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The sales volume in three regions is basically flat, squishy ice cream toys sales accounted for 25.86%, 22.75% and 24.42% of the global total sales, respectively. Eastern Europe saw the fastest growth of 7.61 per cent. With the further increase of policy support and financial investment, the number of kindergartens, the number of children in kindergartens and the enrollment rate will continue to grow, the investment of families and kindergartens in preschool education will still maintain a high growth trend, and the market space of squishy ice cream toys is huge.The squishy ice cream toy industry seems to be in the grip of yet another craze, this time with a tiny yet appealing stress-relieving Fidget squishy ice cream toy that has become the latest buzzword among media, retailers and kids across the UK and even the world.