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The Best of Influencer and Brand Collaborations

Marisa Hochberg :

The world of influencer marketing has become increasingly active and collaborative, with a multitude of brands, bloggers, and content creators teaming up to promote their products and services. This is especially true when it comes to cross-promoting content or partnering up with other businesses to promote their products and services. It’s not enough just to post about your brand or product on social media. You have to actively work with other businesses and brands to leverage the full potential of your social presence. Here are some of the best influencer collaborations that you should implement immediately if you’re looking to reach new audiences without being overshadowed by competitors:

The Coca-Cola Company + The Mountain Dew Company
This is a great example of the power of collaboration. The Mountain Dew team collaborated with The Coca-Cola Company to create a stunning ad campaign that aired during the Super Bowl. The spots depicted a modern-day version of the Coca-Cola Company’s history, from its humble beginnings in 1885 to its present-day success. The Coca-Cola Company, in turn, has teamed up with Mountain Dew to create “The Best Place to Get Mountain Dew in the World.” Through partnerships like these, the two brands have created a loyal following of people who consume both products.

To maximize the potential of collaboration, you need to find a partner that is complementary to your brand. In this case, you are going to pair up with the food company, Google. Through a partnership, Google will promote your brand, while you help to educate the masses on how to effectively choose the best food items in their respective countries.

Toms Shoes + Levi’s Inc.
This collaboration between Toms and Levi’s happens to be one of the most successful in history. The idea is simple: Toms will partner with Levi’s in an ad campaign that encourages people to wear their shoes to work every day. In return, Levi’s will feature Toms’s’s shoes and hat designs in their advertisements.

Urban Outfitters and Anthropologie
This is a partnership between two cultural staples. Urban Outfitters is a household name for everything from clothing to decor to accessories. Anthropologie is a household name for everything from handbags to travel to clothing. As a result, these brands have become synonymous with one another.

Gap Inc. and ModCloth
This collaboration is all about balance. As both a high-end fashion brand and an online retailer, Gap needs to partner with a low-key brand like ModCloth to maximize the reach of its products.

H&M and American Eagle Outfitters
This is another collaboration between a high-end fashion brand and an online retailer. This time, it’s between H&M and American Eagle Outfitters. The idea is simple: Buy an item from H&M, and then wear it to work the next day — and share the pics on social media. That’s it. Simple, right?

Converse and Opening Ceremony
This is a great example of a brand working with an influencer to support its products. Opening Ceremony is a leading luxury brand that makes premium watches. To support its products, it’s teamed up with social media influencers and watch brand Opening Ceremony to create a high-end watch collection that features the brand’s watches alongside watches by emerging luxury watch brands.

Disney and Pixar Collab
This is a collaboration between two of the biggest names in modern animation, Disney and Pixar. The idea is simple: Use Disney’s “brand power” to further the cause of a socially-conscious organization. Together, the two studios create appealing and relatable stories about animals, people, and the environment. In the process, they use their brand power to encourage change and get people to think about the issues that matter to them.

Adidas Originals and Vogue
This collaboration between two iconic brands is all about bringing something new to the table and also making a good pair of shoes look better. Adidas Originals is a footwear brand that produces quality footwear for everyone from teens to generation Xers. The brand’s partnership with Vogue is meant to bring something new to the table: an assortment of men’s and women’s shoes with themes that range from fashion to sports.

Final Words
These are just a few examples of how brands are using influencer marketing to great effect. Collaborations like these help to maximize the reach of your social presence, while also increasing the brand equity of each participating business. It’s important to note that not every brand collaboration is a win-win-win situation. Some will simply gain by getting more attention from their target audience, while others may have ulterior motives in mind. That’s why it’s important to do your research and avoid falling into any kind of collaborative trap. There are many brands and businesses out there with bad intentions, so pay close attention to how your social media influencers are being used. If you’re unsure if a brand collaboration is a good idea for your business, or if you just want to run the numbers on what the potential outcomes could be, we recommend using the “Is this a good idea?” question as your guide.

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