GEO Location & GEO Fencing

Hyper Contextual Targeting:

Uses location as well as other contexts to target customers with meaningful ads. Marketers use geographic location in combination with past locations visited, intent based on search history, geography specific events, or weather, etc. to serve them relevant ads. For example, marketers target users with ads for indoor activities on a rainy or cold day and outdoor events on a warm sunny day.

Geo Exclusion: It is a feature where many ad service providers, like Google Ads, allow you to exclude specific locations where you can prevent the ad from showing. You could omit poorly performing locations or locations where your ads do not have a target audience. For example, if you are promoting your business in a locality, you could exclude a school in the vicinity, where it could cause a distraction.

Keyword Targeting: Use of keywords to limit targeting around a location is another geo-advertising technique. Instead of relying only on location, you focus on specific keywords that fit your campaign or are better suited for that location. These keywords lead searchers to the results about local businesses. The customer need not be in the location; it is her intent that matters.

For example, a search query for ‘Gyms in Irwin’ provides location intent. You can include ZIP or area code, neighborhood, landmarks, community name, street names, popular clubs, etc. to power up your keyword-based geo-ads.


Effect on Customer Experience

The use of these strategies enhances the customer’s experience by connecting with them where and where it matters most. By using mobile geographical information, Thinknear was able to target Whole Foods consumers either when they were in the same area as a Whole Foods store, or when they were visiting a competitor grocery store. This means that consumers were served the ad when buying groceries was fresh in their minds. Instead of serving an ad at any given time when the call to action could be forgotten, Whole Foods communicated their message when it was most relevant to the customer and therefore resulted in greater conversion rates. In terms of timing, customers were served most ads on the weekends. Most consumers buy their food for the upcoming week between Friday and Sunday, which served as the rationale for the timing that the ads were served (Kaplan). Again, by serving the mobile ads when it was most relevant to the customer, the post click-through conversion rates were increased.


The EPOC Method: How to Make Your * Product Uniquely Valuable

In other words, if the question is “how strongly is my course differentiated from the competition”, EPOC can provide a quick answer.


Your background and how you acquired your expertise and knowledge makes your course different from others on the same topic. By itself, this is a weak differentiating factor, but it’s one that you have a lot of control over.


As a course creator, you identify a problem or a set of problems that you aim to help people solve. The problems you choose will be different from those chosen by your competitors and your angle of attack on those problems can also be a differentiating factor.

Patients Take Their Complaints Online


Online Complaints? Blame Customer Service, Not Doctors’ Care

By Vanguard Communications

Home » Online Complaints? Blame Customer Service, Not Doctors’ Care

A nationwide study has uncovered what drives patients to write glowing, or scathing, reviews on the Internet. For a study of online doctor reviews coast to coast, Vanguard Communications developed special software to analyze Google+ reviews of doctors, group medical practices, clinics and hospitals.

The software analyzed 34,748 patients’ reviews of their physicians throughout the United States and determined that customer service is the leading distinction between highly rated and poorly rated doctors.

After compiling data containing the words patients used in describing their experiences with medical practices, the software determined the most common phrases associated with each review star level. An analysis of these most common phrases revealed that an incredible 96 percent of patient complaints are customer-service related, while a mere 4 percent complain about quality of care or misdiagnosis.


Summary of findings

96 percent of patient complaints are customer service related

4 percent are healthcare related

Of the customer service complaints:

53 percent of complaints are related to communication

35 percent of complaints are related to long wait times/waiting rooms

12 percent of complaints are related to practice staff

2 percent of complaints are related to billing

Of the compliments:

40 percent of five-star compliments are related to bedside manner

28 percent of five-star compliments are related to practice staff

24 percent of five-star compliments are related to communication

The reviewers:

61 percent gave five stars, producing 69 percent of content

5 percent gave four stars, producing 5 percent of content

3 percent gave three stars, producing 4 percent of content

9 percent gave two stars, producing 11 percent of content

23 percent gave one star, producing 12 percent of content


Actions doctors can take

While some patients may incorrectly blame doctors for a misdiagnosis, this appears to a very small minority. The large majority of patients are eager to compliment their doctors. Complaints could largely be eliminated by medical practices if they implemented the following measures.

Better communication: Practices must keep their patients informed. Patients can tolerate surprising medical results, but they do not tolerate surprises elsewhere (long wait times, difficulty booking appointments, difficulty obtaining test results). Keep your patients informed! If wait times are going to be above 15 minutes, let the patient know. Doctors should ask the patient if all questions have been answered or if there is anything more they can do for them. Staff should do the same.

Better organization: Find the most organized individual you can and hire them. You need to have someone on your team who can ensure things are kept in order so that when patients ask questions, you can spend your time answering them rather than hunting for the answer. While long wait times may be unavoidable at times, better communication and organization can minimize this complaint. Automatic appointment reminders and online scheduling may help reduce large variations in daily patient load.

Better disposition: Cheerful and empathetic staff can help ensure patients feel as comfortable as possible. While a great team can’t solve all problems, it can help a good practice become great.



You identify an outcome you want to help your customer reach and you build an Outcome Oriented Course around that. This alone is a differentiating factor, since so many courses are knowledge downloads and just aren’t well focused on a desirable outcome.

AIDET: Five Steps to Achieving SatisfactionUnderstanding AIDET

AIDET is a framework for Sharp’s staff to communicate with patients and their families as well as with each other. It is a simple acronym that represents a very powerful way to communicate with people who are often nervous, anxious and feeling vulnerable. It can also be used as we communicate with other staff and colleagues, especially when we are providing an internal service.


Maximizing revenue through relationships


Improving patient engagement in rural America


The humanizing effect: Changing public perception of clinicians through social media


Survey says: Achieving and sustaining outstanding patient satisfaction


Your patient has something to say: Taking customer service insights from the patient’s perspective



Your personal character, presentation style and world view play into the value of your course. In fact, character is more important than most people realize.

Find Your Strengths

Although I was skeptical at first, after someone recommended I take a test to create a strengths profile of myself, I found the results surprisingly useful. So I’ll recommend the same.

3 Ways to Differentiate Your Product

From a high level perspective, there are 3 ways in which you can differentiate your course in a highly competitive niche:

1) “It’s a [topic] course, but for [specific kind of person]”

“It’s a Patient Engagment course, but for Practice Managers

“It’s an Engagment course, but for Practice Managers and their Clients

“It’s an Patient Education course, but for Practice Managers and their Clients

2) “It’s a [topic] course, but new/better in [specific way]”

“It’s a Patient Engagement course, but new in Social Media

“It’s a Patient Education course, but new in Social Media Engagement

“It’s a Patient Satisfaction course, but new in Social Media Engagement

3) “It’s a [topic] course, but NOT like the others in [specific way]”

“It’s a Patient Engagment course, but NOT like the others in personal communication skills

“It’s a Patient Gateway course, but NOT like the others in portals, websites and CRM

“It’s a Patient Portal course, but NOT like the others in web design, applications and costs

What are our competitors selling

Course Platforms

Course platforms aren’t great for selling your course, for many reasons, but they are fantastic as a research source.





Marketplaces that show public reviews are a goldmine of competitive information and you can often gleam some further insights by looking at things like related products.

Best EHR Software System Comparison

SelectHub is real people helping you find the best EHR Software for your unique business needs while recognizing the true solution leaders who help make your decisions possible.





Gurus, Blogs & Brands

Who’s selling Courses

Social Nedia Following

Top Blogs/brands

How to Create a Kick-Ass Sales Page, Part 1

Okay, you now know why you should start with your sales page. But how do you go about creating a sales page, exactly?

Pain points:

what are significant pain points people in your audience suffer? What do they worry about and what keeps them up at night?

5. Communicates time-efficiently


Your patient has something to say:

The increasing importance of the patient experience


Conclusions Examination


Achieving and sustaining outstanding patient satisfaction


The humanizing effect: Changing public perception of clinicians through social media

Marketing/Social Media Patient Engagement



what are major benefits you deliver in your course? What are important A-to-B transformations someone will experience by implementing what you teach?

Shared Decision Making


Achieving The Potential


Even in an age of hype, calling something “the blockbuster drug of the century” grabs our attention.


Personalized decision support


Patient-specific information delivery


12 Reasons Why Video is a Crucial Element of Shared Decision Making

12. Improves patient access to information


1. Meets today’s communication needs


2. Addresses different learning styles


3. Videos don’t just tell, they show


4. Improves information retention


5. Communicates time-efficiently


6. Drives patient engagement


7. Drives patient activation and modifies behavior


8. Improves understanding of health concepts


9. Bridges literacy barriers


10. Helps overcome language barriers


11. Enhances other forms of communication


12. Improves patient access to information



in what ways is your course different from competing products? In what ways is it different from what people in your audience are currently trying, to solve their problems?

Video content increases engagement with target audiences


Meets today’s communication needs


Using video as part of a



what are the proprietary, brand-named recipes in your course? What are things only you teach?

Don’t just engage patients at your door—engage them online

In an increasingly consumer-driven health care market, it has become important for imaging programs to provide more direct patient education. One of the best vehicles for educating patients is through online materials.

Don’t just engage patients at your door—engage them online


Tips for optimizing your imaging blog



what stats, quotes, testimonials and social proof can you add, to back up your sales message?

Half the public now owns a tablet computer.

Though less widespread than smartphones, tablet computers have also become highly common in a very short period of time. When the Center first began tracking tablet ownership in 2010, just 3% of Americans owned a tablet of some kind. That figure has risen to 51% as of November 2016.


Nearly seven-in-ten Americans now use social media.

When the Center started tracking social media adoption in 2005, just 5% of Americans said they used these platforms. Today, 69% of U.S. adults are social media users. Social media is especially popular among younger adults, as 86% of 18- to 29-year-olds are social media users. But a substantial majority of those ages 30-49 (80%) and 50-64 (64%) use social media as well. Only about one-third (34%) of Americans 65 and older currently use social media, but that figure has grown dramatically in recent years: As recently as 2010, only around one-in-ten Americans age 65 and older used social media.


Roughly three-quarters of Americans (77%) now own a smartphone,


Record shares of Americans now own smartphones, have home broadband

Patient engagement is an increasingly important component of strategies to reform health care.



what objections and excuses are people in your audience likely to have? What are sticking points that would keep them from making a purchase?

Obstacles And Barriers




Actions doctors can take


Better communication:

Better organization:


Online Complaints? Blame Customer Service, Not Doctors’ Care


Best Headlines from FaceBook P.M.

After several campaigns for Practice Managers, these 12 headlines did the best.

01 Improve Patient Engagement to Drive Strategic Priorities
02 Manage Improvement Across the Care Continuum
03 Medical Admin. Must Devote Time and Resources to Strategic Planning Process
04 Medical Office Practice Manager
05 Medical Practice Consulting
06 Medical Marketing Consulting
07 Patient Engagement Leads to Better Outcomes
08 Patient Engagement Technology
09 Physician Quality = Medicare Reimbursements = Patient Satisfaction Scores
010 Revenue Cycle Health Through Increased Patient Engagement
011 We Are Talking About Engaging You Clients With Video
012 Practice Manager Jobs

Locating Practice Managers (PM) online

to listen and watch them for Q&A, problems and thoughts





Obstacles And BarriersIf clinicians’ attitudes sometimes stand in the way of patient engagement, so, too, can patients’ tendencies. Roseanna Sommers and coauthors explore the willingness of focus groups of patients to engage in discussions with clinicians about the costs of nearly comparable care options. Focus-group members’ reactions ranged from delusion to denial. Patients revealed a widespread belief that more expensive care is always better, and even a sense that getting costly care was “payback” for being gouged by health insurers. Most of all, they abhorred the thought that doctors should ever talk about costs. Shifting public attitudes to having reasonable discussions about health costs clearly has a considerable way to go.We are grateful to the organizations whose support made this issue possible: the Robert Wood Johnson Foundation, the Gordon and Betty Moore Foundation, the Patient-Centered Outcomes Research Institute, and the California HealthCare Foundation.



Practice Manager’s Pain Points

The business of the physician practice is changing dramatically because of IT. Internal software for business management, the integration to EMR, and the social network dynamic of the patient experience.

Not our Problem

We are not going to discuss the business of the facility, nor the EMR transition of the facility. Nor the massive issue of the personnel turnover.

Employee Turnover

In 2015, employee turnover in healthcare reached 19.2 percent, and 37 percent of clinical and non-clinical healthcare workers plan to leave their current jobs over the next two years. A staggering 69 percent plan to leave their current job within five years!

Independence vs. Employment

Some doctors will choose independence and running their own practice over employment for as long as they possibly can. Some even go into direct primary care, where they forego payer contracts, in order to remain independent.

Payer Control (and the Importance of Documenting Everything)

The increasing influence of third-party payers over physician and patient choices in medical care is a serious pain point for many medical practices.

Healthcare Affordability

In order for the medical profession to maintain its key role in healthcare reform (reform that will happen whether physicians are onboard or not), medical providers will have no choice but to address the huge issue of healthcare affordability.

Coping with Liability

The good news is that between 2009 and 2014, median annual premiums for family practice physicians have fallen by 5.8 percent, and premiums for physicians specializing in internal medicine have fallen by 11.7 percent.

Patient Compliance

As if Medicare rules weren’t enough to cause physician practices to take cost into greater consideration, there’s the plain fact that affordability is a huge factor in whether or not patients comply with doctor recommendations.

Increasing Patient Demands

The physician-patient relationship has changed significantly over the past generation. No longer is the physician the sole receptacle of medical knowledge. Today, information is a commodity that is available to everyone, physician and patient alike.

The Patient Experience

A leading indicator of the patient’s satisfaction is HCAHPS scores

Patients react online

Patient Engagement

What experiences build on the patient’s engagement both in and out of the facility

Patient Search Online

The Upside for the Practice

What Pain Points are reduced by the Patient engaged with their physician/practice?

Relief comes as

  1. Patient Satisfaction
    Naturally, physicians want their patients to be satisfied. Satisfied patients come back, and they’re likelier to comply with care recommendations. At the same time, Medicare, Medicaid and private insurers are placing increased emphasis on patient satisfaction scores, with real financial consequences for providers when those scores drop.

Medical Practice Story

Searching some angles to get a handle on Practice Managers “Patient-centric” nightmares

Improving Office Practice: Working Smarter, Not Harder

Christine A. Sinsky, MD
Fam Pract Manag. 2006 Nov-Dec;13(10):28-34.

Copyright © 2019 American Academy of Family Physicians.

Pre-appointment patient questionnaires.

Copyright © 2019 American Academy of Family Physicians.
Improving Office Practice: Working Smarter, Not Harder

Empowered nurses.

Physician preparation.

Improved interactions.

This is perfect intro to an OMG does this work for engagement, why not have the patient enagaed before they meet the doc.

I often find it helpful to ask patients, “What else do I need to know?” This has not been the open-ended nightmare I thought it might be. Instead, it is often a rich source of pertinent information. I also ask, “What else is going on in your life?” to develop context. I learn about the patient as a person. I’ll often follow up with, “Could you bring a picture of __ to your next appointment?” This gives patients a chance to share the pleasure of their grandchildren, their travel adventures and other unique interests, and it enriches my life as well.

The annual exam as an organizing structure.

Adding it all up

9 Considerations for Medical

Practice Success

How successful is your medical practice?
By Joy Hicks
Updated June 22, 2017

Ⓒ 2019 About, Inc. (Dotdash) — All rights reserved

Customer Service & Patient Satisfaction

Providing high-quality care and excellent customer service

Key Performance

Accounts receivables:

The accounts receivable, or AR, report is designed to analyze the financial health of the medical office. Using the discharge date of the patient account, the AR report calculates the length of time it takes for medical claims to get paid.


Denial resolution is necessary in achieving financial goals. One important way to improve cash flow in the medical office is to track denials by calculating denial rates.


Collection rates help the medical office determine how successful the office is in collecting receivables. This rate tells a lot about the financial performance of the medical office. If you want to know how effective at collecting receivables then calculating collection rate is important.


Financial Goals

Medical Staff Performance

Marketing Strategies for the Medical Office

By Joy Hicks
Updated July 21, 2017

Marketing your medical practice requires someone that can be realistic about market expectations, setting and accomplishing goals, and assessing the competition. Marketing identifies the types of services that should be offered based on the demands of the community, analyze the performance potential, and develops strategies and goals necessary to maintain a competitive edge.​

Ⓒ 2019 About, Inc. (Dotdash) — All rights reserved - Vertwell Health

Online Marketing


A medical office website should be more than just a single page listing the practice’s office hours and contact information. The website should be full of information that patients can read informative articles and find information on treatment options, new technology, or other information related to health care. Since first impressions have the greatest impact make sure your website is:

Social Media

The use of social media for the purpose of online communications is recognized as an effective way to promote community relations, recruitment activities, and marketing events.

…be professional especially if you have identified yourself as an employee
…include a statement stating your views are your own and not your employers
…remove tags on pictures that a patient posts to keep the picture off of your page

…participate in any online communication with patients of the medical office
…post pictures of patients under any circumstance even if it is unidentifiable
…discuss any details of your job or activities that occurred during the work day

Offline Marketing


Special Events

Referral Marketing

How to improve the patient experience, part 1: pre-visit

May 29, 2018

© Copyright 2019 PatientPop, Inc.

Create a Helpful Online Presence

Design Your Website With Patients in Mind

4 Ways to Empower Patients at Your Healthcare Practice

It’s no secret that healthcare is changing rapidly. New technology, payment models, and shifting government regulations can be hard to keep straight. At the center of all this change remains the relationship between a doctor and a patient — but even that is changing.

A 2016 study of nearly 1,800 people that examined what patients want most from their healthcare experience found that 75% of patients want a more personalized relationship with their providers, and 60% of patients want more affordable and transparent pricing. The study also revealed that convenience and digital tools were major patient priorities.

These desires can’t just be chalked up to those darn Millennials, either, as the study was a representation of the U.S. demographics as a whole. The need, therefore, to understand and react to these changing priorities is crucial for any healthcare practice looking for continued patient acquisition and success.

Here are four strategies healthcare practices can use to meet changing patient desires, empower them to take a more active role in their own care (a crucial capability for succeeding under value-based contracts), and increase their patient retention.

Embrace the Benefits of the Web

Outcome - Inherent Value


Humans want to feel safe and secure, both in the moment and in the longer term.


Human beings are highly concerned with their status and with hierarchies in social groups. Status is an interesting desire because so many different things can convey so many different forms of status,
in different cultures, sub-cultures and contexts.


Humans thirst for a sense of purpose. Once our basic needs are met, we quickly look to be part of
something greater than ourselves.


Humans strive for power, in many ways and in many different forms. The more power we have, the more easily we can take care of most of our other desires.


When a human’s needs are met and everything is going well, that human will quickly get bored…

Outcome - Building Content Engagments™

a course that leads the customer to a clear and highly desirable outcome is more valuable.

PreOp® Credibility

Read our 26k comments
a course that is more credible is more valuable. Making a big promise only makes a course more valuable and more sellable if your customers also believe that you can deliver the outcome you promise.

Over 20 thousand comments

1 million online views per month*

*On average 2018/19

23 years, serviced +1200 hospitals, and a leader in bedside Tv patient education

Specificity - Built for Marketing associates

a course with a more specific premise, made for a more narrowly targeted group of people is more valuable.

Product Type - Beyond course receive consultation

certain kinds of products are more valuable than others. An online course is generally seen as more valuable than a book, for example.

Uniqueness - You get Videos

only a unique product can command a high price. A course that has a clearer and stronger differentiation from other courses and products in the market is more valuable.

Order your Videos

The whole process works by offering 3 videos (2 standard and 1 client choice)

Order Form

Use the PreOp® Order form (less PostCare™) this way we can start them off at the $9.99 per month

Urology Order From

Let’s begin promoting to Urology Practices -

Offer of Free Videos

The two videos that come along with the Course


Offer the short description of the video

Wound Care

Offer the short description of the video

Send your logo or branding

It’s important that we brand each video for the client protecting their investment;as well as MSE assets

Branding Dimensions

Try to maintain a square 1:1 format ratio. Other options are lower 1/3 titles (facility name, Physician’s name, address and phone number, website and email

Sign off on Video Bug Placement

Most import to get a positive relationship is to offer:

Send 1 Video with Branding

Using email, document agreement of placement.

Send 3 Video titles JWPlayer

Using JWPlayer, create a client playlist with videos of choice. Use this means for adding more licensed videos. As well as, an Upsell to a Custom JWPlayer Account


We begin to introduce the client to the Module of YouTube

How to add a Manager

If the client has a YouTube Channel, we want them to add CMTv as a Manager

Cmtv Uploads branded video

This includes:

How to create a YouTube Channel

If the client has not a Youtube Channel, we want to direct them to the “Create a YouTube Channel”

VSEO Video Search Engine Optimization


Ad Campaigns, from audience building, ad creation to managing buy and analytics

Ad Campaigns features and benefits

Low cost ad campaigns since the video ads are near free as part of your PreOp® Videos. Video ads are the lowest cost and offer the highest return.
*On average a 3-second video watch will cost 3-5 cents. Remarketing to those views is available up to 300 days.