Value Exchange formula

{"cards":[{"_id":"74a90dfc88859a981e00004e","treeId":"74a90e0588859a981e00004c","seq":12945422,"position":1,"parentId":null,"content":"value exchange formula"},{"_id":"74a90dbd88859a981e00004f","treeId":"74a90e0588859a981e00004c","seq":13045073,"position":1,"parentId":"74a90dfc88859a981e00004e","content":"value force"},{"_id":"74a90d9388859a981e000050","treeId":"74a90e0588859a981e00004c","seq":12945478,"position":1,"parentId":"74a90dbd88859a981e00004f","content":"appeal"},{"_id":"74a8c14088859a981e00006e","treeId":"74a90e0588859a981e00004c","seq":12945587,"position":2,"parentId":"74a90d9388859a981e000050","content":"Relevance"},{"_id":"74a8c10888859a981e00006f","treeId":"74a90e0588859a981e00004c","seq":12945588,"position":3,"parentId":"74a90d9388859a981e000050","content":"Importance"},{"_id":"74a8c0e488859a981e000070","treeId":"74a90e0588859a981e00004c","seq":12945589,"position":4,"parentId":"74a90d9388859a981e000050","content":"Urgency"},{"_id":"74453ce5fc0d747eba00007b","treeId":"74a90e0588859a981e00004c","seq":13046898,"position":4.5,"parentId":"74a90d9388859a981e000050","content":"Other"},{"_id":"74a8f6dd88859a981e00005d","treeId":"74a90e0588859a981e00004c","seq":13046916,"position":1,"parentId":"74453ce5fc0d747eba00007b","content":"Desire"},{"_id":"5ac5e496b0901e865d535b38","treeId":"74a90e0588859a981e00004c","seq":13106385,"position":0.75,"parentId":"74a8f6dd88859a981e00005d","content":"better health\nmore comfort\nmore money\nmore leasure\ngreater popularity\npride of accomplishment\nimproved appearance\nbusiness advancement\npraise from others\nsecurity in old age\nsocial advancement\nbe good parents\nhave influence over others\nbe sociable, hospitable\nbe gregarious\nexpress their personalities\nresist domination by others satisfy their curiosity\nbe up-to-date\nemulate what's admirable\nappreciate beauty\nbe proud of their possessions\nbe creative\nacquire or collect things\nbe efficient\nwin other's affections\nbe first in things\nimprove themselves mentally"},{"_id":"74453da2fc0d747eba00007a","treeId":"74a90e0588859a981e00004c","seq":13106409,"position":2,"parentId":"74453ce5fc0d747eba00007b","content":"deliverable (completed project)"},{"_id":"74453ebdfc0d747eba000079","treeId":"74a90e0588859a981e00004c","seq":13106410,"position":3,"parentId":"74453ce5fc0d747eba00007b","content":"Solving a problem"},{"_id":"74a8f41288859a981e000060","treeId":"74a90e0588859a981e00004c","seq":13046917,"position":1,"parentId":"74453ebdfc0d747eba000079","content":"common problem can be found through quantitative data"},{"_id":"744541abfc0d747eba000078","treeId":"74a90e0588859a981e00004c","seq":13106411,"position":3.5,"parentId":"74453ce5fc0d747eba00007b","content":"Desired Future State"},{"_id":"74453536fc0d747eba00007e","treeId":"74a90e0588859a981e00004c","seq":13106408,"position":3.75,"parentId":"74453ce5fc0d747eba00007b","content":"Knowledge transfer"},{"_id":"74453b3efc0d747eba00007c","treeId":"74a90e0588859a981e00004c","seq":13046907,"position":4,"parentId":"74453ce5fc0d747eba00007b","content":"Value Triad"},{"_id":"7445482bfc0d747eba000072","treeId":"74a90e0588859a981e00004c","seq":13106391,"position":1,"parentId":"74453b3efc0d747eba00007c","content":"Revenue Gain"},{"_id":"744546dafc0d747eba000073","treeId":"74a90e0588859a981e00004c","seq":13106393,"position":2,"parentId":"74453b3efc0d747eba00007c","content":"Cost Reduction"},{"_id":"7445468ffc0d747eba000074","treeId":"74a90e0588859a981e00004c","seq":13106407,"position":3,"parentId":"74453b3efc0d747eba00007c","content":"Emotional Contribution"},{"_id":"7445333afc0d747eba00007f","treeId":"74a90e0588859a981e00004c","seq":13106412,"position":4.25,"parentId":"74453ce5fc0d747eba00007b","content":"Price Certainty fixed"},{"_id":"74453282fc0d747eba000080","treeId":"74a90e0588859a981e00004c","seq":13106413,"position":4.375,"parentId":"74453ce5fc0d747eba00007b","content":"Guarantees"},{"_id":"74453242fc0d747eba000081","treeId":"74a90e0588859a981e00004c","seq":13106414,"position":4.4375,"parentId":"74453ce5fc0d747eba00007b","content":"Terms"},{"_id":"74454324fc0d747eba000076","treeId":"74a90e0588859a981e00004c","seq":13106415,"position":4.5,"parentId":"74453ce5fc0d747eba00007b","content":"Time"},{"_id":"744542c6fc0d747eba000077","treeId":"74a90e0588859a981e00004c","seq":13106428,"position":5,"parentId":"74453ce5fc0d747eba00007b","content":"Materials"},{"_id":"74a90d3888859a981e000051","treeId":"74a90e0588859a981e00004c","seq":12945425,"position":2,"parentId":"74a90dbd88859a981e00004f","content":"exclusivity"},{"_id":"74a8e9e088859a981e000064","treeId":"74a90e0588859a981e00004c","seq":13106361,"position":1,"parentId":"74a90d3888859a981e000051","content":"related to # of competing options","deleted":false},{"_id":"74a8e32388859a981e000066","treeId":"74a90e0588859a981e00004c","seq":13106362,"position":1,"parentId":"74a8e9e088859a981e000064","content":"VRIN\nvaluable\nrare\nimmutable- easy to copy?\nnon substitute- easy to find substitute?"},{"_id":"74a90d1688859a981e000052","treeId":"74a90e0588859a981e00004c","seq":13045074,"position":2,"parentId":"74a90dfc88859a981e00004e","content":"sub by cost force"},{"_id":"74a8c7ec88859a981e00006c","treeId":"74a90e0588859a981e00004c","seq":12945566,"position":6,"parentId":"74a90d1688859a981e000052","content":"Material"},{"_id":"74a8fc6388859a981e000054","treeId":"74a90e0588859a981e00004c","seq":13106363,"position":1,"parentId":"74a8c7ec88859a981e00006c","content":"functional risk\n-maybe it won't work, nor do what it's supposed to do"},{"_id":"74a90cd488859a981e000053","treeId":"74a90e0588859a981e00004c","seq":13106364,"position":2,"parentId":"74a8c7ec88859a981e00006c","content":"monetary risk\n-there's a chance I could lose money on this"},{"_id":"74a8c7c488859a981e00006d","treeId":"74a90e0588859a981e00004c","seq":12945567,"position":7,"parentId":"74a90d1688859a981e000052","content":"Mental"},{"_id":"74a8fa4f88859a981e000057","treeId":"74a90e0588859a981e00004c","seq":13106365,"position":1,"parentId":"74a8c7c488859a981e00006d","content":"psychological risk\n-I might feel guilty or irresponsible if I buy this"},{"_id":"74a8fafa88859a981e000056","treeId":"74a90e0588859a981e00004c","seq":13106367,"position":2,"parentId":"74a8c7c488859a981e00006d","content":"social risk\n-I wonder what my friends will think if I buy this"},{"_id":"74a8fb8488859a981e000055","treeId":"74a90e0588859a981e00004c","seq":13106368,"position":3,"parentId":"74a8c7c488859a981e00006d","content":"physical risk\n-looks a little dangerous. I could get hurt"},{"_id":"74a8f91388859a981e000058","treeId":"74a90e0588859a981e00004c","seq":13023409,"position":3,"parentId":"74a90dfc88859a981e00004e","content":"mult by c force"},{"_id":"74a8f8e388859a981e000059","treeId":"74a90e0588859a981e00004c","seq":12945513,"position":1,"parentId":"74a8f91388859a981e000058","content":"clarity"},{"_id":"74a8f22e88859a981e000061","treeId":"74a90e0588859a981e00004c","seq":13106375,"position":1,"parentId":"74a8f8e388859a981e000059","content":"readable.io"},{"_id":"74a8dfd488859a981e00006a","treeId":"74a90e0588859a981e00004c","seq":13106376,"position":1.5,"parentId":"74a8f8e388859a981e000059","content":"easy to understand metaphors\n-It's kind of like \"riding a bike\""},{"_id":"74a8df4b88859a981e00006b","treeId":"74a90e0588859a981e00004c","seq":13106377,"position":1.75,"parentId":"74a8f8e388859a981e000059","content":"little child test"},{"_id":"74a8e01288859a981e000069","treeId":"74a90e0588859a981e00004c","seq":13106379,"position":2,"parentId":"74a8f8e388859a981e000059","content":"I understand this"},{"_id":"745b962d863750e7e500011e","treeId":"74a90e0588859a981e00004c","seq":13106380,"position":3,"parentId":"74a8f8e388859a981e000059","content":"use stories or popculture that they know as vehicles"},{"_id":"745b8f81ac47547360000050","treeId":"74a90e0588859a981e00004c","seq":13106381,"position":4,"parentId":"74a8f8e388859a981e000059","content":"short, punchy, simple, common language"},{"_id":"74a8f8c588859a981e00005a","treeId":"74a90e0588859a981e00004c","seq":12945475,"position":2,"parentId":"74a8f91388859a981e000058","content":"credibility"},{"_id":"74a8f8a188859a981e00005b","treeId":"74a90e0588859a981e00004c","seq":13106370,"position":1,"parentId":"74a8f8c588859a981e00005a","content":"specificity- substitute general descriptions with specific facts"},{"_id":"74a8ed7b88859a981e000062","treeId":"74a90e0588859a981e00004c","seq":13106371,"position":1.5,"parentId":"74a8f8c588859a981e00005a","content":"quantification- quantify your claims"},{"_id":"74a8ed0d88859a981e000063","treeId":"74a90e0588859a981e00004c","seq":13106373,"position":1.75,"parentId":"74a8f8c588859a981e00005a","content":"verification- let someone else do your bragging"},{"_id":"5ac3a556b0901e865d51ba53","treeId":"74a90e0588859a981e00004c","seq":13106374,"position":1,"parentId":"74a8ed0d88859a981e000063","content":"-endorsement from somebody credible\n-demo/walkthrough\n-testimonial\n-case study\n-study conducted by somebody credible/ institution\n-certifications\n"},{"_id":"733dc7cbfa00c596940002dc","treeId":"74a90e0588859a981e00004c","seq":13251613,"position":1,"parentId":"5ac3a556b0901e865d51ba53","content":"Association or Borrowed Association; with a credible company in the market place\nrelationship with likable credible public figure in your niche...mention to boost your credibility\nborrow association...quote an influencer....now what I'm about to share with you is the very same thing opera shared on a tv show with Dr. Oz\nDemonstrating Results\n-yourself\n-clients\n-method\nAccomplishments\n-that prospects envy\nExperience\nTrack Record\n-proof of results\n-engineer track record\nCase Studies (even if it's not your customers)\nRespected Endorsement\nGiving the appearance of results in advance\n-by this point you understand how to....register a domain name...create a website\n-giving the appearance of showing that they are not in the same spot\nScientific Language\n-adds credibility\nProprietary Language\n-naming a method or phase\nMedia/ Prestigious Publications\n-engineer massive credibility\n-PRweb.com\n-news release\n--most available coaching program\nlist it on the squeeze page\nfeatured in the following publications as the greatest system\nhave the logos"},{"_id":"7343a372ecc0bf144e0007a9","treeId":"74a90e0588859a981e00004c","seq":13243374,"position":2,"parentId":"74a8ed0d88859a981e000063","content":"I’ll tell you, the easiest way to do that is third party credibility. If you can go out and find a third party reputable source that’s saying the same thing that you’re saying that their story is in line with your story and your prospect heard you say it first and you can send them this third party credibility, they will assume that this third party is validating you because they heard it from you first\n\nSomeone else validated it"},{"_id":"5ac65187b0901e865d53e2c3","treeId":"74a90e0588859a981e00004c","seq":13106382,"position":3,"parentId":"74a8f91388859a981e000058","content":"7 - content, 38 - tone, 55 - body language"}],"tree":{"_id":"74a90e0588859a981e00004c","name":"Value Exchange formula","publicUrl":"value-exchange-formula"}}