{"cards":[{"_id":"3e80d7a21e55fae6ac000010","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":null,"content":"# 1 - Web Marketing\n*Abstract :* "},{"_id":"3e80df271e55fae6ac000013","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e80d7a21e55fae6ac000010","content":"##1.1 What is web marketing"},{"_id":"3e80e38e1e55fae6ac000014","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e80d7a21e55fae6ac000010","content":"##1.2 Web development"},{"_id":"3e80e4c31e55fae6ac000015","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e80d7a21e55fae6ac000010","content":"## 1.3 Web software and hosts"},{"_id":"3e80e5c71e55fae6ac000016","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":"3e80d7a21e55fae6ac000010","content":"##1.4 Tools"},{"_id":"3e80dcbb1e55fae6ac000012","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":null,"content":"#2 - Online Adverstising\n*Abstract : * "},{"_id":"3e80e9c81e55fae6ac000018","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e80dcbb1e55fae6ac000012","content":"## 2.0 Introduction to online advertising"},{"_id":"3e80ebe51e55fae6ac000019","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e80dcbb1e55fae6ac000012","content":"##2.1 Ads on search engine"},{"_id":"3e80ecf71e55fae6ac00001a","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e80dcbb1e55fae6ac000012","content":"##2.2 Ads on websites"},{"_id":"3e80ee991e55fae6ac00001b","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":"3e80dcbb1e55fae6ac000012","content":"##2.3 Drawbacks"},{"_id":"3e80ef401e55fae6ac00001c","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":5,"parentId":"3e80dcbb1e55fae6ac000012","content":"##2.4 The future of online advertising ?"},{"_id":"3e80f0f41e55fae6ac00001d","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":null,"content":"#3 - Email Marketing\n*Abstract :*"},{"_id":"3e80f1c01e55fae6ac00001e","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e80f0f41e55fae6ac00001d","content":"##3.1 What is email marketing"},{"_id":"3e80f37e1e55fae6ac00001f","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e80f1c01e55fae6ac00001e","content":"3.1.1 Benefits "},{"_id":"3e80f4291e55fae6ac000020","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e80f1c01e55fae6ac00001e","content":"3.1.2 What you need "},{"_id":"3e80f4eb1e55fae6ac000021","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e80f0f41e55fae6ac00001d","content":"##3.2 Building your email list"},{"_id":"3e80f59c1e55fae6ac000022","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e80f4eb1e55fae6ac000021","content":"3.2.1 The database"},{"_id":"3e80f6b51e55fae6ac000023","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e80f0f41e55fae6ac00001d","content":"##3.3 How to send valuable emails ? "},{"_id":"3e80f7411e55fae6ac000024","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e80f6b51e55fae6ac000023","content":"3.3.1 The content"},{"_id":"3e80f7db1e55fae6ac000025","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e80f6b51e55fae6ac000023","content":"3.3.2 The design"},{"_id":"3e80f88f1e55fae6ac000026","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e80f6b51e55fae6ac000023","content":"3.3.3 From and subject lines"},{"_id":"3e80f9211e55fae6ac000027","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":"3e80f0f41e55fae6ac00001d","content":"##3.4 Maximizing your deliverability rate"},{"_id":"3e80fa0d1e55fae6ac000028","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e80f9211e55fae6ac000027","content":"3.4.1 Bounced and blocked emails"},{"_id":"3e80fab21e55fae6ac000029","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e80f9211e55fae6ac000027","content":"3.4.2 Reducing blocked emails"},{"_id":"3e80fb341e55fae6ac00002a","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":5,"parentId":"3e80f0f41e55fae6ac00001d","content":"##3.5 How to track your result ?"},{"_id":"3e80fba81e55fae6ac00002b","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e80fb341e55fae6ac00002a","content":"3.5.1 Calculating rates"},{"_id":"3e80fc531e55fae6ac00002c","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e80fb341e55fae6ac00002a","content":"3.5.2 Tracking non-click responses"},{"_id":"3e80fd7a1e55fae6ac00002d","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":null,"content":"#4 - Search Engine Optimisation (SEO) \n*Abstract:*"},{"_id":"3e80febd1e55fae6ac00002e","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e80fd7a1e55fae6ac00002d","content":"##4.1 Introduction : what is SEO ?"},{"_id":"3e80ffd61e55fae6ac00002f","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e80fd7a1e55fae6ac00002d","content":"##4.2 Choosing the right keywords"},{"_id":"3e8100781e55fae6ac000030","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e80fd7a1e55fae6ac00002d","content":"##4.3 Building a relevant website"},{"_id":"3e8101b71e55fae6ac000031","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":"3e80fd7a1e55fae6ac00002d","content":"##4.4 Optimizing your ranking"},{"_id":"3e8102b01e55fae6ac000032","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":5,"parentId":"3e80fd7a1e55fae6ac00002d","content":"##4.5 Analyzing your results"},{"_id":"3e8104ba1e55fae6ac000033","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":5,"parentId":null,"content":"#5 - Blogging and Podcasting\n*Abstract:*"},{"_id":"3e8105641e55fae6ac000034","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e8104ba1e55fae6ac000033","content":"##5.1 Getting your blog on"},{"_id":"3e8106b61e55fae6ac000035","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e8104ba1e55fae6ac000033","content":"#5.2 Getting involved on other blogs"},{"_id":"3e8107831e55fae6ac000036","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e8104ba1e55fae6ac000033","content":"##5.3 Promoting your posts"},{"_id":"3e8108a51e55fae6ac000037","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":"3e8104ba1e55fae6ac000033","content":"##5.4 Introducing podcasting"},{"_id":"3e8109ed1e55fae6ac000038","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":6,"parentId":null,"content":"#6 - Mobile Marketing\n*Abstract:*"},{"_id":"3e810a6a1e55fae6ac000039","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e8109ed1e55fae6ac000038","content":"##6.1 Defining Industry and Market"},{"_id":"3e810b361e55fae6ac00003a","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e8109ed1e55fae6ac000038","content":"##6.2 Mobile marketing campaigns"},{"_id":"3e810c281e55fae6ac00003b","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e8109ed1e55fae6ac000038","content":"##6.3 Mobile marketing local potential"},{"_id":"3e810cc31e55fae6ac00003c","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":"3e8109ed1e55fae6ac000038","content":"##6.4 Mobile oriented design"},{"_id":"3e810e081e55fae6ac00003d","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":7,"parentId":null,"content":"#7 - Social Media Marketing"},{"_id":"3e810eb11e55fae6ac00003e","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e810e081e55fae6ac00003d","content":"##7.1 What is social media ? "},{"_id":"3e810f801e55fae6ac00003f","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e810e081e55fae6ac00003d","content":"##7.2 Creating your social media plan"},{"_id":"3e8112161e55fae6ac000040","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e810e081e55fae6ac00003d","content":"##7.3 Building your network"},{"_id":"3e8112c81e55fae6ac000041","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":"3e810e081e55fae6ac00003d","content":"##7.4 Creating a winning social media campaign "},{"_id":"3e8113b41e55fae6ac000042","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":8,"parentId":null,"content":"#8 - Tracking Results"},{"_id":"3e81141a1e55fae6ac000043","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":1,"parentId":"3e8113b41e55fae6ac000042","content":"##8.1 Starting with Web Analytics"},{"_id":"3e8115d71e55fae6ac000044","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":2,"parentId":"3e8113b41e55fae6ac000042","content":"##8.2 Basic traffic metrics"},{"_id":"3e8116b61e55fae6ac000045","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":3,"parentId":"3e8113b41e55fae6ac000042","content":"##8.3 Mesuring your best referrers"},{"_id":"3e81185f1e55fae6ac000046","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":4,"parentId":"3e8113b41e55fae6ac000042","content":"##8.4 Visit quality"},{"_id":"3e8119811e55fae6ac000047","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":5,"parentId":"3e8113b41e55fae6ac000042","content":"##8.5 Key performance indicators"},{"_id":"3e811a701e55fae6ac000048","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":6,"parentId":"3e8113b41e55fae6ac000042","content":"##8.6 Goal funnels"},{"_id":"3e811b7b1e55fae6ac000049","treeId":"3e80d3f61e55fae6ac00000e","seq":1,"position":7,"parentId":"3e8113b41e55fae6ac000042","content":"##8.7 G.A. for Google Adwords"}],"tree":{"_id":"3e80d3f61e55fae6ac00000e","name":"Webstrat book","publicUrl":"webstrat-book"}}