• Ripped on the road

  • whos it for?

    avatar: age:35
    job:executive, works on road, long commute, long days, works away, short on free time.

    income: high

    location: n/a

  • they are busy, short on time, stressed, need to lose fat, wants to gain muscle, wants to look better, lacking health.

  • needs exercise to increase energy, lose fat, gain muscle, de-stress, increase health. nutritional guidance.

  • pain = no time, stress, unhealthy,fat,lack of motivation.

  • Solution = time efficient training, exercise,nutrition guidance. done for you! fool proof!

  • the story:

    Mr exec!

    realises his need to lose the lard, wants to spend more time with his family, doesnt have time to train for hours after work.

    getting stressed putting on weight, feels terrible cant keep up with kids, tired at work, unproductive.

  • Welcome to ripped on the road.

    1st comes the motivation - the prep work

    things to do before the business week.

  • James: arrives at hotel after a tough day of meetings!

    open his lap top clicks open Ripped on the road.

    option 1 - hotel gym
    option 2 - hotel no gym

  • post workout - evening meal

    hotel restaurant
    supermarket
    ready packed and prepped
    best of bad situation

  • gym - 4 gym workouts to choose from - 20,30,40,50 mins

  • no gym - 4 hotel room workouts to choose from, 20,30,40 mins

  • outdoor - 4 conditioning outdoor workouts to do

  • hotel menu - smart choices

  • supermarket shop

  • prepped n packed

  • best of bad situation

  • virtual coach

    ebook guide

  • virtual coach

    ebook guide

  • virtual coach

    ebook guide

  • premier inn menu
    choices

  • proteins

    carbs

    fats

    veg

    prepping for tommorow

    water

  • from your cool bag

  • meal out with colleagues

  • virtual coach

  • ebook guide

    workout

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hotel gym\noption 2 - hotel no gym"},{"_id":"400dab77a5054fa0e3000033","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400da544a5054fa0e3000032","content":"gym - 4 gym workouts to choose from - 20,30,40,50 mins"},{"_id":"400dc115a5054fa0e300003f","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400dab77a5054fa0e3000033","content":"virtual coach\n\nebook guide"},{"_id":"400dad57a5054fa0e3000034","treeId":"400d7236a5054fa0e3000024","seq":1,"position":2,"parentId":"400da544a5054fa0e3000032","content":"no gym - 4 hotel room workouts to choose from, 20,30,40 mins"},{"_id":"400dc28fa5054fa0e3000040","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400dad57a5054fa0e3000034","content":"virtual coach\n\nebook guide"},{"_id":"401458c5a5054fa0e3000074","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400dc28fa5054fa0e3000040","content":"virtual coach"},{"_id":"40145933a5054fa0e3000075","treeId":"400d7236a5054fa0e3000024","seq":1,"position":2,"parentId":"400dc28fa5054fa0e3000040","content":"ebook guide\n\nworkout"},{"_id":"400daedba5054fa0e3000035","treeId":"400d7236a5054fa0e3000024","seq":1,"position":3,"parentId":"400da544a5054fa0e3000032","content":"outdoor - 4 conditioning outdoor workouts to do"},{"_id":"400dc31da5054fa0e3000041","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400daedba5054fa0e3000035","content":"virtual coach \n\nebook guide"},{"_id":"400db1f2a5054fa0e3000036","treeId":"400d7236a5054fa0e3000024","seq":1,"position":6,"parentId":"400d7254a5054fa0e3000026","content":"post workout - evening meal\n\nhotel restaurant\nsupermarket\nready packed and prepped\nbest of bad situation "},{"_id":"400db46ea5054fa0e3000037","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400db1f2a5054fa0e3000036","content":"hotel menu - smart choices"},{"_id":"400dbba9a5054fa0e300003b","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400db46ea5054fa0e3000037","content":"premier inn menu\nchoices"},{"_id":"401454cca5054fa0e3000042","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400dbba9a5054fa0e300003b","content":""},{"_id":"400db521a5054fa0e3000038","treeId":"400d7236a5054fa0e3000024","seq":1,"position":2,"parentId":"400db1f2a5054fa0e3000036","content":"supermarket shop"},{"_id":"400dbc60a5054fa0e300003c","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400db521a5054fa0e3000038","content":"proteins\n\ncarbs\n\nfats\n\nveg\n\nprepping for tommorow\n\nwater\n"},{"_id":"400db588a5054fa0e3000039","treeId":"400d7236a5054fa0e3000024","seq":1,"position":3,"parentId":"400db1f2a5054fa0e3000036","content":"prepped n packed"},{"_id":"400dbe54a5054fa0e300003d","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400db588a5054fa0e3000039","content":"from your cool bag"},{"_id":"400db61ea5054fa0e300003a","treeId":"400d7236a5054fa0e3000024","seq":1,"position":4,"parentId":"400db1f2a5054fa0e3000036","content":"best of bad situation"},{"_id":"400dbeafa5054fa0e300003e","treeId":"400d7236a5054fa0e3000024","seq":1,"position":1,"parentId":"400db61ea5054fa0e300003a","content":"meal out with colleagues"},{"_id":"400d74cca5054fa0e3000029","treeId":"400d7236a5054fa0e3000024","seq":1,"position":2,"parentId":null,"content":"whos it for?\n\navatar: age:35\njob:executive, works on road, long commute, long days, works away, short on free time.\n\nincome: high\n\nlocation: n/a\n"},{"_id":"400d7f69a5054fa0e300002a","treeId":"400d7236a5054fa0e3000024","seq":1,"position":3,"parentId":null,"content":"they are busy, short on time, stressed, need to lose fat, wants to gain muscle, wants to look better, lacking health."},{"_id":"400d82c8a5054fa0e300002b","treeId":"400d7236a5054fa0e3000024","seq":1,"position":4,"parentId":null,"content":"needs exercise to increase energy, lose fat, gain muscle, de-stress, increase health. nutritional guidance."},{"_id":"400d871ca5054fa0e300002d","treeId":"400d7236a5054fa0e3000024","seq":1,"position":4.5,"parentId":null,"content":"pain = no time, stress, unhealthy,fat,lack of motivation."},{"_id":"400d88a8a5054fa0e300002e","treeId":"400d7236a5054fa0e3000024","seq":1,"position":4.75,"parentId":null,"content":"Solution = time efficient training, exercise,nutrition guidance. done for you! fool proof!"},{"_id":"400d8545a5054fa0e300002c","treeId":"400d7236a5054fa0e3000024","seq":1,"position":5,"parentId":null,"content":""}],"tree":{"_id":"400d7236a5054fa0e3000024","name":"Ripped on the road","publicUrl":"ripped-on-the-road"}}