#Social Media for Trainers
How to make your training better with social media
…and other advantages
#Relevance and frequency of SoMe. Keep it interesting.
#Twitter and blog tips: for instance formulation.
#Motivating people for social media
#70:20:10 content principle
..share resources from others
..share your own stuff
..occassionally, show your human side
Improve communication and sharing with participants off training time in an easy and little amount of time.
#General best practices
#Reinforce your brand as an expert
..tell people what you are doing, share resources, have a human side!
#Marketing our company
#Increased visibility re training
#How does Google search?
#Write how Google searches
#Cross-Pollination: Publish links and content in different places
for example, reference your website in the description of your YouTube video
#Use moderation - so Google doesn’t get scared of your spammy behaviour
#Book reference
The Art of SEO
#Flipagram
Make photo montages with music as well
#Gingko
Making and editing notes
Turn it into a document
#HootSuite
Plan your posts/status updates etc for Twitter, LinkedIn, Facebook etc..
#Inklewriter
Interactive story online
eg: http://writer.inklestudios.com/stories/dpq2
Go here to make one writer.inklestudios.com
#Instagram
Make nice pictures
#LinkedIn
Make a group to share, ask questions, introduce people
#Padlet
Online post-it note wall
#Pearltrees
Online (collaborative) internet bookmarking tool
#Shelfari
Virtual book shelf
eg http://www.shelfari.com/dansteer/shelf
#Slideshare
Post your PPT slides for others to see
#Surveymonkey
Intake surveys of your participants
Upgrade to get one-click reports
#Tiny.cc
You can customise your short links
#Twitter
Microblogging site
#Vine
6 second looping videos
#YouTube
Upload videos, make playlists, share films
#"Traffic"
Number of (unique) visitors eg blog page
Number of RT or shares
Number of likes, times favourited
Number of subscriptions to channel
Number of video views
#Content
Number of posts/comments
Quality of posts - ie did they understand
#Continuity
ie - Padlet: Are they reading other comments?
ie - LinkedIn: Did anyone reply on the post of another participant?
#Half-life principle
…your updates disappear at a speed proportional to the number of followers of YOUR follower
…so post more often
.. or plan your posts
#Use tools like HootSuite to plan your campaigns
#General blog tips
#Don't ask them too much effort
…eg join them WHERE THEY ALREADY ARE (facebook, linkedin, twitter)
#Collaborative notemaking
#Share our flipcharts
Instagram, Vine, Flipagram
#Encourage tweeting
#Follow-up learning points + best practices
#Follow-up learning impulses
eg: After 2 weeks, poke them again…
#Share flipcharts
#Fit to the type of people you are working with
…keyword distribution
#Think about how people search
#Trust
Number of hits on that page
Number of people referring
#What for?
Intake before training
Satisfaction survey after training
Note-taking during training
Q+A
Posting references
Homework
Follow-up training
#How to use
Make a wall + invite people to use it
#Why use this?
Share your references
Add pearltree by topic or training + pearls for internet
#Use @ well
#Get followers
#How to thank 4 people for RTs
#Why make lists?
So you don’t have to worry about following 1000s of people…
(See “The Twitter Book” for more ideas)
#37 Twitter tips for new users, from Dan
http://dansteer.wordpress.com/2012/12/20/37-easy-twitter-tips-for-new-users-to-get-started
#Great book - practical ideas
http://www.amazon.com/Twitter-Book-Tim-OReilly/dp/1449314201
#Write interesting tweets
#Edit your channel profile
Descriptive
Add url
Good art
#Publishing tips
Keyword searchable title
#Privacy options
Public = YouTube searchable + freely viewable
Unlisted = you have to share the link
Private = only YT users you invited can see it
#Playlists per topic / training
Put them on your channel, front-page
#It takes time and you have to be organised
#Category vs. Tag ??
#Twitter
… say thank you
… retweet their reference
#Say it in class
… click on “like”
… post a thank you
… share it
… add a comment
#Quality tips
Have a message
Have a structure
Good enough quality
Authenticity
..prepare yourself, but no stress
Be careful with body language, eg: Catherine’s tip
Introduce yourself
Give purpose of training
Content/agenda
Work method
Preparation required/ recommended
Thank you
#YouTube playlists
#No account
..make the wall and ask people to use it
#With account
..you can manage and administer walls whenever you want
#Make the wall
Keyword friendly title
Keyword friendly description
(+ instructions for double-click)
Add logo
Modify background
Privacy settings (incl password if you want)
Organisation of post-its by column
CUSTOMISE URL !!
#Not at the beginning if you want the tweet to be seen in timeline of your followers
#Ask participants to follow you
#Follow people
#Mention people
#Add widgets to my blog, websites, YouTube account… etc
Cross-pollinate
#Advertise your Twitter account
PPT slides
Email signatures
Articles, blog posts..
Business cards
#Favourite it
#Answer the 3 audience questions:
http://dansteer.wordpress.com/2012/01/22/the-only-3-questions-that-count
#Give something
..a reference
#Mention people
#Give your opinion