The number of available digital marketing tools is multiplying, but few marketers have the know-how to use these tools. But there are some basics that any successful marketer must master to achieve success. Using the following tools can help you create a more effective strategy. Let’s look at some of them in more detail. For example, Google Analytics is the gold standard in website analytics. Having a clear understanding of how your website visitors behave will help you plan and execute your campaigns.
Surveys. Using a tool is one of the most effective ways to engage your target audience. You can use this tool to collect valuable feedback. In addition, you can use surveys to understand your audience’s preferences. For example, you can ask your followers and clients about their favorite brands, foods, and movies. In short, surveys help you improve your products or services. It is also an excellent way to understand your target audience.
Adobe Spark Interactive. This tool is a visual content editor and incorporates multiple templates. So whether you’re using a jpeg or a video, Adobe Spark Interactive can help you make the right decision to reach your target audience. Moreover, you don’t need to have any experience in designing or programming. This tool is user-friendly and makes it easy to build the perfect campaign. And it does not require design experience to get started.
Hotjar. This tool uses website heatmaps to monitor how visitors interact with a website. For example, you can see what changes people are making to your site, such as changing the header, buttons, and visuals at the top of the page. Using the tool can help you automate your PPC campaigns. These digital marketing tools can help you make better decisions in your marketing efforts. And don’t worry - many of them are free.
SEMRUSH. This tool can track backlinks, social media strategies, and SEO. SEMRUSH has won awards for its SEO software. It is effortless to use and is designed to be user-friendly. The program lets you track your ranking and enables you to apply keyword strategies. In addition, it offers a free trial, which allows you to test the software before buying it. The paid plans will save you money, time, and effort.
Ahrefs. This comprehensive SEO tool has data for 150 million keywords in the U.S. and 150 countries. In addition, it can help you with competitive analysis. With Ahrefs, you can see who links to your competitors and find out what pages are getting the most traffic. You can also see how many visitors your competitors’ content pieces are getting. These are the essential elements of digital marketing. And they will help you maximize your reach and influence customers.
Check out WowRanko for more information about digital marketing tools.