• Idea Introduction Pattern Template, based on Geoff Moore’s

  • First year students are frustrated with long, expensive textbooks.

  • Our textbooks are a more affordable, efficient, and fun way to learn STEM subjects.

  • That provides [key problem/solution features].

  • Unlike the [competing product],

  • My idea/product is [describe key features]

  • My name is [name], [role] of [company]
    & we are [changing the way …]

    {"cards":[{"_id":"2b5925cf36e8a1c07f000003","treeId":"2b5916ad711d9bd4e9000001","seq":290188,"position":0.5,"parentId":null,"content":"Idea Introduction Pattern Template, based on Geoff Moore’s"},{"_id":"2b5926c236e8a1c07f000004","treeId":"2b5916ad711d9bd4e9000001","seq":290774,"position":1,"parentId":"2b5925cf36e8a1c07f000003","content":"First year students are frustrated with long, expensive textbooks."},{"_id":"45df0d5afd58a9550400001d","treeId":"2b5916ad711d9bd4e9000001","seq":290777,"position":1.375,"parentId":"2b5925cf36e8a1c07f000003","content":"Our textbooks are a more affordable, efficient, and fun way to learn STEM subjects."},{"_id":"45df0d90fd58a9550400001e","treeId":"2b5916ad711d9bd4e9000001","seq":290772,"position":1.75,"parentId":"2b5925cf36e8a1c07f000003","content":"That provides [key problem/solution features].\n"},{"_id":"45df0db2fd58a9550400001f","treeId":"2b5916ad711d9bd4e9000001","seq":290192,"position":1.875,"parentId":"2b5925cf36e8a1c07f000003","content":"Unlike the [competing product],\n"},{"_id":"45df0dd1fd58a95504000020","treeId":"2b5916ad711d9bd4e9000001","seq":290193,"position":1.9375,"parentId":"2b5925cf36e8a1c07f000003","content":"My idea/product is [describe key features]\n"},{"_id":"45df0debfd58a95504000021","treeId":"2b5916ad711d9bd4e9000001","seq":290196,"position":1.96875,"parentId":"2b5925cf36e8a1c07f000003","content":"My name is [name], [role] of [company] \n& we are [changing the way …]\n"}],"tree":{"_id":"2b5916ad711d9bd4e9000001","name":"Minireference Co.","publicUrl":"minireference-co"}}