The purpose of this document is to define the comprehensive business strategy for Rock the Blocks, to outline the components of this strategy, and to create actionable steps to execute on this strategy.
Rock the Blocks unites the community through unique events that support up-and-coming artists and encourage the sharing of ideas, culture & creativity.
STAFFING:
Marketing/PR Strategist (pr): Hillary Pitts?[c]
Graphic Designer (gd): Victoria Tran [e]
Web Design Lead/Developer (wd): Brian Hill[c]
Social Manager (sm): Jess Abramson? Illustrator/Promotional Managers (il): Maya Renfro?, Claire Butterfield [e], Anthony Carson?
Student/Campus Liason (scl): Sam Welborn?[c]
Guerilla Marketing/Street Team Coordinator (gm): Cullen [e]? John Lockwood?[c] Taylor? Adam Wynings? Matt Boling [e]?
Videographer (vi): Dennis Chang [e], Ryan Daliagon, Caroline Montgomery[c], Chris Risch?
Photos (ph): Roger Gupta, Heaton Johnson, August J Photography, Daniel Lin [e]
The goals, strategies, and tactics that make up our Marketing Strategy in 2014-2015.
STAFFING:
Sales Specialist I (ss): Adam Wynings, Alex Economu, Amy Splitt, Krisha Chakra?
Local Ambassador (la): Don Langhrer?
Enterprise Sales/Co-Producer (es): Chris P
The goals, strategies, and tactics that make up our Sales Strategy in 2014-2015.
GOAL: Create more engaging story/pitch
GOAL: Back up story with financials/data
GOAL: Find partners that align with our mission statement
STAFFING:
Operations Manager/Producer (om): Eve
Volunteer Coordinator (vc): Summer Humphrey [c]
Community Liason/Workshop Coordinator (cl): Adam Wirdzek[c], Alex Cleveland [e]
Booking/Artist Relations (ar): Stephen
Sound/Lighting Lead (sl): Alex Economu [e]
Performance Art Coordinator (pc): Amy Splitt? Kevin Wood?[c]
Bike Party (bp): Jesse Olsen[c]
The goals, strategies, and tactics that make up our Operations Strategy in 2013-2014.
GOAL: More accurate data collection/financial tracking
GOAL: Have more, better contracts with the people/organizations we work with
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