Ripped on the road
whos it for?
avatar: age:35
job:executive, works on road, long commute, long days, works away, short on free time.
income: high
location: n/a
they are busy, short on time, stressed, need to lose fat, wants to gain muscle, wants to look better, lacking health.
needs exercise to increase energy, lose fat, gain muscle, de-stress, increase health. nutritional guidance.
pain = no time, stress, unhealthy,fat,lack of motivation.
Solution = time efficient training, exercise,nutrition guidance. done for you! fool proof!
the story:
Mr exec!
realises his need to lose the lard, wants to spend more time with his family, doesnt have time to train for hours after work.
getting stressed putting on weight, feels terrible cant keep up with kids, tired at work, unproductive.
Welcome to ripped on the road.
1st comes the motivation - the prep work
things to do before the business week.
James: arrives at hotel after a tough day of meetings!
open his lap top clicks open Ripped on the road.
option 1 - hotel gym
option 2 - hotel no gym
post workout - evening meal
hotel restaurant
supermarket
ready packed and prepped
best of bad situation
gym - 4 gym workouts to choose from - 20,30,40,50 mins
no gym - 4 hotel room workouts to choose from, 20,30,40 mins
outdoor - 4 conditioning outdoor workouts to do
hotel menu - smart choices
supermarket shop
prepped n packed
best of bad situation
virtual coach
ebook guide
virtual coach
ebook guide
virtual coach
ebook guide
premier inn menu
choices
proteins
carbs
fats
veg
prepping for tommorow
water
from your cool bag
meal out with colleagues
virtual coach
ebook guide
workout