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Prospecting

Cardone U Prospecting

PowerBase
-Family
-Friends
-Neighbors
-Community (church)

Sold Customers/ Clients
-spreadsheet/CRM
-currently working
-past employees

Who is doing service with me right now
-repairs
-problems
-questions
-fixes
-returns

The unsold
-everyone you contacted but didn’t sell

Who do you spend money with?
-build file from bank/credit statement
-find in linked in
-show how much of a great client you are with Lead magnet

PPL/Biz
who are using your product or could use it
-10mile to 20mile raidus

Competition and who their best clients are
-decision makers
-who do you know that is second degree

Freelance Domination Prospecting

Cold Traffic

Power Base
ask around
would you pay for this?
do you need this?
do you know anybody who does?
-friends
-coworkers
-family
-significant others
-colleagues and classmates
-roommates and neighbors

-start asking around…
-would you pay for this?
-do you need this?
-do you know anybody who does?

Call their baby ugly (warm canvassing)
-website analysis
-preliminary edits
-free consultation
-walkthrough
-report

Man…this restaurant’s website sucks…I could build a much better one…
this chiropracter’s advertisement is horrible. I could get them much more biz

Call their baby ugly
ridiculously high value add
incredible presentation
probing questions

value add technique
-website analysis/audit
-preliminary edits
-free consultation
-walkthrough
-report
-Dan Kennedy free critique

Deliver
-in person
-online
-walk through
-create a narrative

know what to look for
know better alternatives

Loss Lead

  • offer to make their problems go away for free on one condition
    • if you do extraordinary work, do a favor
      • ask for something better than money
        • If I do extraordinary work and you’re extremely pleased, all I ask is that you refer me to 3 friends who have businesses that might also benefit from my services

In house “white label”
find a business who already has your ideal clientele, and offer to serve that business as an in-house/ “white label” service

Online job boards

Advanced Referral Systems

6 client getting hacks

Facebook Ads

Food in a box

Page 2 sniper- warm canvassing

Freelance sites- directories

Referral Snowball

Tradeshows- directories

Interview

New technology or trend with great offer

Directories style prospecting
-list is already there

Reverse engineering style- high relevance/importance

high cost time/ low money

Collect Advertisements

Page 2 sniper

Platforms for Launch campaigns/ Advertising

Google

Facebook

Newspapers

Mail

Yellowpages

Instagram

Twitter

Bing

Jvzoo
clickbank
shareasale
Rakuten LinkShare
affiliate.com
peerfly
amazon associates
ebay partner network
market health
Rakuten LinkShare

Crunchbase

Magazine

Radio

Cable

LinkedIn

Easy List- medium relevance/medium importance

low cost time/high money

Tradeshows- directories

Facebook Groups

Forums

Freelance sites- directories

In house “white label”
find a business who already has your ideal clientele, and offer to serve that business as an in-house/ “white label” service

Facebook Ads

Old school style prospecting
-create a list/ manual
—more time
—more effort

High relevance/importance

high cost of time/ low money

Call their baby ugly (warm canvassing)
-website analysis
-preliminary edits
-free consultation
-walkthrough
-report

Man…this restaurant’s website sucks…I could build a much better one…
this chiropracter’s advertisement is horrible. I could get them much more biz

Call their baby ugly
ridiculously high value add
incredible presentation
probing questions

value add technique
-website analysis/audit
-preliminary edits
-free consultation
-walkthrough
-report
-Dan Kennedy free critique

Deliver
-in person
-online
-walk through
-create a narrative

know what to look for
know better alternatives

Interview

medium relevance/importance

low cost of time/ low money

New technology or trend with great offer

low relevance/importance

low cost of time/ high money

Food in a box

Ben Settle Prospecting

Send Email

Send Direct Mail

Follow up with phone call

social media networking

networking