OVERVIEW
The Pitchfork Program is an 8 week training program for food based businesses which are in early stages of idea development or business startup or need to reset their direction and strategy. It consists of 8 consecutive weekly 90 minute sessions. The program spends the first three weeks using the Business Model Canvas to introduce a basic level of business knowledge and planning. The remaining weeks are spent on specific food-related topics such as production, packaging, growing a food business, food business resources. The program ends with Market Evaluations of the participants products that are performed by industry experts and a “Pitch Fest” for food related businesses. We want participants to “know what they don’t know” about running a food based business and also know where to get help with their business.
GOALS
TARGET MARKET
Small beverage startups
Small food startups
Food science majors from OSU
RESOURCES
Models for the program
Food Business Specific Sites
Business Advising
Food Specific Advising
SESSION 1: ENTREPRENEURIAL THINKING AND VALUE PROPOSITION
Monday, Oct. 7th
Introductions
Mark Lieberman?
Your business is a business
Who do we know that can talk about business as a business.
Annie?? Not food but in the middle of it.
SBDC Consultant - need to sign up
Tuula
Problem to solve
Marlene could speak here.
Customer Segments
Value Proposition - Use Value Proposition Canvas
SESSION 2: CUSTOMERS AND SALES
Monday, Oct. 14th
Branding
Customer Relationships
Channels
Revenue Streams
SESSION 3: OPERATIONS AND MONEY
Monday, Oct. 21st
How do we actually do this?
Key Activities
Key Resources
Key Partners
Cost Structure
SESSION 4: PRODUCTION
Monday, Oct. 28th
Food science & safety
ODA?
Licensing & regulations
ODA contact ? Julie who is that?
Production Facilities
Aak Lisbeth? Is this Zak
Where are you going to make it?
SESSION 5: PACKAGING
Monday, Nov. 4th
Labeling
Packaging
Food Innovation Center
Discussed with David Stone
Dr. Ling will be presenting for the food innovation center on packaging and shelf life.
Intellectual Property
Michel Marie Rose, Esq.
Bellwether Legal, P.C.
207 East 5th Avenue
Suite 226
Eugene, OR 97401
+1.541.351.1319
Michel@BellwetherLegal.com
www.BellwetherLegal.com
Confirmed
SESSION 6: GROWING YOUR BUSINESS
Monday, Nov. 11th
Does it make sense to grow. And to what point. What does it take.
Natural popsicles - how big? They didn’t think that they would get big. Where do you see this in 5 or 10 years.
Ochoas Joe’s client - cheese people - outgrew albany. Grown from small to big - Marlene knows them. Francisco.
Team Building: First Hire
Catherine (Cathy) Wilkins, SPHR, SHRM-SCP
cathy@humansasaresource.com
Confirmed 10/30/19
Business Planning/Financials
SBDC Bret
Grocery Buyers
Distribution
Cindee @ First Alt
Resent Email 10/29/19
Czarena
Need to confirm
SESSION 7: RESOURCES
Monday, Nov. 18th
Suppliers
Funding
Insurance
Legal
Rance Shaw @ Reynolds Law
rance@reynoldslaw.us
Sent email 10-29-19
Confirmed 10-29-19
SESSION 8: MARKET EVALUATIONS
Monday, Dec. 2nd
Product Evaluation by panel of experts
What’s next
What do you need
Where do you go
Cindee Lolik cindee@firstalt.coop
Confirmed 8-19-19
Lisbeth Goddik lisbeth.goddik@oregonstate.edu
Confirmed 8-19-19
Karl Mundorff
Confirmed 8-21-19
Kirstin Everard - Turn Key Marketing
Julie to ask and confirm by 10/30
Elizabeth Nardi - Organically Grown Company
Brad to ask and confirm by 10/30
Stacy Kraker - Director of Marketing and Sales Hummingbird
Ask if Kirstin or Elizabeth cannot attend
PITCH FEST/DEMO DAY
Pitch Readiness
Pitch Competition
FUTURE WORKSHOPS
Scaling Recipes
Cost of Goods
HR
Catherine (Cathy) Wilkins, SPHR, SHRM-SCP
HR Manager Poised for VP | Director ► Expertise: Human Resources Strategy | Collaborative Leadership | HR Analytics
Corvallis, Oregon Area
I can be reached at 541-760-6044, or email me at cathy@humansasaresource.com.
Quickbooks
Trademarks and IP
Labeling
Online Sales
Legal Entities