Building an influencer marketing strategy is not an easy job. A lot of marketing teams are surprised when they discover how much time and effort (and other resources) it takes to run a successful campaign.
The truth is it just takes some know-how and experience to put together an effective influencer campaign. And there are a lot of moving pieces, right?
You have to figure out what you want the campaign to accomplish, find the right influencers, ship out their product and set up some creative guidelines, you may even need someone to come up with creative concepts, track packages, assign pixels, monitor the campaign, see what’s working vs what’s working REALLY well, optimize for best ROI… It’s a lot to manage, and it takes some practice to do it right.