OVERVIEW The Pitchfork Program is an 8 week training program for food based businesses which are in early stages of idea development or business startup or need to reset their direction and strategy. It consists of 8 consecutive weekly 90 minute sessions. The program spends the first three weeks using the Business Model Canvas to introduce a basic level of business knowledge and planning. The remaining weeks are spent on specific food-related topics such as production, packaging, growing a food business, food business resources. The program ends with Market Evaluations of the participants products that are performed by industry experts and a "Pitch Fest" for food related businesses. We want participants to "know what they don't know" about running a food based business and also know where to get help with their business. GOALS * Understand industry essentials, and avoid common mistakes. * Connect with and gather insight from local food professionals. * Prepare for the commercial market. * Connect with one-on-one help in building your food product business. TARGET MARKET Small beverage startups Small food startups Food science majors from OSU RESOURCES Models for the program * https://www.pcc.edu/climb/small-business/getting-your-recipe-to-market/ * https://tillamookcoast.com/recipetomarket/ Food Business Specific Sites * http://www.foodbizstartup.net/ Business Advising * Linn-Benton Small Business Development Center Food Specific Advising * OSU Food Innovation Center SESSION 1: ENTREPRENEURIAL THINKING AND VALUE PROPOSITION Monday, Oct. 7th Introductions Mark Lieberman? Your business is a business Who do we know that can talk about business as a business. Annie?? Not food but in the middle of it. SBDC Consultant - need to sign up Tuula Problem to solve Marlene could speak here. Customer Segments Value Proposition - Use Value Proposition Canvas SESSION 2: CUSTOMERS AND SALES Monday, Oct. 14th Branding Customer Relationships Channels Revenue Streams SESSION 3: OPERATIONS AND MONEY Monday, Oct. 21st How do we actually do this? Key Activities Key Resources Key Partners Cost Structure SESSION 4: PRODUCTION Monday, Oct. 28th Food science & safety ODA? Licensing & regulations ODA contact ? Julie who is that? Production Facilities Aak Lisbeth? Is this Zak Where are you going to make it? * Co pack * Your kitchen SESSION 5: PACKAGING Monday, Nov. 4th Labeling Packaging Food Innovation Center Discussed with David Stone Dr. Ling will be presenting for the food innovation center on packaging and shelf life. Intellectual Property Michel Marie Rose, Esq. Bellwether Legal, P.C. 207 East 5th Avenue Suite 226 Eugene, OR 97401 +1.541.351.1319 Michel@BellwetherLegal.com www.BellwetherLegal.com **Confirmed** SESSION 6: GROWING YOUR BUSINESS Monday, Nov. 11th Does it make sense to grow. And to what point. What does it take. Natural popsicles - how big? They didn't think that they would get big. Where do you see this in 5 or 10 years. Ochoas Joe's client - cheese people - outgrew albany. Grown from small to big - Marlene knows them. Francisco. Team Building: First Hire Catherine (Cathy) Wilkins, SPHR, SHRM-SCP cathy@humansasaresource.com **Confirmed 10/30/19** Business Planning/Financials SBDC Bret Grocery Buyers Distribution Cindee @ First Alt **Resent Email 10/29/19** Czarena **Need to confirm** SESSION 7: RESOURCES Monday, Nov. 18th Suppliers Funding Sandra Easdale **Sent Email 8-28-19** **Confirmed** Insurance Steve Uerlings **Sent Email 8-19-19** **Sent Follow Up 8-27-19** **Confirmed 8-27-19** Legal Rance Shaw @ Reynolds Law rance@reynoldslaw.us **Sent email 10-29-19** **Confirmed 10-29-19** SESSION 8: MARKET EVALUATIONS Monday, Dec. 2nd Product Evaluation by panel of experts What's next What do you need Where do you go Cindee Lolik **Confirmed 8-19-19** Lisbeth Goddik **Confirmed 8-19-19** Karl Mundorff **Confirmed 8-21-19** Kirstin Everard - Turn Key Marketing **Julie to ask and confirm by 10/30** Elizabeth Nardi - Organically Grown Company **Brad to ask and confirm by 10/30** Stacy Kraker - Director of Marketing and Sales Hummingbird Ask if Kirstin or Elizabeth cannot attend PITCH FEST/DEMO DAY Pitch Readiness Pitch Competition FUTURE WORKSHOPS Scaling Recipes Cost of Goods HR Catherine (Cathy) Wilkins, SPHR, SHRM-SCP HR Manager Poised for VP | Director ► Expertise: Human Resources Strategy | Collaborative Leadership | HR Analytics Corvallis, Oregon Area I can be reached at 541-760-6044, or email me at cathy@humansasaresource.com. Quickbooks Trademarks and IP Labeling Online Sales Legal Entities