"_id":"3c339ed1e8718aa65f0000df","treeId":"3d1d47fc64bdfb2d7e000194","seq":22399875,"position":9,"parentId":"3c33f4fee8718aa65f0000c8","content":"## Sales/marketing Training"}],"tree":{"_id":"3d1d47fc64bdfb2d7e000194","name":"Masaharu's PDP","publicUrl":"masaharu-s-pdp"}}