Pitchfork Program

{"cards":[{"_id":"5d40b87f81e4cc04950b1607","treeId":"5b78cb08c72afb378a0000d3","seq":18516461,"position":0.5,"parentId":null,"content":"OVERVIEW\n<style>\n#c1 {\n width: 250px !important;\n}\n</style>"},{"_id":"5abfb1f168e67d178e0000c2","treeId":"5b78cb08c72afb378a0000d3","seq":18518267,"position":1,"parentId":"5d40b87f81e4cc04950b1607","content":"The Pitchfork Program is an 8 week training program for food based businesses which are in early stages of idea development or business startup or need to reset their direction and strategy. It consists of 8 consecutive weekly 90 minute sessions. The program spends the first three weeks using the Business Model Canvas to introduce a basic level of business knowledge and planning. The remaining weeks are spent on specific food-related topics such as production, packaging, growing a food business, food business resources. The program ends with Market Evaluations of the participants products that are performed by industry experts and a \"Pitch Fest\" for food related businesses. We want participants to \"know what they don't know\" about running a food based business and also know where to get help with their business."},{"_id":"5d40b87f81e4cc04950b1608","treeId":"5b78cb08c72afb378a0000d3","seq":18516431,"position":0.75,"parentId":null,"content":"GOALS"},{"_id":"5d40b87f81e4cc04950b1609","treeId":"5b78cb08c72afb378a0000d3","seq":18504934,"position":1,"parentId":"5d40b87f81e4cc04950b1608","content":"* Understand industry essentials, and avoid common mistakes.\n* Connect with and gather insight from local food professionals. \n* Prepare for the commercial market. \n* Connect with one-on-one help in building your food product business.\n\n\n"},{"_id":"5d40b87f81e4cc04950b160a","treeId":"5b78cb08c72afb378a0000d3","seq":18516432,"position":0.875,"parentId":null,"content":"TARGET MARKET"},{"_id":"5d40b87f81e4cc04950b160b","treeId":"5b78cb08c72afb378a0000d3","seq":18428384,"position":1,"parentId":"5d40b87f81e4cc04950b160a","content":"Small beverage startups\n"},{"_id":"5d40b87f81e4cc04950b160c","treeId":"5b78cb08c72afb378a0000d3","seq":18428385,"position":2,"parentId":"5d40b87f81e4cc04950b160a","content":"Small food startups\n"},{"_id":"5d40b87f81e4cc04950b160d","treeId":"5b78cb08c72afb378a0000d3","seq":18428386,"position":3,"parentId":"5d40b87f81e4cc04950b160a","content":"Food science majors from OSU"},{"_id":"5d40b87f81e4cc04950b160e","treeId":"5b78cb08c72afb378a0000d3","seq":18516436,"position":0.9375,"parentId":null,"content":"RESOURCES\n"},{"_id":"5d40b87f81e4cc04950b160f","treeId":"5b78cb08c72afb378a0000d3","seq":18428388,"position":1,"parentId":"5d40b87f81e4cc04950b160e","content":"Models for the program\n* https://www.pcc.edu/climb/small-business/getting-your-recipe-to-market/\n* https://tillamookcoast.com/recipetomarket/\n"},{"_id":"5d40b87f81e4cc04950b1610","treeId":"5b78cb08c72afb378a0000d3","seq":18428389,"position":2,"parentId":"5d40b87f81e4cc04950b160e","content":"Food Business Specific Sites\n* http://www.foodbizstartup.net/"},{"_id":"5ab4e10d48d71012b10000c5","treeId":"5b78cb08c72afb378a0000d3","seq":18516424,"position":3,"parentId":"5d40b87f81e4cc04950b160e","content":"Business Advising\n* Linn-Benton Small Business Development Center"},{"_id":"5ab4df3448d71012b10000c6","treeId":"5b78cb08c72afb378a0000d3","seq":18516428,"position":4,"parentId":"5d40b87f81e4cc04950b160e","content":"Food Specific Advising\n* OSU Food Innovation Center"},{"_id":"5d40b87f81e4cc04950b1611","treeId":"5b78cb08c72afb378a0000d3","seq":18562554,"position":0.96875,"parentId":null,"content":"SESSION 1: ENTREPRENEURIAL THINKING AND VALUE PROPOSITION\n\nMonday, Oct. 7th"},{"_id":"5d40b87f81e4cc04950b1612","treeId":"5b78cb08c72afb378a0000d3","seq":18428391,"position":1,"parentId":"5d40b87f81e4cc04950b1611","content":"Introductions"},{"_id":"58f23003f84abffa620000d8","treeId":"5b78cb08c72afb378a0000d3","seq":18971356,"position":5,"parentId":"5d40b87f81e4cc04950b1612","content":"Mark Lieberman?"},{"_id":"5abff3b068e67d178e0000ba","treeId":"5b78cb08c72afb378a0000d3","seq":18504877,"position":1.25,"parentId":"5d40b87f81e4cc04950b1611","content":"Your business is a business"},{"_id":"59ab1f44f886a7c4c6000056","treeId":"5b78cb08c72afb378a0000d3","seq":18971346,"position":1,"parentId":"5abff3b068e67d178e0000ba","content":"Who do we know that can talk about business as a business.\n\n"},{"_id":"58f21362f84abffa620000da","treeId":"5b78cb08c72afb378a0000d3","seq":18983753,"position":2,"parentId":"5abff3b068e67d178e0000ba","content":"Annie?? Not food but in the middle of it."},{"_id":"58f21357f84abffa620000db","treeId":"5b78cb08c72afb378a0000d3","seq":18971388,"position":3,"parentId":"5abff3b068e67d178e0000ba","content":"SBDC Consultant - need to sign up"},{"_id":"58ce2c6f76d0c50419000111","treeId":"5b78cb08c72afb378a0000d3","seq":18983795,"position":5,"parentId":"5abff3b068e67d178e0000ba","content":"Tuula"},{"_id":"5ac0156768e67d178e0000b7","treeId":"5b78cb08c72afb378a0000d3","seq":18504865,"position":1.5,"parentId":"5d40b87f81e4cc04950b1611","content":"Problem to solve"},{"_id":"5839912ed9050552940000e3","treeId":"5b78cb08c72afb378a0000d3","seq":19028252,"position":1,"parentId":"5ac0156768e67d178e0000b7","content":"Marlene could speak here."},{"_id":"5d40b87f81e4cc04950b1619","treeId":"5b78cb08c72afb378a0000d3","seq":18516361,"position":1.75,"parentId":"5d40b87f81e4cc04950b1611","content":"Customer Segments"},{"_id":"5d40b87f81e4cc04950b1616","treeId":"5b78cb08c72afb378a0000d3","seq":18562586,"position":2,"parentId":"5d40b87f81e4cc04950b1611","content":"Value Proposition - Use Value Proposition Canvas"},{"_id":"5d40b87f81e4cc04950b161d","treeId":"5b78cb08c72afb378a0000d3","seq":18562555,"position":0.984375,"parentId":null,"content":"SESSION 2: CUSTOMERS AND SALES\n\nMonday, Oct. 14th"},{"_id":"5d40b87f81e4cc04950b161e","treeId":"5b78cb08c72afb378a0000d3","seq":18428403,"position":1,"parentId":"5d40b87f81e4cc04950b161d","content":"Branding"},{"_id":"5d40b87f81e4cc04950b161b","treeId":"5b78cb08c72afb378a0000d3","seq":18562552,"position":1.5,"parentId":"5d40b87f81e4cc04950b161d","content":"Customer Relationships"},{"_id":"5d40b87f81e4cc04950b161f","treeId":"5b78cb08c72afb378a0000d3","seq":18428404,"position":2,"parentId":"5d40b87f81e4cc04950b161d","content":"Channels"},{"_id":"5d40b87f81e4cc04950b162a","treeId":"5b78cb08c72afb378a0000d3","seq":18562566,"position":3,"parentId":"5d40b87f81e4cc04950b161d","content":"Revenue Streams"},{"_id":"5d40b87f81e4cc04950b1628","treeId":"5b78cb08c72afb378a0000d3","seq":18562556,"position":0.9921875,"parentId":null,"content":"SESSION 3: OPERATIONS AND MONEY\n\nMonday, Oct. 21st"},{"_id":"5a3e4b181496e8aac30000d0","treeId":"5b78cb08c72afb378a0000d3","seq":18562562,"position":1,"parentId":"5d40b87f81e4cc04950b1628","content":"How do we actually do this?"},{"_id":"5d40b87f81e4cc04950b1623","treeId":"5b78cb08c72afb378a0000d3","seq":18562563,"position":1.5,"parentId":"5d40b87f81e4cc04950b1628","content":"Key Activities"},{"_id":"5d40b87f81e4cc04950b1629","treeId":"5b78cb08c72afb378a0000d3","seq":18562564,"position":1.75,"parentId":"5d40b87f81e4cc04950b1628","content":"Key Resources"},{"_id":"5d40b87f81e4cc04950b1622","treeId":"5b78cb08c72afb378a0000d3","seq":18562565,"position":1.875,"parentId":"5d40b87f81e4cc04950b1628","content":"Key Partners"},{"_id":"5d40b87f81e4cc04950b162b","treeId":"5b78cb08c72afb378a0000d3","seq":18559993,"position":3,"parentId":"5d40b87f81e4cc04950b1628","content":"Cost Structure"},{"_id":"5abfee4b68e67d178e0000bb","treeId":"5b78cb08c72afb378a0000d3","seq":18540073,"position":0.99609375,"parentId":null,"content":"SESSION 4: PRODUCTION\n\nMonday, Oct. 28th"},{"_id":"5d40b87f81e4cc04950b1624","treeId":"5b78cb08c72afb378a0000d3","seq":18504881,"position":1,"parentId":"5abfee4b68e67d178e0000bb","content":"Food science & safety"},{"_id":"59ab1ad6f886a7c4c6000057","treeId":"5b78cb08c72afb378a0000d3","seq":18971354,"position":1,"parentId":"5d40b87f81e4cc04950b1624","content":"ODA?"},{"_id":"5d40b87f81e4cc04950b1626","treeId":"5b78cb08c72afb378a0000d3","seq":18504883,"position":3,"parentId":"5abfee4b68e67d178e0000bb","content":"Licensing & regulations"},{"_id":"59ab1a24f886a7c4c6000058","treeId":"5b78cb08c72afb378a0000d3","seq":18726088,"position":1,"parentId":"5d40b87f81e4cc04950b1626","content":"ODA contact ? Julie who is that?"},{"_id":"5d40b87f81e4cc04950b1635","treeId":"5b78cb08c72afb378a0000d3","seq":18504897,"position":4,"parentId":"5abfee4b68e67d178e0000bb","content":"Production Facilities"},{"_id":"58f2438ff84abffa620000d6","treeId":"5b78cb08c72afb378a0000d3","seq":19073005,"position":1,"parentId":"5d40b87f81e4cc04950b1635","content":"Aak Lisbeth? Is this Zak\n\nWhere are you going to make it?\n* Co pack\n* Your kitchen"},{"_id":"5d40b87f81e4cc04950b162d","treeId":"5b78cb08c72afb378a0000d3","seq":18540075,"position":0.998046875,"parentId":null,"content":"SESSION 5: PACKAGING\n\nMonday, Nov. 4th"},{"_id":"5d40b87f81e4cc04950b1631","treeId":"5b78cb08c72afb378a0000d3","seq":18726089,"position":1,"parentId":"5d40b87f81e4cc04950b162d","content":"Labeling"},{"_id":"5d40b87f81e4cc04950b162f","treeId":"5b78cb08c72afb378a0000d3","seq":18428420,"position":2,"parentId":"5d40b87f81e4cc04950b162d","content":"Packaging"},{"_id":"58f21d18f84abffa620000d9","treeId":"5b78cb08c72afb378a0000d3","seq":19193069,"position":1,"parentId":"5d40b87f81e4cc04950b162f","content":"Food Innovation Center\nDiscussed with David Stone\n\nDr. Ling will be presenting for the food innovation center on packaging and shelf life."},{"_id":"5a739cf9f52605f2b500004d","treeId":"5b78cb08c72afb378a0000d3","seq":18540058,"position":5,"parentId":"5d40b87f81e4cc04950b162d","content":"Intellectual Property "},{"_id":"5a739c05f52605f2b500004e","treeId":"5b78cb08c72afb378a0000d3","seq":19193051,"position":1,"parentId":"5a739cf9f52605f2b500004d","content":"Michel Marie Rose, Esq. \nBellwether Legal, P.C.\n207 East 5th Avenue\nSuite 226\nEugene, OR 97401\n+1.541.351.1319\nMichel@BellwetherLegal.com \n\nwww.BellwetherLegal.com \n\n**Confirmed**"},{"_id":"5d40b87f81e4cc04950b1638","treeId":"5b78cb08c72afb378a0000d3","seq":18540076,"position":0.9990234375,"parentId":null,"content":"SESSION 6: GROWING YOUR BUSINESS\n\nMonday, Nov. 11th"},{"_id":"58ce32e476d0c50419000110","treeId":"5b78cb08c72afb378a0000d3","seq":18983787,"position":1.5,"parentId":"5d40b87f81e4cc04950b1638","content":"Does it make sense to grow. And to what point. What does it take."},{"_id":"58ce366976d0c5041900010f","treeId":"5b78cb08c72afb378a0000d3","seq":18983790,"position":1,"parentId":"58ce32e476d0c50419000110","content":"Natural popsicles - how big? They didn't think that they would get big. Where do you see this in 5 or 10 years."},{"_id":"58ce3c6476d0c5041900010e","treeId":"5b78cb08c72afb378a0000d3","seq":18983807,"position":2,"parentId":"58ce32e476d0c50419000110","content":"Ochoas Joe's client - cheese people - outgrew albany. Grown from small to big - Marlene knows them. Francisco."},{"_id":"5d40b87f81e4cc04950b163a","treeId":"5b78cb08c72afb378a0000d3","seq":18504923,"position":2,"parentId":"5d40b87f81e4cc04950b1638","content":"Team Building: First Hire"},{"_id":"5a71cfb40efb771530000053","treeId":"5b78cb08c72afb378a0000d3","seq":19201601,"position":1,"parentId":"5d40b87f81e4cc04950b163a","content":"Catherine (Cathy) Wilkins, SPHR, SHRM-SCP\ncathy@humansasaresource.com\n\n**Confirmed 10/30/19**"},{"_id":"5d40b87f81e4cc04950b163b","treeId":"5b78cb08c72afb378a0000d3","seq":18428432,"position":3,"parentId":"5d40b87f81e4cc04950b1638","content":"Business Planning/Financials"},{"_id":"58f1f3925ed7684f74000063","treeId":"5b78cb08c72afb378a0000d3","seq":18971404,"position":1,"parentId":"5d40b87f81e4cc04950b163b","content":"SBDC Bret"},{"_id":"5d40b87f81e4cc04950b1620","treeId":"5b78cb08c72afb378a0000d3","seq":18504894,"position":4,"parentId":"5d40b87f81e4cc04950b1638","content":"Grocery Buyers\nDistribution"},{"_id":"59ab1625f886a7c4c6000059","treeId":"5b78cb08c72afb378a0000d3","seq":19199497,"position":1,"parentId":"5d40b87f81e4cc04950b1620","content":"Cindee @ First Alt\n\n**Resent Email 10/29/19**\n\nCzarena\n\n**Need to confirm**"},{"_id":"5d40b87f81e4cc04950b1633","treeId":"5b78cb08c72afb378a0000d3","seq":18540077,"position":0.99951171875,"parentId":null,"content":"SESSION 7: RESOURCES\n\nMonday, Nov. 18th"},{"_id":"5d40b87f81e4cc04950b1634","treeId":"5b78cb08c72afb378a0000d3","seq":18504893,"position":1,"parentId":"5d40b87f81e4cc04950b1633","content":"Suppliers"},{"_id":"58f1edfd5ed7684f74000064","treeId":"5b78cb08c72afb378a0000d3","seq":19199519,"position":1,"parentId":"5d40b87f81e4cc04950b1634","content":""},{"_id":"5d40b87f81e4cc04950b1636","treeId":"5b78cb08c72afb378a0000d3","seq":18428427,"position":3,"parentId":"5d40b87f81e4cc04950b1633","content":"Funding"},{"_id":"5a71eae60efb771530000050","treeId":"5b78cb08c72afb378a0000d3","seq":19205263,"position":1,"parentId":"5d40b87f81e4cc04950b1636","content":"Sandra Easdale <seasdale@ocwcog.org>\n\n**Sent Email 8-28-19**\n\n**Confirmed**"},{"_id":"5d40b87f81e4cc04950b1637","treeId":"5b78cb08c72afb378a0000d3","seq":18542038,"position":4,"parentId":"5d40b87f81e4cc04950b1633","content":"Insurance"},{"_id":"5a71db750efb771530000051","treeId":"5b78cb08c72afb378a0000d3","seq":18601979,"position":1,"parentId":"5d40b87f81e4cc04950b1637","content":"Steve Uerlings <steve@barkeruerlings.com>\n\n**Sent Email 8-19-19**\n\n**Sent Follow Up 8-27-19**\n\n**Confirmed 8-27-19**"},{"_id":"5abfe46f68e67d178e0000bc","treeId":"5b78cb08c72afb378a0000d3","seq":18504892,"position":5,"parentId":"5d40b87f81e4cc04950b1633","content":"Legal"},{"_id":"5a71d1d90efb771530000052","treeId":"5b78cb08c72afb378a0000d3","seq":19205264,"position":1,"parentId":"5abfe46f68e67d178e0000bc","content":"Rance Shaw @ Reynolds Law\n\nrance@reynoldslaw.us\n\n**Sent email 10-29-19**\n**Confirmed 10-29-19**"},{"_id":"5d40b87f81e4cc04950b163c","treeId":"5b78cb08c72afb378a0000d3","seq":18540078,"position":0.999755859375,"parentId":null,"content":"SESSION 8: MARKET EVALUATIONS\n\nMonday, Dec. 2nd"},{"_id":"5d40b87f81e4cc04950b163d","treeId":"5b78cb08c72afb378a0000d3","seq":18504875,"position":1,"parentId":"5d40b87f81e4cc04950b163c","content":"Product Evaluation by panel of experts"},{"_id":"5abff6ec68e67d178e0000b9","treeId":"5b78cb08c72afb378a0000d3","seq":18504876,"position":2,"parentId":"5d40b87f81e4cc04950b163c","content":"What's next\nWhat do you need\nWhere do you go"},{"_id":"5a738eeff52605f2b500004f","treeId":"5b78cb08c72afb378a0000d3","seq":19199537,"position":1,"parentId":"5abff6ec68e67d178e0000b9","content":"Cindee Lolik <cindee@firstalt.coop>\n**Confirmed 8-19-19**\n\nLisbeth Goddik <lisbeth.goddik@oregonstate.edu>\n\n**Confirmed 8-19-19**\n\nKarl Mundorff\n\n**Confirmed 8-21-19**\n\nKirstin Everard - Turn Key Marketing\n\n**Julie to ask and confirm by 10/30**\n\nElizabeth Nardi - Organically Grown Company\n\n**Brad to ask and confirm by 10/30**\n\nStacy Kraker - Director of Marketing and Sales Hummingbird\n\nAsk if Kirstin or Elizabeth cannot attend"},{"_id":"5d40b87f81e4cc04950b163e","treeId":"5b78cb08c72afb378a0000d3","seq":18971406,"position":0.9998779296875,"parentId":null,"content":"PITCH FEST/DEMO DAY"},{"_id":"5d40b87f81e4cc04950b163f","treeId":"5b78cb08c72afb378a0000d3","seq":18428436,"position":1,"parentId":"5d40b87f81e4cc04950b163e","content":"Pitch Readiness"},{"_id":"5ab4fe6448d71012b10000c4","treeId":"5b78cb08c72afb378a0000d3","seq":18516357,"position":2,"parentId":"5d40b87f81e4cc04950b163e","content":"Pitch Competition"},{"_id":"5abfc0e768e67d178e0000bd","treeId":"5b78cb08c72afb378a0000d3","seq":18516451,"position":0.99993896484375,"parentId":null,"content":"FUTURE WORKSHOPS"},{"_id":"5d40b87f81e4cc04950b1639","treeId":"5b78cb08c72afb378a0000d3","seq":18504918,"position":1,"parentId":"5abfc0e768e67d178e0000bd","content":"Scaling Recipes"},{"_id":"5d40b87f81e4cc04950b1630","treeId":"5b78cb08c72afb378a0000d3","seq":18504921,"position":2,"parentId":"5abfc0e768e67d178e0000bd","content":"Cost of Goods"},{"_id":"5abfb64568e67d178e0000be","treeId":"5b78cb08c72afb378a0000d3","seq":18522874,"position":3,"parentId":"5abfc0e768e67d178e0000bd","content":"HR"},{"_id":"5aa5aa568d262ca1cc00004b","treeId":"5b78cb08c72afb378a0000d3","seq":18522875,"position":1,"parentId":"5abfb64568e67d178e0000be","content":"\t\nCatherine (Cathy) Wilkins, SPHR, SHRM-SCP\nHR Manager Poised for VP | Director ► Expertise: Human Resources Strategy | Collaborative Leadership | HR Analytics\n\nCorvallis, Oregon Area\n\nI can be reached at 541-760-6044, or email me at cathy@humansasaresource.com. "},{"_id":"5abfb5f068e67d178e0000bf","treeId":"5b78cb08c72afb378a0000d3","seq":18504925,"position":4,"parentId":"5abfc0e768e67d178e0000bd","content":"Quickbooks"},{"_id":"5abfb42e68e67d178e0000c0","treeId":"5b78cb08c72afb378a0000d3","seq":18522876,"position":5,"parentId":"5abfc0e768e67d178e0000bd","content":"Trademarks and IP"},{"_id":"5aa5a9118d262ca1cc00004c","treeId":"5b78cb08c72afb378a0000d3","seq":18523016,"position":1,"parentId":"5abfb42e68e67d178e0000c0","content":""},{"_id":"5abfb2e668e67d178e0000c1","treeId":"5b78cb08c72afb378a0000d3","seq":18504927,"position":6,"parentId":"5abfc0e768e67d178e0000bd","content":"Labeling"},{"_id":"5abf910a68e67d178e0000c4","treeId":"5b78cb08c72afb378a0000d3","seq":18506071,"position":7,"parentId":"5abfc0e768e67d178e0000bd","content":"Online Sales"},{"_id":"58f2105bf84abffa620000dc","treeId":"5b78cb08c72afb378a0000d3","seq":18971393,"position":8,"parentId":"5abfc0e768e67d178e0000bd","content":"Legal Entities"}],"tree":{"_id":"5b78cb08c72afb378a0000d3","name":"Pitchfork Program","publicUrl":"pitchfork-program"}}