• 1 - Web Marketing

    Abstract :

  • #2 - Online Adverstising
    Abstract :

  • #3 - Email Marketing
    Abstract :

  • #4 - Search Engine Optimisation (SEO)
    Abstract:

  • #5 - Blogging and Podcasting
    Abstract:

  • #6 - Mobile Marketing
    Abstract:

  • #7 - Social Media Marketing

  • #8 - Tracking Results

  • 1.1 What is web marketing

  • 1.2 Web development

  • 1.3 Web software and hosts

  • 1.4 Tools

  • 2.0 Introduction to online advertising

  • 2.1 Ads on search engine

  • 2.2 Ads on websites

  • 2.3 Drawbacks

  • 2.4 The future of online advertising ?

  • 3.1 What is email marketing

  • 3.2 Building your email list

  • 3.3 How to send valuable emails ?

  • 3.4 Maximizing your deliverability rate

  • 3.5 How to track your result ?

  • 4.1 Introduction : what is SEO ?

  • 4.2 Choosing the right keywords

  • 4.3 Building a relevant website

  • 4.4 Optimizing your ranking

  • 4.5 Analyzing your results

  • 5.1 Getting your blog on

  • #5.2 Getting involved on other blogs

  • 5.3 Promoting your posts

  • 5.4 Introducing podcasting

  • 6.1 Defining Industry and Market

  • 6.2 Mobile marketing campaigns

  • 6.3 Mobile marketing local potential

  • 6.4 Mobile oriented design

  • 7.1 What is social media ?

  • 7.2 Creating your social media plan

  • 7.3 Building your network

  • 7.4 Creating a winning social media campaign

  • 8.1 Starting with Web Analytics

  • 8.2 Basic traffic metrics

  • 8.3 Mesuring your best referrers

  • 8.4 Visit quality

  • 8.5 Key performance indicators

  • 8.6 Goal funnels

  • 8.7 G.A. for Google Adwords

  • 3.1.1 Benefits

  • 3.1.2 What you need

  • 3.2.1 The database

  • 3.3.1 The content

  • 3.3.2 The design

  • 3.3.3 From and subject lines

  • 3.4.1 Bounced and blocked emails

  • 3.4.2 Reducing blocked emails

  • 3.5.1 Calculating rates

  • 3.5.2 Tracking non-click responses

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"},{"_id":"3e810f801e55fae6ac00003f","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e810e081e55fae6ac00003d","content":"##7.2 Creating your social media plan"},{"_id":"3e8112161e55fae6ac000040","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e810e081e55fae6ac00003d","content":"##7.3 Building your network"},{"_id":"3e8112c81e55fae6ac000041","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":"3e810e081e55fae6ac00003d","content":"##7.4 Creating a winning social media campaign "},{"_id":"3e8113b41e55fae6ac000042","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":8,"parentId":null,"content":"#8 - Tracking Results"},{"_id":"3e81141a1e55fae6ac000043","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e8113b41e55fae6ac000042","content":"##8.1 Starting with Web Analytics"},{"_id":"3e8115d71e55fae6ac000044","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e8113b41e55fae6ac000042","content":"##8.2 Basic traffic metrics"},{"_id":"3e8116b61e55fae6ac000045","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e8113b41e55fae6ac000042","content":"##8.3 Mesuring your best referrers"},{"_id":"3e81185f1e55fae6ac000046","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":"3e8113b41e55fae6ac000042","content":"##8.4 Visit quality"},{"_id":"3e8119811e55fae6ac000047","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":5,"parentId":"3e8113b41e55fae6ac000042","content":"##8.5 Key performance indicators"},{"_id":"3e811a701e55fae6ac000048","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":6,"parentId":"3e8113b41e55fae6ac000042","content":"##8.6 Goal funnels"},{"_id":"3e811b7b1e55fae6ac000049","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":7,"parentId":"3e8113b41e55fae6ac000042","content":"##8.7 G.A. for Google Adwords"}],"tree":{"_id":"3e80d3f61e55fae6ac00000e","name":"Webstrat book","publicUrl":"webstrat-book"}}