• Rock the Blocks Strategy Document 2014-15

    Executive Summary

    The purpose of this document is to define the comprehensive business strategy for Rock the Blocks, to outline the components of this strategy, and to create actionable steps to execute on this strategy.

    Mission Statement:

    Rock the Blocks unites the community through unique events that support up-and-coming artists and encourage the sharing of ideas, culture & creativity.

    Core Values:

    • Rock the Blocks supports up-and-coming artists and businesses that we believe in.
    • Rock the Blocks embraces partnerships with businesses and artists who share our values and contribute to our overall objectives.
    • Rock the Blocks celebrates creation in all its forms.
    • Rock the Blocks seeks to provide experiences that bring together members from distinct, creative communities to share ideas, culture, and creation.
    • Rock the Blocks seeks to create opportunities for artists/businesses to connect with the broader community through relationships we cultivate.

    GOAL: Increase wristband sales by 20% from 2014.

    GOAL: Cover all upfront costs for the festival from sponsorship. (~$7k)

  • Marketing Strategy

    STAFFING:
    Marketing/PR Strategist (pr): Hillary Pitts?[c]
    Graphic Designer (gd): Victoria Tran [e]
    Web Design Lead/Developer (wd): Brian Hill[c]
    Social Manager (sm): Jess Abramson? Illustrator/Promotional Managers (il): Maya Renfro?, Claire Butterfield [e], Anthony Carson?
    Student/Campus Liason (scl): Sam Welborn?[c]
    Guerilla Marketing/Street Team Coordinator (gm): Cullen [e]? John Lockwood?[c] Taylor? Adam Wynings? Matt Boling [e]?
    Videographer (vi): Dennis Chang [e], Ryan Daliagon, Caroline Montgomery[c], Chris Risch?
    Photos (ph): Roger Gupta, Heaton Johnson, August J Photography, Daniel Lin [e]

    The goals, strategies, and tactics that make up our Marketing Strategy in 2014-2015.

    GOAL: Focus on being a more active promoter

    • More consistent shows, decide on a 2015 schedule of events
    • Reach out to venues in Blacksburg to book showcases

    GOAL: Engage with student body more actively

    GOAL: More guerilla marketing/installation art

    GOAL: More traditional/digital advertising

    GOAL: Form relationships/partnerships with like-minded people organizations

    GOAL: Use social media to strengthen the brand, form relationships, and spread awareness of initiatives

  • Sales Strategy

    STAFFING:
    Sales Specialist I (ss): Adam Wynings, Alex Economu, Amy Splitt, Krisha Chakra?
    Local Ambassador (la): Don Langhrer?
    Enterprise Sales/Co-Producer (es): Chris P

    The goals, strategies, and tactics that make up our Sales Strategy in 2014-2015.

    GOAL: Create more engaging story/pitch
    GOAL: Back up story with financials/data
    GOAL: Find partners that align with our mission statement

  • Operations Strategy

    STAFFING:
    Operations Manager/Producer (om): Eve
    Volunteer Coordinator (vc): Summer Humphrey [c]
    Community Liason/Workshop Coordinator (cl): Adam Wirdzek[c], Alex Cleveland [e]
    Booking/Artist Relations (ar): Stephen
    Sound/Lighting Lead (sl): Alex Economu [e]
    Performance Art Coordinator (pc): Amy Splitt? Kevin Wood?[c]
    Bike Party (bp): Jesse Olsen[c]

    The goals, strategies, and tactics that make up our Operations Strategy in 2013-2014.

    GOAL: More accurate data collection/financial tracking
    GOAL: Have more, better contracts with the people/organizations we work with

  • Social Media Strategy (pr)

    Strategy:

    • Tactic
    • Tactic

    Strategy:

    • Tactic
    • Tactic
  • Student Organization

    Strategy:

    • Tactic
  • Partner with existing student organizations

    Strategy:

    • Tactic
  • Have a series of guerilla installations that tie back to a central theme and build hype leading up to the event

  • Use less cash

    Strategy:

    • Tactic
  • Contracts with venues

  • Contracts with artists

{"cards":[{"_id":"354a140b8814b8d2e100001e","treeId":"354a13d78814b8d2e100001b","seq":935987,"position":1,"parentId":null,"content":"###**Rock the Blocks Strategy Document 2014-15**\n####**Executive Summary**\nThe purpose of this document is to define the comprehensive business strategy for Rock the Blocks, to outline the components of this strategy, and to create actionable steps to execute on this strategy.\n\n####Mission Statement:\n\nRock the Blocks unites the community through unique events that support up-and-coming artists and encourage the sharing of ideas, culture & creativity.\n\n\n\n####Core Values:\n- Rock the Blocks supports up-and-coming artists and businesses that we believe in.\n- Rock the Blocks embraces partnerships with businesses and artists who share our values and contribute to our overall objectives.\n- Rock the Blocks celebrates creation in all its forms.\n- Rock the Blocks seeks to provide experiences that bring together members from distinct, creative communities to share ideas, culture, and creation.\n- Rock the Blocks seeks to create opportunities for artists/businesses to connect with the broader community through relationships we cultivate.\n\n\n####GOAL: Increase wristband sales by 20% from 2014.\n####GOAL: Cover all upfront costs for the festival from sponsorship. (~$7k)"},{"_id":"5e9acfc63d0bc786bf000015","treeId":"354a13d78814b8d2e100001b","seq":5229527,"position":1.25,"parentId":"354a140b8814b8d2e100001e","content":""},{"_id":"354a23458814b8d2e1000020","treeId":"354a13d78814b8d2e100001b","seq":5229534,"position":1.5,"parentId":"354a140b8814b8d2e100001e","content":"###Marketing Strategy\nSTAFFING: \n**Marketing/PR Strategist (pr):** Hillary Pitts?[c] \n**Graphic Designer (gd):** Victoria Tran [e]\n**Web Design Lead/Developer (wd):** Brian Hill[c] \n**Social Manager (sm):** Jess Abramson? **Illustrator/Promotional Managers (il):** Maya Renfro?, Claire Butterfield [e], Anthony Carson? \n**Student/Campus Liason (scl):** Sam Welborn?[c] \n**Guerilla Marketing/Street Team Coordinator (gm):** Cullen [e]? John Lockwood?[c] Taylor? Adam Wynings? Matt Boling [e]? \n**Videographer (vi):** Dennis Chang [e], Ryan Daliagon, Caroline Montgomery[c], Chris Risch?\n**Photos (ph):** Roger Gupta, Heaton Johnson, August J Photography, Daniel Lin [e] \n\nThe goals, strategies, and tactics that make up our Marketing Strategy in 2014-2015.\n\n####GOAL: Focus on being a more active promoter\n- More consistent shows, decide on a 2015 schedule of events\n- Reach out to venues in Blacksburg to book showcases\n\n####GOAL: Engage with student body more actively\n\n####GOAL: More guerilla marketing/installation art\n\n####GOAL: More traditional/digital advertising\n\n####GOAL: Form relationships/partnerships with like-minded people organizations\n\n####GOAL: Use social media to strengthen the brand, form relationships, and spread awareness of initiatives"},{"_id":"354a36bf8814b8d2e1000025","treeId":"354a13d78814b8d2e100001b","seq":1,"position":1,"parentId":"354a23458814b8d2e1000020","content":"###Social Media Strategy (pr)\nStrategy:\n- Tactic\n- Tactic\n\nStrategy:\n- Tactic\n- Tactic"},{"_id":"363978552f59b1ad2800000a","treeId":"354a13d78814b8d2e100001b","seq":1,"position":2,"parentId":"354a23458814b8d2e1000020","content":"###Student Organization\nStrategy:\n- Tactic"},{"_id":"36397c562f59b1ad2800000b","treeId":"354a13d78814b8d2e100001b","seq":1,"position":3,"parentId":"354a23458814b8d2e1000020","content":"###Partner with existing student organizations\nStrategy:\n- Tactic"},{"_id":"36398da42f59b1ad2800000d","treeId":"354a13d78814b8d2e100001b","seq":1,"position":4,"parentId":"354a23458814b8d2e1000020","content":"###Have a series of guerilla installations that tie back to a central theme and build hype leading up to the event"},{"_id":"354a24db8814b8d2e1000021","treeId":"354a13d78814b8d2e100001b","seq":1583581,"position":2,"parentId":"354a140b8814b8d2e100001e","content":"###Sales Strategy \nSTAFFING: \n**Sales Specialist I (ss):** Adam Wynings, Alex Economu, Amy Splitt, Krisha Chakra?\n**Local Ambassador (la):** Don Langhrer?\n**Enterprise Sales/Co-Producer (es):** Chris P\n\nThe goals, strategies, and tactics that make up our Sales Strategy in 2014-2015.\n\nGOAL: Create more engaging story/pitch\nGOAL: Back up story with financials/data\nGOAL: Find partners that align with our mission statement"},{"_id":"354a28438814b8d2e1000023","treeId":"354a13d78814b8d2e100001b","seq":1436187,"position":3,"parentId":"354a140b8814b8d2e100001e","content":"###Operations Strategy\nSTAFFING: \n**Operations Manager/Producer (om):** Eve \n**Volunteer Coordinator (vc):** Summer Humphrey [c]\n**Community Liason/Workshop Coordinator (cl):** Adam Wirdzek[c], Alex Cleveland [e]\n**Booking/Artist Relations (ar):** Stephen \n**Sound/Lighting Lead (sl):** Alex Economu [e]\n**Performance Art Coordinator (pc):** Amy Splitt? Kevin Wood?[c]\n**Bike Party (bp):** Jesse Olsen[c]\n\nThe goals, strategies, and tactics that make up our Operations Strategy in 2013-2014.\n\nGOAL: More accurate data collection/financial tracking\nGOAL: Have more, better contracts with the people/organizations we work with"},{"_id":"3639820b2f59b1ad2800000c","treeId":"354a13d78814b8d2e100001b","seq":1,"position":1,"parentId":"354a28438814b8d2e1000023","content":"###Use less cash\nStrategy:\n- Tactic"},{"_id":"3639cfed2f59b1ad28000010","treeId":"354a13d78814b8d2e100001b","seq":1,"position":2,"parentId":"354a28438814b8d2e1000023","content":"###Contracts with venues"},{"_id":"3639d3572f59b1ad28000011","treeId":"354a13d78814b8d2e100001b","seq":1,"position":3,"parentId":"354a28438814b8d2e1000023","content":"###Contracts with artists"}],"tree":{"_id":"354a13d78814b8d2e100001b","name":"Rock the Blocks Strategy Document 2013-2014","publicUrl":"rock-the-blocks-strategy-document-2013-2014"}}