The market is all about the customers and the products. A product manager synchronizes the processes of designing the product, researching it, and business development to make it a success. Here are three compelling reasons to have a product manager on board. Smooth collaboration between internal teams – A product manager is the one who creates a structure that teams will work within. Product managers ensure that the teams work collaboratively in the organization. They bring together the individuals belonging to different professional backgrounds and make them work together daily. They set the roles and boundaries for each team so that there are less chances of errors and, ultimately, the project can become successful. Aligns market needs – Product managers pay attention to the aspect of market research so that they can present the valuable product in the market. Market research is necessary to have a clear idea about the value proposition. It results in making a